Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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Website Ownership Issues: When Your Website Really Isn’t Yours
There’s a conversation we’ve been having more often lately at Paradux Media Group. It doesn’t happen with just one type of business or in one specific industry. We see this pattern across the board: a business owner reaches out because...
Is Your Brand an Anchor or an Engine? (The 5-Point Health Check)
Growth breaks weak brands. It is a hard truth, but we see it happen. A business decides to hit the accelerator—investing in new marketing, expanding to new locations, or launching a new product line—and they find that their brand foundation...
Choosing the One: The Art and Strategy of Business Logo Design
Why Your Logo Is More Than Just a Design For a new business owner standing at the threshold — signing a lease, hiring staff, and putting a name on the door — a logo can feel deceptively simple. It’s just...
Branding: A Candid Conversation About the Soul of Your Business
What is the goal of internal branding? The goal of internal branding is to align a company’s workforce with its core values and mission. By clearly articulating why the business exists and what it stands for, business owners can transform...
Choose Your Brand, if Not Now, When Will You? [VIDEO]
So many of our clients get stuck when it comes time to evaluate the design services and choose their brand position and their logo. Understandably, the moment where you choose your brand is a big decision! What seems to happen...
Paradux Media Group Weighs In on Haggen–Albertsons Brand Strategy
Paradux Media Group partner and brand strategist Tisha Oehmen was recently featured in the Bellingham Business Journal, providing expert insight into the branding implications of the Haggen–Albertsons merger and the decision to retain the Haggen name on select stores. The...
Do Brands Matter? (The Truth About Why Branding Matters)
Why Does Branding Matter? Branding matters because it builds trust and streamlines your customers' decision-making. Your brand is more than a logo; it is the sum of every interaction a customer has with your business. A strong brand distinguishes you...
Branding Naturally: How to Capture Your Business’s Spark
We spend a lot of time in the marketing world carefully crafting positions, analyzing data, and building strategies. While critical, we sometimes forget that a natural branding process is often born the instant an organization is created. Can branding happen...
10 Superb Scholarly Articles on Branding
I don't know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that's out there on the web. And when I do, I head straight for Google Scholar to check out marketing and branding...
You, Me And Brand Perception: The Truth
Let's face it—what you see isn't always what you get. Case in point: remember the internet sensation "the dress?" You may have had to be in the desert—without any electricity—to have missed the picture of the dress, which to some...
10 Quotes on Branding to Inspire Your Strategy
Let’s face it: branding is hard work. It requires discipline, consistency, and the courage to stand for something specific in a crowded marketplace. In our experience, even the most seasoned business leaders need a reminder of why they are doing...
3 Simple Branding Strategies that Work
Let's face it — brands and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for. But too often, branding strategies get overthought, overworked, and overwrought. Don't let yourself fall into...
Branding with Pens
Let's talk for a minute about branded pens. You know the pens I'm talking about...your favorite pen from a local business. The one that writes just right. The one that everyone you know either covets or has one of. Probably, it even...
Brand Camp!
We've spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp is a diagonal cross-section of the staff with about 10–15...
Branding Your Business in 5 Steps
Are you considering branding your business but concerned it might be challenging or overwhelming? Rest assured, it doesn’t have to be. In fact, you can establish a world-class brand with just five simple steps. Why wait? Start building your brand...
Big Idea Marketing Examples: Lessons from the Super Bowl
Every year, the Super Bowl offers more than just football; it provides a masterclass in advertising strategy. We watch closely as brands step away from standard sales pitches to present Big Idea Marketing examples. These campaigns show us what companies...
Creating Likeability in Your Brand
If I've said it once, I've said it at least 1,000 times -- people do business with brands they LIKE. And the truth is, it's more than just something I say; it's a fact. We seek out businesses we LIKE...
6 Crucial Tactics for Small Business Success in 2015
Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last years. If you haven't changed your marketing tactics in relation to those changes, now is the time. Here...
How a Business Coach Helps You Maintain a Strategy Focus
Remember the lyric, "If you don't know where you're going, any road will take you there." from the George Harrison song "Any Road"? Well, it's especially true in business. But the cold, hard reality is that getting out of the...
Are You Ready to Breakthrough in 2015?
photo credit H.Adam via Flickr What's your goal for 2015? To breakthrough to 5 Figures? 6 Figures? 7 Figures? or more? If you want to position your business for a big breakthrough in 2015, NOW is the time to...
