This article is written by Chris Mayhew on behalf of Eclat. They are a technology PR agency with plenty of industry knowledge, offering their services to any businesses that wish to out source their PR.

Using Public Relations as a Marketing Tool

As we know, there is a slight difference between what can be called marketing and what is classed as Public Relations (PR). However, this isn’t to say that they don’t overlap in any way and therefore can’t influence each other....
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