Finding Brand Blog

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Brands are defenseless. We wipe our feet on them, we throw them in the trash, and we don’t have the patience to let them grow to be all they can be. That leads to us cheating on them and setting our businesses up for failure. Successful businesses know that brands need protection, love, and understanding. For smart businesses that want to succeed, it’s about Finding Brand.

A good brand can help catapult a business to success. But a great brand, well executed, is more than just marketing. A great brand will incorporate every element of a company’s belief system into a tangible concept. Your brand should start with your company’s mission and vision, be rooted in your company’s values, be steeped in your company’s culture, and finally be evident in all internal and external language and visual elements.

Putting in the time, energy, and effort to genetically encode a brand in a business is considerable — it’s not easy, and it’s not for the faint of heart. But just as genetic encoding can deliver a migrating bird to the same pond year after year after traveling hundreds of miles, so too can consistent positioning deliver customers day after day, month after month, and year after year. That’s the power of an effective brand.

Developing the brand is hard work to be sure. But it’s not impossible, and it’s not only for those with massive budgets and or a huge staff. All businesses are improved by having a brand. And with a little time and effort, anyone can create an amazing brand.

In Finding Brand, Tisha Oehmen teaches you how to explore and craft your brand, share it with key stakeholders, and to use it to protect your brand. Finding Brand will help you explore your brand and ensure that it doesn’t get cheated on and that your business succeeds.

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Social Media Privacy and Advertising

Social Media Privacy and Advertising

 

Video Transcript
Hi there.  How are you today?
Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?”  I thought it would be a … Read More.

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5 Days to Kick Start Your Consultancy Business

Do you have a consultancy business?
Coach?
Mentor?
Counselor?
Mastermind Leader?
I know for a lot of consultants, while they are amazing at helping others identify what’s not working and fix it — it’s MUCH harder when it’s your own business. (OK – I know this from personal experience.) For some reason, when it’s our own business it suddenly gets a … Read More.

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Brand Books Examples – Vote for Your Favorite!

Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and … Read More.

Video thumbnail for youtube video Promotional Calendar Template [VIDEO] - Paradux Media Group

Promotional Calendar Template [VIDEO]

Promotional Calendar Template Transcription

Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar and why it’s something that you should … Read More.

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What is a Brand Narrative?

I often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy.
What is a brand narrative doing for my business?
Simply put, your brand narrative provides context to your team, continuity through your … Read More.

best brand book examples

Best Brand Book Examples List

Often, the best brand book examples are the ones that you can find.  Othertimes, the best brand book examples are the ones closest to your industry. And still other times, the best brand book examples are the ones that are most closely aligned with your ideology. So what are the BEST brand book examples, well, … Read More.

tisha-3

Introducing the ‘How to Create a Brand Book’ Video eCourse Series

I’m so excited to share with you my brand new ‘How to Create a Brand Book’ Video eCourse Series! Over the years, you’ve all shared with me how hard creating your Brand Book is. And I know that as an in house marketer getting asked to create a Brand Book is something akin to a terminal … Read More.

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5 Insane (but true) Things About Marketing for Small Business

Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5 … Read More.

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Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice

Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and
“immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand in … Read More.