It’s true…The best advertising is word of mouth! Referral programs can not only help create word of mouth, but they also create loyalty amongst your current customer base. What a well prepared and planned referral program can do:
- Structured referral programs that provide guidelines and examples can make it easy for clients to recommend you.
- A referral program can provide an incentive that justifies your client’s time and effort spent referring you.
- A good referral program can give you a quick path to more ideal clients.
- Referrals, and the thank you’s that should follow, can help you retain your key clients.
- Ongoing recommendations and introductions can help you grow your business network.
Here is a look at our client, Retail Profit System (RPS) referral system. RPS provides custom transaction solutions and guidance that allow our customer relationships to grow and prosper beyond equipment and software.