Facebook ‘Likes’ aren’t as easy to come by as they were two years ago. Back when few businesses were taking the plunge, it seemed that all you had to do was pop a Facebook page and getting hundreds of ‘Likes’ right away was a pretty easy thing for a local business. For me a couple years ago I was less selective on what I liked. It was more a welcome aboard, thanks for being a part of Facebook.
Today I am much more selective about what pages I like. It seems many others feel the same way. To follow who and what I really want to follow without clutter I have had to be more selective. While there are a lot more businesses that have joined the Facebook party, I see fewer people who like certain businesses. I still have some friends, that I will see that liked this business and ten others stream across my wall, but they are fewer and farther in between than a couple years ago…
It does pose a dilemma for the local business owner. Just like TV, radio and print, you have to ask, how do I cut through all the clutter? The good news is we have the power to select what we are cluttered with and what we are not. The bad news is they may perceive you as being clutter. Yes being engaging is one way, but if they do not like your page, how do they know you are engaging?
Some pages will constantly be talking about what number of ‘likes’ they are sitting at, and can they get to that next number. I can live with that occasionally but some occupy too much of their time with that, and it becomes a question of are you just after numbers or are you trying to build relationships?
Right now, we are working on a couple promotions for clients to help build their fan base while at the same time trying to have fun with the current base and have them feel involved and engaged. I will save that for a blog next week…
- Published: June 16, 2011
- Author: Mike Frey
- Blog: Beyond the Pond Blog
- Category:
- Tags: business owner, clutter, Facebook, fan base, local businesses, promotion, radio, Social media, Strategy, television, tv
- Comments:
Quacktastic Reviews:
Excellent team to work with! Mike and Tisha are fantastic at coming up with new ideas while staying true to my companies vision, values, and…
Operating a restaurant and bar is hard enough. It demands wearing many hats. Promotions and marketing is not one of them any longer since we…
Can not recommend this team enough. What started as a one-time website re-design has evolved into Paradux handling the vast majority of our marketing. Business…
We would not be able to run as smoothing, quickly, or efficiently if it was not for Paradux Media Group. Tisha and team is hands…
Recently, I had the opportunity to work with Paradux Media on a website build, and I just couldn’t have been happier with the process and…
Mike and his team are well known within the region and marketing community as an insightful industry leader. If you are looking for a Marketing…
Paradux Media is a very professional group, and they know what they’re doing. Whether they are placing buys for clients, or producing high-quality TV spots,…
Paradux helped build my business in all capacities. Without them, I would never have had the resources and ability to get so much accomplished –…
Mike, Tisha, and the team can build you anything you want for your company or small business. Very knowledgeable and easy to work with. They…
As a long-time client of Paradux, I can confidently say that their creative team is one of the best in the business. They consistently produce…
