Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and doing their job. And all of them wish that the
Finding Brand Blog
My name is Tisha Oehmen, and I'm the Chief Branding and Operations Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to "The Pond" and to the Finding Brand blog. Finding Brand is dedicated to helping you improve your brand, strengthen your marketing, and find inspiration in a group of like-minded individuals.
You might also be interested in checking out Tisha's books if you're enjoying the blog.
So many of our clients get stuck when it comes time to evaluate the design services and choose their brand position and their logo. Understandably, the moment where you choose your brand is a big decision! What seems to happen is that people try to compare their new brand and logo to an existing one — and usually, one that has already invested hundreds of millions
In today’s world of advertising opportunities coupled with the rise of social media, it’s easy to ask the question, “Do Brands Matter?” It will be no surprise to you if you’ve been following the blog that the answer (in my opinion) is a resounding, “YES, Brands Matter!” Let me explain why. The Reasons Brands Matter Whether you’re advertising, marketing, or hiding out in a hole
I think marketers spend so much time carefully considering and crafting brands that sometimes we forget that the very best branding is born out of the instant the organization was created by its founders. The best brands are created in the moment that the founder decides to start the business. To do something different or better than anything that currently exists in their marketplace. In
We all by now know how powerful a brand is. In simple terms, a brand is something that tells and shows who you are. A brand sets your business aside from the rest and sells you apart from the masses. Poor branding can be catastrophic to your company, the same way better branding can lead to enormous sales and a brand name difficult impossible to