I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story. But rarely do we get to see the story so clearly and compelling told as Chipotle just did with their The Scarecrow video! If you haven’t seen … Read More.
Finding Brand Blog
I had a great opportunity to sit down with Bill Meyer this morning, on his Radio Show that airs on KMED 1440, to talk about my new book, Finding Brand: The Brand Book Tutorial. We had a great talk about:
The differences between advertising and branding.
Why branding matters to businesses of all sizes – from solo-preneurs to … Read More.
The Upper Rogue Independent just published an article about the book, Finding Brand: The Brand Book Tutorial. If you didn’t get a chance to read the article, here it is for your reading pleasure:
Branding! Everyone has heard the term, not everyone knows what it specifically means. Now those who do no know, have a ready … Read More.
Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it’s been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog has been successful in that endeavor. And throughout the years, you’ve shared with me what … Read More.
Two interesting pieces of sugary branding news out today –
Maria Sharapova is apparently considering legally changing her name to be Maria Sugarpova for the duration of the U.S. Open to bring attention to her candy line, Sugarpova. (The Guardian)
AirAsia Japan is changing their name to Vanilla Air. (Economic Times)
Sharapova’s Sugarpova is a PR Stunt
Sugarpova…Sharapova (Photo … Read More.
As I was looking for a picture to pair with my last post, Why Branding Matters for Businesses of All Sizes, I came across a photo set from Troy Thompson (Travel 2.0) on Flickr and was struck by the strong visual he created to demonstrate the implications of branding in a multi-media world.
photo credit Travel 2.0 via … Read More.
I was on the phone the other day with someone who told me in no uncertain terms that “branding, for most businesses, was a waste of time and money.” This person’s position was that branding was OK for companies like Xerox or Nike, but far too expensive and far too time-consuming for average businesses, who … Read More.
One of the most amazing (and I think interesting) things about Branding is that it’s always evolving – while the underlying principles are the same as they ever were. Branding, just like we are, is changing in response to this new world in which we live. I’ve been impressed with the some posts that have … Read More.