Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Enhancing Roy Manufacturing’s Digital Presence
Roy Manufacturing is a perforated metal and material manufacturer in Portland, Oregon. They’ve been in business for over 60 years and have grown to the point of developing a second spin-off organization based on shared technology, Profile Laser. Together, these two companies produce custom-designed perforated and laser-cut metal and material products for commercial, industrial, and…
Why Google Search Optimization is Important for Your Website
How do you make your duck stand out from the rest of the flock? Getting noticed online is all about search engine optimization, or SEO. When we talk about SEO at Paradux Media Group, we’re really talking about how to get your website to the top of the search result pages on Google. But why…
Why You Need a Professional WordPress Website Developer
In the dynamic landscape of online business, your website serves as your digital storefront, the first impression potential clients encounter. Navigating the complexities of digital marketing requires more than just a visually appealing website; it demands a strategic approach that extends beyond design. This is where the expertise of a professional marketing agency becomes indispensable.…
Why is Web Page Indexing Important for Your Online Presence?
Why have an online presence if your current and potential customers can’t find it? Our primary objective for our clients’ websites is for them to appear high on search results lists. In technical terms, this is called search engine optimization or “SEO.” While it is simple for users to perform searches using engines like Google,…
Are You Providing Educational Content on Your Website?
Long gone are the days of “if you build it, they will come” when we’re talking about websites. Almost every company has a website now, even if it is an inexpensive, pre-fab site provided by one of many e-commerce companies. However, if you plan to attract and convert customers online, you’ll need a more integrated…
Why You Need Better Coordination Between Marketing and Sales
We work with companies of every size across the country, but there are some unique needs many of our small and medium-sized clients share. Managers or owners need to wear many hats in these businesses, including marketing. Marketing expertise and refined strategies are often relied upon to generate profitability, yet marketing alone will not get…
How to Add a WordPress Post
To add a WordPress Post, first, log into your website and you will be in your dashboard area. Click on Posts on the left column and on the flyout click Add New. (Click here for the video version of how to add a WordPress Post.) Now you will be on the “Add New Post” page and in the middle of it…
WordPress Tutorial: How Long Should You Make Your Blog Posts?
A frequent question for bloggers just starting out is, “How long should I make my blog posts?” Tisha and special guest, Chloe, explain…
WordPress Tutorial: How often should I add content?
Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video to learn more!
WordPress Tutorial: What Tags are and How to Use Them [VIDEO]
WordPress Tags can seem useless when you’re writing your posts — but they aren’t. Intentionally choosing and creating appropriate WordPress tags can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what tagare, how they might be used, and how they can enhance your blog. This video was shot on location at the Butte Creek Mill in Eagle Point,…
WordPress Tutorial: What Categories are and How to Use Them [VIDEO]
WordPress Categories can be a bit confusing — but they don’t have to be. Intentionally choosing and creating appropriate WordPress categories can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what categories are, how they might be used, and how they can enhance your blog. This video was shot…
WordPress Tutorial: 3.9 Media Changes
You may have noticed that WordPress 3.9 has a number of changes to the media uploader – and you haven’t noticed yet, the first time you try to load a picture, you’re bound to see them — they are significant, and they make WordPress BETTER. In this WordPress Tutorial, you’ll learn how to use the…
WordPress Tutorial: Where did the Word Clipboard Button Go? [VIDEO]
Surprise! The Word Paste Button is MISSING in WordPress 3.9! In this video, you’ll learn how to paste content from Microsoft Word into WordPress safely and conveniently.
WordPress Tutorial: Essential Blogging Checklist [VIDEO]
Blogging for business is subtly different than blogging just for pleasure. And while both *should* be enjoyable, the purposes are intensely different. In blogging for business, we find it is helpful to follow this checklist to make sure you are maximizing the time you are spending on your website. Dixie Nuñez joined me today to talk…
WordPress Tutorial-How to Use Zemanta and Set a Featured Image
I was recently talking with a client about finding images to go on his blog. Obviously Zemanta is, by far and away, the easiest method for locating images that can legally be used on a website. But the downside to using the Zemanta tool is that the images aren’t eligible for use as a Featured…
WordPress Tutorial: How to Add a Post [VIDEO]
How to make a new post in WordPress. One of the nicest features of WordPress is how easy it is to add content to your website in the form of a Post. In this WordPress Tutorial Video, learn how to add that new post and start growing your WordPress website in no time.
WordPress Tutorial: How to Delete Content by Trashing a Post [VIDEO]
Sometimes it is necessary to delete content that either has already been published in a post or a page. Happily it is very simple to delete an entire post or page from your website by trashing the post. Because it’s easy to delete, sometimes you want to get something back out of the trash. This video…
WordPress Tutorial: How to Copy from Microsoft Word [VIDEO]
A lot of the time it’s convenient to write your post or page in Microsoft Word and then transfer it to your WordPress Post or Page. But sometimes the formatting comes through strangely. Happily, there is a very simple way to defeat the funky formatting and copy your document from Microsoft Word to WordPress. This…
WordPress Tutorial: How to Add a Link [VIDEO]
Have you ever wanted to add a link to a post or a page? Well, in WordPress it’s easy! This video will show you how to do just that.
WordPress Tutorial: How to Add a Gallery [VIDEO]
A great way to add images to your WordPress website is as a Gallery using the native WordPress media library. Getting the Native Gallery setup on your post or page is pretty simple, and this video will show you how. In this video, you’ll learn how to: Choose the images that will go in your…