One of Oregon's most nimble and novel advertising agencies. We believe that you should be in control of your advertising.
There’s a new book out by Randy Harrington and Carmen Voilleque called “Evolutionaries: Transformational Leadership: The Missing Link in Your Organizational Chart.” Randy and Carmen are brilliant, inspirational, and most of all, observant. They are consultants by trade, and any organization lucky enough to work with one or both of these individuals is vastly better [...]
I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like. In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this [...]
Know what the secret to a great brand is?
One thing – just one thing.
It’s admittedly the hardest part of creating an amazing brand. And the trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take discipline and fortitude to choose the “One Thing” your brand [...]
You might notice that the Paradux Media Group site has gone dark today, January 18, 2012. We’re joining thousands of concerned businesses and individuals nationwide to protest the “Stop Online Piracy Act” (SOPA) that was introduced into the House of Representatives on October 26, 2011 as bill HR 3261 and “Preventing Real Online Threats to [...]
Usually, when we talk about branding, we’re usually talking about B2C (business to consumer) companies, and specifically products, but we should also talk about B2B branding. If you’ve been following this blog for very long, you know that we believe all branding can have a favorable impact on every business, whether product, service, B2C branding, [...]
I always enjoy reading the “top posts” posts on other blogs, so I thought it might be interesting (and timely) to take a quick look at the top 10 most viewed posts on the Finding Brand Blog for 2011. So, without further ado — here they are.
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position. [...]
Last week, Amazon announced that it was introducing version 1.2.1 of their Price Check mobile app. The principle is simple, find out if you’re getting the best price while you’re out shopping. Simply scan the bar-code for the product in question, or enter the product in the search box and it will tell you what [...]
