When was the last time you wore tie-dye and Birkenstocks to a business meeting? Copywriter Elspeth Misiaszek initially joined the Paradux Media Group team to assist in updating some website language. Our clients love her down-to-earth style and intellectual, results-driven approach to marketing.

After over six years of small-business SEO and content writing experience, we couldn’t help but be impressed with Elspeth’s unique sales approach to copywriting. What she won’t tell you is that she has three degrees in English, Spanish and Criminology, speaks fluent Spanish, and is a Villanova University certified paralegal. (We had to ask her mother.)

The Jaw-Dropping Way Clients Self-Sabotage Their Copywriting

You’re killing me. Ok, not really me, I’m fine. I love my job as a copywriter and, quite frankly, I never want to do anything else with my life – but this isn’t about me, it’s about YOU. And I...
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Off-Page vs. On-Page SEO: Do You Need a Copywriter? Part 3

I’m funny.  I’m charming.  I’m creative, with a dash of witty … and humble. I’m very humble. I mean, who wouldn’t want a copywriter like me on their team? Joking aside, unless I’m going to make you money, it doesn’t...
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Off-Page vs. On-Page SEO: How Do You Develop a Strategy? Part 2

In part one of this blog, we explained the difference between on-page and off-page SEO. We established that off-page SEO is often completed by a website designer or coder behind the scenes, while on-page SEO is up to you. The...
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Off-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1

Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in marketing, you know exactly what I mean: What do you...
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