Bills Glass copyWhen you’re choosing font’s logo’s and gradients you need to look at all the applications that it will be used in. Then years later when adding new elements to your marketing, tweaks might be in order. That was the case with Bill’s Glass.

As we begin to incorporate marketing platforms that go well beyond the previously explored reach, we all felt there was a need to tweak the font, so the Bills Glass and Windshield was more readable from a distance. We also needed to tighten up the transparency on the windshield featured on the card and logo and create a gradient that could easily be used identically in all methods of use.

You can see the before and after, and can see much more clarity, readability and definition of the ‘after’ draft.