Finding Brand Blog

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Brands are defenseless. We wipe our feet on them, we throw them in the trash, and we don’t have the patience to let them grow to be all they can be. That leads to us cheating on them and setting our businesses up for failure. Successful businesses know that brands need protection, love, and understanding. For smart businesses that want to succeed, it’s about Finding Brand.

A good brand can help catapult a business to success. But a great brand, well executed, is more than just marketing. A great brand will incorporate every element of a company’s belief system into a tangible concept. Your brand should start with your company’s mission and vision, be rooted in your company’s values, be steeped in your company’s culture, and finally be evident in all internal and external language and visual elements.

Putting in the time, energy, and effort to genetically encode a brand in a business is considerable — it’s not easy, and it’s not for the faint of heart. But just as genetic encoding can deliver a migrating bird to the same pond year after year after traveling hundreds of miles, so too can consistent positioning deliver customers day after day, month after month, and year after year. That’s the power of an effective brand.

Developing the brand is hard work to be sure. But it’s not impossible, and it’s not only for those with massive budgets and or a huge staff. All businesses are improved by having a brand. And with a little time and effort, anyone can create an amazing brand.

In Finding Brand, Tisha Oehmen teaches you how to explore and craft your brand, share it with key stakeholders, and to use it to protect your brand. Finding Brand will help you explore your brand and ensure that it doesn’t get cheated on and that your business succeeds.

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Free Business Mentoring – Limited Time!

Are you trying to make a difference in the world through your business?
Do you wish you had an expert person in your corner to whisper advice in your ear?
Do you wish you had that strategist to call on when you need some help?
What if you could get “real deal” business-building advice from industry experts AND … Read More.

photo credit H.Adam via Flickr

Are You Ready to Breakthrough in 2015?

photo credit H.Adam via Flickr
What’s your goal for 2015?

To breakthrough to 5 Figures?
6 Figures?
7 Figures?
or more?

If you want to position your business for a big breakthrough in 2015, NOW is the time to get started! There’s not a minute to lose! Do you know that a business with a solid brand can command a 9.45% PREMIUM * on all their … Read More.

A rose by any other name would smell as sweet

Considerations When Re-Naming Your Business

Name changes always such a hard thing to manage. There are the external considerations to weigh – customers/clients perceptions, the community’s perception, and what your competition is doing. And there are internal considerations to weigh – what message will the name of the business send internally, and how it affects the staff?
The piece that you … Read More.

sales-funnel

This is then #1 reason you aren’t serving enough clients!

Let’s talk for a minute about leads. We all get them, but it’s what we do with them that matters. How well are we following up on them? How well are we creating a relationship with them?
The reality is that the first time a lead come into our orbit, they may not have the confidence … Read More.

Photo Credit: tdlucas5000 via Flickr

Let’s talk Vision and Mission for a Moment

“If you don’t know where you’re going, any road will take you there.”

Photo Credit: tdlucas5000 via Flickr
is a lyric in George Harrison’s song, “Any Road”. While this certainly true in many aspects of our lives, nowhere is it more true than in business.
This is why, having a compellingly written Vision and Mission Statement is so … Read More.

Choosing Your Target Audience   Paradux Media Group

Choosing Your Target Audience

If you missed my presentation on the 5 Days to Kickstart Your Consultancy Business, I’ve made it available for you here below. Enjoy!

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Video Transcript:
Hi there. I understand you’re thinking about or have just started a consultancy business. How exciting for you, this is the exact right moment for you to … Read More.

Social Media Privacy and Advertising

Social Media Privacy and Advertising

 

Video Transcript
Hi there.  How are you today?
Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?”  I thought it would be a … Read More.

kickstart-consultancy-business

5 Days to Kick Start Your Consultancy Business

Do you have a consultancy business?
Coach?
Mentor?
Counselor?
Mastermind Leader?
I know for a lot of consultants, while they are amazing at helping others identify what’s not working and fix it — it’s MUCH harder when it’s your own business. (OK – I know this from personal experience.) For some reason, when it’s our own business it suddenly gets a … Read More.

brand books examples

Brand Books Examples – Vote for Your Favorite!

Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and … Read More.