When business owners look at their internet presence, a higher search engine result is what they’re working towards. Of course, there’s a goal beyond that – what a higher ranking should bring. Increased revenues.
Blogging can help you increase your findability in searches and increase your revenues. Every blog post you publish, adds to your inventory on the web. The more inventory you have published, the more findable you become.
But who has time to blog, right?
Let’s look at the time investment of blogging in terms of calendar of days rather than hours in the day. If you invest 15-30 minutes a day, maybe 3-5 times per week, you’ll create a winning web presence.
In many ways, blogging is like farming:
- You agitate the old earth, getting fresh soil ready for planting
- You plant your seeds
- You check on things frequently, sometimes watering or fertilizing the soil
- Several months later: Harvest
- Rinse and Repeat
And step one above may be the most important. It’s a changing of the soil. It’s not that the old soil is bad, it actually remains. By tilling the ground, we are integrating the old with the new.
As you produce posts, remember the acronym FARM:
Frequency – Develop a frequency that is sustainable and consistent. Ideally, you’ll write a post at least three posts each week. By doing so, you will produce an inventory of pages on the web that will increase your credibility and findability in search rankings.
Audience – Your intended audience is who you write for, who you talk about, who you get your ideas from. Don’t try writing award-winning posts. Don’t talk so much about you. Talk about your intended audience and how their problems and pains can be solved. Listen to your day, to your customers. The question you answer today may be a blog post tomorrow.
Readable – Have plenty of breaks in the text, what I call “eye rests”. These can be images, bold phrases, hyperlinks, and bullets. Today’s web and mobile readers are skimmers. Having ample eye rests will slow them down so they read and remember what you write.
Manageable – Blog posts don’t need to be long (boring?) tedious word counts. The Gettysburg Address was 272 words short. Shorter blog posts are more likely to get read, shared, and remembered. In addition, shorter blog posts don’t take as long to write.
If you FARM your blog with diligence and care, in a few months you will see higher rankings, stronger relationships, and increased revenues.
- Why You Want To Be the Last Blog Standing (outspokenmedia.com)
- Never Mind SEO, How Much Traffic Do Blog Comments Bring Me(jamienorthrup.com)