Television advertisements are the backbone for many political campaigns, and can also be a very integral part of a brand campaign.
Deputy District Attorney Dave Hoppe is running for DA in Jackson County. Dave has the experience and the qualifications inside and outside the courtroom that make him a very strong candidate, and in our opinion, the best candidate for DA.
In looking at how we were going to take this ‘darkhorse’ and try to ride him to victory in May and then again in November we felt that it was important to make the marketing campaign about ‘Him’. Talking about the other candidates only calls attention to them and in doing so you may end up validating something they are saying that is just erroneous or political.
You won’t find fear mongering, you won’t hear about how he is so much better, you’ll hear and see Dave’s resume’. Are we putting too much trust in the intelligence of the consumer? We don’t think so. If you’re a Jackson County resident we only ask for you to take a look at the record of the three candidates that are running and we think that you’ll come to the same conclusion that we did.
In the meantime this is the first of the spots that we rolled out for Dave’s Campaign.