One of Oregon's most nimble and novel advertising agencies. We believe that you should be in control of your advertising.
I’m sure you’re going to get sick of seeing this KONY 2012 video everywhere in the next few months, I hope. And regardless of the way the KONY 2012 Invisible Children’s organization behind it distributes it’s money, its a fascinating, ongoing, lesson in way that social media allows average individuals to flex their political muscles…to [...]
photo credit: r_william.king via flickr
During the course of everyday business, it’s easy to get caught up in buying an advertising ad here, and making a donation there, and appearing in the same publication your competitor does. But all of it tends to happen as isolated incidents and not part of an integrated, coordinated strategy. This [...]
There’s a new book out by Randy Harrington and Carmen Voilleque called “Evolutionaries: Transformational Leadership: The Missing Link in Your Organizational Chart.” Randy and Carmen are brilliant, inspirational, and most of all, observant. They are consultants by trade, and any organization lucky enough to work with one or both of these individuals is vastly better [...]
I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like. In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this [...]
Know what the secret to a great brand is?
One thing – just one thing.
It’s admittedly the hardest part of creating an amazing brand. And the trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take discipline and fortitude to choose the “One Thing” your brand [...]
You might notice that the Paradux Media Group site has gone dark today, January 18, 2012. We’re joining thousands of concerned businesses and individuals nationwide to protest the “Stop Online Piracy Act” (SOPA) that was introduced into the House of Representatives on October 26, 2011 as bill HR 3261 and “Preventing Real Online Threats to [...]
Usually, when we talk about branding, we’re usually talking about B2C (business to consumer) companies, and specifically products, but we should also talk about B2B branding. If you’ve been following this blog for very long, you know that we believe all branding can have a favorable impact on every business, whether product, service, B2C branding, [...]
I always enjoy reading the “top posts” posts on other blogs, so I thought it might be interesting (and timely) to take a quick look at the top 10 most viewed posts on the Finding Brand Blog for 2011. So, without further ado — here they are.
