Nowadays, it’s relatively easy to create a buzz about your business, whatever it is, with the help of the internet. If you are a dentist and you want to promote your dental practice in the most practical and effective way, you should try to use the social media buzz to attract new patients to your dental practice. By using well-known social media platforms, you are going to easily attract people who are interested to use your service. Here are some important tips that you should follow to create social media buzz to promote your dental practice:
1. Build Your Landing Page
Your landing page is the place where you direct your traffic to. Most of the time, a good landing page should be a good information source for your audience. Remember that as a health professional, you need to be known as a health expert by your audience. So, if you are a dentist, you need to know much about dental health. This should be the basis of your landing page. Create a website that will inform your audience about dental health. In that website, tell them who you are and how they can reach you.
2. Build Your Social Media Page
Since you want to create a social media buzz, it is important to build a good social media page. Building a good social media page is very simple. You just need to sign up for Facebook page and follow the instruction. You can also go to Twitter and start creating an account there. Whatever you want to do, you need to create a impressive social media page that will attract people’s attention to your dental practice. Put professional images on it, and give useful information on your page in order to keep your audience engaged with it.
3. Write Some Press Releases
Announce your online presence by writing some press releases and spreading those releases to various press release websites. You can use professional press release writing service to ensure the quality of your press release. What you need to do is to include your website landing page and your social media page in your release. Once the press release is published on various press release websites, your website and social media pages will slowly gain good ranking in the search engine. This is where the traffic will come from.
4. Spread The Buzz To Your Friends And Families
In the social media platform, you need to spread the buzz about your dental practice to your friends and families. If you want to have a better result, you can put some ads about your practice in the social media platform. You will direct this traffic to your social media page. In other words, you will let your friends and families to take a look at your page and spread the word about it to their connections. When you decide to put some ads, you can direct the traffic to your social media page as well. However, don’t forget to link your social media page to your website landing page to maximize your traffic.
5. Give Free Service To Your Social Media Friends
Getting people to visit your landing page and social media page is not enough. You have to offer them something interesting that will motivate them to visit your office and use your service. It is better for you to give free service to your social media friends and those who find your service through this promotional campaign. This will give them the chance to try your service and decide whether they’ll like it or not.
Those are some important tips that you should follow to create social media buzz to promote your dental practice.
- Published: December 5, 2013
- Author: Jaime
- Blog: Ducking In Blog
- Category:
- Tags: Business, Facebook, Facebook features, landing page, linkedin, Press Release, Public Relations, Social media, Twitter, website
- Comments:
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Another option is social bookmarking. You can promote your Dental practice through this option also and drive huge traffic. Thanks for the other tips mentioned in the post.
Great point Harshil!