logo, brand, brand creation, brand position, political campaign, political marketing, medford oregon, jackson county oregonPolitical campaign marketing, affords the candidates, just like other brands, the need to capture voter’s goodwill in the space of just a few moments, spotting a bumper sticker, driving past a lawn sign, or seeing an ad on television. Unlike brands, the time is compressed, and at the end of the election season — there is a only one winner.

Dave Hoppe is running to be the next District Attorney for Jackson County.  Our goal was to create a logo for the Hoppe Campaign that was strong, yet resonated with local understanding. While everyone wants a District Attorney that’s tough on crime, they also want someone who is part of and understands the community.

For Dave, we chose to use the Roxy Ann mountain as the backdrop to his logo – just as it is the backdrop of the City of Medford, Oregon — the county seat for Jackson County. Roxy Ann represents both the solidity and quiet strength that are associated with the mountain, while providing a resolute backbone to our community. The font is a strong, traditional font that translates well into various applications while creating a comfortable formality that one would expect from a District Attorney.

We’re excited to be working with the Dave Hoppe for District Attorney campaign. If you want to learn more about how Paradux Media Group could help you capture an audience’s attention in the space of a few seconds, please Contact Us.