Content marketing is a marketing strategy that deals mainly with creating and sharing different types of media and publishing content that will later be used to bring in new customers or retain older customers for any business. For people who have businesses online or brick and mortar stores, it is important to keep business up and top keep gaining new clientele. So, if that is the case, there should be a plethora of content marketing ideas that are going around helping you keep the flow going.
Social Media for Content Distribution
Thanks to social media and the amount of people who are on any given social media platform at any moment, one great new thing to think about is a “click to tweet” feature. You can add these into blog posts or articles on your website and users can click it to quote it right on their Twitter timeline. This allows more viewers, perhaps all over the country, to see things that you have said.
In Content Marketing, Quality Counts
Another very good idea to keep in mind is that you should focus on quality over quantity. It is always best to give the customers something that is high quality and eye catching and only a few of these a month, instead of lower quality images or blog posts that come every day or every week. These things will start to become like white noise to the customers, and you will lose their interest. By keeping things at a higher quality, you will ensure that people get the most that they can from any given article or image.
What a business should also keep in mind is to keep things lively. If your business deals with something that has been making rounds in the media, good or bad, write an article or post about it to draw attention to your business. It will do more in the long run if you give your business a boost by using something that is already public. By doing this, people see your name, your business, and they will be more inclined to visit.
Any business can benefit from using content marketing, no matter what industry they are in. You want to make sure that you keep your ideas fresh and always changing to make sure that you do not get too stale in your marketing campaigns. By doing just a few things, you will find that your business gets more attention than it did before, and with that attention, you can start to grow your business even more.
- Published: November 5, 2015
- Author: Paradux Media Group
- Blog: Marketing Intelligence Report
- Category:
- Tags: Business, Content marketing, customer service, Digital marketing, marketing, Public Relations, Social Media Platform, viral marketing
- Comments:
Quacktastic Reviews:
Excellent team to work with! Mike and Tisha are fantastic at coming up with new ideas while staying true to my companies vision, values, and…
Operating a restaurant and bar is hard enough. It demands wearing many hats. Promotions and marketing is not one of them any longer since we…
Can not recommend this team enough. What started as a one-time website re-design has evolved into Paradux handling the vast majority of our marketing. Business…
We would not be able to run as smoothing, quickly, or efficiently if it was not for Paradux Media Group. Tisha and team is hands…
Recently, I had the opportunity to work with Paradux Media on a website build, and I just couldn’t have been happier with the process and…
Mike and his team are well known within the region and marketing community as an insightful industry leader. If you are looking for a Marketing…
Paradux Media is a very professional group, and they know what they’re doing. Whether they are placing buys for clients, or producing high-quality TV spots,…
Paradux helped build my business in all capacities. Without them, I would never have had the resources and ability to get so much accomplished –…
Mike, Tisha, and the team can build you anything you want for your company or small business. Very knowledgeable and easy to work with. They…
As a long-time client of Paradux, I can confidently say that their creative team is one of the best in the business. They consistently produce…