One of the most amazing (and I think interesting) things about Branding is that it’s always evolving – while the underlying principles are the same as they ever were. Branding, just like we are, is changing in response to this new world in which we live. I’ve been impressed with the some posts that have … Read More.
One of the most valuable assets your brand has is it’s online location, AKA domain name, URL, website address, or www. It’s the very identity of many businesses (amazon.com) and a critical cornerstone of more traditional brick and more stores. Yet, you would be stunned about the number of businesses that are not named the legal … Read More.
Let’s talk for a few minutes about brand and brand architecture. Brand, as we know, is a term which refers to all the externally and internally focused language, position, and imagery for a given company. At its core, a company’s brand is its reputation. How much leverage a company gets from their brand is largely … Read More.
OK, confession first — because we work hard to build legitimate double-opt-in lists for our business and our clients, I’m more militant about this than the average person might be, but…aren’t you as sick as I am of getting spam email that you never asked for, doesn’t enrich your life, and just wastes your time?
photo … Read More.
Photo Credit: james.holly
What is a Brand Book?
Why do I need a Brand Book?
What goes into a Brand Book?
All of these are legitimate questions that many marketers struggle with. At it’s core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and consistent … Read More.
I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this week and I described it, for the first time, as a “Declaration of Passion.” Moreover, in that moment, the somewhat nebulous concept became clear and … Read More.
I don’t think that there is anyone in business today that isn’t interested in saving both time and money. Yet many small business and mid-sized businesses miss one of the single best methods for saving time and money when they fail to work with a creative ad agency. There are lots of reasons that go into … Read More.