In politics, just like in business, you can have a competitor that is going to out spend you 10 to1. When that is case you can’t just bury your head, you have to put a little more work into it and think about maximum exposure ideas.
It one reason why you see so many businesses involved in social media, but when dealing with a political window that is only 6 weeks long, we know that social media while being a piece of the puzzle, it isn’t the silver bullet for such a short marketing window.
In this case we choose the Multimedia Billboard at the Corner of Biddle and McAndrews which is a prime piece of real estate to showcase Dave Hoppe’s message. This allows us the biggest bang for our buck, and when you know that the political machine is going to out spend you 7 to 1 in a non-partisan race, you need all the bang you can get.