Photo Credit: Ana_Cotta
Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the top six factors to Brand Smart here for you, all in one place, ready for you to implement.
Brand Smart Factor #1
Know your brand. Understanding your brand’s personality is so important when it comes to branding smart. When you know what your brand’s personality is, you know what opportunities work, and which don’t. Unsure about your brand’s personality? Check out this post.
Brand Smart Factor #2
Get really, really focused. 99% of branding is about NOT doing things. Know what your brand stands for and guard it relentlessly. One thing, your brand can only successfully stand for just one thing. Read this post for more information.
Brand Smart Factor #3
Use a Marketing Calendar – I can guarantee, you’re going to miss opportunities to spread the word about your business unless you’re using a Marketing Calendar. Need to learn more about Marketing Calendars? Learn more here.
Brand Smart Factor #4
Identifying your target market is critical to branding smart. When you know who your target audience is you can make sure that your efforts are all focused on your most likely potential customers. You may want to check out this post to learn more about target audiences.
Brand Smart Factor #5
How’s your competitive landscape? Know what your competition is doing? If you don’t, first read this post, then spend some time figuring it out. You can’t Brand Smart unless you know how you fit into your marketplace.
Brand Smart Factor #6
Layers — lots and lots of layers. When you use similar marketing collateral across multiple channels, you enhance the memorability of all the channel messages, as well as your brand overall. Being diligent about layers will help you brand smart. Check this post for more information on layering.
- Published: July 9, 2012
- Author: Tisha Oehmen
- Blog: Finding Brand Blog
- Category:
- Tags: brand, brand position, Branding, Content marketing, marketing, Marketing and Advertising, target audience, target market, WordPress
- Comments:
Quacktastic Reviews:
Excellent team to work with! Mike and Tisha are fantastic at coming up with new ideas while staying true to my companies vision, values, and…
Operating a restaurant and bar is hard enough. It demands wearing many hats. Promotions and marketing is not one of them any longer since we…
Can not recommend this team enough. What started as a one-time website re-design has evolved into Paradux handling the vast majority of our marketing. Business…
We would not be able to run as smoothing, quickly, or efficiently if it was not for Paradux Media Group. Tisha and team is hands…
Recently, I had the opportunity to work with Paradux Media on a website build, and I just couldn’t have been happier with the process and…
Mike and his team are well known within the region and marketing community as an insightful industry leader. If you are looking for a Marketing…
Paradux Media is a very professional group, and they know what they’re doing. Whether they are placing buys for clients, or producing high-quality TV spots,…
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Hi Tisha,
These tips are really great. Headlines must be eye catching that attract readers to visit your website or blog.
As similarly again i’ll take your side. In such looking good creative..I love your blog. Great insights, content and inspiration.
Thanks so much for leaving a comment! I’m so glad you find the blog useful.
Your site simple loads fast thats really very interesting and more than that Very informative tips on Branding Tisha, Short but all say a lot thanks for sharing the information. I am really thankful to you for sharing my blog. Please do keep me updated with your upcoming valuable posts.
Thanks for your kind words and for stopping by Raj. If you want to be sure to catch all our posts, you can subscribe to automatically receive the latest posts in your inbox.
This is an awesome article as so true. If one is going to have an online presence, with their company, having the right headline has to attract the audience you seek. Just as important as the headline is the website design. If the website design is not appealing, a potential buyer might leave.
Thank you for this article. Cheers.
Adam, you’re right — it all has to be appealing to the target audience, or none of it works. Thanks for reminding us all!