Many retail establishments are well positioned to be highly visible from drive-by traffic. Yet many of those same retail establishments are missing the best advertising possibility available – their location, and specifically their windows. Window painting is a viable method for putting your promotional message out where people driving past can see it. Granted, in some zones City Regulations or Mall Requirements don’t allow you to put messages of any sort on your windows – but you’d be surprised at the number of places you can put great big messages on your windows. (Always check – it’ll cost you in fines and product you can’t use if you don’t).
Window painting is one way to accomplish this, but most window painting looks a little juvenile and unprofessional for some brands. Enter vinyl clings. If you haven’t checked out this technology, you should. Imagine how large your advertisement could be if it completely covered your front windows, sill to sill and the entire width of the windows in your storefront. The image can be whatever you choose (in accordance with signage requirements), an announcement about your latest sale, price points, big beautiful images that reflect your geographical area, or even just your business name. And it can look as homey or professional as you want it to. Not only are you able to completely design the imagery, vinyl clings are remarkably inexpensive!
Window clings come in two important variations: solid and transparent. Each have their pluses and minuses. The solid version means you’re giving up the ability to see out – which in many situations might be a deal-breaker. But what you get is a vibrant, eye-catching advertisement for your business that “glows” after dark when back lit by the lighting in your business. The transparent version is actually more of a screen. Imagine the solid version with a whole lot of tiny holes in it, so much so that 50% of the cling is not obscured in anyway. And what you end up with is the ability to look out from inside the building AND the ability to put your advertisement on your windows. It’s not quite as vibrant as the solid version – but you can see out, an important tradeoff.
The best part about these clings is that they are surprisingly inexpensive. Of course, it all depends on the size and install costs, but you can realistically get them printed starting at about $200 (for a small to moderately sized window). If you have a lot of people driving by location, you’re going to be hard-pressed to find another way to advertise that’s going to cost you less than vinyl clings will.
So where do you find vinyl clings? I’m sure that the big signage companies can do it to, but I’ve had better luck (and pricing) from local signage-now type stores. And now that you’re thinking about vinyl clings – consider all the places your windows fail to give you adequate privacy, or where you simply don’t like the view — turn the image to the inside of the window and you’ve got a view perfectly designed for your brand or your taste (both at your business and in your home.) The possibilities are endless.