PremierWest Bank

advertising, radio ad, radio commercial, radio advertising, radio buy, radio purchase

PremierWest Bank is committed to being the best community bank throughout Southern Oregon and Northern California, and they have the employees and no-hassle service to prove it.

What puts the community into a community bank? In short, It’s People Doing Business with People! It’s a friendly smile when you enter the bank and a thoughtful can-do attitude when you apply for a loan. It’s somebody who remembers your name and approaches each transaction with a smile. It’s the willingness to go the extra mile!

PremierWest Bank Radio Spot – Grab Your Opportunity

premierwest-bank-featured

Build a campaign don’t just advertise
One of our favorite characters that we’ve created is the PremierWest Bank straight shooter.  The series began when the big 5 banks wanted to begin charging you for using your debit card.  Let’s face it, location and amount of branches just doesn’t trump localness when it comes to where we [...]

New Facebook Cover Photos for Pages

Facebook Cover Photo, Facebook TImeline for Pages

Facebook dominated a lot of the talk this month with the expected roll out of the new Timeline for Business Pages.  While we like the potential of the milestones, the real estate available with the new cover photo is an impressive marketing opportunity.
The approach we took with the Facebook cover photos is no different than [...]

PremierWest Bank “Look Your Banker in the Eye” Radio Commercial

look-your-banker-in-the-eye

Stories are the essence of any good marketing campaign.   Creating an on-going narrative theme, telling a story, that is a campaign!  We see national companies create successful ‘campaigns’ and local companies can do the same thing.
What prevents most local companies for creating great ‘campaigns’ is patience and commitment?  This is the third installment of “telling [...]

PremierWest Bank Charity Challenge

Facebook charity challenge

It’s always nice when a business wants to use their Facebook page to spread cheer among some great causes in Northern California, Central and Southern Oregon.  PremierWest Bank, last week rolled out the charity challenge a voting competition between 8 non-profits in their markets.
To run a proper promotion on Facebook an outside app is needed [...]

PremierWest Bank – Doing What’s Right Radio

advertising, radio ad, radio commercial, radio advertising, radio buy, radio purchase

PremierWest Bank took a very strong position against charging monthly debit card fees last month, when the big banks were busy getting their notices in the mail. At the beginning of this month, many of the large banks retracted their monthly debit card fee positions.
As a followup to the October Radio Commercial, this commercial for [...]

PremierWest Bank – No Tall Tale Radio Commercial

advertising, radio ad, radio commercial, radio advertising, radio buy, radio purchase

PremierWest Bank wanted to capitalize on their commitment to not charge a debit card fee in the face of major banks making decisions to do just that. This radio commercial represents a collaboration with PremierWest Bank to write, voice and produce a spot in less than a week from concept to being on air.