Paradux Media Group http://paraduxmedia.com We use the right combination of advertising, marketing, radio, television, print, social media, email, seo and website design to help grow your business. Tue, 25 Nov 2014 17:55:44 +0000 en-US hourly 1 LOWEST Website Design Price Ever & FREE Gifts! [BLACK FRIDAY] http://paraduxmedia.com/blackfriday/ http://paraduxmedia.com/blackfriday/#respond Tue, 25 Nov 2014 13:00:05 +0000 http://paraduxmedia.com/?p=26792 LOWEST Website Design Price Ever & FREE Gifts! [BLACK FRIDAY]For being a valued member of our tribe, we wanted to offer you a special Black Friday discount on our Basic Website Design and Directory Listing Service! This is the LOWEST price you’ll see all year!
Purchase between 11/26/2014 and 12/1/2014 to get $400 off the price of your new website when you choose Annual Hosting and ... Read More.

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black friday dealsFor being a valued member of our tribe, we wanted to offer you a special Black Friday discount on our Basic Website Design and Directory Listing Service! This is the LOWEST price you’ll see all year!

Purchase between 11/26/2014 and 12/1/2014 to get $400 off the price of your new website when you choose Annual Hosting and Yext PowerListing Directory Service! That’s the lowest price ever!

Review the Package Details and Buy Now

As a special bonus, we’ve also partnered with some friends to create a special FREE Thanksgiving Giveaway.

Choose Your FREE Gifts Here

If you have any questions, please be sure to Contact Us, and we hope you have a very Happy Thanksgiving!

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10 Marketing Habits Killing Your Budget http://paraduxmedia.com/10-marketing-habits-killing-budget/ http://paraduxmedia.com/10-marketing-habits-killing-budget/#respond Thu, 20 Nov 2014 18:00:00 +0000 http://paraduxmedia.com/?p=26737 10 Marketing Habits Killing Your BudgetWhen it comes to marketing it’s pretty easy to make a mistake. There are many different marketing strategies you can use and not all of them are good. The bad ones really kill your budget and so here are 10 habits you need to avoid.
   1.        Spam
No one likes spam and it doesn’t work. Don’t ... Read More.

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When it comes to marketing it’s pretty easy to make a mistake. There are many different marketing strategies you can use and not all of them are good. The bad ones really kill your budget and so here are 10 habits you need to avoid.

   1.        Spam

No one likes spam and it doesn’t work. Don’t bother ever paying for spam. Email providers are constantly improving their spam filters and people ignore spam and delete it without looking. It also risks lowering your reputation because no one likes spammers.

photo credit Pete via Flickr

photo credit Pete via Flickr

   2.        Targeting the wrong area

There are plenty of websites that offer advertising directly. Make sure that the website you advertise on is used by your target demographic. It’s an easy mistake to make and an easier one to avoid.

   3.        Having no strategy

You should always have a goal or a strategy when you market something. Whether it’s to reach a certain amount of people or to increase business a certain amount. If you don’t have a goal then you’re just mindlessly spending.

   4.        Doing the same thing as everyone else

You need to do something that works best for you, not what works best for everyone else. Each company is different and so each marketing strategy should be too. Find something that works for you.

   5.        Not focusing in the customers

It’s pretty easy to think something is all about you but the strategy has to focus on the customers. Rather than touting how amazing your product is; think about how it can solve problems the users have. Advertise what it can do for them, not you.

   6.        Endless automation

Using technology to streamline the process of marketing can be a good idea. It can work well for you and make everything smoother. The downside is that too much of it negatively affects the consumer. Don’t neglect the human touch.

   7.        Wanting too much approval

When it comes to Facebook and Twitter it’s way too easy to get caught up in the world of “likes” and “retweets”. While it’s good to be shared, focusing too much attention on that is negative. Some sectors are favoured more than others on social media. Focus your attention where it needs to be; delivering a clear and concise advertising message.

   8.        Sending mixed messages

Focus on only one message to send to your customers and stay on target with that message. Advertising different messages can sometimes lead to mixed messages and problems with interpretation. Focus on one goal with one strategy, rather than trying to branch out and wasting a lot of money.

   9.        Doing everything yourself

It might sound cheaper and more appealing to do everything yourself, and it sort of is, but it’s more expensive in the long run. You’re competing with professional marketers and you stand a very good chance of losing. The cost of hiring a professional can be made back with the more profitable marketing campaign.

10.        Marketing too much

It’s way too easy to pay for too much marketing and bombard your customers. If you streamline your efforts and pay only for what you need, you can really save a lot of money. Too much advertising has a negative impact as well. Don’t go overboard with your marketing.

Following those simple steps will ensure that you have a profitable campaign, both in terms of money saved and in a better outcome.

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5 Trends Your Marketing Team Should Budget For In 2015 http://paraduxmedia.com/5-trends-marketing-budget-2015/ http://paraduxmedia.com/5-trends-marketing-budget-2015/#respond Thu, 13 Nov 2014 17:16:35 +0000 http://paraduxmedia.com/?p=26680 5 Trends Your Marketing Team Should Budget For In 2015Choosing the best ways to market your product or service isn’t always easy. A company needs to stay ahead of current marketing trends if they want to see a successful campaign. That being said, there are many things your company can budget for ahead of time so that your marketing team is ready for 2015.
photo ... Read More.

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Choosing the best ways to market your product or service isn’t always easy. A company needs to stay ahead of current marketing trends if they want to see a successful campaign. That being said, there are many things your company can budget for ahead of time so that your marketing team is ready for 2015.

Take Advantage of New Technology

Companies that embrace technology tend to get a great advantage over their competition when it comes to marketing. Your brand should be constantly looking at new platforms to promote your ads online. Invest in a service that can distribute your digital ads and be a true advocate of your brand.

Create a Sense of Leadership for Your Brand

Previous years have emphasized the importance of self promotion and asserting yourself as an expert in an industry. Thought leadership is a growing trend that emphasizes the key people on your team, which in turn helps assert your brand as an authority figure. This tactic also creates a more invested audience.

Take Advantage of Mobile Websites

More and more people are going mobile and browsing the Internet while they are on the go. In previous years, only people who relied on a specific location were invested in mobile websites and geo-targeting. Make sure that your marketing campaign is effective across all forms of technology for maximum exposure.

Create an Inbound Marketing Campaign

Inbound marketing is proving to be a successful marketing tactic that helps to improve online sales. The strategy allows you to measure your success directly and make a more personal connection with your potential clients. You will be presenting your brand as a solution to a problem, creating multiple sales opportunities.

Be Authentic

Authenticity is a huge factor in marketing. More online users are looking for official sources of valuable content. Find ways to emphasize your brand image through official channels. Don’t focus on creating promotional content to send to potential buyers. Instead, create a valuable, trusted site that is full of user-friendly information.

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How to Get Your Finance and Marketing Executives on the Same Page http://paraduxmedia.com/finance-marketing-executives-page/ http://paraduxmedia.com/finance-marketing-executives-page/#respond Thu, 06 Nov 2014 14:00:09 +0000 http://paraduxmedia.com/?p=26612 How to Get Your Finance and Marketing Executives on the Same PageImage Source: ShutterStock.com
Being on the same page is still a popular idiom used today, even though we’re turning less actual paper pages in our digital age. With all of today’s modern technology available at our fingertips, it is important that we are all still communicating effectively and performing collaboratively as a team.
Finance and marketing seldom ... Read More.

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Image Source: ShutterStock.com

Image Source: ShutterStock.com

Being on the same page is still a popular idiom used today, even though we’re turning less actual paper pages in our digital age. With all of today’s modern technology available at our fingertips, it is important that we are all still communicating effectively and performing collaboratively as a team.

Finance and marketing seldom see eye-to-eye, especially where ROI is concerned. While the folks in finance are questioning the effectiveness of the advertising budget, marketing believes they are doing an excellent job on returns. How can we get these two different viewpoints focused on the same thing — our bottom line.

What do experts say?

According to a study by MMA (Marketing Management Analytics), only 7% of financial executives are satisfied with their organization’s ability to measure marketing ROI. However, according to the marketing executives in these same organizations, 23% say they believe they are doing a good job with measure returns.

Marketing Management Analytics (MMA) found that just 7% of financial executives are satisfied with the company’s ability to measure marketing ROI. A higher percentage of marketing executives believe they are doing a good job with 23% of them satisfied with measured returns.

Ed See, co president of MMA states, “Marketing executives are under a lot of pressure to show exactly how investments in the brand translate into sales. He believes that chief marketing officers who still think that effective marketing is all about brand awareness, with only a loose connection to the bottom line, and won’t last very long in their jobs.

Image Source: ShutterStock.com

Image Source: ShutterStock.com

Looking ahead

If marketing isn’t all about brand awareness, then we need to be looking not only at what should transpire in 2015, but what new marketing trends could change and influence our industry in 2020. Five years can sometimes seem like a lifetime in the world of ever-evolving technology.

Think of it this way: In 2006, the Blackberry was being called “crackberry” due to it’s addictive nature. Fast forward five short years to 2011, where their signature device was struggling to keep up with the overwhelming popularity of Apple’s iPhone. The “last roll of the dice” for the failing company was said to be the release of the Blackberry 10 in 2011, which was delayed to 2012 and still didn’t make it out to the marketplace until 2013.

This is a valuable, important marketing and financial message for both departments. What is all the rage one year can be a complete failure the next. Financiers and marketers must come together and find common ground to stand upon before they start sinking into technological quicksand. This needs to happen immediately, pretty much yesterday, not tomorrow and certainly not next year.

Looking back

When the marketing and financial departments sit down together, one of the first things they should be examining is the overall financial and marketing picture, concentrating almost entirely on the budget. Where exactly are the failures and successes? What tools can be used to simplify their budget planning?

These are important questions that need relevant and immediate answers. Pointing fingers and name calling is for the playground and not the board room. They need to focus attention on finding solutions, pointing them towards the answer instead of repeating the question. By implementing a solid budget, tracking it’s results and effectiveness, the ROI numbers should become clear.

Once these two adversaries commit to working together instead of pulling apart, the bottom line will also be seen more clearly.

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6 Crucial Tactics for Small Business Success in 2015 http://paraduxmedia.com/6-crucial-tactics-small-business-success-2015/ http://paraduxmedia.com/6-crucial-tactics-small-business-success-2015/#respond Wed, 05 Nov 2014 17:30:57 +0000 http://paraduxmedia.com/?p=26616 6 Crucial Tactics for Small Business Success in 2015Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven’t changed your marketing tactics in relation to those changes, now is the time.
Here are 6 crucial tactics that will help your small business succeed in 2015.
1. Social Media, You’ve ... Read More.

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Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven’t changed your marketing tactics in relation to those changes, now is the time.

Here are 6 crucial tactics that will help your small business succeed in 2015.

1. Social Media, You’ve got to be there.

Here’s the thing. Whether you like it or hate it, social media is probably where your audience is. Don’t believe it? If you haven’t seen the 2014 version of the Socialnomics video — do yourself a favor and spend less than 3 minutes watching it.

Click here to view the video on YouTube.

Social Media is a great way to reach your ideal customers where they are at. Facebook, Twitter, Pinterest, Instagram, and Google Plus are more than worth exploring. Which ones you need to implement will depend on your business, but some combination of these is necessary to help your small business succeed in 2015.

2. Email Lists are King.

As great as social media is, let’s face facts…you are not in control maintaining your connection with your audience. Although it’s unlikely, Facebook could shut down tomorrow, and you would have lost all your access to your fan base. What’s more likely though (than Facebook shutting down) is that your account might get deleted or frozen. Either way, you don’t control that connection. When you build your email list, you’re building a list of individuals who are interested in what you have to say, how you say it, and (potentially) becoming customers of your company at some point in the future.

I’d be remiss if I didn’t invite you to join our amazing community – click here for our FREE Breakthrough Tool to help you position your business for unprecedented success in 2015.

3. Your Website Needs to be the Backbone of Your Small Business.

If your small business doesn’t have a website, it’s LONG past time to get one. Websites need to be the center of all your marketing efforts. Have a sale? Make sure you have a landing page on your website for it. The more that you can use your website as the jumping off point for how your small business shows up in the world, the better off you’re going to be. And your website doesn’t have to be the latest and greatest, but you do have to be able to make changes to the content, consistently and regularly.

4. Pay Per Click — Yes Really.

I know, you’ve probably tried Pay Per Click (PPC) advertising and you decided it didn’t work, right? Well, there are two problems with that assumption. First, you may not have used the right PPC platform paired with the right message. Second, PPC is only as good as your landing page on your website is. If your landing page doesn’t compel your target audience to take the next step with you — you’re wasting your money in PPC. Try fixing those to things and you’ll find PPC is one of the most scale-able and responsive ways to advertise your business.

5. Set Your Small Business Up for SEO Success.

Yes, real SEO (the ability to be found for what you want be found for in search engines) is both time consuming an expensive. It’s the holy grail in today’s online marketing world. There are two halves to the equation when it comes to SEO, Onsite SEO and Offsite SEO. The good news is that you can control the Onsite SEO yourself, by simply investing a little time and energy on your website. Making sure each pages has at least 300 words, that you’re using keywords, and filling out your meta information for the page. Invest a little time in learning this critical skill now, and your results in the long-term will thank you for it.

And when you’re ready to pursue Offsite SEO, make sure you pick a good partner. You can do as much damage to your site rankings as good when you engage in Offsite SEO.

6. Brand Strategy is the Most Important Element.

Finally, having a brand strategy is the one crucial tactic you can’t afford to skip if you want to position your small business for success in 2015. If you can’t answer the question: “What does your business do” in under 30 seconds, you need a better strategy. While it might be fun and interesting to play with lots and lots of different aspects to your business — you can really only focus on one thing to be successful. It doesn’t have to be all you ever focus on, but it does have to be one thing at a time. If you can do that, you’ll save money, enhance your results and ensure your business’s success in 2015.

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4 Branding Trends for 2015 http://paraduxmedia.com/4-branding-trends-2015/ http://paraduxmedia.com/4-branding-trends-2015/#respond Thu, 30 Oct 2014 16:22:31 +0000 http://paraduxmedia.com/?p=26683 4 Branding Trends for 2015Building a brand in 2015 is more complicated than ever before. With the rise of technology, more businesses have been able to increase their sales even if they are just starting out. This is partially due to increased use of social sharing, but the truth is that the Internet levels the playing field. Businesses need ... Read More.

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Building a brand in 2015 is more complicated than ever before. With the rise of technology, more businesses have been able to increase their sales even if they are just starting out. This is partially due to increased use of social sharing, but the truth is that the Internet levels the playing field. Businesses need to follow the newest trends in marketing in order to keep their brand standing out above the rest.

photo credit kate hiscock

photo credit kate hiscock

Remind Users of the Real People behind Your Brand

While your social media pages should avoid potentially offensive or political topics, it is important to show that the people behind your brand have personal opinions. Show off your humanity subtly. This can be done by making regular posts that show compassion for some aspects in your industry or simply highlighting workers that have helped advance your brand.

Invite Users to Participate

Encouraging users to participate in something can help you gain a more captive audience. This could be as simple as including a message that says “share if you agree.” Some brands have seen success with asking their audience questions or requesting their input on a new line of products. People that are asked what they think are more likely to return to a website or social media page in the future.

Use Plenty of Visual Images

Color draws attention and keeps people focused on what your brand has to say. In addition, many social media networks emphasize posts that have images, giving them more space in user feeds. Bright, colorful photos are also more likely to be shared by users, increasing your brand’s exposure.

Provide a Solution

Remember that your brand is a solution to a problem. Make sure your brand is conveniently placed where it is needed the most. Create a straightforward ad and then invest in digital advertising that can be automatically distributed to users based on keywords that they recently used.

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How to Master Brand Choreography in Today’s Rapidly Evolving Market Landscape http://paraduxmedia.com/brand-choreography/ http://paraduxmedia.com/brand-choreography/#respond Wed, 29 Oct 2014 16:00:43 +0000 http://paraduxmedia.com/?p=26605 How to Master Brand Choreography in Today’s Rapidly Evolving Market LandscapeEvery business today should have some kind of integrated marketing communications system, but planning and executing an effective strategy can be difficult — though it’s necessary in order to gain a competitive advantage. However, with today’s multitude of media choices, marketing channels and formats, inbound marketing and shifts in buyer behavior, it’s hard to keep ... Read More.

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Every business today should have some kind of integrated marketing communications system, but planning and executing an effective strategy can be difficult — though it’s necessary in order to gain a competitive advantage. However, with today’s multitude of media choices, marketing channels and formats, inbound marketing and shifts in buyer behavior, it’s hard to keep up. The solution to this problem: brand choreography.

Today’s marketing strategies are quickly evolving in an attempt to keep pace with our constantly changing technology-based society. Sometimes it seems impossible to keep up with all the latest trends so that we can effectively stay in touch with our clients’ ever-changing needs and interests.

Image Source: ShutterStock.com

Image Source: ShutterStock.com

So what exactly is brand choreography and how does it influence my business marketing?

In a nutshell, it is the orchestration of different marketing messages and tactics across many arenas including traditional, digital, and social media platforms. It is a customer-focused model designed to deliver the right message, to the right person, in the right place, at the right time.

An effective way of approaching brand choreography is through the use of Integrated Marketing Communications (IMC). There are five key features of IMC that can have an effective impact on your current marketing strategy:

  1. CONSUMER – First it must be acknowledged that consumers are in control and therefore the focus must be placed directly on them. Because IMC is driven by consumer data and analysis, it’s vital to understand the attitudes, perceptions and behaviors of consumers.
  1. CONTACT – This is a two-way street. In addition to being accessible on multiple channels where your target market it, the brand also needs to be willing to engage with customers as well on this channels. Keeping communications open between your brand and the consumers across all channels (email, direct mail, phone contact, etc.) is essential to building brand loyalty, and it also helps to keep potential customers moving through the sales cycle without burning them out on your message.
  1. CONSISTENT – Being able to express authenticity and consistency are both essential to a success of any organization. Consider your message and voice, and think about how it harmonizes with your customers. IMC seeks to build relationships with consumers, therefore all communications need to be coordinated so that you don’t leave people wondering why they should value your brand.
  1. RELATIONSHIPS – In order to build strong relationships with your customers, there needs to be a focus on interactional excellence, rather than transactional excellence. Fostering relationships is essential for success, and they need to move beyond simply being product transactions.
  1. INFLUENCE – IMC should ultimately influence and affect consumer behavior. Affecting their behavior is the goal for any successful marketing strategy. By being humanly relevant, a brand can look beyond numbers and nurture the customer experience.
Image Source: ShutterStock.com

Image Source: ShutterStock.com

Brand Choreography and Integrated Marketing Communications may not be for everyone. Fully embracing all the concepts of these strategies may not be possible from either a financial or staffing standpoint.

However, even if you don’t have the ability to implement a full-blown marketing strategy utilizing all these concepts, you should still be able to retain some important lessons from their impressions. As always, the customer is number-one and our efforts should always be focused on their priorities and not our own.

Addressing their needs first, can have more intimate, individual and successful interactions with them through online social media platforms. However we stay in touch with our customers, it is always important that we keep our communications with them open and honest.

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Strategy Toolkit for 2015 http://paraduxmedia.com/strategy-toolkit-2015/ http://paraduxmedia.com/strategy-toolkit-2015/#respond Fri, 24 Oct 2014 19:22:00 +0000 http://paraduxmedia.com/?p=26598 Strategy Toolkit for 2015As you might be able to guess from our affinity for ducks here at Paradux Media Group, Mike and Tisha are pretty big University of Oregon Duck Football fans. (see if you can find them in the gigapixel panoramic photo here) In fact, one of us (Mike) is on our way right now to Levi ... Read More.

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As you might be able to guess from our affinity for ducks here at Paradux Media Group, Mike and Tisha are pretty big University of Oregon Duck Football fans. (see if you can find them in the gigapixel panoramic photo here) In fact, one of us (Mike) is on our way right now to Levi Stadium in Santa Clara, CA to watch the Ducks take on the Cal Bears tonight.

But when we’re not cheering for the Ducks, this time of year, we spend a lot of time thinking and talking about strategy for the upcoming year with our clients. After all, if you don’t know where you’re going, any road will get you there. But we know you’re driven, and you’re ready for even greater success in the New Year.

We wanted to remind you that we have several tools available (for FREE) to help you succeed in 2015. Please choose which ones will help you the most and take them with our compliments.

One of the items available in this strategy toolkit is our coveted Marketing Acceleration Assessment. This one tool will make a profound and lasting impact on your business (and it only takes a few minutes to complete.) Even if you don’t grab the entire Strategy Pack, don’t miss out on the Acceleration Assessment!

All of these systems are ones we use ourselves to plan our marketing strategies and tactics with our clients. We hope that they come in handy for you and help you craft your vision for the upcoming year.

Thanks for letting us be a part of your success, and here’s to accomplishing all your goals in 2015!

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Maximizing Social Media at the Rogue Valley Business Resource Fair in Medford Oregon http://paraduxmedia.com/maximizing-social-media-rogue-valley-business-resource-fair-medford-oregon/ http://paraduxmedia.com/maximizing-social-media-rogue-valley-business-resource-fair-medford-oregon/#respond Fri, 10 Oct 2014 21:30:36 +0000 http://paraduxmedia.com/?p=26584 Maximizing Social Media at the Rogue Valley Business Resource Fair in Medford Oregon[ October 18, 2014; 10:00 am to 11:00 am. ] Is social media marketing still a mystery to you? Is it right for your business? How can email and social marketing help to grow your business? If you're still trying to figure it all out this is the session for you.
Next Saturday Tisha and Mike will be featured speakers at Southern Oregon University's 12th Annual ... Read More.

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October 18, 201410:00 amto11:00 am

Medford, Social Media Seminar, advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregonIs social media marketing still a mystery to you? Is it right for your business? How can email and social marketing help to grow your business? If you’re still trying to figure it all out this is the session for you.

Next Saturday Tisha and Mike will be featured speakers at Southern Oregon University’s 12th Annual Business Resource Fair at RCC, where they will tackle all those questions in their session titled,  “Maximizing Social Media”.

It’s the 5th year in a row that the two have been invited as featured speakers. This event is a fantastic resource to small business owners and start-ups and wannabe’s.

Learn more here

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Are You PreQualifying Your Leads? http://paraduxmedia.com/prequalify-leads/ http://paraduxmedia.com/prequalify-leads/#respond Thu, 09 Oct 2014 18:51:32 +0000 http://paraduxmedia.com/?p=26472 Are You PreQualifying Your Leads?Photo Credit: Espen Sundve via Flickr
When you spend a little bit of time up front qualifying your leads, you know which leads have more potential, and you know which leads deserve more of your time and attention. When you know that, you can make better decisions about your most precious resource, your time.
67% of lost ... Read More.

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Photo Credit: Espen Sundve via Flickr

Photo Credit: Espen Sundve via Flickr

When you spend a little bit of time up front qualifying your leads, you know which leads have more potential, and you know which leads deserve more of your time and attention. When you know that, you can make better decisions about your most precious resource, your time.

67% of lost sales are as a result of sales reps not properly qualifying their potential customers before taking them through the full sales process.

This results in a substantial amount of wasted time and resources that could be better spent to generate revenue.

Imagine, you have one lead that you think will turn into a few hundred dollars worth of business, and another that can turn into a few thousand. You need to be able to focus on the lead that can turn into a few thousand, without sacrificing the one that could turn into a few hundred. Make sense?

  • One key element in pre qualifying your leads is determining the answers to the following questions:
  • Do they have (or can the get) the budget to buy your product if they find it to be worthwhile?
  • Do they have decision making authority?
  • What is their timeline for making a decision?

These questions are just starting points, you’ll have to decide what the most important questions are for your business. But, when you know the answers to those questions, you’ve qualified your leads and you can react accordingly.

Now would be an ideal time to work these questions into your initial conversations with your leads.

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Strategy is SO Important! http://paraduxmedia.com/strategy-important/ http://paraduxmedia.com/strategy-important/#respond Fri, 03 Oct 2014 18:55:33 +0000 http://paraduxmedia.com/?p=26541 Strategy is SO Important!Remember the lyric, “If you don’t know where you’re going, any road will take you there.” from the George Harrison song “Any Road”? Well, it’s especially true in business.
But the cold-hard reality is that getting out of the day-to-day and into the strategy mode can be quite difficult. It takes discipline, and it takes dedication.
Photo credit: ... Read More.

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Remember the lyric, “If you don’t know where you’re going, any road will take you there.” from the George Harrison song “Any Road”? Well, it’s especially true in business.

But the cold-hard reality is that getting out of the day-to-day and into the strategy mode can be quite difficult. It takes discipline, and it takes dedication.

Having a standing meeting at least once a quarter with a trusted advisor or experienced business coarch can help you to maintain your focus on the strategy, allowing you to steer the ship much with an eye for the entire journey, not just the next day or week.

If you don’t have someone you’re meeting with on at least a quarterly basis to discuss your strategy, it’s time. Of course there are a variety of coaches, consultants, and business advisors out there (we do it too). And the quality of work you’re going to get from them can be outstanding, really helping to push you through to the next level, with insights, tools, and knowledge.
But, if you’re not in a position to hire one right now, that’s OK. Look to a trusted peer in another (non-competing) business. Make an appointment to meet with them at least once a quarter to discuss your business strategy, asking for their input and insights along the way. Then do the same for them. Win-win.

When you’re really ready to take it to the next level, consider hiring an experienced business coach to provide feedback and insights is vital to making the breakthrough. If you’d like to see how that might work for you, please contact us to schedule a conversation.

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Don’t Skimp on Good HR Help http://paraduxmedia.com/skimp-good-hr/ http://paraduxmedia.com/skimp-good-hr/#respond Thu, 02 Oct 2014 18:44:39 +0000 http://paraduxmedia.com/?p=26543 Don’t Skimp on Good HR HelpPhoto credit: ICMA Photos via Flickr
If you’ve got employees, there is NO substitute for great HR advice. Making sure you are following the letter of the law for your employees will keep you out of hot water down the line. Here are some things you might want to consider:

If you’ve never done hiring before (or ... Read More.

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Photo credit: ICMA Photos via Flickr

Photo credit: ICMA Photos via Flickr

If you’ve got employees, there is NO substitute for great HR advice. Making sure you are following the letter of the law for your employees will keep you out of hot water down the line. Here are some things you might want to consider:

  • If you’ve never done hiring before (or even if you have and you’re not comfortable with it), there are a number of services around that can help out. Usually if you look in your hometown for a “Temp to Perm” staffing agency, you’ll find a resource that can help you do the hard work of vetting applicants and presenting you only the best finalists. These companies will know how and where to find your ideal employees, can offer drug screening, background searches, and eliminate applicants that don’t appear to have long term prospects for your business. They can take a good deal of risk away when it comes to making a hire.
  • Find a great payroll processor and use them. Tax reserves for you employees are no laughing matter and it’s critical that payroll is done accurately and correctly. They can also usually offer direct deposit for your employees, W2 creation, and tax impounding. There are a number of good local options available to you, and one of the best nationally is ADP. True, having a payroll service will cost you a little something each payroll, but what it can SAVE you is significant.
  • Take the time to create an employee handbook. This is a critical piece of documentation you need in order to be able hold your employees accountable to your basic work rules. These can be tricky and will vary from State to State and Community to Community. Find a local HR Practitioner to help you with your handbook. Check the local chapter of SHRM in your area for recommendations.

Employees can be a blessing and a curse. But it’s critical to remember, they aren’t JUST family, they aren’t JUST friends, they have the power to help, or cripple your business. Take these few simple steps to make sure they help.

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Turning Leads into Clients http://paraduxmedia.com/turning-leads-clients/ http://paraduxmedia.com/turning-leads-clients/#respond Thu, 25 Sep 2014 20:25:36 +0000 http://paraduxmedia.com/?p=26477 Turning Leads into ClientsIf you don’t feel confident in your ability to turn Leads into Clients. That’s a tough place to be and a really tough place to run a business from.The first place I’d suggest you evaluate, is whether or not your leads are GOOD leads for your products/services, or BAD leads.
If they are BAD leads, then ... Read More.

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If you don’t feel confident in your ability to turn Leads into Clients. That’s a tough place to be and a really tough place to run a business from.The first place I’d suggest you evaluate, is whether or not your leads are GOOD leads for your products/services, or BAD leads.

If they are BAD leads, then you need to change where you’re looking for your leads, or change the way that you are trying to find them. Try to think about what’s making them bad leads.

  • Are they too big/small for your business?
  • Do they have have the ability to invest?
  • Is their need something you can fulfill?

Understanding why they are a BAD lead can help you to course correct and start finding GOOD leads. That will help with your ability to convert a Lead into a Client.

If, on the other hand, they are GOOD leads and you’re not able to convert them into customers then you need to look either the way you’re selling, what you’re selling, and how much you’re selling it for.

This is a little harder to fix, but really, honestly look at what you’re selling and start making small changes to it until you’re able to see it start to convert for you.

Either way, we have a lot of experience and resources that we could use to help you to turn those leads into clients. Please just ask how we can help, if you’re interested.

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Free Business Mentoring – Limited Time! http://paraduxmedia.com/lady-biz-success-secrets-giveaway/ http://paraduxmedia.com/lady-biz-success-secrets-giveaway/#respond Mon, 22 Sep 2014 19:01:58 +0000 http://paraduxmedia.com/?p=26510 Free Business Mentoring – Limited Time!Are you trying to make a difference in the world through your business?
Do you wish you had an expert person in your corner to whisper advice in your ear?
Do you wish you had that strategist to call on when you need some help?
What if you could get “real deal” business-building advice from industry experts AND ... Read More.

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Lady Biz Giveaway BannerAre you trying to make a difference in the world through your business?

Do you wish you had an expert person in your corner to whisper advice in your ear?

Do you wish you had that strategist to call on when you need some help?

What if you could get “real deal” business-building advice from industry experts AND IT WAS ABSOLUTELY FREE?

Whether you are just climbing off the corporate ladder or been at it for years, we could all use some extra help.

I’ve got the perfect resource for you – it’s the “Lady Biz Success Secrets Giveaway.” This Giveaway is dedicated to providing female entrepreneurs exactly what they need to make a positive impact on themselves, their families, and their communities.

Industry experts are giving away thousands of dollars of business-building advice and products (FREE FOR YOU)!

Claim your business resources now!

Check out just a few of the 20+ giveaways!

  • Website Design
  • Branding
  • Social Media Engagement
  • Project Management
  • Business Strategies
  • Home Study Courses
  • Guest Radio Show Appearances

Too many to mention here!

six-figure-breakthrough-marketing-assessmentI’m giving away our 6 Figure Breakthrough Assessment. Give me 4 minutes, and I’ll help you quickly and easily pinpoint EXACTLY why your business isn’t making more money and free PERSONALIZED tips to help you break through to the next level. Signup now to the right.

I think that the Lady Biz Success Secrets Giveaway is such a great way to give-back to all those brave women who start their own businesses, That I’m giving one lucky winner a full scholarship to my Signature Training Series: Create Your Brand. Smart business owners and marketers know that the single largest reason they are working way too hard is because they are getting lost in the day to day. And when that happens, they lose track of the strategic elements that could leapfrog their business forward to profound success.

SPECIAL BONUS GIVEAWAY:

Smart business owners and marketers know that the single largest reason they are working way too hard is because they are getting lost in the day to day. And when that happens, they lose track of the strategic elements that could leapfrog their business forward to profound success.

One lucky person will win a FREE scholarship to this COMPLETE brand building video series, valued at $1297, will help you regain (or create) an intentional focus on the strategy behind your business and marketing to create a solid foundation that will allow you to go further, faster in 2015.

Another Bonus!

My colleague Jennifer Haughey from Tweak Your Speak ™ created this giveaway as give-back to all those brave women who start their own business. And as a special bonus she’s giving everyone instant and free access for 3-months to her Renaissance Moms Club – The Nuts and Bolts of Work/Life Balance.

I urge you to take advantage of the lessons-learned and best-practices from those who have been where you are!

Grab your freebies here!

You don’t need to learn everything the hard way.

Here’s to your success!

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Are You Ready to Breakthrough in 2015? http://paraduxmedia.com/breakthrough-2015/ http://paraduxmedia.com/breakthrough-2015/#respond Fri, 12 Sep 2014 23:18:18 +0000 http://paraduxmedia.com/?p=26533 Are You Ready to Breakthrough in 2015?photo credit H.Adam via Flickr
What’s your goal for 2015?

To breakthrough to 5 Figures?
6 Figures?
7 Figures?
or more?

If you want to position your business for a big breakthrough in 2015, NOW is the time to get started! There’s not a minute to lose! Do you know that a business with a solid brand can command a 9.45% PREMIUM * on all their ... Read More.

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photo credit H.Adam via Flickr

photo credit H.Adam via Flickr

What’s your goal for 2015?

  • To breakthrough to 5 Figures?
  • 6 Figures?
  • 7 Figures?
  • or more?

If you want to position your business for a big breakthrough in 2015, NOW is the time to get started! There’s not a minute to lose! Do you know that a business with a solid brand can command a 9.45% PREMIUM * on all their products and services? Imagine making an extra 10% on every dollar you make in 2015?

How close would that change ALONE put you to reaching your financial goals in 2015? The first step to being able to earn that 9.45% PREMIUM on your products and services in 2015 is to intentionally create your brand.

If you’ve never gone through the process of intentionally creating your brand position, it’s not hard. It’s something you can do, even if you don’t have a creative bone in your body, or have the first idea on where to start.

Just in time for 2015, I’m super-excited to announce our Create Your Brand Video Series is again available! This 15-part video based class is designed to break down the process of creating your brand into small, digestible pieces – that YOU can do.

You’ll learn what elements you must have to create a brand that works for you, how to articulate the elements, and how to define them, so that you can start earning that 9.45% PREMIUM on all your products and services starting on January 1, 2015!

I want to breakthrough in 2015!

Honestly, this is the most transformative and profound program for your business ever! Thank you!! I love you!!!! -Liz Love, Essentially Liz Love

tisha-3Whether your goal is to breakthrough 5 figures, 6 figures, or 7 figures in 2015, intentionally creating your brand can help to get you there, and there’s no better way to intentionally create your brand than with the Create Your Brand Video Series, taught by yours truly.

One of the biggest secrets in marketing is how you develop your brand. After working with a variety of different operations, I have discovered ways to captivate customers, develop marketing strategies, and implement the most effective campaigns, and I’m ready to teach then to you!

I was honored to have been recognized for my dedication to teaching when I was voted as one of the Top 30 Brand Gurus by over 22,000 professionals in my industry, and I’m ready to reveal to you the secrets that have helped me create beloved brands for many organizations. And best of all, you can do it at your own pace!

SPECIAL BONUS IF YOU ACT BEFORE SEPTEMBER 19, 2014

But right now, if you enroll before September 19, 2014, I’m going to throw in 3 group Q&A calls for you, where you can ask me anything you want about how you’re building your brand, where you might be stuck, or anything else you’re wondering about. You’re truly not in this alone, I’ll be right there to support you along the way.

Whether you’re having a tough time understanding a concept, just want to bounce your ideas around, or anything else, these group calls scheduled one each in October, November, and December will be just the solution to make sure you’re successful in creating your brand for 2015.

If you’re ready to breakthrough to a whole new level of business in 2015, let me guide you through the process. I know not everyone can afford (or even wants) personalized assistance in creating their brand. And the good news is that with this step-by-step video series, I’ve made it affordable for everyone to create an amazing brand for themselves or their business.

There aren’t any excuses anymore.

You’ll have all the tools you need to create your brand and to be able to command your 9.45% PREMIUM in 2015 so that you can breakthrough to your next level!

What are you waiting for? Get ready to breakthrough to the next level in 2015 by creating your brand today!

Yes, I want to breakthrough in 2015!

 

 

 

 

————-

Umbrella brand price premiums: effects of compatibility, similarity, and portfolio size

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What is this Opt In Thing Everyone’s Talking About? http://paraduxmedia.com/what-is-opt-in/ http://paraduxmedia.com/what-is-opt-in/#respond Wed, 10 Sep 2014 19:18:57 +0000 http://paraduxmedia.com/?p=26468 What is this Opt In Thing Everyone’s Talking About?An opt in is a gift you give someone for the “price” of them sharing  with you their email address. The goal of any opt in is to build up your email list and to increase the number of contacts you have, therefore the number of potentially qualified leads you have, and so on. Size ... Read More.

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An opt in is a gift you give someone for the “price” of them sharing  with you their email address. The goal of any opt in is to build up your email list and to increase the number of contacts you have, therefore the number of potentially qualified leads you have, and so on. Size really does matter when it comes to email lists.
There are lots of different kinds of opt ins that you can create and give away. The easiest of which is an eBook. This is a 10-20 page document on a particular topic that you have written (or have the rights to). It works best of the eBook is on a topic that your business provides solutions for and one that appeals to your target audience.
Functionally the way that it works is that you use an email system to capture an email address (like MailChimp or Infusionsoft), and you create a form in that system that captures the email address and a name. That system then sends a request to them, asking them to confirm their request. When they do, an email is automatically sent that includes the link that your eBook is available at, so that they can download it.
There are lots of different kinds of opt in gifts you might consider, including:
  • host a challenge
  • templates
  • teleseminars/webinars
  • ebooks
  • members’ only specials
  • ecourses
  • case studies
  • free chapter
  • free software
  • free trials
  • and the list goes on an on, limited only by your imagination.

This would be an ideal time to choose one opt in gift and start setting it up in the mail system of your choice, of course, if you’d like some help, we’d be thrilled to give you a hand. Just Contact Us for more information.

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Considerations When Re-Naming Your Business http://paraduxmedia.com/considerations-re-naming-business/ http://paraduxmedia.com/considerations-re-naming-business/#respond Thu, 04 Sep 2014 19:22:29 +0000 http://paraduxmedia.com/?p=26526 Considerations When Re-Naming Your BusinessName changes always such a hard thing to manage. There are the external considerations to weigh – customers/clients perceptions, the community’s perception, and what your competition is doing. And there are internal considerations to weigh – what message will the name of the business send internally, and how it affects the staff?
The piece that you ... Read More.

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Name changes always such a hard thing to manage. There are the external considerations to weigh – customers/clients perceptions, the community’s perception, and what your competition is doing. And there are internal considerations to weigh – what message will the name of the business send internally, and how it affects the staff?

The piece that you have to START with though, before you choose to rename a business is to check in with your motivations for WHY you want to rename the business.

  • Was there a significant change that recently took place? Merger, Spinoff, Layoff, or Bankruptcy?
  • Do you have BAD press and/or a BAD reputation?
  • Is a Competitor simply too close to your name?
  • Do you have multiple divisions that you want to try to unify?

Be honest and really check in on the WHY.

A rose by any other name would smell as sweet

A rose by any other name would smell as sweet

Next, consider what kind of monetary and time resources you have to lend to the project in the short, mid, and long-term. Do you have sufficient time, staffing, and budget to share with the world your new business name? Or are you limited on time and money? Name changes aren’t cheap — particularly not big changes. You’re going to have to commit a marketing budget to share with your community and stakeholders WHY you made the change. What your new VISION is, and how you new name will help you accomplish that. This is more than just changing your logo — there is a story that needs to be told, and it’s incumbent upon you to tell it, thoroughly, and well — which usually means television and radio campaigns, backed up with in-person appearances at all the local community and civic organizations.

Consider what the name change would mean to your internal staff. These folks are the backbone of your business and a wrong step here can be more than troublesome, it can be devastating. In this realm, pay particular attention to the short, mid, and long-term implications of a name change. If you’re making a change, is it really something that can be gotten behind, can it create more/new energy? If you’re doing a name change to deal with BAD press or reputations — will your staff be helpful in eliminating that concern going forward, or will it be a fight.

Finally, be honest about the motivation you bring to the table. If you’re wanting a name change from an egoic standpoint – trying to put your stamp on the business, and it not be SIGNIFICANTLY served by making the change, be brave enough to NOT change the name. There are times, places, and reasons it makes sense to change a business name — but it’s rare.

Bottomline, there is no easy answer here — just a difficult choice. My best recommendation is to make the best decision you can to serve the short, mid, and long-term needs of the business. Don’t make a decision exclusively for the long-term at the expense of the short or mid-term. Because without those, you wont have a business in the long-term. And don’t make a decision solely based on the short-mid term, because you need this business to function in the long-term. You have to make the very best decision possible for the business.

If you’re looking for support, I can help you mitigate whatever needs to be mitigated based upon that decision in order to allow your business to thrive in the short, medium, and long-term.

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Website Design: Art in code http://paraduxmedia.com/website-design-art-code/ http://paraduxmedia.com/website-design-art-code/#respond Wed, 03 Sep 2014 18:59:03 +0000 http://paraduxmedia.com/?p=26522 Website Design: Art in codeWebsite design shouldn’t be seen boring, or just about code, it should be seen as any art form is seen; whether it be beautiful or awe inspiring. Innovative website design is truly something that shouldn’t be looked down upon. But revered and rejoiced.
As it goes, innovative website design can be one of the best forms ... Read More.

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Website design shouldn’t be seen boring, or just about code, it should be seen as any art form is seen; whether it be beautiful or awe inspiring. Innovative website design is truly something that shouldn’t be looked down upon. But revered and rejoiced.

As it goes, innovative website design can be one of the best forms of art in the website world. It can range from chic and modern, to bright and beautiful. And why shouldn’t it? With how difficult it is to perfect innovative website design, its final products should fully showcase how wonderful and powerful code and design can be.

It truly does take the right person to give and create the top results though; those with an eye for design and the brains for coding can produce the best results. But that is not all it takes to create the best innovative website one can. It also takes knowledge of the target audience, and information going on said website. Never should something clash or be off-brand. If a website needs to be created for recipes, you of course don’t want dark colors with bright red text, and pictures of different bands. No you would want nice warm welcoming colors and pictures of different foods and ingredients.

Another aspect of innovative website design is the ease of access and user interface. Never do you want dead links, or links that lead into the wrong pages on your website and you want everything to be easy to find and get to. Always make sure that your menus are easily navigated and read. As for user friendliness, you want to make sure that even the most computer illiterate person is able to find what they are looking for.

Next time you think about creating a website, make sure you do everything at the highest quality possible to ensure that your design is a innovative as it is functional. And you will be well on your way to create the best innovative website design you ever possibly imagined.

When you’re ready, check out our website design portfolio and see what you think!

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WordPress Tutorials: How Long Should You Make Your Blog Posts? http://paraduxmedia.com/wordpress-tutorials-long-blog-posts/ http://paraduxmedia.com/wordpress-tutorials-long-blog-posts/#respond Fri, 29 Aug 2014 22:15:07 +0000 http://paraduxmedia.com/?p=26505 WordPress Tutorials: How Long Should You Make Your Blog Posts?A frequent question for bloggers just starting out is, “How long should I make my blog posts?” Tisha and special guest, Chloe, explain…

Only WordPress Tutorial members can access this video.

Already a Member?

Not a Member Yet?

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A frequent question for bloggers just starting out is, “How long should I make my blog posts?” Tisha and special guest, Chloe, explain…

Only WordPress Tutorial members can access this video.

Already a Member?

Login

Not a Member Yet?

Join Now

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http://paraduxmedia.com/wordpress-tutorials-long-blog-posts/feed/ 0 WordPress Tutorials: How Long Should You Make Your Blog Posts? - Paradux Media Group A frequent question for bloggers just starting out is, "How long should I make my blog posts?" Tisha and special guest, Chloe, explain... Login Join Now
How Content Marketing has Impacted Digital Marketing (And What It Means for Your Business) http://paraduxmedia.com/content-marketing-impacted-digital-marketing-means-business/ http://paraduxmedia.com/content-marketing-impacted-digital-marketing-means-business/#respond Thu, 28 Aug 2014 13:00:49 +0000 http://paraduxmedia.com/?p=26493 How Content Marketing has Impacted Digital Marketing (And What It Means for Your Business)By now, we’re all pretty tired of the phrase “content is king,” no matter how true it may be. With content’s continued domination in digital marketing strategy (a Content Marketing Institute study found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have realized that broad tactics such as press ... Read More.

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By now, we’re all pretty tired of the phrase “content is king,” no matter how true it may be. With content’s continued domination in digital marketing strategy (a Content Marketing Institute study found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have realized that broad tactics such as press releases aren’t enough to garner attention. Now, digital marketing efforts are much more targeted to specific audiences and goals, meaning that digital marketers are thinking outside the box when it comes to developing and marketing content.

content is king

photo credit Ali West via Flickr

Case in point: digital marketers have adapted content marketers’ strategy of utilizing buyer personas to drive content planning and creation, instead of creating the content first and then reaching out to audiences that it might, maybe appeal to. With the audience leading all digital marketing strategies, marketers are focusing on specifics such as which digital channels will best reach the marketing manager persona, or what questions a business owner would have about this particular product or service. Digital marketing strategies are more closely aligned with buyer personas to keep the marketing message targeted and on-brand- which in turn, helps increase your conversion rate.

Content marketers also strategize content by planning it for different stages along the buyer journey. For example, content marketers may offer a free e-book download in exchange for an email capture of a potential new customer, whereas an e-mail message encouraging the reader to call for a free consultation is better suited towards a lead who’s visited the site several times without completing a contact form. Digital marketers are also hopping on this trend, with 68% of marketers recognizing the importance of aligning content with the buyer’s journey.

And finally, content marketing has influenced how digital marketers connect with their audience. Instead of spending time and money adding to customer service departments, social media managers often take the role of quickly addressing customers’ concerns while also creating content that keeps social followers engaged. Instead of the sales calls of days of old, company blogs let potential leads research the company, their daily work, and extra resources about the company’s product or service- all without requiring even an email address! Content has given digital marketers a foundation upon which companies can engage with current and future customers while also building relationships of trust and authority.

So now, it’s time for your business to update its old marketing strategies to follow the customized methods used by content marketers. We live in a modern society where people are used to everything being personalized for their specific needs, and having those needs fulfilled at an instant- the same custom needs and desire for instant gratification are held by your target audience. Throw away the “one size fits all” digital marketing strategy once and for all, and start spending your time crafting your digital marketing strategies to specific personas, their goals, and their place in the buyer’s journey. You’ll be rewarded with higher engagement and eventually, a higher ROI.

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Online Marketing Help Doesn’t Have to be Hard http://paraduxmedia.com/online-marketing-easy/ http://paraduxmedia.com/online-marketing-easy/#comments Wed, 27 Aug 2014 13:00:10 +0000 http://paraduxmedia.com/?p=26481 Online Marketing Help Doesn’t Have to be HardLet’s face it, online marketing technology is pervasive and ever-present. If you’re not comfortable with navigating through your website, facebook page, twitter, pay per click advertising, email list, etc, etc, etc, you’re at a significant disadvantage in today’s world.
Is there any truth to any of these?

You don’t use your website because you don’t remember how and your ... Read More.

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duck-keyboardLet’s face it, online marketing technology is pervasive and ever-present. If you’re not comfortable with navigating through your website, facebook page, twitter, pay per click advertising, email list, etc, etc, etc, you’re at a significant disadvantage in today’s world.

Is there any truth to any of these?

  • You don’t use your website because you don’t remember how and your webmaster is difficult.
  • You know what you want to do with your business, but you’re not sure HOW to make it happen.
  • You stay up late trying to make your dreams come true and end up lost in a hopeless tangle of website ideas.
  • You know you need a website, optin, and social media but you’re not sure where to start.
  • You’ve paid a lot of money for coaching that you can’t capitalize on because you can’t figure out your tech.
  • You’re tired of feeling stupid when it comes to making your business dreams come true.

The good news for you is that we have an affordable solution to get you all the online marketing tech help you need. We call it, “Online Marketing Tech Talk.”

This is a 12 month program that gives you all the support you need to be able to learn and manage your own online marketing tech while networking with a like-minded business owners.

>>>> You can learn more about the program by clicking here.

Whether you use the Online Marketing Tech Talk Program or not, in today’s world, online marketing is a critical component to the success of any business. We do also have some resources available for free on our website here.

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This is then #1 reason you aren’t serving enough clients! http://paraduxmedia.com/1-reason-serving-clients/ http://paraduxmedia.com/1-reason-serving-clients/#respond Thu, 21 Aug 2014 13:00:08 +0000 http://paraduxmedia.com/?p=26463 This is then #1 reason you aren’t serving enough clients!Let’s talk for a minute about leads. We all get them, but it’s what we do with them that matters. How well are we following up on them? How well are we creating a relationship with them?
The reality is that the first time a lead come into our orbit, they may not have the confidence ... Read More.

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Let’s talk for a minute about leads. We all get them, but it’s what we do with them that matters. How well are we following up on them? How well are we creating a relationship with them?

sales-funnelThe reality is that the first time a lead come into our orbit, they may not have the confidence in us to buy immediately. They need to feel like there is a relationship in place first. What that means is that you have to create and maintain a relationship with your leads from your first contact with them. Over time, that relationship will result in your first sale (YAY!). Your Sales Funnel doesn’t stop there though, it’s really just beginning. Your next step is to move them from the first product they bought, into another (bigger) product, and so on and so on.

Often, we see the first product sale as product that’s relatively low cost and a good starting place. It’s something that solves a very real point of pain that your prospect is experiencing (something that’s keeping them up at night).

The entire success of your sales funnel will be determined by how well you’ve constructed a system to ensure that every lead moves through the relationship building phase to need identification and ultimately purchasing.

A great first step to maximizing your sales funnel is to create that system for one customer. Make sure that you use your system with every lead you get from here on out. Refine it, add to it, and continually make it better. It can be as high tech or low as you want. Just make sure you’re creating a system. You can use something like MailChimp or Infusionsoft to automate some of the email system, but this will need to be a multi-channel approach to be most effective. You’ll need to include phone calls and in person/virtual meetings to help you move the lead to the next level of the funnel.

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Face It Mobile Device Repair and Accessory Store Logo http://paraduxmedia.com/face-mobile-device-repair-accessory-store-logo/ http://paraduxmedia.com/face-mobile-device-repair-accessory-store-logo/#respond Sat, 16 Aug 2014 00:28:51 +0000 http://paraduxmedia.com/?p=26398 Face It Mobile Device Repair and Accessory Store LogoIt’s always fun to work on a logo when the client comes with a pretty good idea of what they want — and they just need some technical graphic help to make it happen. That’s exactly what happened with Face It. They came to us with strong concept — and with a few things they ... Read More.

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It’s always fun to work on a logo when the client comes with a pretty good idea of what they want — and they just need some technical graphic help to make it happen. That’s exactly what happened with Face It. They came to us with strong concept — and with a few things they wanted to make it perfect. We were happy to help and glad to be part of the project.

This logo has been completed and under wraps for quite a while, but today, with the grand opening of the new store scheduled on August 24, 2014 at 1586 Delta Waters Road in Medford, Oregon, we’re excited to unveil it. Be sure to stop by the new store and check it out!

faceit

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WordPress Tutorial: How often should I add content? http://paraduxmedia.com/wordpress-tutorial-add-content/ http://paraduxmedia.com/wordpress-tutorial-add-content/#respond Fri, 15 Aug 2014 20:04:32 +0000 http://paraduxmedia.com/?p=26364 WordPress Tutorial: How often should I add content?Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video to learn more!

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Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video to learn more!

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http://paraduxmedia.com/wordpress-tutorial-add-content/feed/ 0 WordPress Tutorial: How often should I add content? - Paradux Media Group Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video to learn more! Login Join Now
Let’s talk Vision and Mission for a Moment http://paraduxmedia.com/vision-mission-statement/ http://paraduxmedia.com/vision-mission-statement/#respond Thu, 14 Aug 2014 13:30:00 +0000 http://paraduxmedia.com/?p=26239 Let’s talk Vision and Mission for a Moment“If you don’t know where you’re going, any road will take you there.”

Photo Credit: tdlucas5000 via Flickr
is a lyric in George Harrison’s song, “Any Road”. While this certainly true in many aspects of our lives, nowhere is it more true than in business.
This is why, having a compellingly written Vision and Mission Statement is so ... Read More.

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“If you don’t know where you’re going, any road will take you there.”

Photo Credit: tdlucas5000 via Flickr

Photo Credit: tdlucas5000 via Flickr

is a lyric in George Harrison’s song, “Any Road”. While this certainly true in many aspects of our lives, nowhere is it more true than in business.
This is why, having a compellingly written Vision and Mission Statement is so critical. They help you to know where you’re going, and when you know where you’re going, you know which road will get you there.

The Vision Statement should be a clear and concise statement that points you to a desirable future state — one that may never actually be attained. But the likelihood of it actually being realized pales in comparison to pull and the goal of the achievement.

The Vision Statement represents WHY your company exists.

Your Mission Statement, by comparison, should be a clear framework for HOW your company will achieve the Vision.

When you have a Mission Statement, it can give you a framework for evaluating opportunities and making decisions for your business. It certainly is a cornerstone of establishing your brand, and it helps your employees get on board and help you to achieve the Vision.

Even if you’re a solopreneur, a Mission Statement will help to provide you clarity and serve as a touchstone while you’re working hard on growing your business. It pays to remember WHY and HOW you’re doing this in the first place, so that when you get caught up in the day to day, you have something to inspire you to keep moving forward.

I would suggest some of the following guides for crafting one if you’re in need.

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Creative Social Media Promotions http://paraduxmedia.com/creative-social-media-promotions/ http://paraduxmedia.com/creative-social-media-promotions/#respond Thu, 14 Aug 2014 13:00:18 +0000 http://paraduxmedia.com/?p=26233 Creative Social Media PromotionsSocial media has a lot of potential for any business. In fact, nearly every successful brand has used social media marketing to their advantage at some point. When your small business is first getting established on the Internet, it needs to have creative social media promotions that help set it apart from others in the ... Read More.

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Social media has a lot of potential for any business. In fact, nearly every successful brand has used social media marketing to their advantage at some point. When your small business is first getting established on the Internet, it needs to have creative social media promotions that help set it apart from others in the industry.

Why Do You Need Creative Social Media Promotions?

Creativity allows businesses to not only stand out, but be remembered. When using social media, visitors want to be entertained. They need a purpose to visit your social media page whether it is providing readers with the latest details in your niche or offering them a unique game. This will help prompt them to like your page, visit it often and interact with it.

The Best Creative Ideas for Your Campaign

There are several creative social media promotions that have been done in the past. Some gave the business a temporary boost in popularity and others are still considered successful to this day. One thing that most social media experts recommend is to simply post frequently and be engaging. Taking this step can help you gain followers at a steady rate until you unveil your creative plan.

Build a Community

One great aspect of social media is that it allows you to build a community filled with your most dedicated fans. This could come in the form of a simple Facebook page or forum. The more you branch away from social media basics; however, the more successful you can be. Online clubs, for example, tend to hold more weight and have a more dedicated fan base than just a simple page that can be liked.

Promote Your Product the Right Way

Successful social media campaigns don’t just promote products or post links. People like to see diversity and don’t always want to engage in direct advertisements. This means that in order to be successful, your social media posts need to consist of general messages, engaging comments and useful information. Make advertising the secondary focus of your advertising campaign. For example, if you were surfing the web, which would you rather do, play a game or look at an advertisement?

Being creative can help make your social media promotions more successful, driving people to your products or services. Small business owners should invest some of their time in researching and creating social media campaigns that help them stand out from their competition.

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Custom Flyer – Graphic Design – The Lid http://paraduxmedia.com/custom-flyer-graphic-design-lid/ http://paraduxmedia.com/custom-flyer-graphic-design-lid/#respond Wed, 13 Aug 2014 21:15:13 +0000 http://paraduxmedia.com/?p=26334 Custom Flyer – Graphic Design – The LidFlyers, the original grass roots marketing tool. But do you just want to be one of many flyers distributed or do you want to be the one that grabs peoples attention? Utilizing the correct font with a strong headline, good color scheme and images can turn a ho hum flyer into a piece of art ... Read More.

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Flyers, the original grass roots marketing tool. But do you just want to be one of many flyers distributed or do you want to be the one that grabs peoples attention? Utilizing the correct font with a strong headline, good color scheme and images can turn a ho hum flyer into a piece of art and can then cut through the clutter and be something you can be proud of.

He is an example of utilizing what we just talked about to create a solid flyer:

Jeep Lids flyer

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Facebook Cover Photo – Jeep Lid http://paraduxmedia.com/facebook-cover-photo-jeep-lid/ http://paraduxmedia.com/facebook-cover-photo-jeep-lid/#respond Wed, 13 Aug 2014 19:34:43 +0000 http://paraduxmedia.com/?p=26331 Facebook Cover Photo – Jeep LidWhat does your Facebook cover photo say about you? Your product? Your page? With the Jeep Lid the product is all about the view. Creating a transparent top that allows for 360 degree views and the ability to feel like the top is always down.
Therefore the shot for the for the Facebook cover photo was ... Read More.

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What does your Facebook cover photo say about you? Your product? Your page? With the Jeep Lid the product is all about the view. Creating a transparent top that allows for 360 degree views and the ability to feel like the top is always down.

Therefore the shot for the for the Facebook cover photo was done is a fashion that you would truly want a 360 degree view..

Jeep Lids facebook cover

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Media Spec One Sheet – Custom Design – TRS http://paraduxmedia.com/media-spec-sheet-custom-design-trs/ http://paraduxmedia.com/media-spec-sheet-custom-design-trs/#respond Fri, 08 Aug 2014 16:17:35 +0000 http://paraduxmedia.com/?p=26283 Media Spec One Sheet – Custom Design – TRSEvery business is unique. Unique logos. Shapes, sizes, colors, speeds, font, so when you’re trying to create a uniform sponsor flyer, web banners, posters etc how do you make it look as good and as professional as possible? Create a media spec one sheet. The sheet can have all the specs that can keep your ... Read More.

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Every business is unique. Unique logos. Shapes, sizes, colors, speeds, font, so when you’re trying to create a uniform sponsor flyer, web banners, posters etc how do you make it look as good and as professional as possible? Create a media spec one sheet. The sheet can have all the specs that can keep your POS looking as sharp as possible. Here is an example of the media spec sheet we put together for Tablerock Sports.

Table Rock Business Media Specs

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Uses for a Competitive Landscape Map http://paraduxmedia.com/competitive-landscape-map/ http://paraduxmedia.com/competitive-landscape-map/#respond Thu, 07 Aug 2014 13:00:45 +0000 http://paraduxmedia.com/?p=26235 Uses for a Competitive Landscape MapIt is always important to find a way to make your brand stand out among the competition. This means finding a unique niche market and appealing to it as much as possible. There are several methods available to help you find the right niche for your business, but one that has proven successful is the ... Read More.

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It is always important to find a way to make your brand stand out among the competition. This means finding a unique niche market and appealing to it as much as possible. There are several methods available to help you find the right niche for your business, but one that has proven successful is the competitive landscape map.

Creating a perceptual map allows businesses to see holes in their marketplace. At a glance, they can see where their brand is useful. Finding new and innovative ways to use the product or service will give the business a competitive marketing advantage, allowing them to dominate an area with their brand.

How to Create a Competitive Landscape Map

When you first start to create your map, you will need to identify the two attributes your brand has. These are your most appealing traits and the primary reasons people would buy your products or services. If you are a construction company, for example, these attributes could be buying a new home and repairing damage.

The idea behind the map is that you will identify common areas that are being covered by your competitors. As you branch off into subcategories, you can identify areas where there is a lack of service. For example, one aspect of repairing home damage is fixing a broken window trellis. After writing this down, you may realize that no construction companies in your area have the tools to fix a trellis. Your brand could then choose that niche and find ways to appeal to customers that need that particular repair.

Cost-Effective Niches

Not every niche is created equal, so you may need to eliminate some from your competitive landscape map. The niche you ultimately choose for your brand needs to be both cost-effective and profitable. Specializing in something too specific, such as yellow window trellises, could mean a lack of overall business.

Research every possible niche that you find using your competitive landscape map. This will help to show you different areas that relate to your products or services. Businesses can also use this strategy to create advertising campaigns and find innovative ways to market their products.

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Marketing Strategies for Women http://paraduxmedia.com/marketing-strategies-women/ http://paraduxmedia.com/marketing-strategies-women/#respond Thu, 31 Jul 2014 13:00:34 +0000 http://paraduxmedia.com/?p=26237 Marketing Strategies for WomenMarketing strategies for women are a little different than they are for men. Advertisers need to be aware of the differences in the way men and women think when they market their products or services. When marketing to men, most companies will provide direct statements and facts. Women, on the other hand, prefer to make ... Read More.

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Marketing strategies for women are a little different than they are for men. Advertisers need to be aware of the differences in the way men and women think when they market their products or services. When marketing to men, most companies will provide direct statements and facts. Women, on the other hand, prefer to make an emotional connection with the service being offered. The best marketing strategies for women will actually combine both emotion and facts to reach a wider audience.

Understanding Communication

A successful marketing campaign will have studied how their target audience communicates and work to mimic that as closely as possible. There are differences in the way men and women speak, and understanding these small differences could be what leads to your next sale. When marketing to women, it is best to show how the product or service can provide a positive experience first. This allows them to make the emotional connection, and then learn more about why they should make the purchase.

Give Plenty of Details

While men do make product comparisons, they tend to choose one aspect of the product to base their purchase on. Women, on the other hand, tend to compile more research in their decisions. Presenting your target audience with comparisons to the next leading brand and showing how your brand is better in multiple ways will likely lead to a sale.

Show Respect

Whether you are creating a new television advertisement or going door-to-door selling vacuum cleaners, it is important to show your target audience respect. Remember that the modern woman is typically active, cares for her family and works. Listen to your potential clients to gain insight into how they think, rather than basing your marketing campaign on old stereotypes.

Don’t Make a Separate Brand

One mistake many companies make is that they decide to produce a special brand that is designed just for women. While this can work well for some products, most brands are simply playing it safe when developing a separate brand. They are often afraid of alienating their old target audience when they start their advertising campaign for women. Marketing strategies for women can appeal to both genders when done correctly.

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WordPress Tutorial: Add a Custom Link to a Menu http://paraduxmedia.com/wordpress-tutorial-add-custom-link-menu/ http://paraduxmedia.com/wordpress-tutorial-add-custom-link-menu/#respond Fri, 25 Jul 2014 19:32:33 +0000 http://paraduxmedia.com/?p=26214 WordPress Tutorial: Add a Custom Link to a MenuThere are  lot of reasons you might want to add a Custom Link into your main WordPress menu. It’s actually a pretty simple thing to do, once you know how of course. In this video, I’ll show you how.

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There are  lot of reasons you might want to add a Custom Link into your main WordPress menu. It’s actually a pretty simple thing to do, once you know how of course. In this video, I’ll show you how.

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Choosing Your Target Audience http://paraduxmedia.com/choosing-target-audience/ http://paraduxmedia.com/choosing-target-audience/#respond Fri, 25 Jul 2014 13:00:00 +0000 http://paraduxmedia.com/?p=26039 Choosing Your Target AudienceIf you missed my presentation on the 5 Days to Kickstart Your Consultancy Business, I’ve made it available for you here below. Enjoy!

Click here to view the video on YouTube.

Get your free gifts by clicking here!

Video Transcript:
Hi there. I understand you’re thinking about or have just started a consultancy business. How exciting for you, this is ... Read More.

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If you missed my presentation on the 5 Days to Kickstart Your Consultancy Business, I’ve made it available for you here below. Enjoy!

Click here to view the video on YouTube.

Get your free gifts by clicking here!

Video Transcript:

Hi there. I understand you’re thinking about or have just started a consultancy business. How exciting for you, this is the exact right moment for you to be taking part in something like this telesummit that you’re actually participating in, because you’re going to get so many fantastic ideas and quick tips and implementable ideas that will really move you forward and launch your business in a very significant way. Before we get to my quick tip, let me tell you just a little bit about who I am and why I’m sitting here sharing with you my ideas.

I’m Tisha Oehmen and I’m one of the co-owners of Paradux Media Group. We’re a small advertising agency in Oregon in the USA and we specialize in helping businesses really understand and marry online technologies and offline technologies so that they get the most maximum leverage results. One of the big conversations we have with all of our clients is who’s your target audience and I know that’s something that you’re probably struggling with as well. It always seems so counterintuitive because as a new business owner, you want and you need to serve everyone, both from a financial standpoint and also from a egoic standpoint.

The reality is there is a set of individuals that you will serve far better than anybody else. There is a set of individuals out there that you have a higher probability of connecting with and really creating a truly lasting relationship with. As you know in coaching in particular, it’s all about that personal intimate relationship and that’s really truly where you need to focus your consultancy. That’s that niche market that truly is exactly what’s right for your business.

The question really becomes then, “Well how I figure out what that is?”, because it seems daunting and it seems complicated. The answer is stunningly simple and it’s simply to look in the mirror and figure out who you are and what you like and who you gravitate to. This is a very personal business, this consultancy business and it’s really truly about connecting with people who are like you at the end of the day. If you’re a woman in her mid-40s who has an advanced education, who maybe likes to exercise or doesn’t, who likes to garden or doesn’t, who likes to golf or doesn’t, whatever it is, whatever your list of passions and your interests are, you’re probably going to resonate most closely with people who are exactly like you.

That’s a really good way to take a quick whack at who your target audience is and to really get crystal clear right out the gate about who it is you’re looking for. You’re looking for more people like you, and if that feels a little too close and there’s probably nobody else in the whole world exactly like you, well then take a look at who your close friends are because your close friends are also going to be the people who will most likely gravitate to you. They have pretty distinct personalities as do you, and those personalities match and your interests match, and all of the stuff about where you are at this point in your life matches.

That makes it so easy if you’re working with a coaching client to really start off in a very common place and to be able to move forward in a significant way so that you have the opportunity to truly help your coaching client move forward and to really leapfrog their business. That’s something that I would really encourage you to look at is both in the mirror, who am I and what are my interests and who are my best friends and what are their interests.

Now, I’m not saying, not even for a second that you’re not going to start working with a 50 year old man who might walk through the door and seek your services. That would be just stupid, but you’re not intentionally seeking those 50 year old men. You’re intentionally seeking and you’re putting out there that you want to work with women who are like you, if you are a woman. If you’re a 50 year old man, then the entire story is different and I hope you can make that translation, but if you really truly want to get tight and super focused around who it is you’re trying to reach, and by the way, that’s the only way you’re going to be successful in reaching them, then you have to start somewhere in an easy, easy, easy place. Quick tip is to look in the mirror and/or look at your friends.

There are so many different issues that we see other small businesses struggle with. In fact, so many so that I ended up putting together a webinar that’s free on my website. I’m going to make it available to you right here. It’s the three common mistakes that we see small business owners make over and over and over again that keep them struggling for cash and customers. It breaks my heart that so many businesses struggle for cash and customers in this world in which they really don’t need to, and so I took the time and the energy to put together this online webinar. It’s free on my website. I think the link might just be below this video so go ahead and click on over to it if it’s something that interests you, and my whole goal here is simply to help steer you away from making significant issues, making these specific problems in your business because they’re totally avoidable and they’re completely things you shouldn’t do.

As an added bonus, I’m also including just for you guys on this telesummit the opportunity to get the 10 Secret Marketing Tips that Every Small Business Owner should know, so that you are really starting from a strong, strong place and you have the opportunity to really leverage your business moving forward. I hope that you’ll take the opportunity to stop on over and check those out. Do by all means look me up on social media. We’re out and about there, but don’t miss this opportunity to really move forward on your business and to learn from these really common mistakes that so many businesses make. You don’t need to make them. This is how you get around that problem.

I hope that this has been helpful to you. Once again, I’m Tisha Oehmen. I’m over at Paradux Media Group and I hope that you have so many blessings and so much success with your business. I just can’t wait to see what you can do. Congratulations. Bye bye.

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http://paraduxmedia.com/choosing-target-audience/feed/ 0 Choosing Your Target Audience - Paradux Media Group If you missed my presentation on the 5 Days to Kickstart Your Consultancy Business, I've made it available for you here below. Enjoy! advertising agency,Business,Consultant,marketing,Oregon,Paradux Media Group,target audience,Tisha Oehmen
How to Announce a New Business on Facebook http://paraduxmedia.com/announce-business-facebook/ http://paraduxmedia.com/announce-business-facebook/#respond Thu, 24 Jul 2014 13:00:23 +0000 http://paraduxmedia.com/?p=26198 How to Announce a New Business on FacebookFacebook provides one of the best ways to grow your business by spreading the word about your company quickly. Creating a Facebook page for your business is easy, getting people to like your page is the hard part. How can you announce your business on the social media giant? Use these tips to get started.
Tip ... Read More.

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Facebook provides one of the best ways to grow your business by spreading the word about your company quickly. Creating a Facebook page for your business is easy, getting people to like your page is the hard part. How can you announce your business on the social media giant? Use these tips to get started.

Tip # 1: Make Connections

How-to-Announce-a-New-Business-on-FacebookThe best way to get people to start liking your Facebook page is by finding people to connect with. Look for people in your industry that will be able to provide you with solid connections to boost the visibility of your Facebook page. People that are well-respected in your industry will have an easy time getting the right audience to start following your page.

Tip # 2: Link and Advertise

You need to link to your companies Facebook fan page on your home page of your website and on your email address. All the printed material you send out needs to include the Facebook page information. Use your other social media accounts to announce your Facebook page. Twitter is a great source if you have already established an account. Pinterest is another great site to announce new information.

Tip # 3: Like Your Page

The best way to start finding new people to like your page is by liking it and sharing it with your friends. Encourage all your friends to like your page and share it with others. This simple word-of-mouth marketing technique is a great way to start obtaining credible likes.

Tip # 4: Link with Other Sites

When you find credible articles and information to share with your audience, include a link on Facebook. Comment on the page of the original author or company that is sharing the information to let them know you are sharing it. This activity is a great way to gain some additional likes from larger media outlets. Commenting is a great way to announce a new business on Facebook as you are showing a larger audience you have a new business that pertains to them.

Tip # 5: Post Blogs and Case Studies

Any time you are doing anything big in your industry; share it with your audience. The more you interact with social media, the easier it will be for you to create the right connections you need to build your audience on Facebook. Use Facebook to announce a new business as it’s free and one of the best ways to connect with your target audience!

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Graphic Design – Every Door Direct Mail – Remodel Sale http://paraduxmedia.com/graphic-design-door-direct-mail-remodel-sale/ http://paraduxmedia.com/graphic-design-door-direct-mail-remodel-sale/#respond Sun, 20 Jul 2014 19:06:02 +0000 http://paraduxmedia.com/?p=26270 Graphic Design – Every Door Direct Mail – Remodel SaleEvery door direct mail has become a very efficient way to target specific areas in your community. Being able to send a custom designed piece of mail 8 x 11.5 or larger for a much lesser cost than typical direct mail makes this form of marketing a must have for some industries. Utilizing graphic design ... Read More.

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Every door direct mail has become a very efficient way to target specific areas in your community. Being able to send a custom designed piece of mail 8 x 11.5 or larger for a much lesser cost than typical direct mail makes this form of marketing a must have for some industries. Utilizing graphic design at it’s finest this piece is striking and eye catching and at 9 x 12′ would be very hard to miss in your mail box.

Brenner's August EDDM

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Rogue Valley Events WordPress Website Design http://paraduxmedia.com/rogue-valley-events-wordpress-website-design/ http://paraduxmedia.com/rogue-valley-events-wordpress-website-design/#respond Sat, 19 Jul 2014 20:38:02 +0000 http://paraduxmedia.com/?p=26432 Rogue Valley Events WordPress Website DesignRogue Valley Events is a website that offers event listing and ad space. The owner wanted to create a place where the community could upload events and see what was happening in the area. We took the design of the logo that we did for them and then created a website to match! This website ... Read More.

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Rogue-Valley-Events-wordpreRogue Valley Events is a website that offers event listing and ad space. The owner wanted to create a place where the community could upload events and see what was happening in the area. We took the design of the logo that we did for them and then created a website to match! This website features a membership application for band and venue profiles and it also features a calendar plug in with community and paid event features. This WordPress website design features ad space in the header and the sidebar we kept the total space small so that the advertisers would still get great visibility but the page would not be cluttered up with too many ads. The Calendar allows for events to be filtered by venue and type so that users can easily find what information they are looking for.

About- Live events calendar in Ashland, Oregon Advertise with Rogue Valley Events Bands - Contact - (1) Events Calendar - (1) Join - Posters Archives - (2) Posters Archives -

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http://paraduxmedia.com/rogue-valley-events-wordpress-website-design/feed/ 0 Rogue-Valley-Events-wordpre About- Live events calendar in Ashland, Oregon Advertise with Rogue Valley Events Bands - Contact – (1) Events Calendar – (1) Join - Posters Archives – (2) Posters Archives -
Social Media Privacy and Advertising http://paraduxmedia.com/social-media-privacy-advertising/ http://paraduxmedia.com/social-media-privacy-advertising/#respond Tue, 15 Jul 2014 19:10:00 +0000 http://paraduxmedia.com/?p=26047 Social Media Privacy and Advertising
Click here to view the video on YouTube.

 

Click here to view the video on YouTube.

Video Transcript
Hi there.  How are you today?
Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and ... Read More.

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Click here to view the video on YouTube.

 

Click here to view the video on YouTube.

Video Transcript

Hi there.  How are you today?

Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?”  I thought it would be a really great blog post today, so I thought we would go ahead and take care of it.

Before I get into that, let me tell you a little bit about what the goals are for today.  Hopefully by the end of this talk, you’ll understand exactly what the advertising implications are in online marketing in today’s world and you’ll understand why they are important to marketers and why, actually, as a consumer they’re important to you as well.  You’re also going to understand, hopefully, some of the privacy choices you can make around social media. Specifically, around what you see when in your Facebook timeline.

Finally, we are going to understand how you can use those preferences to set them up to your advantage so that you can have a better experience online.  That’s just a little bit about what we are going to cover today, but before I get into that let me tell you a little bit about who I am and why I’m sitting here talking with you about this topic.

I’m Tisha Oehmen. I’m the Chief Operating Officer at Paradox Media Group.  Paradox Media Group, if you aren’t aware of it, is an advertising agency and we specialize in integrated advertising.  So taking a message that plays both in traditional advertising; television, radio and print, and helping it carry through online so that together you get the full force of that message.  As a business you can really take advantage of that in a very significant way.  That’s what we do and that’s why we are sitting here talking with you today about how we use social media and online marketing in order to really reach some target audiences.

Before I do that, if you haven’t seen the latest and greatest Socialnomics 2014 video about the state of social media today, you really owe it to yourself to do so.  Go ahead, if you would, and just hit pause on this video and look right below this video and you will see the link to the Socialnomics video.  Go take a look at it.  It’s three and a half minutes, but it will blow your mind.  All right, ready?  Hit pause.  See you in a second.

You’re back?  Wasn’t that cool?  It’s so amazing what social media is doing today in terms of how it’s truly affecting culture and it’s truly changing lives.  With all of that happening and with the significance that it takes in order to really understand and harness the power that comes with that, social media is a really big deal.  As an online marketer where you have the opportunity to advertise in social media, which you do in almost every social media platform today, you can really get good results because people are telling you specifically who they are, specifically what they like and specifically why they care about certain things.

That allows you to reach out and touch someone personally in a way that you simply cannot do on television or in print or in any of the other traditional media areas.  So social media is a really big place to do some very highly targeted advertising in today’s world.  This means advertising on Facebook.  You can advertise on Twitter.  You can advertise on LinkedIn. All the social media platforms have advertising avenues available, all with varying degrees of customization and it really helps as a marketer to be able to reach a very, very highly targeted, very specific individual in a very significant way.

Now there are other ways that online marketing plays in today’s world as well and you’re probably familiar with some of these and some of these maybe not so much.  Websites are a huge component of every single online marketing system because the whole goal should be to be able to get traffic from wherever you’re advertising, back to your website.  All the other mediums certainly play with website and website is, in fact, the backbone of every online marketing scheme that is out there.  If not, it should be, they’re doing it wrong.

Pay per click advertising is a lot of what we are talking about when we are talking about social media advertising and that is simply the concept where I solicit a group of individuals, a target group, and I pay per click, or per impression, depending on how you set it up, to allow my message to reach those individuals.  Budgets vary.  They depend on your industry, they depend on what kind of a target you’re looking at.  You can spend anything from 25 cents a click, up to $15, $20 or more dollars per click and you just have to determine what’s right for your business and you have to determine what’s right in your industry.  For instance, if you were trying to reach someone in the nutrition industry’s weight loss, plan to spend a lot more because that’s a very competitive world out there, than perhaps furniture sales would be. That makes sense, right?  Excellent.

Now the new thing in pay-per-click is called, “remarketing” and you’ll have seen this.  You may have not thoroughly understood what’s happening, but you will have seen it out there in today’s world.  What happens is you go to a website and on that website they put a cookie in your browser.  A cookie is just a little tracking device.  Then they go to Google and they tell Google, “Hey, I want my ad to appear in front of all of these people who’ve been to my website for the next three months.”  So you know you’ve seen this.  You go to a website and then for the next three to six months all you see in the sidelines on your Google ad and in your browser are ads for that website.  That’s called “remarketing.”

While it’s a little creepy perhaps for the user experience when it gets down to it, it’s actually a really great way from a marketing standpoint to put yourself back in front of people who showed some degree of interest in who you were in the first place.  So they have already come to your website, they maybe got distracted, had to walk away, go chase a screaming kid, who know, whatever, they left your website, but they still have that problem that they came to your website to solve.  So your ad, being injected into their browser, continues to put you at the top of mind and continues to give you the opportunity to engage in further conversation with them.  That’s a really big, big thing.  It’s brand new, but it is hot.

The other big thing that’s pretty new and pretty hot is called “directory listings” and this is really more of a tactic you would use if you’re trying to increase visibility for your website.  You go out to Google+, Bing, Yahoo, Four Square and the list is literally a mile long of all the different directories that are out there and you have to make sure as a business owner, your business is listed in them.  It’s very time-consuming.  It’s fairly tedious work, but it is important to maintain that online credibility and that online visibility.

Hand and hand with directory listings goes search engine optimization, which is really the long-term game around how to get your website to appear in front of people who are interested in what you are talking about.  Here’s the difference, pay-per-click is like renting your house.  When you stop paying per click, traffic stops coming to your website.  With search engine optimization, it’s more like owning your home.  It’s a long game in search engine optimization, like a 30 year mortgage kind of a deal, but someday if you’re engaged in search engine optimization you can stop paying to have people visit your website and they will continue to find your website because of the search engine optimization work that you’ve done. You’ll see that out there.  The whole goal in search engine optimization is to be able to get your website to do what’s called “rank” which usually means hit the first page of Google and whatever your search terms are.  You can do it either nationally and internationally, or you can do it just locally here in the Rogue Valley. Lots of options around search engine marketing.

Then, of course, the last really big online marketing system is email marketing and that really is where you have the most control over the interaction that happens with those individuals.  It’s your cheapest form of advertising once you get them on your list and really your email list should be converting money into your business on a regular and ongoing basis. That’s where you get all those direct mail marketing messages from all the different businesses you’ve shown some interest in.

Hopefully they’re all called what’s double opt in.  You sign up on a website for additional information, they send you an email that says, “Hey you signed up on our website for additional information.  Would you really like to receive that?” You say, “Yes, yes I would really like to receive that.”  That’s called a double opt in.  That’s actually the standard for email marketing and if you’re not doing it that way, you need to be.  Particularly if you are doing anything in Canada.  There are new spam laws in Canada that you simply have to comply with and double opt in is the only way to go.

In theory now, gone are the days where you go to a business meeting and you get somebody’s business card and you just add them to your newsletter list.  That’s not the right way of doing.  You have to invite them to apply to your email list, and you have to get a double confirmation that they really want to receive the information from you.  That’s how we do email marketing these days.

We’re actually here to talk about why that’s important, all that online marketing stuff, why it’s important from a marketing standpoint, from a business’ standpoint and how it impacts you from a privacy standpoint and how you can improve the odds of seeing what you want to see, right?  The reason it’s important from a business standpoint is because it’s where the people are today.  We have the ability to reach people at unprecedented levels and to really get very clear about who we are talking to in online marketing.  We’ve never had this degree of clarity before around who it is we are talking to and why it matters.

As a business owner, this translate to lower dollar costs to advertise your business and more effective results.  That’s just a really nice, sweet formula that all of us are seeking when talking about advertising.  The other piece is, since it is where the people are, you get an enhanced credibility as a business for participating there.  Trust me, even if you’re not as a business on Facebook, people are talking about your business on Facebook.  Don’t you want to know what they are saying?  Well if you’re there you have the opportunity to not only know, but to be invited into the conversation.  If you’re not there, you absolutely do not.  So get there.  That’s the bottom line with online marketing.

Specifically we also like it because it allows for massive customization everywhere.  As an individual interacting in today’s world, we expect the technology there to be able to benefit us enormously.  Honestly, in my life, and probably in yours as well, it makes a huge difference in how I experience the world.  It makes our experiences better.  Let me give you an example.

I have been a Netflix subscriber now for years and years and years.  Over the many, many years I’ve been with Netflix I’ve told Netflix what I thought of, it tells me today 1,785 movies.  Seriously, apparently I need to get a life because I watch way too many movies.  Over the course of many, many, many years I’ve told Netflix what I thought about 1,785 movies and based on my ratings Netflix is really, really good at understanding what kind of movies I want to see.  Today if Netflix tells me that the movie I’m about to rent is only two stars I actually trust it because Netflix knows better than I know whether or not I’m going to enjoy the movie.

Occasionally my partner Mike and I will get a little crazy and we will rent a two star movie on Netflix and we will instantly kick ourselves because we know better to doubt Netflix’s ability to understand what it is we like and it doesn’t matter what actor or actress is in it. It doesn’t matter what the plot line says in the previews.  The reality is if Netflix thinks we are going to hate it, we’re going to hate it so don’t even try to get around it.  That’s a really, really big thing because that enhances my experience online and it makes it so much better when I use my Netflix to be able to understand what kind of movies and entertainment I want to get out there and watch.

Now the same thing is true when I talk about online ads.  In Facebook for instance, and we’re just going to talk about Facebook because it gets too crazy if I try and talk about all the different online ad experiences.  In Facebook in particular, you have the ability to really understand who the person is and to get really tight around how you’re putting your message together in play.  For instance, if I was selling a Jeep accessory I could get online on Facebook and create an ad that went to all residence is the United States over the age of 18 who happen to have an interest in a Jeep Wrangler.  Facebook knows this because we tell Facebook exactly what it is we like to do.  We tell Facebook what we like to see.  We interact with Facebook and our friends interact with Facebook, further informing Facebook’s understanding of who and what we are.

This is just like Netflix, but it’s on steroids, right? In Netflix I was giving them voluntarily my opinion about 1,785 movies and in Facebook I’m giving them voluntarily my opinion about almost everything in my world if I’m participating in Facebook in a significant way.  Even if I’m not participating with Facebook in a significant way, my friends probably are and based on what my friend’s opinions are about things, people can extrapolate what it thinks my opinions about things would be.

Certainly when you get to that level, if you’re not putting on Facebook very often, you’re not going to have a terribly customized experience and we are going to talk about that a little bit in the future.  Really, think about it, everything that is happening in my world.  Am I interested in Jeeps?  Am I interested in fishing?  Am I interested in social media?  Whatever it is, Facebook knows and Facebook has the opportunity to sell that knowledge to willing advertisers who are trying to reach people who like Jeeps.  People who like fishing.  People who are interested in social media.  All of that really creates a very specific and very targeted opportunity for a business to reach a very specific individual and for that very specific individual to discover things that they are probably interested in, just like I do with Netflix, and to really have a great, rich experience.

That’s one option.  Of course you can get really, really fine [inaudible 16:07].  You can say, I want my Jeep lid to be shown specifically only to people who live within a ten mile radius of the city of Medford, Oregon who are between the ages of 35 and 40 who like Jeep Wranglers and, also, have liked previously the Jeep page for instance. You can get super tight around who those are or do have children present or don’t have children present in the home, or are homeowners or aren’t homeowners.  The list is a mile long of the specific customizations you can get to with Facebook because we tell Facebook so much about us.  It’s an online marketers dream.

But here’s the thing you have to know.  As a consumer and as a user of Facebook, that is that you are in control of what you see on Facebook.  Now truly the only option to make sure you never see an ad on Facebook is honestly not to participate at all on Facebook.  If you’re worried at all about online privacy or you’re very concerned about how you show up on the Internet, my best advice to you is don’t show up on the Interest.  Because we live in an online world today and information privacy, in my personal opinion, is truly just an illusion.

That being said though, you still can customize your experience on Facebook in a very significant way.  You have options.  You’re in control.  You choose what you share on Facebook with whom publicly.  Of course you’re sharing it with Facebook, that’s a whole different topic, but you also get to choose how you interact with that.  Facebook has recently relaunched their privacy rules.  You’ve probably have confronted a Facebook privacy check-up recently.  It’s a little guy who comes up and says, “Hey let’s check out your privacy and make sure you’re sharing only what you want to be sharing.”  The reason is Facebook has been sued obviously about their privacy issues and they really try very hard to be very clear with you about who you are sharing what status post with and when.

Here’s the thing from an online standpoint, first of all Facebook knows what I’m interested in.  This is an ad that shows up in my Facebook timeline.  It’s a social media strategist trying to get me to come to a free online learning event and based on my preferences and who I am on Facebook, Facebook thinks that’s something I might be interested in and they may or may not be right.  Here’s the thing you need to know and that is you get to choose what you see on Facebook.  All you have to do when you see an ad you don’t like or doesn’t resonate or that doesn’t feel right to you, is look right up in the top right corner there’s a little itty, bitty arrow and if you click that drop down arrow you are going to get an option that says, “I don’t want to see this.” or “Hide all ads from this social media strategist.” Those two options, when you click them, are going to modify your ad settings in Facebook so that you see only more of what you want to see and you see less of what’s not relevant to you.

Myself, on my Facebook stream, I am religious about clicking that little button and getting rid of all game notifications from my friends.  I can’t stand them.  They absolutely make me crazy.  In my online Facebook experience, because I’ve been very, very diligent about that over the years, I almost never see a game notification at all in my Facebook timeline.  When I see ads that don’t appeal to me or annoy me or they’ve appeared too often or I’m just not the right target demographic for them, I let Facebook know by clicking that little button and saying, “I don’t want to see it or I don’t ever want to see an ad from X, Y or Z company ever again.”  I tell Facebook why and that helps Facebook to more customize my experience online so they are showing me ads that are actually more relevant to me.  Although it’s not very often, I have found some great companies that I currently do business with because they advertised in my Facebook feed and it was a good fit for me and for my business.

Bottom line on Facebook is you are in control, you can customize your entire approach on Facebook and it is, from a marketing standpoint, one of the lowest, most effective forms of communicating with a target audience.  It allows us to reach right out and get right to the heart of who it is we are trying to reach.  At the end of the day it’s trackable, which is something I cannot say for a good portion of the advertising and marketing mediums that we have out there.

Today we covered just briefly some of the advertising implications of online marketing.  We talked about what privacy choices you can make in social media and how to better customize your experience in Facebook.  We talked about how, if you’re really concerned about that, the only way in today’s world to get around the privacy implications that are in online marketing is just not to be online which, unfortunately for a lot of us, is simply not an option.

I hope that was helpful.  As always, if you have questions, please leave them below and I’ll be happy to answer them.  In the meantime, have a wonderful day and I’ll talk to you again real soon.

Bye-bye.

 

 

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http://paraduxmedia.com/social-media-privacy-advertising/feed/ 0 Social Media Privacy and Advertising - Paradux Media Group How social media privacy interacts with advertising and where's the line and what are your options for controlling it. Advertising,AdWords,google,Google Analytics,linkedin,marketing,Pay per click,remarketing,search engine optimization
WordPress Website Design for Essentially Liz Love http://paraduxmedia.com/wordpress-website-design-essentially-liz-love/ http://paraduxmedia.com/wordpress-website-design-essentially-liz-love/#respond Mon, 14 Jul 2014 23:36:37 +0000 http://paraduxmedia.com/?p=26045 WordPress Website Design for Essentially Liz LoveLiz Love is jump starting her business with Paradux’s Get Your Ducks in a Row Program! As part of month 3 we have built her a wordpress website based on the brand that we have been helping her to develop. Essentially Liz Love is a website that is based on education and wellness. Liz is ... Read More.

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wordpress-website-designLiz Love is jump starting her business with Paradux’s Get Your Ducks in a Row Program! As part of month 3 we have built her a wordpress website based on the brand that we have been helping her to develop. Essentially Liz Love is a website that is based on education and wellness. Liz is using this website to grow her essential oil business and to support those who would follow in her footsteps. The wonderful thing about wordpress is that it is so adaptable! When Liz Started the Get Your Ducks In a Row Program She knew the direction that she wanted to go, but she wasn’t completely sure about how to get there. Now that we have built the online foundation for her in her website the next step is easy. A wordpress website is easy to update and it is easy upgrade as well. Next month we will be adding a membership to her new website so that as she increases her content not only are her followers getting a great value but so is she.

doTerra Essential Oils - essentiallylizlove.com Events Calendar - essentiallylizlove.com Just the Essentials Newsletter - essentiallylizlove.com Learn - essentiallylizlove.com The Essential Invitation - essentiallylizlove.com Blog Archives - essentiallylizlove.com Contact - essentiallylizlove.com

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How To Use Hashtags In Each Social Media Platform http://paraduxmedia.com/hashtags-social-media-platform/ http://paraduxmedia.com/hashtags-social-media-platform/#respond Mon, 14 Jul 2014 05:34:53 +0000 http://paraduxmedia.com/?p=26032 How To Use Hashtags In Each Social Media PlatformHere is how Wikipedia defines the #Hashtag:
A hashtag is a word or an unspaced phrase prefixed with the number sign (“#”). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them,[1] either as they ... Read More.

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Here is how Wikipedia defines the #Hashtag:

A hashtag is a word or an unspaced phrase prefixed with the number sign (“#”). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them,[1] either as they appear in a sentence, (e.g., “New artists announced for #SXSW2014MusicFestival”)[2] or appended to it.

We can say that Hashtags make it possible to create searchable terms or put more emphasis on a word or phrase. My take on hashtags are that they are a great tool to use in marketing and branding, and should be used differently in each social media platform and differently for each business. Not all industries and platforms are the same.

Hashtags on Different Social Media Platforms:

how-to-use-hashtags-in-social-mediaTwitter: Where it all began. Using #hashtags in your Tweets expands your message to new people as the hashtag puts your content in that searchable conversation. Tweet during ‘live’ events using the hashtag, create a hashtag for your own business #JeepLid, or from a Air conditioner company,  it’s #Hot outside is your #AC keeping you cool inside?. Another great use of the #Hashtag in twitter is to localize conversations and target the geographical area that is important to your business or brand #InBend. I would recommend using no more than two hashtags in each tweet when relevant.

Instagram: Though Instagram is an image-driven site, hashtagging is common practice and some instances you’ll find it like #Hashtagging on steroids. Because Instagram is image based using multiple hashtags won’t clutter the message because most people or engaged with the image being the message and not the post. I find if you want to overdue hashtags, this would be the platform that is much more forgiving.

Pinterest: Unlike on Instagram, captions aren’t often read on Pinterest. Text on the image is what counts for pin-ability, but adding hashtags and text in your captions is key for search-ability. Pinterest is a platform where redundant and crammed hashtags are okay and will work. Like with any social media platform engagement is most important and you’ll want engagement on your boards, so keep a coherent sentence or two before tacking on some relevant, search-friendly hashtags.

Facebook: Though you can now search hashtags on Facebook, proceed carefully as a large portion of the Facebook audience is still unaware of the use and function of the Hashtag. While you can increase reach by using hashtags; ie. trending topics,  hashtags have yet to become fully embraced on Facebook. My advice is to use only one hashtag per post and only use when relevant. I wouldn’t use them in more than 20% of my brand’s posts.

Google+: Google+ unlike Facebook is a hashtag-friendly place. When using #Hashtags on Google + use them when they serve a productive purpose. Nobody’s #wants to #wade through a #sea of #hashtags as #ThisCanJustBeAnnoying.

If you want to learn a little more about #Hashtagging you can watch this skit from SNL with Jimmy Fallon and Justin Timberlake.

Click here to view the video on YouTube.

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Jet-Away Get-Way Promotion – Graphic Design Custom Pieces http://paraduxmedia.com/jetaway-getway-promotion-graphic-design-custom-pieces/ http://paraduxmedia.com/jetaway-getway-promotion-graphic-design-custom-pieces/#respond Sun, 13 Jul 2014 23:50:03 +0000 http://paraduxmedia.com/?p=26298 Jet-Away Get-Way Promotion – Graphic Design Custom PiecesMy Circle K here in Southern Oregon is doing a jet-away get-away promotion. The winner will be flown to the Oregon Coast for a great two day weekend getaway. The contest is on-line driven through e-mail sign up, facebook ‘likes’ tweets, pins etc. We created several custom designed promotional pieces and here is an example:

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My Circle K here in Southern Oregon is doing a jet-away get-away promotion. The winner will be flown to the Oregon Coast for a great two day weekend getaway. The contest is on-line driven through e-mail sign up, facebook ‘likes’ tweets, pins etc. We created several custom designed promotional pieces and here is an example:

My Circle K Jet Away

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WordPress Tutorials: How to Delete an Image Completely [VIDEO] http://paraduxmedia.com/wordpress-tutorials-delete-images/ http://paraduxmedia.com/wordpress-tutorials-delete-images/#respond Fri, 11 Jul 2014 23:26:25 +0000 http://paraduxmedia.com/?p=25966 WordPress Tutorials: How to Delete an Image Completely [VIDEO]Sometimes you want to delete an image completely off of your website. This instructional video will show you how to completely delete it off your server and make it no longer available (from your website) on the internet.

Only WordPress Tutorial members can access this video.

Already a Member?

Not a Member Yet?

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Sometimes you want to delete an image completely off of your website. This instructional video will show you how to completely delete it off your server and make it no longer available (from your website) on the internet.

Only WordPress Tutorial members can access this video.

Already a Member?

Login

Not a Member Yet?

Join Now

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Custom Design Print Ad – Graphic Design PJ’s http://paraduxmedia.com/custom-design-print-ad-graphic-design-pjs/ http://paraduxmedia.com/custom-design-print-ad-graphic-design-pjs/#respond Thu, 10 Jul 2014 16:46:35 +0000 http://paraduxmedia.com/?p=26289 Custom Design Print Ad – Graphic Design PJ’sThe limited time offers from Papa John’s this summer consisted of the “Greek Pizza” and the “Spicy Pulled Pork” For their local ad we always want to stay in brand with Papa John’s as well as make sure people know that they are ‘local’ owned by creating a local flavor to the ad.

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The limited time offers from Papa John’s this summer consisted of the “Greek Pizza” and the “Spicy Pulled Pork” For their local ad we always want to stay in brand with Papa John’s as well as make sure people know that they are ‘local’ owned by creating a local flavor to the ad.

Papa John's Print Ads POrk & Greek

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Social Media Strategy for Law Firms http://paraduxmedia.com/social-media-strategy-for-law-firms/ http://paraduxmedia.com/social-media-strategy-for-law-firms/#respond Thu, 10 Jul 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25895 Social Media Strategy for Law Firmsphoto credit Eversheds International via Flickr
Social media strategy for law firms often isn’t a priority for attorneys. Some feel it is because there is a crowd of online attorneys, advice blogs and social pages to compete with. In an industry where you have a finely-targeted audience, investing time and effort in social media networking can ... Read More.

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photo credit Eversheds International via Flickr

photo credit Eversheds International via Flickr

Social media strategy for law firms often isn’t a priority for attorneys. Some feel it is because there is a crowd of online attorneys, advice blogs and social pages to compete with. In an industry where you have a finely-targeted audience, investing time and effort in social media networking can actually give you an advantage over the competition. You already have a unique personality that helps you advertise in a local market. Take this uniqueness and start building yourself up as an online authority and resource.

Why Lawyers Don’t Use Social Media Strategy for Law Firms

On the other hand, some lawyers shy away from social media strategy because they are afraid to become an authority figure. They want to keep their focus on the clients that they do have, rather than trying to rope in new ones. Becoming an online authority takes effort and resources. This can cut into the time and money they have devoted to their local client base.

Social Media Strategy for Law Firms is Important

It is important to have an online presence. Using social media can be the quickest way to get your name out there. Simply socializing using social media allows you to network with other lawyers in the area and connect with clients on a personal level.

One Easy Social Media Strategy for Law Firms

Individual lawyers can also benefit from maintaining a blog. By writing 300 to 500 word posts a few times a week, you are able to showcase your knowledge. Even if you aren’t looking for new clients, this can be a great way to let people know that you are always researching and willing to help those in need. This may even give your current clients some reassurance.

Social media strategy shouldn’t be taboo for lawyers. It should be embraced and incorporated into their sales strategy. Even if assistance is needed or there are time restraints that make it difficult to maintain, social media can be a worthwhile investment with a lot of potential. There are plenty of resources available for law firms that want to start getting more involved. If you’d like to explore how your firm an implement a social media strategy, please contact us.

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Auction Catalog – Graphic Design – Heart of Summer http://paraduxmedia.com/auction-catelog-graphic-design-heart-summer/ http://paraduxmedia.com/auction-catelog-graphic-design-heart-summer/#respond Tue, 08 Jul 2014 18:02:57 +0000 http://paraduxmedia.com/?p=26310 Auction Catalog – Graphic Design – Heart of SummerThe biggest fundraising event of the year for Lovejoy Hospice is their “Heart of Summer” dinner and auction. When a business or non-profit conducts an event and the event is an “annual” event, create a look and brand the complements the business’ brand so the look can remain consistent through out the years and throughout ... Read More.

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The biggest fundraising event of the year for Lovejoy Hospice is their “Heart of Summer” dinner and auction. When a business or non-profit conducts an event and the event is an “annual” event, create a look and brand the complements the business’ brand so the look can remain consistent through out the years and throughout the promotional pieces. From tickets, to invites, to ads. Here is an example of the auction booklet which ties into all the other pieces for the evening.

Lovejoy HOS Catalog

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Custom Designed Print – Graphic Design – Promotional http://paraduxmedia.com/custom-designed-print-graphic-design-promotional/ http://paraduxmedia.com/custom-designed-print-graphic-design-promotional/#respond Tue, 08 Jul 2014 17:05:22 +0000 http://paraduxmedia.com/?p=26295 Custom Designed Print – Graphic Design – PromotionalThis season Papa John’s Eugene partnered with the Eugene Emeralds baseball team to bring you “5 gets you 50″. The premise of the promotion is every game that the Emeralds score 5 or more runs you are rewarded with 50% off your entire on-line order from Papa John’s. We designed several promotional pieces, this being ... Read More.

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This season Papa John’s Eugene partnered with the Eugene Emeralds baseball team to bring you “5 gets you 50″. The premise of the promotion is every game that the Emeralds score 5 or more runs you are rewarded with 50% off your entire on-line order from Papa John’s. We designed several promotional pieces, this being one:

Papa John's 5 get 50

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Business Cards – Custom Designed – TRS http://paraduxmedia.com/business-cards-custom-designed-trs/ http://paraduxmedia.com/business-cards-custom-designed-trs/#respond Tue, 08 Jul 2014 16:10:41 +0000 http://paraduxmedia.com/?p=26280 Business Cards – Custom Designed – TRSYour business card can be your brands first impression. The design should reflect who you are. Is it busy? Clean? do you utilize all the space given to you? Here is an example of using the brands color identities, and space (using both sides) with a clean professional look. Tablerock Sports custom designed business cards.

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Your business card can be your brands first impression. The design should reflect who you are. Is it busy? Clean? do you utilize all the space given to you? Here is an example of using the brands color identities, and space (using both sides) with a clean professional look. Tablerock Sports custom designed business cards.

Table Rock Business Cards

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Custom Invitations – Event – Graphic Design HOS http://paraduxmedia.com/custom-invitations-event-graphic-design-hos/ http://paraduxmedia.com/custom-invitations-event-graphic-design-hos/#respond Sun, 06 Jul 2014 17:59:46 +0000 http://paraduxmedia.com/?p=26304 Custom Invitations – Event – Graphic Design HOSThe biggest fundraising event of the year for Lovejoy Hospice is their “Heart of Summer” dinner and auction. When a business or non-profit conducts an event and the event is an “annual” event, create a look and brand the complements the business’ brand so the look can remain consistent through out the years and throughout ... Read More.

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The biggest fundraising event of the year for Lovejoy Hospice is their “Heart of Summer” dinner and auction. When a business or non-profit conducts an event and the event is an “annual” event, create a look and brand the complements the business’ brand so the look can remain consistent through out the years and throughout the promotional pieces. From tickets, to invites, to ads. Here is an example of the invites for the Heart of Summer.

Lovejoy HOS Invitation

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Monte Davis WordPress Website Design http://paraduxmedia.com/monte-davis-wordpress-website-design/ http://paraduxmedia.com/monte-davis-wordpress-website-design/#respond Thu, 03 Jul 2014 16:35:27 +0000 http://paraduxmedia.com/?p=26079 Monte Davis WordPress Website DesignMonte Davis is an Independent Associate of Legal Shield. Monte Davis believes in the service plans that he sells and is an advocate for those that he signs up. While Legal Shield gave him some great affiliate sites with lots of resources he wanted to have a website that showcased him personally. So we created ... Read More.

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Monte-wordpress-website-designMonte Davis is an Independent Associate of Legal Shield. Monte Davis believes in the service plans that he sells and is an advocate for those that he signs up. While Legal Shield gave him some great affiliate sites with lots of resources he wanted to have a website that showcased him personally. So we created a wordpress website design that would blend the affiliate site with Monte’s presonality.  Having credibility is important in his line of work so we built him a website that gives him a platform to share the opportunities and stories that Legal Shield offers. Monte is a fun and passionate individual and we designed the site to support that. we used a compliment of serious grey tones with some bright and fun icons. The main focus of Monte’s website is to let people know more about him, and how to get in touch with him. This WordPress website design features a widgetized home page that makes all of the information easily accessible from the home page. It was fun working with Monte on this website design and I look forward to what comes from his blog :)

Blog - Monte Davis Business Opportunity - Monte Davis Contact - Monte Davis Legal Service Plans - Monte Davis Monte Davis - Independent Legal Shield Agent (1) About - Monte Davis

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Forget the Business Card Design Portfolio and Design a Great Business Card http://paraduxmedia.com/business-card-design-portfolio/ http://paraduxmedia.com/business-card-design-portfolio/#respond Thu, 03 Jul 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25889 Forget the Business Card Design Portfolio and Design a Great Business Cardphoto credit Brian Moore via Flickr
While today’s world is full of social media and online marketing, one long-standing marketing technique tends to be overlooked. A business card is one of the best ways to promote your business when you are interacting with customers at conferences and events. Searching through a business card design portfolio can ... Read More.

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photo credit Brian Moore via Flickr

photo credit Brian Moore via Flickr

While today’s world is full of social media and online marketing, one long-standing marketing technique tends to be overlooked. A business card is one of the best ways to promote your business when you are interacting with customers at conferences and events. Searching through a business card design portfolio can help you choose a style that is right for your business. Here are some of the reasons why a business card is a relevant marketing technique, and why you need to get started.

Use A Business Card Design Portfolio To Create a Reminder

As you review several designs for your business card, you can easily find one that helps to provide your customers with the right design appeal. A business card is a creative reminder for your clients. After you meet with people, they will be able to reconnect in the future when they pull out your business card. Creating a card with a unique design is one of the best ways to impress the clients, and help them remember you.

Thinking Outside a Business Card Design Portfolio

We often see customers who consider two or three options when they create a business card. You need to create a card that showcases your company’s personality to get attention. A creative card is more than a phone number and a name. Thanks to modern advancements, you can include a QR Code and other unique options on the business card to send your clients to your website for more information. Keep several business cards with you wherever you go as this is a great way to build connections no matter where you are.

Our designers thrive on creativity. If you are ready to think outside the business card design portfolio, contact Paradux Media Group today for more information and business card design tips!

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Social Media Management – Facebook Cover Picture http://paraduxmedia.com/social-media-management-facebook-cover-picture/ http://paraduxmedia.com/social-media-management-facebook-cover-picture/#respond Tue, 01 Jul 2014 17:42:54 +0000 http://paraduxmedia.com/?p=26319 Social Media Management – Facebook Cover PictureThe Facebook cover page is a great marketing tool when properly used. Think of changing it up frequently. At least quarterly. We’re always looking for seasonal changes, specials, product launches to create a new feel to the page with an updated facebook cover image.
We’ve been managing the Butcher Shops facebook page for years and when ... Read More.

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The Facebook cover page is a great marketing tool when properly used. Think of changing it up frequently. At least quarterly. We’re always looking for seasonal changes, specials, product launches to create a new feel to the page with an updated facebook cover image.

We’ve been managing the Butcher Shops facebook page for years and when the seasons change so do your eating and buying habits. So as we turned to summer and grilling becomes more prevalent we wanted to flavor their page with a grilling image.

Here is the summer edition of the TBS facebook cover image:

Butcher Shop Facebook BBQ

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Tisha Oehmen Named Top 30 Brand Gurus In The World http://paraduxmedia.com/tisha-oehmen-brand-global-guru/ http://paraduxmedia.com/tisha-oehmen-brand-global-guru/#respond Mon, 30 Jun 2014 13:00:28 +0000 http://paraduxmedia.com/?p=25926 Tisha Oehmen Named Top 30 Brand Gurus In The WorldTisha Oehmen, Branding Expert with Paradux Media Group, Recently voted #15 in the “Top 30 Most Influential Brand Gurus in the World.” 

Voted on by over 22,000 industry peers and business professionals, Tisha Oehmen makes BrandGurus.net’s prestigious Top 30 Brand Gurus List along with other globally known marketing experts, such as: Martin Lindstrom, Sally Hogshead and Laura Ries.
Brand ... Read More.

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Tisha Oehmen, Branding Expert with Paradux Media Group, Recently voted #15 in the “Top 30 Most Influential Brand Gurus in the World.” 
brand

Voted on by over 22,000 industry peers and business professionals, Tisha Oehmen makes BrandGurus.net’s prestigious Top 30 Brand Gurus List along with other globally known marketing experts, such as: Martin Lindstrom, Sally Hogshead and Laura Ries.

Brand Global Guru

Brand Global Guru is an acknowledgement that the professionals ideas are unique and viable. That they are thought leaders, creating new concepts and ideas that promote the development in the areas of their expertise. Global Gurus affect others through their books, training, speaking and articles. Global Gurus are people who influence the professional world. Tisha Oehmen is a perfect fit on this list as both an inspirational and educational leader in the branding field. In order to choose the most influential brand gurus, emails were sent to 22,000 business people, consultants, academics, and MBA’s around the world for nominations and a public opinion poll. A top 30 list was compiled from this research, and a top 10 list was compiled based on the number of votes each individual received. According to Brand Gurus International, the criteria for judging focused on “originality of ideas, practicality of ideas, presentation style, international outlook, impact of ideas, quality of publications and writings, dispersion of publications, and writings, public opinion, [and] guru factor.”

“Being recognized as a Brand Global Guru was quite unexpected. I am honored to have been voted onto the list ahead of individuals I count as my idols in the field. To be further recognized as an inspirational leader in the field is quite humbling. Thank you so much to Global Gurus for this immense honor.” says Tisha Oehmen, Brand Strategist and Chief Operating Officer at Paradux Media Group.

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She is also the co-founder of Oregon-based Paradux Media Group and the author of the book, Finding Brand: The Brand Book Tutorial. Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.  Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide. his past year Tisha wrotw the popular branding book for small business owners and marketing directors, “Finding Brand.” In judging the contenders of the various Global Guru Categories, Global Gurus  focused on two groups, which excluded political, military and business people and focused on those practitioners, trainers, speakers and consultants who develop and instill competency in others. The Top 30 Gurus, are the “Cream of the Crop”, the World’s Top 30 most influential Professionals Speakers, Trainers and/or Consultants in their areas and have received more than 500 votes each. All not only apply their own principals to achieve superior results in their organizations, but develop and influence people and organizations throughout the globe. Global Gurus is a research organization. They make their revenue from their advertisers at their sites and not from a GURU or GURU candidate.  Unlike other “Top Guru” or “Best…” lists out there, they do not sell their rankings nor do they give any ranking consideration to organizations who advertise. Global Guru Sites choose remarkable leaders who makes an impact and who from people who took time to vote for them. They are NOT industry leaders, but people who support knowledge and personal / organizational development in their fields through speaking, training, books, and media.

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5 Days to Kick Start Your Consultancy Business http://paraduxmedia.com/kickstart-consultancy-business/ http://paraduxmedia.com/kickstart-consultancy-business/#respond Sun, 29 Jun 2014 16:00:33 +0000 http://paraduxmedia.com/?p=25934 5 Days to Kick Start Your Consultancy BusinessDo you have a consultancy business?
Coach?
Mentor?
Counselor?
Mastermind Leader?
I know for a lot of consultants, while they are amazing at helping others identify what’s not working and fix it — it’s MUCH harder when it’s your own business. (OK — I know this from personal experience.) For some reason, when it’s our own business it suddenly gets a ... Read More.

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Do you have a consultancy business?

Coach?

Mentor?

Counselor?

Mastermind Leader?

I know for a lot of consultants, while they are amazing at helping others identify what’s not working and fix it — it’s MUCH harder when it’s your own business. (OK — I know this from personal experience.) For some reason, when it’s our own business it suddenly gets a lot harder. While we may know what we need to do, actually making it happen doesn’t actually happen.

When Tracey Hopkins originally approached me about participating in her 5 Days to Kick Start Your Consultancy Business program, I immediately knew it was something I wanted to be a part of. The concept is simple, over the course of 5 days, (July 7-11, 2014), learn from experts and entrepreneurs who have been where you are and who really understand what it takes to get your business out of the starting blocks and on the road to success.

Each expert shares with you a short strategy or idea which you can implement right away in your business and start seeing results. Each expert is also offering you access to a free gift which you can use to help to really start seeing success in your business. This program is worth thousands of dollars, but is available to you FREE — yes FREE. All you need to do is to signup right here and Tracey will send you all the expert’s tips.

>> CLICK HERE TO SIGN UP

This is a totally free, no strings attached event which will give you access to an amazing array of resources and help from people who really know what they are talking about and can show you how to kick start your Consultancy Business in 5 Days. So sign up today and give yourself and your business the best possible change of success.   kickstart-consultancy-business

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Facebook Improves Ad Columns – Facebook Business Pages http://paraduxmedia.com/facebook-june-2014/ http://paraduxmedia.com/facebook-june-2014/#comments Sun, 29 Jun 2014 05:54:06 +0000 http://paraduxmedia.com/?p=25916 Facebook Improves Ad Columns – Facebook Business PagesIt’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads.
In Facebook June 2014 you could have seen as many as seven ads in your sidebar, or like many of us ... Read More.

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It’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads.

In Facebook June 2014 you could have seen as many as seven ads in your sidebar, or like many of us ignored seven ads by mentally blocking out the right column of Facebook below the list of today’s birthdays.

The ads today have a small image (100×72 for link thumbnails, 120×120 for photo shares and 128×128 for video thumbnails), which once again makes them easy to mentally block out.

The new right hand column will feature ads that will be three times larger, about as large as content in your News Feed. Instead of being cluttered with ads from seven different brands, the sidebar will now focus on only one or two ad units.

In Facebook’s tests, this has resulted in far more engagement with these ads, which of course, is great for small business advertisers!

Facebook is telling advertisers that fewer available ad units will increase competition and, thus, pricing, but with increased engagement and more sales will offset any potentially higher costs for advertisers.

facebook-june-2014Following is the timetable for advertisers and marketers for the new right-hand-side ads, courtesy of Inside Facebook:

  • June 24: We will begin rolling out the new right-hand-column ad format. Ads that meet the specifications for the new RHC ad format will automatically be rendered in the large format. Ads that are not eligible will render in the original smaller format.
  • From June 24 onward: We will expect a moderate increase in CPMs (cost per thousand impressions) as ads start rendering in the larger format. CPMs will increase over time as more advertisers adopt the new, larger ad format and stop using the original, smaller format ads.
  • Aug. 1: All new RHC ads that are created on or after Aug. 1 will be subject to the 20 percent text policy.
  • Sept. 1: The 20 percent text policy will apply retroactively to existing RHC ads. We will also stop rendering the original, smaller format ads, so all of your RHC ads must be updated by this time.

So what are the specific dimensions for these new sidebar ads? Here they are…

Page Post Photo, Link, Offer, Desktop App and Domain Ads:

  • Image Dimensions: 254×133 px
  • Consistent Aspect ratio: 1.91:1

Page Post Video Ad:

  • Image Dimensions: 254×143 px
  • Consistent Aspect Ratio: 16:9

Page Like or Event Ad:

  • Image Dimensions: 254×94 px
  • Consistent Aspect Ratio: 2.7:1

Facebook is continuing to tweak the process and making Facebook ads for small businesses more and more valuable. It is an ongoing process, but we’re really beginning to see Facebook become equally valuable for people and advertisers and making the ads become part of the same enjoyable experience that we all have with Facebook.

 

 

 

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Graphic Design – Custom Ad – Anniversary Ad http://paraduxmedia.com/graphic-design-custom-ad-anniversary-ad/ http://paraduxmedia.com/graphic-design-custom-ad-anniversary-ad/#respond Sat, 28 Jun 2014 17:01:25 +0000 http://paraduxmedia.com/?p=26292 Graphic Design – Custom Ad – Anniversary AdPapa John’s Eugene is celebrating their 15th Anniversary!! For the occasion we designed special box tops, ads and other POS pieces to help celebrate. It’s a nice win/win as it gives loyal customers a great deal but also reinforces the local owned aspect of Eugene stores.

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Papa John’s Eugene is celebrating their 15th Anniversary!! For the occasion we designed special box tops, ads and other POS pieces to help celebrate. It’s a nice win/win as it gives loyal customers a great deal but also reinforces the local owned aspect of Eugene stores.

Papa John's Anniversary

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Brand Books Examples – Vote for Your Favorite! http://paraduxmedia.com/brand-books-examples/ http://paraduxmedia.com/brand-books-examples/#respond Fri, 27 Jun 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25737 Brand Books Examples – Vote for Your Favorite!Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and ... Read More.

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Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and helps the reader understand how they fit together to create their own brand.

brand books examplesFinding Brand books was particularly difficult for me since I was interested in only finding legitimate brand books examples — not fakes, or intellectual property that had been inappropriately published to the internet. My requirement for my list was that the brand books examples had to be hosted on an official website of the company whose brand book was on display. And I was successful gathering a lot of brand books with that rule. But having spent hours and hours and hours looking for them online, I know how difficult finding them can be.

The Best Brand Books Examples List

That’s why I created the Best Brand Books Examples list over at List.ly. I started it out with 30 of my favorite brand books, and invited you to add your favorites to the list as well. As an added bonus, each person can vote on their favorite brand books examples so that the very best of the best appear at the top.

Would you take a moment or two to add your best brand books examples to the list and vote for your favorite books? Remembers, there is no right or wrong answer when it comes to which is the best brand book example, but I’m betting that there are some that are much more popular and useful than others. And I know that you can help us to find them and built the Best Brand Books Examples List ever!

Best Brand Books Examples

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How to Make Fewer Hair Salon Marketing Mistakes http://paraduxmedia.com/hair-salon-marketing/ http://paraduxmedia.com/hair-salon-marketing/#respond Thu, 26 Jun 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25869 How to Make Fewer Hair Salon Marketing MistakesAre you making some of the common hair salon marketing mistakes? If you are not working on marketing your salon in the right way, you can lose potential clients, and can even harm your relationship with existing clients.

photo credit Elvert Barnes via Flickr
Hair Salon Marketing Requires a Message
If you want people to come to your ... Read More.

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Are you making some of the common hair salon marketing mistakes? If you are not working on marketing your salon in the right way, you can lose potential clients, and can even harm your relationship with existing clients.

Hair Salon Marketing Requires a Message

If you want people to come to your salon, you need to take the time to create a mission statement and stand by it. Give people a reason as to why your salon is the right one to visit. Include your message on a marketing mailer to show people you care about them and it is your goal to improve their life through different beautification tips.

Hair Salon Marketing Requires Product Marketing

Too many salon owners only focus on marketing their services, but they fail to marker other things. You need to include different reasons to encourage people to visit your salon. Selling other products and promoting them during an appointment is a great way to increase your revenue. Get creative with the services you provide as you can attract a new audience by offering facials, pedicures, and other things during a hair appointment.

Test Different Approaches to Marketing

Have you created a social media account? Are you actively using Google +, Facebook, and Twitter to market your salon? A great way to gain additional interest for the company is by starting a Pinterest account. Share beauty tips and ideas to attract attention from your audience. YouTube provides a valuable way to share information with your niche market, and boost your online presence at the same time.

Hair Salon Marketing Requires Alliances

To make the right difference in your industry, you need to focus on making alliances with others. This is a great way to get your name out there as other businesses will promote your salon for you if you offer an exchange service with them. For more information about hair salon marketing, contact Paradux Media Group today!

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Custom Cooler Clings – Window Clings MYCK http://paraduxmedia.com/custom-cooler-clings-window-clings-myck/ http://paraduxmedia.com/custom-cooler-clings-window-clings-myck/#respond Thu, 26 Jun 2014 00:01:01 +0000 http://paraduxmedia.com/?p=26392 Custom Cooler Clings – Window Clings MYCKCooler clings and window clings are a great way to promote a item for sale. They can create excitement, add vibrant color and ey candy to any internal sale.
In this example we custom design cooler clings to help promote featured monthly products.

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Cooler clings and window clings are a great way to promote a item for sale. They can create excitement, add vibrant color and ey candy to any internal sale.

In this example we custom design cooler clings to help promote featured monthly products.

My Circle K July Clings

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Graphic Design – Custom Banners – EPGC http://paraduxmedia.com/graphic-design-custom-banners-epgc/ http://paraduxmedia.com/graphic-design-custom-banners-epgc/#respond Mon, 23 Jun 2014 17:59:01 +0000 http://paraduxmedia.com/?p=26322 Graphic Design – Custom Banners – EPGCIf you don’t promote and shout what great employees you have and congratulate them for accomplishments who will. We think it’s very important to recognize accomplishments within your business.
A custom designed banner is a great way to draw attention to the accomplishments and to make your customer base aware. It can also lead to questions, ... Read More.

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If you don’t promote and shout what great employees you have and congratulate them for accomplishments who will. We think it’s very important to recognize accomplishments within your business.

A custom designed banner is a great way to draw attention to the accomplishments and to make your customer base aware. It can also lead to questions, which are great as then you can point out how this is a benefit to the customer..

Here is a celebrated custom designed banner:

Eagle Point Golf Benner

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Promotional Calendar Template [VIDEO] http://paraduxmedia.com/promotional-calendar-template/ http://paraduxmedia.com/promotional-calendar-template/#respond Fri, 20 Jun 2014 13:00:08 +0000 http://paraduxmedia.com/?p=25904 Promotional Calendar Template [VIDEO]
Click here to view the video on YouTube.

Promotional Calendar Template Transcription

Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar ... Read More.

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Click here to view the video on YouTube.

Promotional Calendar Template Transcription

Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar and why it’s something that you should consider using in your marketing adventures. The reason is simply this: if you don’t have a promotional calendar, the odds are exceptionally good that you’re not going to do a fantastic job of planning intentionally your marketing as you move forward throughout the year.

What happens is you end up on July 2nd saying, “Oh, gosh. There’s a 4th of July thing coming right up. I should do something for that.” Then you’re scrambling about like mad, trying to come up with a 4th of July promotion, trying to get it printed, trying to get it done, and you’re spending far too much money, spending far too much time, and really creating just a whole hubbub of stuff that you don’t need to be doing simply because you didn’t have a plan.

I’m going to encourage you, really, to sit down every few months and look at your promotional calendar and make some intentional decisions around what it is you want to be promoting, what those key dates are for you in your industry, and making sure you have plans so that you’re really working forward on your plan toward building your own fantastic marketing plan.

I have my favorite little marketing calendar that I use. It’s pretty easy and you can find the link for it right down below so that you can grab your own copy of it. It’s just simply a spreadsheet and it simply lays out months – July, August, September, October, November – and it lays out each of the days of the month.

Then what you have the opportunity to do is just sit with that and look at the entire year all in one sheet and say, “What are the important things that are happening for us? Are we participating in a home show? Are we participating in the county fair? What are the big holidays that are really, really critically important for my business? What do I want to do around that? What is my promotional window? Do I want to be promoting two weeks in front of whatever my event is?”

Three weeks, four weeks, whatever it is, the calendar itself really helps you to get crystal clear about what it is you’re doing and what your promotional windows are so that you can do a fantastic job and an amazing job, but really intentionally planning your marketing.

Let me see if I can flip over here and show you what my promotional calendar template looks like. Just one second here while we try this fancy technology. See the screen share, and there it is. In theory, you should be able to see it.

This is the promotional calendar template that I really, really like. Like I told you a minute ago, you can download it from the link right below here and you can get your very own. Then all you do is you just go through and you fill in the things that are important.

If Halloween is important in your industry, you come over here and you write Halloween. Then you need to think about what your promotional window is. My guess is that it’s probably at least a few days and then you just come up here like that. You can come in … I like to highlight it so that I know that’s a promotional window, and I’m really focused hard on that.

You can do the same thing for Christmas, if that’s big in your industry. You do have to spell it semi-right though, it looks like, or even not at all. Goodness. Sorry about that. There you go.

Same deal here. We’re going to be promoting Christmas, let’s say, all of December, just for the novelty of it. In fact, Black Friday might be a big deal. We have the opportunity to come down and find Black Friday and really lay it in so that we know what our different marketing and promotional windows are. Then, of course, it makes sense that you have sort of the key that says, “The green Christmas plan is X, Y, or Z,” and so on and so forth.

Let’s see if I can get you back here. I think I can, I think I can. There we are. There you go.

All you do is you just fill it out and you figure out what it is. Then you put together that really special color-coded key – it’s really fancy – and you say, “Green for Christmas. It means that I need to be doing this, this, this, this, and this.” As I do each one of those things then I’m moving forward on my promotional calendar template, and I have a plan.

Remember, when you fail the plan, you plan to fail. Do not plan to fail with your marketing plans this year, okay? So, head on down to the link right below, grab your very own copy of my promotional calendar template, get to work on it, and start using it because it really will make a profound and big difference in your business.

I think that’s really what I wanted to cover today. I hope that you’ve enjoyed this. Please leave a comment below and let me know if you like this form of technology for sharing my thoughts on marketing with you, or if you really prefer them just to be written. Either way is fine by me. Just love to do what works best for you.

In the meantime, have a marvelous day. I’ll talk to you again real soon. Bye bye.

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WordPress Website Design Polymath LLC http://paraduxmedia.com/wordpress-website-design-polymath-llc/ http://paraduxmedia.com/wordpress-website-design-polymath-llc/#respond Thu, 19 Jun 2014 19:57:04 +0000 http://paraduxmedia.com/?p=24565 WordPress Website Design Polymath LLCPolymath LLC is bookkeeping service in Ashland Oregon. Ingrid Edstrom was ready to give her website a fresh new look and she also wanted to take her business to the next level by offering video tutorials to her clients.  We started with a basic WordPress website design built on the genesis framework.  We customized the ... Read More.

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polymath-llc-wordpress-websPolymath LLC is bookkeeping service in Ashland Oregon. Ingrid Edstrom was ready to give her website a fresh new look and she also wanted to take her business to the next level by offering video tutorials to her clients.  We started with a basic WordPress website design built on the genesis framework.  We customized the site to match her logo colors, and gave it a double menu feature so that we could include a few extra items to her navigation. We built in a membership platform so that she could create video tutorials for her quickbooks online clients. With the plug in that we used were able to create levels so that her current clients can access her tutorials for free, and people who are not her clients but would like to have access to her knowledge base would be able to do so for a monthly fee or on a per video basis.

Frequently Asked Questions - POLYMATH LLC Testimonials - POLYMATH LLC (1) About Us - POLYMATH LLC (1) Blog - POLYMATH LLC Contact Us - POLYMATH LLC

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http://paraduxmedia.com/wordpress-website-design-polymath-llc/feed/ 0 polymath-llc-wordpress-webs Frequently Asked Questions – POLYMATH LLC Testimonials – POLYMATH LLC (1) About Us – POLYMATH LLC (1) Blog – POLYMATH LLC Contact Us – POLYMATH LLC