Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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New Changes: Facebook Business Pages – Medford
It might be time that you have a marketing team handle your social media In the next few weeks Facebook will be rolling out tweaks to the desktop version of your business page. The streamlined look for Pages on desktop...
Artisan Food Websites – Foodie Start Ups – Marketing Strategies
Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any Foodie (Photo credit: Sybren A. Stüvel) of the farmers markets in Medford, Ashland or...
Website Design Medford Oregon
Your company needs a new website, so now what? For many the website can be and is the hub of their business so it’s important to know what to ask and look for, so you get the right Medford Oregon...
Local Search – On Line Reviews – Google Places For Business
It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and brick and mortar, where sales themselves are becoming more and...
The Social Traveler – The Importance of Online Reviews For Small Business
Summer is right around the corner, what that means for a lot of cities, towns and communities is tourists coming through town. Some will stop for a meal, some for window shopping, some for a day, week or longer. That makes...
SEO and Your Marketing Budget
SEO Where Does It Fit In My Marketing Plan? You’re a small business owner; you have a marketing budget but still most of your advertising endeavors are bills rather than part of a budget. You dabble in some print advertising,...
Local Search: SEO Google Local Business Search
The Importance of Local Search For Local Business A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search. The study also shows 25% of Yahoo and Bing searches...
Free Organic SEO Analysis Report
Organic SEO is what happens when someone puts a search term in a search engine and your website is naturally returned in the list of websites -- ideally on the the first or second page. It today's world, Organic SEO...
How To Adapt To Facebook Algorithmic Changes To Brand Pages
Facebook Algorithmic Changes To Brand Pages: In September Facebook made changes to their algorithms, for the most part the changes were made will lessen the effectiveness that brand pages were getting for free and make them pay a little through...
Facebook Changes In 2012 And What They Mean
Changes In How We Use Facebook: Facebook makes changes all the time, sometimes subtle changes that barely register with people sometimes big changes. Some stay for a while, some not long at all, remember the ticker… One thing you can...
Simple Google AdWords Tips For Small Local Business
Like most local business marketing, the results must remain a mystery…. Most of us are aware of the famous quote by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” It’s...
Facebook Ads
Does your business utilize Facebook Ads? With the adjustments that Facebook has made in their Facebook Advertising, and the ease in which to create and target your demographic, I don't see why a small local business shouldn't try Facebook Advertising. We've found...
How To Use Facebook Ads
Build 'likes' with Facebook Ads: Facebook comes down to the 'haves' and the 'have nots'. The ‘haves’ are the brands/pages utilizing what’s available, and the ‘have nots’ are the pages that just post, look at Facebook as FREE, and don't...
Facebook Targeted Posts
Facebook Targeted Posts For The Small Business Owner: Facebook is rolling out a slew of new targeted posting options for your business page. TechCrunch reports that the advanced post targeting is already starting to roll out to select Pages,...
Going Viral With Facebook
What Is Your Viral # On Facebook: Everyone wants posts with lots of ‘likes’, ‘comments’ and ‘Shares’. Everyone talks of viral, not sure what that really is, the definition says “to spread rapidly via the Internet, e-mail, or other media.” Is there a specific number that people feel...
Growing Social Media Like Growing Bamboo
Growing Your Social Media: I like to refer to social media as “growing bamboo.” John Lennon was once said “We've got this gift of love, but love is like a precious plant. You can't just accept it and leave it...
Local Search Google Places Now Google Plus
Google Places is Now Google Plus: If you haven’t noticed Google has now moved Google Places pages to Google Plus Local pages. What does it mean to the local small business owner? At this time not much. Although, aesthetically the landing...
New Facebook Tools
New Toys: So have you played with any of the new Facebook changes? Most of us are aware of the new subtle changes on Facebook in the past month, the size of pictures in the newsfeed, promote button, offers scheduled...
Facebook Do You Have A Facebook Strategy? – The Beginning
What is your Facebook strategy, do you have one? Is it about getting people to ‘like’ your page, ‘like’ posts, comment on posts, drive traffic to your website, visibility, likeability, engagement, awareness, promote...
Photo Credit: Cambodia4kidsorg
Facebooks New Schedule Posts
Scheduled Facebook Posts: For admins of business pages this was something that was long overdue. There have always been a lot of 3rd party apps that have given you the ability to schedule and deliver posts, but it always came with...