Paradux Media Group is a full-service advertising agency, specializing in delivering a message that will help differentiate your company from the crowd. Here are just a few of our capabilities:
- Brand Development
- Graphic Design & Web Design
- Digital Online Marketing
- Media Planning & Buying
- Social Media Management
Advertising should be more than just an ad. It should be just one element in an overall marketing strategy. Just one piece in the big-picture campaign that is rooted solidly in your brand position. Just one touch-point in a coordinated effort to bring new customers into your business. That one thing that makes the difference between potential customers and customers; soaring success and merely hanging on.
At Paradux Media Group, sometimes advertising looks like producing a radio commercial for a Papa John’s franchise. Sometimes it looks like designing a magazine ad for the Eagle Point & the Upper Rogue Chamber of Commerce. Sometimes it is producing a television ad for Bill’s Glass & Windshield. Sometimes it’s an outdoor billboard for Lovejoy Hospice. And sometimes it’s creating and mailing a postcard for Go Kart Hero.
No matter what form it takes, it’s always delivered with a consistent look and feel. It’s always just one element in a much larger strategy. And you can bet, we’ve made sure that every single ad conforms to the business’s brand requirements–it’s just part of being a client at Paradux Media Group.
Branding is about creating instant recognition in the consumer’s mind. It can be something as simple as the combination of a voice, a graphic, and/or a phrase. When a business intentionally engages in the act of branding, they create a consistent look and feel for the company that results in more business, every day.
At Paradux Media Group, whether we’re creating a brand for the first time, or migrating an existing brand into its new future, we’re dedicated to making sure that EVERY element of the external (and even more importantly, internal) marketing efforts is in alignment with a business’s overall brand. We’ve even got best-selling brand-building author, Tisha Oehmen, leading our team to make sure the brand is built consistently and correctly, externally and internally.
For Asante, our dedication to brand development became a new logo, naming conventions, and brand position. For Lovejoy Hospice, we brought their brand to life with everything from a new logo to print ads — with stops off at brochures, letterhead, and flyers in between. At American Energy, brand development looks like POS (Point of Sale) signage and radio advertisements. For many of our clients, developing their brand has saved them time, money, and increased both the quality of and quantity of their customer base.
Graphic Design & Web Design
Good design doesn’t just look nice — it has to be the visual representation of a brand. When design is done right, everything about the way a business approaches their customers and community is embodied in the work. Design includes items that appear both on paper: logos, brochures, business cards and letterhead, and digitally: website designs and social media profiles. But design doesn’t stop there, it extends to ads, signage, and almost every external iteration of your business brand.
For Bag & Baggage Productions, we created a website that captures the majesty and humor of their productions. For the City of Eagle Point, design looked like an airport sign and brochure that draws visitors and new residents to the community. For Barrett Business Services, Portland, Eugene, and Medford, design is a set of printed collateral that shares the corporate brand, in a locally resonate way. And for countless clients, it’s a one-of-a-kind logo, ad, letterhead, business card, website or brochure that shares their story and evokes interest from their customers and potential customers.
Digital Online Marketing
Digital Online Marketing is an important weapon in a company’s arsenal. At Paradux, we believe your website should be the backbone of any campaign but digital is so much more than just the backbone. Digital Online Marketing has the power to create experiences that encompass and extend a company’s brand and marketing strategy to the online world. Whether it’s creating and updating your WordPress website, deploying an online pay-per-click or search engine marketing (PPC/SEM) ad, employing up-to-date strategies for growing your email list, or engaging in directory listing and search engine optimization (SEO), digital is a significant channel for winning customers and potential customers in today’s world.
For the authors of the Evolutionaries book, this passion for integrated digital became a WordPress website design and management that integrated Facebook management. For Jay Reese Sports, it became a website that extended and completed the radio sports cast with Facebook playing a significant role. For Jackson County Fire District 3, it’s a stable no-muss/no-fuss hosting environment for their website. At The Right Plan, it became online strategies to grow an email list and optimize the website to be found in national search. For countless other clients, our digital services have become their effortlessly-awesome website, the way they get noticed online, and how they differentiate themselves to bring in new clients and keep their existing clients coming back.
Media Planning & Buying Duck, Duck, Goose!
There are many philosophies when it comes to buying media. Some buy points(Duck,). Some buy station-houses(Duck,). And some buy whatever most recently crossed their desk(Goose!). But at Paradux Media Group, we know it is more than just a numbers game. We believe good media buys happen when we put the ‘who’ ahead of the ‘how many’. We know that it is not about buying points, it is about buying people who matter to your business. That is why buying programs (television), formats (radio), and sections (print) are important, then we craft the right advertising message to fit that targeted audience, and that is how the game should be played. When you know your target audience and make sure that your message is correctly placed to intercept them, in a way that is appropriate, and that speaks to them, you’ll win every time. We’re fortunate to have Mike Frey heading up our media planning and buying at Paradux Media Group, to make sure we’re always focused on the ‘who‘.
Focusing on the ‘who‘ for My Circle K, resulted in a multi-media, multi-year campaign that includes in-store signage/POS, radio, video, and social media. At Brenner’s Furniture, we focus on the ‘who‘ with multi-platform campaigns that include newspaper, direct mail, radio, television, and digital that continually brings new business in the door. For our many other clients, focusing on the ‘who‘ provides a cost-effective opportunity to reach their target audience and get new and repeat business in the door.
Social Media Management
In today’s world, social media is so much more than just old high school friends and what someone ate for lunch. It is a powerful communication system that more and more people are relying on each and every day. We know that for businesses, it’s never been more important to harness the power of social media. And with the unique approach we use at Paradux Media Group, even the smallest companies are able to have their voice heard as easily as great big organizations, giving you a shot at business contracts you never thought possible. We use a combination of earned media and paid media across all social media channels to maximize the results for our clients.
We’ve used social media to promote book sales for Kellie Hill Nutrition. And at Colvin Oil, social media became the basis for the wildly successful 50 cents off a gallon of gas campaign that increased their reputation, sold product, and engaged their fan base, always within brand, and never with silly pictures of cats or commentary on lunch. After all, being a business on social media is still about being a business first, we get it.