Katie McCaskey is a freelance journalist and writer on holiday news, trends and tips. Katie is also a small business owner in Staunton, VA, marketing professional and author for over 10 years.

How To Track Direct Mail Results

What's a "good" direct mail response? The one that reaches your stated objectives. As Steve Cuno writes at Deliver magazine, "I have seen companies launch costly campaigns without regard for such details, only to flounder about in an attempt to...
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5 Creative Ideas to Make Your Holiday Card Stand Out

IMAGE: Elliot Stokes My friend Chelsea has this to say about the holiday cards she receives: "I choose the winner from the 100+ or so my family is so very fortunate to receive each year." Yes,...
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