Beyond the Pond Blog

media, ducks, golf -- not necessarily in that order

I write what interests me, and hope that it interests you. Most days, you’ll find this blog covers: Media. Ducks. Golf. Not necessarily in that order.

Facebook Offers

You may have noticed a new option on the post box of your business page, ‘offer’.  Facebook rolled it out a few weeks ago, and for some could be a worth while tool and something that you may see more of  from businesses on your newsfeed.
What Exactly Are Facebook Offers? 

‘Offers’ are a quick and simple [...]

Google AdWords For The Small Business Owner

How To Engineer A Google AdWords Campaign:
Image via CrunchBase
Every marketing campaign has different goals and objectives, or at least they should.  Google AdWords can be an effective marketing tool if used correctly.  Running a campaign on Google AdWords isn’t much different than a print campaign.  Typically there are one of two objectives in a print [...]

Facebook Ads For Marketing Your Small Business

Facebook Ads What’s The Real Story:
With the Facebook IPO and GM pulling their Facebook ads there has been a lot of talk regarding the effectiveness of running ads on
Image via CrunchBase
Facebook.  We’ve run several ads for clients on Facebook, like with all advertising, the execution, the category and the set goals will have everything to [...]

Every Door Direct Mail

every-door-direct-mail

Direct Mail Marketing, have you tried Every Door Direct Mail?
You may have seen or heard the recent commercials from the US Postal Service regarding their new campaign Every Door Direct Mail.  Are you a small business owner or an agency for small businesses that is considering the US Postal Service’s Every Door Direct Mail?
So Just [...]

Local Search SEO and Siri

siri

The Importance of Local Search:
While most in the tech industry have been watching the battle go on between Google and Facebook, Google launching Plus and Facebook talking about beginning a search engine of their own, under the radar comes Siri with possibly a huge advantage with local search.  Can Siri and Yelp change the scope of [...]

SEO: Small Businesses Medford Oregon

photo credit Sean MacEntee via flickr

Why Local SEO For Medford Oregon Business Owners:
So why is Search Engine Optimization (SEO) so important to a Medford Oregon business?  Well it begins with over 40% of consumers won’t shop at a business or brand if they can’t research you or find your business on-line.   Search Engine Optimization (SEO) allows not only for [...]

The New Facebook Business Page Will It Have An Impact?

facebook management, facebook marketing, facebook consulting

The New Facebook Business Page:
So as everyone is talking, blogging, and designing their new Facebook business page, the big question is will it have more of an impact than the current version?  Every admin has access to their insights and can see the traffic that is driven to their timeline (wall), and that’s what all [...]

New Facebook Business Page: Milestone Feature For Small Businesses

milestone-featured

Milestone Feature:
Your Facebook Business Page transforms to a ‘Timeline’ page in 3 weeks whether you’ve made the changes or not. Since the announced change, a lot of small businesses have changed their cover photo and made the plunge and have been slowly adjusting and updating their page.
If you’re a small business owner and haven’t made [...]