Beyond the Pond Blog

media, ducks, golf -- not necessarily in that order

I write what interests me, and hope that it interests you. Most days, you’ll find this blog covers: Media. Ducks. Golf. Not necessarily in that order.

Facebook Timeline For Business Pages

facebook-timeline-coca-cola-pages-featured

Don’t look now! Facebook Timeline For Business Pages:
It appears the new facebook timeline for business pages is finally be arriving.  Word has it, and it makes sense, that the announcement will come at the Facebook Marketing Conference event, parts of which will be live-streamed, being held in New York February 29, that features a keynote by Chief [...]

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Social Media Fragmentation

photo credit:  erix!

The Enemy, Social Media Fragmentation
photo credit: erix!
Fragmentation, whether it’s traditional media fragmentation or social media fragmentation, it is marketing enemy #1 for the small business owner.  For the small business owner fragmentation means more for less.  More work , more money, and reach less people.
I have addressed social media fragmentation a few times but with [...]

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Have Interest In Pinterest It Could Be For You

photo credit cambodia4kidsorg via Flickr

So what’s the fastest growing social network?  If you didn’t say Pinterest you’re wrong.  So what is Pinterest you say?  Pinterest.com is a virtual pin board, where you collect and admire images found all over the web. It’s like a bulletin board, only you are pinning up web images, on an online board. You can pin whatever [...]

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Think Different! Build A Campaign

How to create a small business campaign in Medford Oregon

It’s a great time for small local businesses to “Think Differently” and create campaign messages and not immediate hit and run messages.
Photo credit Mac-flick
The most remembered commercials:   Outside of Apples 1984 commercial,  the most remembered commercials, are comapaigns, not commercials.  National companies and big boxes, think that way, they see the benefits of the campaign while the [...]

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Imagine A World Without Free Knowledge The 2012 BLACKOUT

stop-sopa

“With its grace and carelessness it seemed to annihilate a whole culture, a whole system of thought, as though Big Brotherand the Party and the Thought Police could all be swept into nothingness by a single splendid movement of the arm.” 1984
As you surf the web today you will see a ‘Blacklash’ as January 18th 2012 [...]

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Why You Should Do On-Line Surveys

photo credit Sean MacEntee

It is a very sad thing that nowadays there is so little useless information. ~Oscar Wilde
photo credit Sean MacEntee
As a small business owner how people feel about you, what they are saying and their perception of you is critical to any growth you’d like to see as a business owner.
In all my years of marketing [...]

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7 Small Business Marketing Predictions for 2012

google-analytics

While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see.
QR codes will be the “IT” thing.  Which also means it will be the most “misused” item of 2012.  Marketers will slap a QR code on anything and everything, if it has our clients [...]

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A Few Things To Take From 2011

Social Media can Change the World:
We’re starting to see that social media really can change the world.  The Egyptian uprising was accelerated by social media and posting on Facebook and Twitter…
We have also seen and felt how social media can create a new economy, books speaking engagements, in essence a new business category.  2011 is the [...]

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