Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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Considerations When Renaming Your Business
Name changes are always such a hard thing to manage. There are external considerations to weigh—customers/clients' perceptions, the community's perception, and what your competition is doing. And there are internal considerations to weigh—what message will the business's name send internally,...
Your Sales Funnel is then #1 Reason You Don’t Have More Clients!
Let's talk for a minute about leads and the sales funnel. We all get leads, but it's what we do with them that matters (AKA do you have a sales funnel?). How well are we following up on them? How...
Let’s talk Vision and Mission for a Moment
"If you don't know where you're going, any road will take you there." is a lyric in George Harrison's song, "Any Road". While this certainly true in many aspects of our lives, nowhere is it more true than in business....
Social Media Privacy and Advertising
http://youtu.be/lLSfeWaraUg http://youtu.be/zxpa4dNVd3c Video Transcript Hi there. How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, "How does social media...
Brand Books Examples – Vote for Your Favorite!
Brand book examples aren’t the easiest to find, but if you’re trying to write your brand book -- find them. You must. I’ve been a long-time collector of brand book examples since well before I started writing my book, Finding...
Promotional Calendar Template: Stop Scrambling and Start Planning
What is a Promotional Calendar? A promotional calendar is a strategic planning tool that maps out your marketing campaigns, holidays, and events for the entire year. It ensures you identify promotional windows early and schedule the necessary production time (typically...
What is a Brand Narrative?
I often get asked, "What is a Brand Narrative"? And the answer is simply your brand story. It's both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative...
Best Brand Book Examples List
Brand books are essential for any business looking to establish and maintain a strong brand identity. A brand book typically includes guidelines on a company's logo, color palette, typography, voice, and messaging. It serves as a comprehensive reference that ensures...
What does your brand position say?
What is a Brand Position? At its core, your brand position is the unique space that your brand occupies in the minds of your target customers compared to other players in the marketplace. It's how people think, feel, and talk about...
5 Insane (but true) Things About Marketing for Small Business
Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list...
Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice
Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a "growing up period". In this phase, we see brands literally grow from "young" and "immature" to more "grown-up". This...
How To Solve Your Biggest Marketing Problem
Let's face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost? Would you be interested? Of course you would. That's just good business sense. Now, what if I...
How Observant Are You When You Look at a Logo? part 2
Well, you all are having so much fun looking at the previous posts hidden messages in logos, I thought I would share a few more with you. There are some beautiful and tricky logos out there that are truly art...
How Observant Are You When You Look at a Logo?
A friend of mine recently sent me an email that's been making the rounds lately titled "How Observant Are You?" and in it are some great logos you've seen - but may not have really looked at (Thanks David!). I'll...
The Scarecrow – Chipotle’s Brilliant Branding Commercial
I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story. But rarely do we get to see the story so...
150th Finding Brand Post and a Big Announcement!
Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it's been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog...
Sugary-Sweet or Saccharine? Sugarpova and Vanilla Air
Two interesting pieces of sugary branding news out today -- Maria Sharapova is apparently considering legally changing her name to be Maria Sugarpova for the duration of the U.S. Open to bring attention to her candy line, Sugarpova. (The Guardian)...
Why Branding Matters for Businesses of All Sizes
I was on the phone the other day with someone who told me in no uncertain terms that "branding, for most businesses, was a waste of time and money." This person's position was that branding was OK for companies like...
What the Backstory for Your Target Audience?
I was talking with a client today about who their target audience was. And while we know what the demographic information was, we don't often consider the backstory -- but the backstory is so critical and necessary to really understanding...
