Camden Hock is a certified yoga instructor, yoga life coach, personal trainer, group fitness instructor and anti-aging nutritional product distributor. She felt it was time to take her business to the next level with a personal brand. We were excited to partner with her on developing a logo and treatment for her name. Camden wanted something that resonated with her, incorporated grace and energy, and could be uniquely her own.
The logo we designed with her is feminine, while being both delicate and strong. The iconography recalls a lily pad and flower, nestled within the “C” of her name. Equal parts strength and beauty is the script of her name, and underlying her mark is her tagline: “Inspiring Spirit, Inviting Balance” in a strong font, but tempered with a light pink color.
The end result is a striking logo that represents Camden.