One of Oregon's most nimble and novel advertising agencies. We believe that you should be in control of your advertising.
Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.
His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client.
Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.
Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.
You may have noticed a new option on the post box of your business page, ‘offer’. Facebook rolled it out a few weeks ago, and for some could be a worth while tool and something that you may see more of from businesses on your newsfeed.
What Exactly Are Facebook Offers?
‘Offers’ are a quick and simple [...]
How To Engineer A Google AdWords Campaign:
Image via CrunchBase
Every marketing campaign has different goals and objectives, or at least they should. Google AdWords can be an effective marketing tool if used correctly. Running a campaign on Google AdWords isn’t much different than a print campaign. Typically there are one of two objectives in a print [...]
Facebook Ads What’s The Real Story:
With the Facebook IPO and GM pulling their Facebook ads there has been a lot of talk regarding the effectiveness of running ads on
Image via CrunchBase
Facebook. We’ve run several ads for clients on Facebook, like with all advertising, the execution, the category and the set goals will have everything to [...]
Direct Mail Marketing, have you tried Every Door Direct Mail?
You may have seen or heard the recent commercials from the US Postal Service regarding their new campaign Every Door Direct Mail. Are you a small business owner or an agency for small businesses that is considering the US Postal Service’s Every Door Direct Mail?
So Just [...]
The Importance of Local Search:
While most in the tech industry have been watching the battle go on between Google and Facebook, Google launching Plus and Facebook talking about beginning a search engine of their own, under the radar comes Siri with possibly a huge advantage with local search. Can Siri and Yelp change the scope of [...]
Why Local SEO For Medford Oregon Business Owners:
So why is Search Engine Optimization (SEO) so important to a Medford Oregon business? Well it begins with over 40% of consumers won’t shop at a business or brand if they can’t research you or find your business on-line. Search Engine Optimization (SEO) allows not only for [...]
The New Facebook Business Page:
So as everyone is talking, blogging, and designing their new Facebook business page, the big question is will it have more of an impact than the current version? Every admin has access to their insights and can see the traffic that is driven to their timeline (wall), and that’s what all [...]
Milestone Feature:
Your Facebook Business Page transforms to a ‘Timeline’ page in 3 weeks whether you’ve made the changes or not. Since the announced change, a lot of small businesses have changed their cover photo and made the plunge and have been slowly adjusting and updating their page.
If you’re a small business owner and haven’t made [...]
