Some small and local business owners are finding better success with direct mail through the US Postal Services Every Door Direct Mail.  You can read a little more in depth about this program in this blog.

During a recent Tempurpedic promotion we came up with this layout and targeted mid to high income zip codes and turned in a very efficient campaign that delivered a nice ROI.  Yes with EDDM it does take more time and effort on your end than a normal direct mail campaign, but that’s part of reducing the cost of the campaign, doing a bit more of the heavy lifting.