Paradux Media Group http://paraduxmedia.com We are a full service marketing communications agency in Southern Oregon, Sat, 28 Mar 2015 02:48:23 +0000 en-US hourly 1 What Every Business Ought to Know About a Marketing Agency http://paraduxmedia.com/marketing-agency/ http://paraduxmedia.com/marketing-agency/#respond Thu, 26 Mar 2015 13:00:58 +0000 http://paraduxmedia.com/?p=27712 Businesses that use a marketing agency will realize a number of advantages that will give them a leg up on their competitors. In the cutthroat world of modern business, your company needs every advantage it can gain in order to thrive. The companies that are able to find these edges are the ones who will... Read More

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Mobile Search-Palooza Begins April 21, 2015 http://paraduxmedia.com/mobile-search-palooza-begins-april-21st/ http://paraduxmedia.com/mobile-search-palooza-begins-april-21st/#respond Wed, 25 Mar 2015 18:50:50 +0000 http://paraduxmedia.com/?p=27693 Mobile Search-Palooza is coming to Google Search.  So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on... Read More

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We’re Looking for a Graphic Designer to Add to Our Team http://paraduxmedia.com/graphic-designer-2015/ http://paraduxmedia.com/graphic-designer-2015/#respond Tue, 24 Mar 2015 21:46:24 +0000 http://paraduxmedia.com/?p=27699 Our new graphic designer position will be responsible for conceptualization and implementation of design of solutions that meet marketing strategies from concept to completion. With art direction, the graphic designer position will creating concepts, comps, layouts, and final art. Representative Duties and Responsibilities Design and produce marketing communications (print and digital) pieces including, individual piece designs for... Read More

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Wondering How To Make Your Graphic Design In Medford Oregon Rock? Read This! http://paraduxmedia.com/graphic-design-medford-oregon/ http://paraduxmedia.com/graphic-design-medford-oregon/#respond Thu, 19 Mar 2015 13:00:01 +0000 http://paraduxmedia.com/?p=27710 The quality of your graphic design says a lot about your company. Your logo, corporate identity and the look and feel of your advertisements can mean the difference between a successful Oregon business and an organization that is failing fast. If you’re not happy with your graphic design or you just founded a company and... Read More

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The Dabbling Duck http://paraduxmedia.com/stop-interrupting-what-people-are-interested-in-and-be-what-people-are-interested-in/ http://paraduxmedia.com/stop-interrupting-what-people-are-interested-in-and-be-what-people-are-interested-in/#respond Tue, 17 Mar 2015 13:30:03 +0000 http://paraduxmedia.com/?p=27657 “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, J. Walter Thompson

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St. Patrick’s Day Milestone http://paraduxmedia.com/st-patricks-day-milestone/ http://paraduxmedia.com/st-patricks-day-milestone/#respond Tue, 17 Mar 2015 13:00:14 +0000 http://paraduxmedia.com/?p=27682 First off, happy St. Patrick’s Day! We hope you’re all enjoying the annual “wearin’ o’ the GREEN.” As you can guess, we take our green seriously and are all ducked out today in our greens. While it may not be the pot at the end of the rainbow, we were excited to see that in... Read More

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Facebook “Likes” Why You May Have Lost Some Likes Last Week http://paraduxmedia.com/facebook-likes-lost-likes-week/ http://paraduxmedia.com/facebook-likes-lost-likes-week/#respond Mon, 16 Mar 2015 04:34:19 +0000 http://paraduxmedia.com/?p=27669 As Page Administrators you may begin to see this message, “We’ve recently updated the way we measure how many people like your Page…” Facebook is on a mission to remove inactive or fake accounts that have liked your Page. What IS accurate and you can take from this is that you may see a small drop... Read More

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You, Me And Brand Perception: The Truth http://paraduxmedia.com/brand-perception-truth/ http://paraduxmedia.com/brand-perception-truth/#respond Sat, 14 Mar 2015 03:23:48 +0000 http://paraduxmedia.com/?p=27664 Let’s face it — what you see isn’t always what you get. Case in point, the recent internet sensation: “the dress.” You may have had to be in the desert – without any electricity, to have missed the picture of the dress, that to some appeared blue/black and to some appeared gold/white. Personally, I thought it... Read More

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Top 3 Reasons Why you Should Be Blogging Every Week http://paraduxmedia.com/top-3-reasons-you-should-be-blogging-every-week/ http://paraduxmedia.com/top-3-reasons-you-should-be-blogging-every-week/#comments Fri, 13 Mar 2015 00:30:16 +0000 http://paraduxmedia.com/?p=27654 Ok I know what you are thinking, “How can I possibly be blogging every week?” Often when I talk to business owners about their blogs they know that they should be blogging, but the other tasks on their ever growing to do list seem more urgent so they get priority. I wanted to share with you the... Read More

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Why Blog? http://paraduxmedia.com/why-blog/ http://paraduxmedia.com/why-blog/#respond Thu, 12 Mar 2015 13:00:00 +0000 http://paraduxmedia.com/?p=27113 Blogging can mean a variety of things to a variety of people for a range of reasons. Blogging is not just meant for business people, but also for ordinary people like yourselves. Blogging is important to express your business, and carries many benefits. Attract an audience to your blog When you blog, you can reach a... Read More

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10 Quotes On Branding http://paraduxmedia.com/10-quotes-branding/ http://paraduxmedia.com/10-quotes-branding/#respond Sat, 07 Mar 2015 03:46:57 +0000 http://paraduxmedia.com/?p=27661 Let’s face it — branding is hard. And when I need a push, I turn to quotes to help me remember why branding is so important. These are quotes that inspire me. I’m sharing them with you in the hopes that one of them will ignite a spark for you and help you to stay dedicated... Read More

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Daily Deal Websites: What Businesses Should Know Before They Sign the Dotted Line http://paraduxmedia.com/daily-deal-websites/ http://paraduxmedia.com/daily-deal-websites/#respond Thu, 05 Mar 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27109 You may be considering using deal websites to reach your customers, but you should know certain things before signing the dotted line with daily deal website merchants. Daily Deals Websites Need Deals You would need to create a certain deal for your customers to go in for, before signing the dotted line with the merchants... Read More

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The Dabbling Duck http://paraduxmedia.com/word-of-mouth-marketing/ http://paraduxmedia.com/word-of-mouth-marketing/#respond Mon, 02 Mar 2015 19:31:49 +0000 http://paraduxmedia.com/?p=27637 “Word of mouth marketing has always been important. Today it’s more important than ever because of the power of the internet.” – Joe Pulizzi & Newt Barrett

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3 Simple Branding Strategies that Work http://paraduxmedia.com/simple-branding-strategies/ http://paraduxmedia.com/simple-branding-strategies/#respond Fri, 27 Feb 2015 14:00:02 +0000 http://paraduxmedia.com/?p=27586 Let’s face it — branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for.  But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don’t let yourself fall into that mind trap.  Here are three simple branding strategies you can start using today that will... Read More

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Social Media Marketing Needs More “Social” and Less “Marketing” http://paraduxmedia.com/social-media-more-social/ http://paraduxmedia.com/social-media-more-social/#respond Thu, 26 Feb 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27106 To many people, marketing is more important than the social aspect of the social media. However, the truth is that it is important not to ignore the needs and the requirements of your customers. So, why does social-media marketing need more of social and less of marketing? Social Media is not just a job description... Read More

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Is Your Marketing Strategy Skating on Thin Ice? http://paraduxmedia.com/marketing-strategy-skating-thin-ice/ http://paraduxmedia.com/marketing-strategy-skating-thin-ice/#respond Thu, 26 Feb 2015 01:15:38 +0000 http://paraduxmedia.com/?p=27597 Or are there just to many cracks in the ice to avoid? I myself am of an entrepreneurial mind, and I love the creativity, the passion and the drive that most entrepreneurs exhibit, so it isn’t too surprising that I find myself surrounded by them. I have a lot of friends who are business owners... Read More

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Paradux Media Group Receives 2015 Oregon Excellence Award http://paraduxmedia.com/paradux-media-group-receives-2015-oregon-excellence-award/ http://paraduxmedia.com/paradux-media-group-receives-2015-oregon-excellence-award/#respond Thu, 26 Feb 2015 00:08:21 +0000 http://paraduxmedia.com/?p=27593 FOR IMMEDIATE RELEASE: February 25th 2015 –  Paradux Media Group has been selected for the 2015 Oregon Excellence Award amongst all its peers and competitors by the US Commerce & Trade Research Institute (USCTRI). Each year the USCTRI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business... Read More

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Branding with Pens http://paraduxmedia.com/branding-pens/ http://paraduxmedia.com/branding-pens/#respond Fri, 20 Feb 2015 14:00:46 +0000 http://paraduxmedia.com/?p=27571 Let’s talk for a minute about branded pens. You know the pens I’m talking about…your favorite pen from a local business. The one that writes just right. The one that everyone you know either covets or has one of. Probably, it even makes an appearance at every single charitable event that you’ve ever attended. And, is the... Read More

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5 Ideas to Fire Up Your Blog http://paraduxmedia.com/fire-up-blog/ http://paraduxmedia.com/fire-up-blog/#respond Thu, 19 Feb 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27103 Writing for a blog is tough today. It is a realm that is highly crowded and since many write blogs these days, it has become very common. But this does not mean that you should give up on writing blogs. Instead, you should consider ways to fire it up. Here are some ways to improve... Read More

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The Dabbling Duck http://paraduxmedia.com/making-promises/ http://paraduxmedia.com/making-promises/#respond Sun, 15 Feb 2015 14:00:31 +0000 http://paraduxmedia.com/?p=27546 “Making promises and keeping them is a great way to build a brand.” – Seth Godin

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Brand Camp! http://paraduxmedia.com/brand-camp/ http://paraduxmedia.com/brand-camp/#respond Fri, 13 Feb 2015 14:00:19 +0000 http://paraduxmedia.com/?p=27549 We’ve spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp is a diagonal cross-section of the staff with about 10-15 people in attendance. The Camps last about 1.5 hours, and in it, the company introduces... Read More

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Social Media Newsjacking: The Next Level of Brand Marketing? http://paraduxmedia.com/social-media-newsjacking/ http://paraduxmedia.com/social-media-newsjacking/#respond Thu, 12 Feb 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27100 The term Newsjacking may sound as if you are hijacking the news, but the truth is that it can take your search engine optimization strategy far away from confinement in isolation. Newsjacking is a way to grab a reader’s attention by using a news story in order to fuel your own advertisement or story. Here... Read More

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Virtual Spring Cleaning http://paraduxmedia.com/virtual-spring-cleaning/ http://paraduxmedia.com/virtual-spring-cleaning/#comments Wed, 11 Feb 2015 22:23:22 +0000 http://paraduxmedia.com/?p=27537 3 things you can do to dust of your website. Now, I know that Punxsutawney Phil has doomed us to another 6 weeks of winter, but I am looking out the window right know and I see blue skies and sunshine. I am feeling spring in the air folks and you know what that means!!... Read More

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Branding Your Business in 5 Steps http://paraduxmedia.com/branding-your-business-5-steps/ http://paraduxmedia.com/branding-your-business-5-steps/#respond Mon, 09 Feb 2015 14:00:14 +0000 http://paraduxmedia.com/?p=27416 Thinking about branding your business? Are you worried it will be too hard and too difficult? There’s no reason it needs to be either difficult or hard. What are you waiting for? You can create a world-class brand in just 5 easy steps. 1. Create your branding vision The first thing to do is to decide what... Read More

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Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest http://paraduxmedia.com/facebooks-pay-play-model/ http://paraduxmedia.com/facebooks-pay-play-model/#respond Mon, 09 Feb 2015 01:59:00 +0000 http://paraduxmedia.com/?p=27420 Anyone who has managed a Facebook business page has seen the organic reach dwindle. As a matter of fact you don’t even have to be a business page admin to have seen this happen. As a Facebook user I see less and less of businesses that I like on Facebook on my timeline. That gets us... Read More

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3 Easy Ways to Dip Your Toe into Social Media Waters http://paraduxmedia.com/3-easy-ways-social-media/ http://paraduxmedia.com/3-easy-ways-social-media/#respond Thu, 05 Feb 2015 14:00:36 +0000 http://paraduxmedia.com/?p=27087 While the social media has reached a feverish pitch, many people remain fearful that its perceived risks might be for real. They however understand the need for a website that is engaging and vibrant, since they have mastered the art of email marketing over the years. This is also partly because they would have enjoyed... Read More

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The Dabbling Duck http://paraduxmedia.com/influence-recommendation/ http://paraduxmedia.com/influence-recommendation/#respond Mon, 02 Feb 2015 14:00:47 +0000 http://paraduxmedia.com/?p=27265 Nothing influences people more than a recommendation from a trusted friend. – Mark Zuckerberg

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Super Bowl 2015 – The Year of Big Idea Marketing http://paraduxmedia.com/super-bowl-2015-big-idea-marketing/ http://paraduxmedia.com/super-bowl-2015-big-idea-marketing/#respond Mon, 02 Feb 2015 06:41:09 +0000 http://paraduxmedia.com/?p=27364 This probably won’t surprise you — but I watched the Super Bowl 2015 ONLY for the commercials. I don’t particularly care who is playing – or how they play. But the commercials? I’m all in! What I loved about Super Bowl 2015 (and Super Bowls in general) is that it seems to be the one time of year... Read More

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http://paraduxmedia.com/super-bowl-2015-big-idea-marketing/feed/ 0 Big Idea Marketing - Paradux Media Group This probably won't surprise you -- but I watch the Superbowl ONLY for the commercials. I don't particularly care who is playing - or how they play. But the commercials? I'm all in! What I love about the Superbowl is that it seems to be the one time of year when brand step out and take a stand. When American Family Insurance,Jennifer Hudson,McDonald's,Super Bowl,Super Bowl advertising,Super Bowl Sunday,Super Bowl 2015
Super Bowl Commercials – How Brands Optimize Eye Balls In 2015 http://paraduxmedia.com/super-bowl-commercials-2015/ http://paraduxmedia.com/super-bowl-commercials-2015/#respond Sun, 01 Feb 2015 19:37:25 +0000 http://paraduxmedia.com/?p=27274 When did all this Super Bowl Commercial stuff begin? Some will say it Coca-Cola’s Mean Joe Green commercial in the 1979 Super Bowl, others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and Advertising Agency’s have brought a whole new demographic and debate to the Super... Read More

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http://paraduxmedia.com/super-bowl-commercials-2015/feed/ 0 - Paradux Media Group When did all this Super Bowl Commercial stuff begin? Some will say it Cokes Mean Joe Green commercial in the 1979 Super Bowl, others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and Advertising Agency’s have brought a whole new demographic and Advertising Age,BMW,Bryant Gumbel,Katie Couric,Super Bowl,Super Bowl advertising,Today (U.S. TV program),Viral video,youtube
How to make your brand more ” Pinterest -ing “ http://paraduxmedia.com/brand-pinterest/ http://paraduxmedia.com/brand-pinterest/#respond Thu, 29 Jan 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27096 Are you looking for tips to make your brand strategy more interesting? Then, using Pinterest is the answer. If your business is benefitting from Pinterest, you might want to consider using it for your business more effectively. So, how can you make your brand more “Pinteresting”? Build relationships with influencers Each and every platform has... Read More

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Account Executive Position Available http://paraduxmedia.com/account-executive-2015/ http://paraduxmedia.com/account-executive-2015/#respond Sat, 24 Jan 2015 20:31:11 +0000 http://paraduxmedia.com/?p=27707 The Account Executive is key to maintaining the relationship between the agency and the client. Account Executives are the liaison between the client and the agency to ensure the client’s needs and goals are being met on every project. The Account Executive also manages pitches to the client, the client relationship, gathering client needs, and... Read More

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Avoid the Scammers and Spammers! http://paraduxmedia.com/avoid-scammers-spammers/ http://paraduxmedia.com/avoid-scammers-spammers/#respond Thu, 22 Jan 2015 20:54:34 +0000 http://paraduxmedia.com/?p=26959 Just a Quick note from your Online Marketing Ambassador: I often get emails and calls from our clients asking me about confusing emails and letters that they get.  Sometimes they are domain renewal notices other times they are directory listing services that promise better website traffic. Some of these may be genuine but the majority... Read More

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Creating Likeability in Your Brand http://paraduxmedia.com/likeability-brand/ http://paraduxmedia.com/likeability-brand/#respond Tue, 20 Jan 2015 14:00:14 +0000 http://paraduxmedia.com/?p=26894 If I’ve said it once, I’ve said it at least 1,000 times — people do business with brands they LIKE. And the truth is, it’s more than just something I say, it’s a fact. We seek out businesses we LIKE to do business with. Our first goal, when we take on a new client, is... Read More

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The Dabbling Duck http://paraduxmedia.com/great-blog/ http://paraduxmedia.com/great-blog/#respond Fri, 16 Jan 2015 14:00:21 +0000 http://paraduxmedia.com/?p=26887 Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers. – Brian Clark, Copyblogger

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5 Local Marketing Hacks: http://paraduxmedia.com/5-local-marketing-hacks-cheat-sheet-marketing-2015/ http://paraduxmedia.com/5-local-marketing-hacks-cheat-sheet-marketing-2015/#respond Thu, 15 Jan 2015 14:00:15 +0000 http://paraduxmedia.com/?p=26848 A Cheat Sheet for Marketing in 2015. There are plenty of solutions out there for local marketing. The following is a short list of some ways to do some easy local marketing in 2015. Social Media – Twitter Social media is the easiest way to market yourself on any level. It really helps with local... Read More

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Your Local Marketing is Missing the Mark http://paraduxmedia.com/local-marketing-missing-mark-fix/ http://paraduxmedia.com/local-marketing-missing-mark-fix/#respond Thu, 08 Jan 2015 14:00:08 +0000 http://paraduxmedia.com/?p=26850 Here is how you fix it… Local marketing is a great business strategy. You need to take care of local marketing or your business won’t be anywhere near as successful as you want it to be, and it should be. Unfortunately local marketing strategies don’t always work as well as they should. There are some... Read More

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Merry Christmas http://paraduxmedia.com/merry-christmas-2014/ http://paraduxmedia.com/merry-christmas-2014/#respond Wed, 24 Dec 2014 06:29:01 +0000 http://paraduxmedia.com/?p=26857 One of our favorite local charities is the Old Wood House, located here in Eagle Point. Please enjoy this video postcard from the most photographed house in the Northwest, all decked out in all it’s Christmas finery.

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http://paraduxmedia.com/merry-christmas-2014/feed/ 0 Merry Christmas - Paradux Media Group One of our favorite local charities is the Old Wood House, located here in Eagle Point. Please enjoy this video postcard from the most photographed house in Oregon, decked out in all it's Christmas finery. Christmas,Christmas and holiday season,Christmas decoration,Christmas tree,Oregon
4 Small Business Marketing Trends for 2015 http://paraduxmedia.com/4-small-business-marketing-trends-2015/ http://paraduxmedia.com/4-small-business-marketing-trends-2015/#respond Thu, 04 Dec 2014 17:27:12 +0000 http://paraduxmedia.com/?p=26688 Marketing for your small business needs to be done as carefully and affordably as possible. Because of the increase in technology, it is much easier for small businesses to invest in a modern marketing campaign in 2015. Follow these trends in order to see success this year. Create High Quality Content According to Russell’s Group,... Read More

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[Cyber Monday] Special Savings http://paraduxmedia.com/cybermonday2014/ http://paraduxmedia.com/cybermonday2014/#respond Mon, 01 Dec 2014 13:00:45 +0000 http://paraduxmedia.com/?p=26798 At Paradux Media Group! Today Only! Just a quick reminder, today is the last day to take advantage of the LOWEST price of the year on Website Design (CLICK HERE for details). And because you are a valued member of our tribe, I am also offering you a special Cyber Monday discount of 5% OFF any new Search... Read More

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The One Marketing Strategy For 2015 http://paraduxmedia.com/marketing-strategy-2015/ http://paraduxmedia.com/marketing-strategy-2015/#respond Thu, 27 Nov 2014 18:00:00 +0000 http://paraduxmedia.com/?p=26736 Much like the world of whatever business you own is constantly changing, so is the marketing world you use. You need to update the way you market your products and services as much as you need to update the products and services themselves. That way you can be sure of continued success in the future.... Read More

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LOWEST Website Design Price Ever http://paraduxmedia.com/blackfriday/ http://paraduxmedia.com/blackfriday/#respond Tue, 25 Nov 2014 13:00:05 +0000 http://paraduxmedia.com/?p=26792  & FREE Gifts! [BLACK FRIDAY] For being a valued member of our tribe, we wanted to offer you a special Black Friday discount on our Basic Website Design and Directory Listing Service! This is the LOWEST price you’ll see all year! Purchase between 11/26/2014 and 12/1/2014 to get $400 off the price of your new website... Read More

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10 Marketing Habits Killing Your Budget http://paraduxmedia.com/10-marketing-habits-killing-budget/ http://paraduxmedia.com/10-marketing-habits-killing-budget/#respond Thu, 20 Nov 2014 18:00:00 +0000 http://paraduxmedia.com/?p=26737 When it comes to marketing it’s pretty easy to make a mistake. There are many different marketing strategies you can use and not all of them are good. The bad ones really kill your budget and so here are 10 habits you need to avoid. 1. Spam No one likes spam and it doesn’t work.... Read More

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5 Trends Your Marketing Team Should Budget For In 2015 http://paraduxmedia.com/5-trends-marketing-budget-2015/ http://paraduxmedia.com/5-trends-marketing-budget-2015/#respond Thu, 13 Nov 2014 17:16:35 +0000 http://paraduxmedia.com/?p=26680 Choosing the best ways to market your product or service isn’t always easy. A company needs to stay ahead of current marketing trends if they want to see a successful campaign. That being said, there are many things your company can budget for ahead of time so that your marketing team is ready for 2015.... Read More

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How to Get Your Finance and Marketing Executives on the Same Page http://paraduxmedia.com/finance-marketing-executives-page/ http://paraduxmedia.com/finance-marketing-executives-page/#respond Thu, 06 Nov 2014 14:00:09 +0000 http://paraduxmedia.com/?p=26612 Being on the same page is still a popular idiom used today, even though we’re turning less actual paper pages in our digital age. With all of today’s modern technology available at our fingertips, it is important that we are all still communicating effectively and performing collaboratively as a team. Finance and marketing seldom see... Read More

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6 Crucial Tactics for Small Business Success in 2015 http://paraduxmedia.com/6-crucial-tactics-small-business-success-2015/ http://paraduxmedia.com/6-crucial-tactics-small-business-success-2015/#respond Wed, 05 Nov 2014 17:30:57 +0000 http://paraduxmedia.com/?p=26616 Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social... Read More

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http://paraduxmedia.com/6-crucial-tactics-small-business-success-2015/feed/ 0 6 Crucial Tactics for Small Business Success in 2015 | Paradux Marketing your small business has fundamentally changed now is the time to help your small business succeed in 2015 Advertising,brand,marketing,Marketing and Advertising,search engine optimization,Social media,website,small business
4 Branding Trends for 2015 http://paraduxmedia.com/4-branding-trends-2015/ http://paraduxmedia.com/4-branding-trends-2015/#respond Thu, 30 Oct 2014 16:22:31 +0000 http://paraduxmedia.com/?p=26683 Building a brand in 2015 is more complicated than ever before. With the rise of technology, more businesses have been able to increase their sales even if they are just starting out. This is partially due to increased use of social sharing, but the truth is that the Internet levels the playing field. Businesses need... Read More

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How to Master Brand Choreography in Today’s Rapidly Evolving Market Landscape http://paraduxmedia.com/brand-choreography/ http://paraduxmedia.com/brand-choreography/#respond Wed, 29 Oct 2014 16:00:43 +0000 http://paraduxmedia.com/?p=26605 Every business today should have some kind of integrated marketing communications system, but planning and executing an effective strategy can be difficult — though it’s necessary in order to gain a competitive advantage. However, with today’s multitude of media choices, marketing channels and formats, inbound marketing and shifts in buyer behavior, it’s hard to keep... Read More

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Strategy Toolkit for 2015 http://paraduxmedia.com/strategy-toolkit-2015/ http://paraduxmedia.com/strategy-toolkit-2015/#comments Fri, 24 Oct 2014 19:22:00 +0000 http://paraduxmedia.com/?p=26598 As you might be able to guess from our affinity for ducks here at Paradux Media Group, Mike and Tisha are pretty big University of Oregon Duck Football fans. (see if you can find them in the gigapixel panoramic photo here) In fact, one of us (Mike) is on our way right now to Levi... Read More

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Maximizing Social Media at the Rogue Valley Business Resource Fair in Medford Oregon http://paraduxmedia.com/maximizing-social-media-rogue-valley-business-resource-fair-medford-oregon/ http://paraduxmedia.com/maximizing-social-media-rogue-valley-business-resource-fair-medford-oregon/#respond Fri, 10 Oct 2014 21:30:36 +0000 http://paraduxmedia.com/?p=26584 Is social media marketing still a mystery to you? Is it right for your business? How can email and social marketing help to grow your business? If you’re still trying to figure it all out this is the session for you. Next Saturday Tisha and Mike will be featured speakers at Southern Oregon University’s 12th... Read More

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Are You PreQualifying Your Leads? http://paraduxmedia.com/prequalify-leads/ http://paraduxmedia.com/prequalify-leads/#respond Thu, 09 Oct 2014 18:51:32 +0000 http://paraduxmedia.com/?p=26472 When you spend a little bit of time up front qualifying your leads, you know which leads have more potential, and you know which leads deserve more of your time and attention. When you know that, you can make better decisions about your most precious resource, your time. 67% of lost sales are as a... Read More

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Strategy is SO Important! http://paraduxmedia.com/strategy-important/ http://paraduxmedia.com/strategy-important/#respond Fri, 03 Oct 2014 18:55:33 +0000 http://paraduxmedia.com/?p=26541 Remember the lyric, “If you don’t know where you’re going, any road will take you there.” from the George Harrison song “Any Road”? Well, it’s especially true in business. But the cold-hard reality is that getting out of the day-to-day and into the strategy mode can be quite difficult. It takes discipline, and it takes dedication.... Read More

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Don’t Skimp on Good HR Help http://paraduxmedia.com/skimp-good-hr/ http://paraduxmedia.com/skimp-good-hr/#respond Thu, 02 Oct 2014 18:44:39 +0000 http://paraduxmedia.com/?p=26543 If you’ve got employees, there is NO substitute for great HR advice. Making sure you are following the letter of the law for your employees will keep you out of hot water down the line. Here are some things you might want to consider: If you’ve never done hiring before (or even if you have... Read More

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Turning Leads into Clients http://paraduxmedia.com/turning-leads-clients/ http://paraduxmedia.com/turning-leads-clients/#respond Thu, 25 Sep 2014 20:25:36 +0000 http://paraduxmedia.com/?p=26477 If you don’t feel confident in your ability to turn Leads into Clients. That’s a tough place to be and a really tough place to run a business from.The first place I’d suggest you evaluate, is whether or not your leads are GOOD leads for your products/services, or BAD leads. If they are BAD leads,... Read More

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Free Business Mentoring – Limited Time! http://paraduxmedia.com/lady-biz-success-secrets-giveaway/ http://paraduxmedia.com/lady-biz-success-secrets-giveaway/#respond Mon, 22 Sep 2014 19:01:58 +0000 http://paraduxmedia.com/?p=26510 Are you trying to make a difference in the world through your business? Do you wish you had an expert person in your corner to whisper advice in your ear? Do you wish you had that strategist to call on when you need some help? What if you could get “real deal” business-building advice from... Read More

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Are You Ready to Breakthrough in 2015? http://paraduxmedia.com/breakthrough-2015/ http://paraduxmedia.com/breakthrough-2015/#respond Fri, 12 Sep 2014 23:18:18 +0000 http://paraduxmedia.com/?p=26533 What’s your goal for 2015? To breakthrough to 5 Figures? 6 Figures? 7 Figures? or more? If you want to position your business for a big breakthrough in 2015, NOW is the time to get started! There’s not a minute to lose! Do you know that a business with a solid brand can command a 9.45% PREMIUM * on all... Read More

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What is this Opt In Thing Everyone’s Talking About? http://paraduxmedia.com/what-is-opt-in/ http://paraduxmedia.com/what-is-opt-in/#respond Wed, 10 Sep 2014 19:18:57 +0000 http://paraduxmedia.com/?p=26468 An opt in is a gift you give someone for the “price” of them sharing  with you their email address. The goal of any opt in is to build up your email list and to increase the number of contacts you have, therefore the number of potentially qualified leads you have, and so on. Size... Read More

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Considerations When Re-Naming Your Business http://paraduxmedia.com/considerations-re-naming-business/ http://paraduxmedia.com/considerations-re-naming-business/#respond Thu, 04 Sep 2014 19:22:29 +0000 http://paraduxmedia.com/?p=26526 Name changes always such a hard thing to manage. There are the external considerations to weigh – customers/clients perceptions, the community’s perception, and what your competition is doing. And there are internal considerations to weigh – what message will the name of the business send internally, and how it affects the staff? The piece that... Read More

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Website Design: Art in code http://paraduxmedia.com/website-design-art-code/ http://paraduxmedia.com/website-design-art-code/#respond Wed, 03 Sep 2014 18:59:03 +0000 http://paraduxmedia.com/?p=26522 Website design shouldn’t be seen boring, or just about code, it should be seen as any art form is seen; whether it be beautiful or awe inspiring. Innovative website design is truly something that shouldn’t be looked down upon. But revered and rejoiced. As it goes, innovative website design can be one of the best... Read More

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WordPress Tutorial: How Long Should You Make Your Blog Posts? http://paraduxmedia.com/wordpress-tutorials-long-blog-posts/ http://paraduxmedia.com/wordpress-tutorials-long-blog-posts/#respond Fri, 29 Aug 2014 22:15:07 +0000 http://paraduxmedia.com/?p=26505 A frequent question for bloggers just starting out is, “How long should I make my blog posts?” Tisha and special guest, Chloe, explain…

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http://paraduxmedia.com/wordpress-tutorials-long-blog-posts/feed/ 0 WordPress Tutorials: How Long Should You Make Your Blog Posts? - Paradux Media Group A frequent question for bloggers just starting out is, "How long should I make my blog posts?" Tisha and special guest, Chloe, explain...
How Content Marketing has Impacted Digital Marketing (And What It Means for Your Business) http://paraduxmedia.com/content-marketing-impacted-digital-marketing-means-business/ http://paraduxmedia.com/content-marketing-impacted-digital-marketing-means-business/#respond Thu, 28 Aug 2014 13:00:49 +0000 http://paraduxmedia.com/?p=26493 By now, we’re all pretty tired of the phrase “content is king,” no matter how true it may be. With content’s continued domination in digital marketing strategy (a Content Marketing Institute study found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have realized that broad tactics such as press... Read More

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