Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
Learn MoreStrategy is SO Important!
Remember the lyric, "If you don't know where you're going, any road will take you there." from the George Harrison song "Any Road"? Well, it's especially true in business. But the cold-hard reality is that getting out of the day-to-day and...
Are You Ready to Breakthrough in 2015?
photo credit H.Adam via Flickr What's your goal for 2015? To breakthrough to 5 Figures? 6 Figures? 7 Figures? or more? If you want to position your business for a big breakthrough in 2015, NOW is the time to...
Considerations When Re-Naming Your Business
Name changes always such a hard thing to manage. There are the external considerations to weigh - customers/clients perceptions, the community's perception, and what your competition is doing. And there are internal considerations to weigh - what message will the...
WordPress Tutorial: How Long Should You Make Your Blog Posts?
A frequent question for bloggers just starting out is, "How long should I make my blog posts?" Tisha and special guest, Chloe, explain... https://www.youtube.com/watch?v=zKPckr-4Am0
Your Sales Funnel is then #1 Reason You Don’t Have More Clients!
Let's talk for a minute about leads and the sales funnel. We all get leads, but it's what we do with them that matters (AKA do you have a sales funnel?). How well are we following up on them? How...
WordPress Tutorial: How often should I add content?
Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video...
Let’s talk Vision and Mission for a Moment
"If you don't know where you're going, any road will take you there." Photo Credit: tdlucas5000 via Flickr is a lyric in George Harrison's song, "Any Road". While this certainly true in many aspects of our...
WordPress Tutorial: How to Delete an Image Completely [VIDEO]
Sometimes you want to delete an image completely off of your website. This instructional video will show you how to completely delete it off your server and make it no longer available (from your website) on the internet. http://youtu.be/dO0zcbP6uXQ
5 Days to Kick Start Your Consultancy Business
Do you have a consultancy business? Coach? Mentor? Counselor? Mastermind Leader? I know for a lot of consultants, while they are amazing at helping others identify what's not working and fix it -- it's MUCH harder when it's your own...
Brand Books Examples – Vote for Your Favorite!
Brand book examples aren’t the easiest to find, but if you’re trying to write your brand book -- find them. You must. I’ve been a long-time collector of brand book examples since well before I started writing my book, Finding...
Promotional Calendar Template [VIDEO]
http://youtu.be/uW92MIck6DQ Promotional Calendar Template Transcription
Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing...
WordPress Tutorial: How is Your List?
Today, I wanted to talk briefly about the number one thing you can be doing right now to create a passive stream of income for yourself in years to come -- and that is growing your list. This is the...
What is a Brand Narrative?
I often get asked, "What is a Brand Narrative"? And the answer is simply your brand story. It's both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative...
WordPress Tutorial: How to Make a Numbered List [VIDEO]
There are a number of occasions when using a numbered list in a WordPress post or page is not only useful, it's critical to the overall goal of the article. In this video, I'll show you how to convert a...
WordPress Tutorial: How to Make a Bulleted List [VIDEO]
Unnumbered or bulleted lists do a great job of helping to tell a story in an orderly fashion. They can be used for short lists, long explanations, or whatever else you can imagine. In this WordPress Tutorial, I'll show you...
WordPress Tutorial: What Tags are and How to Use Them [VIDEO]
WordPress Tags can seem useless when you're writing your posts — but they aren't. Intentionally choosing and creating appropriate WordPress tags can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what tagare, how they might be used, and how...