With any new brand element, usually comes the Brand Book. Asante’s new logo and Master Brand provided the ideal opportunity to define the new corporate identity. The actual “Brand Book” comes in two volumes. The first, designed for the average Asante employee and strategic partner to understand what the organization is about. The second for the Marketing department and Marketing vendors to use.

We were excited to work with Asante on the first volume of the Brand Book. This volume introduced the new brand position for Asante, discussed some of the ideological shifts that the Brand represents internally, reminds the reader of the roots of the Brand in the mission and strategy. Finally it introduces the Manifesto for the new brand. The book is meant to be a cultural handbook to use during the onboarding process and a quick reference for staff and doctors.