Paradux Media Group http://paraduxmedia.com We are a full service marketing communications agency in Southern Oregon, Thu, 30 Jul 2015 16:50:26 +0000 en-US hourly 1 Qualities of an Amazing Branding Guide http://paraduxmedia.com/branding-guide-examples-2015/ http://paraduxmedia.com/branding-guide-examples-2015/#respond Thu, 30 Jul 2015 16:50:26 +0000 http://paraduxmedia.com/?p=27950 Creating a brand guide for your company is never an easy task. It can be even more difficult when you are starting from scratch. The first thing to do would be to study the brand guides of established companies. In this post, we will go through a few branding guide examples and see how you... Read More

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Why You Need An Advertising Agency To Run Your Social Media http://paraduxmedia.com/advertising-agency-run-social-media/ http://paraduxmedia.com/advertising-agency-run-social-media/#respond Sun, 26 Jul 2015 23:47:06 +0000 http://paraduxmedia.com/?p=28068 Social Media campaigns have transformed well beyond the “if monkeys could type,” or “I can hire any high school kid to run a social media campaign.” Social Media has advanced past the ask a yes or no question and expect to get engagement. Large or small business social media today takes several skills that usually can’t... Read More

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One of the Top Global Brand Experts, 2015: Tisha Oehmen http://paraduxmedia.com/top-brand-experts/ http://paraduxmedia.com/top-brand-experts/#respond Thu, 23 Jul 2015 17:00:00 +0000 http://paraduxmedia.com/?p=27989 Top brand expert Tisha Oehmen was recently named one of the Top Global Brand Experts for 2015. Tisha’s company, Paradux Media Group, is a full-service marketing agency that specializes in branding and messaging, specifically concentrating on social media networks. Tisha is part of the new generation of global brand experts that are teaching companies how... Read More

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The Dabbling Duck http://paraduxmedia.com/put-a-stake-in-the-ground/ http://paraduxmedia.com/put-a-stake-in-the-ground/#respond Mon, 20 Jul 2015 20:55:07 +0000 http://paraduxmedia.com/?p=28085 “It’s essential to have a point of view that puts a stake in the ground and breaks through the clutter.” – Lynn Power, ArnoldNYC

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The New Video and Social Media Age http://paraduxmedia.com/video-social-media-age/ http://paraduxmedia.com/video-social-media-age/#respond Sun, 19 Jul 2015 22:20:30 +0000 http://paraduxmedia.com/?p=28054 We are rapidly approaching the era of “video marketing” as businesses find new, inventive ways to use the medium to reach customers. Not just large brands, but with technology even smaller brands and businesses are finding their niche in the realm of video marketing. The ease of video through smart phones and the advancement of... Read More

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Is Promoting On Facebook Worth It? http://paraduxmedia.com/is-promoting-on-facebook-worth-it/ http://paraduxmedia.com/is-promoting-on-facebook-worth-it/#respond Thu, 16 Jul 2015 17:00:00 +0000 http://paraduxmedia.com/?p=27943 Better Brand Recognition Facebook, and social media networks, in general, allows you to syndicate your content increasing your visibility over time. You have a voice and content you should share with your audience, and Facebook is an excellent place to do it. New customers will find your brand more accessible and easier to do business with,... Read More

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How to Write Emails That Will be Read http://paraduxmedia.com/write-emails-read/ http://paraduxmedia.com/write-emails-read/#comments Wed, 15 Jul 2015 17:00:00 +0000 http://paraduxmedia.com/?p=28021 One of the most common forms of communication we use today is email. In fact, it’s not unusual for people to have more than a hundred emails land in their inbox in a single day. It’s overwhelming. It’s also easy to get ignored. If you’re finding that people aren’t opening or reading your emails, there... Read More

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Benefits of Aerial Drone Video Footage http://paraduxmedia.com/drone-video/ http://paraduxmedia.com/drone-video/#respond Sun, 12 Jul 2015 18:37:49 +0000 http://paraduxmedia.com/?p=27997 Aerial drone video footage is becoming a great tool for advertising agencies and businesses. Drone footage allows you to really take your consumers on a ride and tell them a story from a different perspective. One that can take place from a bird’s eye view. At Paradux Media Group, we have embraced this new technology added... Read More

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http://paraduxmedia.com/drone-video/feed/ 0 Benefits of Aerial Drone Video Footage - Paradux Media Group Aerial drone video footage is becoming a great tool for businesses by creating a new way to visually communicate to your customers. Brick and mortar,drone,drone footage,drone video,Retail and Wholesalers,Video,video footage,Viral video,drone video
Which Branding Guide Examples Should You Go For? http://paraduxmedia.com/branding-guide-examples/ http://paraduxmedia.com/branding-guide-examples/#respond Thu, 09 Jul 2015 17:00:00 +0000 http://paraduxmedia.com/?p=27878 Is finding the ideal branding guide examples stressing you? Or does it seem like the best ideas have already been taken? Well, you aren’t the only one facing such difficulties. In fact, in today’s world, branding is the backbone of many businesses, and failure to adopt the best means the company losing out to the... Read More

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The Dabbling Duck http://paraduxmedia.com/culture-is-brand/ http://paraduxmedia.com/culture-is-brand/#respond Mon, 06 Jul 2015 17:00:00 +0000 http://paraduxmedia.com/?p=27944 “Your culture IS Your brand.” – Tony Hsieh, Zappos

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How Can a Small Business Get Started With A Marketing Services Company? http://paraduxmedia.com/small-business-started-marketing-services-company/ http://paraduxmedia.com/small-business-started-marketing-services-company/#respond Thu, 02 Jul 2015 17:00:00 +0000 http://paraduxmedia.com/?p=27887 If done correctly, small business advertising can prove to be a marvelous tool to boost product sales, which directly translates to more revenue and success for any small business. Of course, getting started with it is not an easy task, and you may need the help of a marketing services company. Nonetheless, if used to... Read More

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A Mobile Website Leads to Successful Social Media Promotions http://paraduxmedia.com/best-social-media-promotions-mobile-website/ http://paraduxmedia.com/best-social-media-promotions-mobile-website/#respond Thu, 25 Jun 2015 17:00:00 +0000 http://paraduxmedia.com/?p=27886 More and more people prefer their mobile phones more than their personal computers. Since smartphones and tablets are easier on-the-go than a laptop computer, it is more likely that people would want to make business transactions using these devices. With that said, a mobile website for your business would allow you to reach out to... Read More

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The Right Track http://paraduxmedia.com/right-track/ http://paraduxmedia.com/right-track/#respond Fri, 19 Jun 2015 22:50:55 +0000 http://paraduxmedia.com/?p=28065 Go Kart Hero is a locally owned indoor go kart racing facility in Medford, Oregon. While they had a great following and were doing well, they wanted to add RPMs to their business. We helped them add high octane fuel by creating a non-traditional marketing campaign that leveraged word-of-mouth, social media, and rack cards strategically placed... Read More

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Official Branding Gurus in 2015 http://paraduxmedia.com/official-branding-gurus-2015/ http://paraduxmedia.com/official-branding-gurus-2015/#respond Thu, 18 Jun 2015 17:00:00 +0000 http://paraduxmedia.com/?p=27891 When Global Gurus announced the World’s Top 30 Brand Professionals for 2015, the consulting industry took notice. The research organization has 11 Global Guru categories, including leadership, management, coaching and brand. The award has real meaning because the many people honored are selected by an independent group of judges who assess whether award nominees meet... Read More

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How to effectively reach your brand target audience http://paraduxmedia.com/effectively-reach-brand-target-audience/ http://paraduxmedia.com/effectively-reach-brand-target-audience/#respond Thu, 11 Jun 2015 17:00:00 +0000 http://paraduxmedia.com/?p=27877 BRAND DEVELOPMENT SOLUTIONS For any business to have a successful foundation, they need to establish a solid brand. The brand is the face of the company, and when it is well structured, it not only goes a long way in attracting a loyal customer base, it also enhances the business chances of maximizing on profits.... Read More

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Looking to the future – Marketing In 2020 http://paraduxmedia.com/future-marketing-2020/ http://paraduxmedia.com/future-marketing-2020/#respond Thu, 04 Jun 2015 17:00:00 +0000 http://paraduxmedia.com/?p=27882 Marketing in 2020 will be different from today’s marketing. More trending issues have arisen in the business sector that creates a significant change in market structure. The best outcome in the commercialization 2020 will be achieved by having a good starting position. The starting position will take a decisive role in ensuring the success of... Read More

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3 Pieces of Branding Audio Every Business Should be Using in Their Marketing http://paraduxmedia.com/branding-audio/ http://paraduxmedia.com/branding-audio/#respond Wed, 03 Jun 2015 17:53:57 +0000 http://paraduxmedia.com/?p=27858 With the popularity of video marketing on the constant rise, one category of effective, engaging content often gets overlooked: audio. For both online and traditional marketing channels, if you’re ignoring audio’s potential to build your brand, you’re missing out on an important way to speak directly to your customers, clients and prospects. But just as... Read More

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Should You be Looking for Advertising Agencies In Oregon http://paraduxmedia.com/advertising-agencies-in-oregon-benefits/ http://paraduxmedia.com/advertising-agencies-in-oregon-benefits/#respond Thu, 28 May 2015 17:00:00 +0000 http://paraduxmedia.com/?p=27872 The Benefits Of Using An Advertising Agency In most cases, people usually think of advertising firms as handling expensive and large ad campaigns for big brands. The truth is that most advertising companies make their money by placing and running small ad campaigns in local media. Do you know that advertising companies can benefit any... Read More

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5 Ways You Can Increase Your Local Brand Awareness http://paraduxmedia.com/local-brand/ http://paraduxmedia.com/local-brand/#respond Thu, 21 May 2015 17:00:00 +0000 http://paraduxmedia.com/?p=27868 Advertising has become one of the most used ways of attracting customers to encourage high sales. This is because, without advertising and letting the public know about your brand better will eventually cause low volumes of sales triggered by sparse buyers turn out. It will all depend on how you present your brand that will... Read More

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Why Hire an Email Marketing Agency? http://paraduxmedia.com/email-marketing-agency/ http://paraduxmedia.com/email-marketing-agency/#respond Thu, 14 May 2015 17:00:00 +0000 http://paraduxmedia.com/?p=27867 Before considering whether or not you need an email marketing agency, let’s first take a look at what they do. In simplest terms, email marketing happens whenever a company sends out a commercial message via email. These messages are requests for business, sales letters, solicitations, or just advertisements. The idea is that they’re using email... Read More

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The Dabbling Duck http://paraduxmedia.com/marketing-stories/ http://paraduxmedia.com/marketing-stories/#respond Mon, 11 May 2015 13:00:55 +0000 http://paraduxmedia.com/?p=27782 “Marketing is no longer about the stuff you make but the stories you tell.” – Seth Godin

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Advertising Agencies In Oregon – Set Yourself Apart from the Crowd http://paraduxmedia.com/advertising-agencies-in-oregon/ http://paraduxmedia.com/advertising-agencies-in-oregon/#respond Thu, 07 May 2015 15:00:51 +0000 http://paraduxmedia.com/?p=27768 It’s a competitive economy today and you do not want to be just another small fish in a big pond. You have to set yourself apart from the others and make your business stand out head and shoulders above the rest. Advertising agencies in Oregon can help you to make others take notice of your... Read More

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Facebook Tweaks http://paraduxmedia.com/facebook-tweaks-2015/ http://paraduxmedia.com/facebook-tweaks-2015/#respond Thu, 30 Apr 2015 15:00:19 +0000 http://paraduxmedia.com/?p=27764 As Facebook continues to play an important role in marketing for businesses, those that rely on it to reach their customers are finding more and more bits of information they need to be aware of in order to maximize its potential. For those whose job it is to figure out just how Facebook can be... Read More

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Social Media Ideas For Events http://paraduxmedia.com/social-media-ideas-for-events/ http://paraduxmedia.com/social-media-ideas-for-events/#respond Thu, 23 Apr 2015 13:00:05 +0000 http://paraduxmedia.com/?p=27756 Social media is changing the way people market their events. In fact, the name of the marketing game today is engaging people long before the event begins and making it easy for them to sign up and participate. Leveraging social media is an excellent strategy for reaching the largest audience possible, giving marketers a chance... Read More

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Putting People First http://paraduxmedia.com/people-first/ http://paraduxmedia.com/people-first/#respond Sun, 19 Apr 2015 21:19:27 +0000 http://paraduxmedia.com/?p=28050 People’s Bank is the only locally owned bank in Medford, Oregon. They wanted an agency to help them tighten up their brand position and give them a singular tagline that embodied everything that made the banks special. It didn’t take us long to uncover the reality that what makes People’s Bank different is that they... Read More

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How Are You Different From The Competition http://paraduxmedia.com/how-are-you-different-than-the-competition/ http://paraduxmedia.com/how-are-you-different-than-the-competition/#comments Thu, 16 Apr 2015 13:00:45 +0000 http://paraduxmedia.com/?p=27754 The business world is crowded with many enterprising and hard-working companies, all of whom are looking to make a name for themselves. When entering into business, it is important to let the world know what you have that is new. What do you have that no one else has? How are you different from the... Read More

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The Dabbling Duck http://paraduxmedia.com/brand-sum-experiences/ http://paraduxmedia.com/brand-sum-experiences/#respond Tue, 14 Apr 2015 13:00:57 +0000 http://paraduxmedia.com/?p=27748 “A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei

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Google’s New Mobile Search Algorithm Update http://paraduxmedia.com/googles-mobile-search-algorithm-update/ http://paraduxmedia.com/googles-mobile-search-algorithm-update/#respond Mon, 13 Apr 2015 13:00:22 +0000 http://paraduxmedia.com/?p=27743 Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems “mobile-friendly,” in terms of mobile viewing and interaction. Rewarding mobile friendly sites will then naturally penalize non-mobile responsive sites through all searches on mobile devices. “When it comes to search on mobile devices,... Read More

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10 Superb Scholarly Articles on Branding http://paraduxmedia.com/10-branding-scholarly-articles/ http://paraduxmedia.com/10-branding-scholarly-articles/#respond Fri, 10 Apr 2015 21:55:47 +0000 http://paraduxmedia.com/?p=27738 I don’t know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that’s out there on the web. And when I do, I head straight for Google Scholar to check out marketing and branding articles there. The trick is finding the complete article, not just the “sales page.” But... Read More

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WordPress Website Design Medford Oregon http://paraduxmedia.com/website-design-medford-oregon-2/ http://paraduxmedia.com/website-design-medford-oregon-2/#respond Thu, 02 Apr 2015 13:00:10 +0000 http://paraduxmedia.com/?p=27723 Give Your Business the Edge In today’s competitive economy, you need to think outside the box. If you are going to have longevity, you need to find creative ways to reach your customers and expand your consumer base. With website design Medford Oregon from a talented team of imaginative individuals, you can put your business... Read More

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The Dabbling Duck http://paraduxmedia.com/local-search-leads-store-visits/ http://paraduxmedia.com/local-search-leads-store-visits/#respond Tue, 31 Mar 2015 13:00:30 +0000 http://paraduxmedia.com/?p=27714 “Local Searches Lead 50% of Mobile Users to Visit Stores” Jessica Lee, Search Engine Watch

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What Every Business Ought to Know About a Marketing Agency http://paraduxmedia.com/marketing-agency/ http://paraduxmedia.com/marketing-agency/#respond Thu, 26 Mar 2015 13:00:58 +0000 http://paraduxmedia.com/?p=27712 Businesses that use a marketing agency will realize a number of advantages that will give them a leg up on their competitors. In the cutthroat world of modern business, your company needs every advantage it can gain in order to thrive. The companies that are able to find these edges are the ones who will... Read More

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Mobile Search-Palooza Begins April 21, 2015 http://paraduxmedia.com/mobile-search-palooza-begins-april-21st/ http://paraduxmedia.com/mobile-search-palooza-begins-april-21st/#respond Wed, 25 Mar 2015 18:50:50 +0000 http://paraduxmedia.com/?p=27693 Mobile Search-Palooza is coming to Google Search.  So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on... Read More

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We’re Looking for a Graphic Designer to Add to Our Team http://paraduxmedia.com/graphic-designer-2015/ http://paraduxmedia.com/graphic-designer-2015/#respond Tue, 24 Mar 2015 21:46:24 +0000 http://paraduxmedia.com/?p=27699 Our new graphic designer position will be responsible for conceptualization and implementation of design of solutions that meet marketing strategies from concept to completion. With art direction, the graphic designer position will create concepts, comps, layouts, and final art. Representative Duties and Responsibilities Design and produce marketing communications (print and digital) pieces including, individual piece designs for... Read More

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Wondering How To Make Your Graphic Design In Medford Oregon Rock? Read This! http://paraduxmedia.com/graphic-design-medford-oregon/ http://paraduxmedia.com/graphic-design-medford-oregon/#respond Thu, 19 Mar 2015 13:00:01 +0000 http://paraduxmedia.com/?p=27710 The quality of your graphic design says a lot about your company. Your logo, corporate identity and the look and feel of your advertisements can mean the difference between a successful Oregon business and an organization that is failing fast. If you’re not happy with your graphic design or you just founded a company and... Read More

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The Dabbling Duck http://paraduxmedia.com/stop-interrupting-what-people-are-interested-in-and-be-what-people-are-interested-in/ http://paraduxmedia.com/stop-interrupting-what-people-are-interested-in-and-be-what-people-are-interested-in/#respond Tue, 17 Mar 2015 13:30:03 +0000 http://paraduxmedia.com/?p=27657 “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, J. Walter Thompson

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St. Patrick’s Day Milestone http://paraduxmedia.com/st-patricks-day-milestone/ http://paraduxmedia.com/st-patricks-day-milestone/#respond Tue, 17 Mar 2015 13:00:14 +0000 http://paraduxmedia.com/?p=27682 First off, happy St. Patrick’s Day! We hope you’re all enjoying the annual “wearin’ o’ the GREEN.” As you can guess, we take our green seriously and are all ducked out today in our greens. While it may not be the pot at the end of the rainbow, we were excited to see that in... Read More

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Facebook “Likes” Why You May Have Lost Some Likes Last Week http://paraduxmedia.com/facebook-likes-lost-likes-week/ http://paraduxmedia.com/facebook-likes-lost-likes-week/#respond Mon, 16 Mar 2015 04:34:19 +0000 http://paraduxmedia.com/?p=27669 As Page Administrators you may begin to see this message, “We’ve recently updated the way we measure how many people like your Page…” Facebook is on a mission to remove inactive or fake accounts that have liked your Page. What IS accurate and you can take from this is that you may see a small drop... Read More

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You, Me And Brand Perception: The Truth http://paraduxmedia.com/brand-perception-truth/ http://paraduxmedia.com/brand-perception-truth/#respond Sat, 14 Mar 2015 03:23:48 +0000 http://paraduxmedia.com/?p=27664 Let’s face it — what you see isn’t always what you get. Case in point, the recent internet sensation: “the dress.” You may have had to be in the desert – without any electricity, to have missed the picture of the dress, that to some appeared blue/black and to some appeared gold/white. Personally, I thought it... Read More

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Top 3 Reasons Why you Should Be Blogging Every Week http://paraduxmedia.com/top-3-reasons-you-should-be-blogging-every-week/ http://paraduxmedia.com/top-3-reasons-you-should-be-blogging-every-week/#comments Fri, 13 Mar 2015 00:30:16 +0000 http://paraduxmedia.com/?p=27654 Ok I know what you are thinking, “How can I possibly be blogging every week?” Often when I talk to business owners about their blogs they know that they should be blogging, but the other tasks on their ever growing to do list seem more urgent so they get priority. I wanted to share with you the... Read More

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Why Blog? http://paraduxmedia.com/why-blog/ http://paraduxmedia.com/why-blog/#comments Thu, 12 Mar 2015 13:00:00 +0000 http://paraduxmedia.com/?p=27113 Blogging can mean a variety of things to a variety of people for a range of reasons. Blogging is not just meant for business people, but also for ordinary people like yourselves. Blogging is important to express your business, and carries many benefits. Attract an audience to your blog When you blog, you can reach a... Read More

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10 Quotes On Branding http://paraduxmedia.com/10-quotes-branding/ http://paraduxmedia.com/10-quotes-branding/#respond Sat, 07 Mar 2015 03:46:57 +0000 http://paraduxmedia.com/?p=27661 Let’s face it — branding is hard. And when I need a push, I turn to quotes to help me remember why branding is so important. These are quotes that inspire me. I’m sharing them with you in the hopes that one of them will ignite a spark for you and help you to stay dedicated... Read More

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Daily Deal Websites: What Businesses Should Know Before They Sign the Dotted Line http://paraduxmedia.com/daily-deal-websites/ http://paraduxmedia.com/daily-deal-websites/#respond Thu, 05 Mar 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27109 You may be considering using deal websites to reach your customers, but you should know certain things before signing the dotted line with daily deal website merchants. Daily Deals Websites Need Deals You would need to create a certain deal for your customers to go in for, before signing the dotted line with the merchants... Read More

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The Dabbling Duck http://paraduxmedia.com/word-of-mouth-marketing/ http://paraduxmedia.com/word-of-mouth-marketing/#respond Mon, 02 Mar 2015 19:31:49 +0000 http://paraduxmedia.com/?p=27637 “Word of mouth marketing has always been important. Today it’s more important than ever because of the power of the internet.” – Joe Pulizzi & Newt Barrett

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3 Simple Branding Strategies that Work http://paraduxmedia.com/simple-branding-strategies/ http://paraduxmedia.com/simple-branding-strategies/#respond Fri, 27 Feb 2015 14:00:02 +0000 http://paraduxmedia.com/?p=27586 Let’s face it — branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for.  But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don’t let yourself fall into that mind trap.  Here are three simple branding strategies you can start using today that will... Read More

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Social Media Marketing Needs More “Social” and Less “Marketing” http://paraduxmedia.com/social-media-more-social/ http://paraduxmedia.com/social-media-more-social/#respond Thu, 26 Feb 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27106 To many people, marketing is more important than the social aspect of the social media. However, the truth is that it is important not to ignore the needs and the requirements of your customers. So, why does social-media marketing need more of social and less of marketing? Social Media is not just a job description... Read More

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Is Your Marketing Strategy Skating on Thin Ice? http://paraduxmedia.com/marketing-strategy-skating-thin-ice/ http://paraduxmedia.com/marketing-strategy-skating-thin-ice/#respond Thu, 26 Feb 2015 01:15:38 +0000 http://paraduxmedia.com/?p=27597 Or are there just to many cracks in the ice to avoid? I myself am of an entrepreneurial mind, and I love the creativity, the passion and the drive that most entrepreneurs exhibit, so it isn’t too surprising that I find myself surrounded by them. I have a lot of friends who are business owners... Read More

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Paradux Media Group Receives 2015 Oregon Excellence Award http://paraduxmedia.com/paradux-media-group-receives-2015-oregon-excellence-award/ http://paraduxmedia.com/paradux-media-group-receives-2015-oregon-excellence-award/#respond Thu, 26 Feb 2015 00:08:21 +0000 http://paraduxmedia.com/?p=27593 FOR IMMEDIATE RELEASE: February 25th 2015 –  Paradux Media Group has been selected for the 2015 Oregon Excellence Award amongst all its peers and competitors by the US Commerce & Trade Research Institute (USCTRI). Each year the USCTRI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business... Read More

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Branding with Pens http://paraduxmedia.com/branding-pens/ http://paraduxmedia.com/branding-pens/#respond Fri, 20 Feb 2015 14:00:46 +0000 http://paraduxmedia.com/?p=27571 Let’s talk for a minute about branded pens. You know the pens I’m talking about…your favorite pen from a local business. The one that writes just right. The one that everyone you know either covets or has one of. Probably, it even makes an appearance at every single charitable event that you’ve ever attended. And, is the... Read More

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5 Ideas to Fire Up Your Blog http://paraduxmedia.com/fire-up-blog/ http://paraduxmedia.com/fire-up-blog/#respond Thu, 19 Feb 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27103 Writing for a blog is tough today. It is a realm that is highly crowded and since many write blogs these days, it has become very common. But this does not mean that you should give up on writing blogs. Instead, you should consider ways to fire it up. Here are some ways to improve... Read More

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The Dabbling Duck http://paraduxmedia.com/making-promises/ http://paraduxmedia.com/making-promises/#respond Sun, 15 Feb 2015 14:00:31 +0000 http://paraduxmedia.com/?p=27546 “Making promises and keeping them is a great way to build a brand.” – Seth Godin

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Brand Camp! http://paraduxmedia.com/brand-camp/ http://paraduxmedia.com/brand-camp/#respond Fri, 13 Feb 2015 14:00:19 +0000 http://paraduxmedia.com/?p=27549 We’ve spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp is a diagonal cross-section of the staff with about 10-15 people in attendance. The Camps last about 1.5 hours, and in it, the company introduces... Read More

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Social Media Newsjacking: The Next Level of Brand Marketing? http://paraduxmedia.com/social-media-newsjacking/ http://paraduxmedia.com/social-media-newsjacking/#respond Thu, 12 Feb 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27100 The term Newsjacking may sound as if you are hijacking the news, but the truth is that it can take your search engine optimization strategy far away from confinement in isolation. Newsjacking is a way to grab a reader’s attention by using a news story in order to fuel your own advertisement or story. Here... Read More

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Virtual Spring Cleaning http://paraduxmedia.com/virtual-spring-cleaning/ http://paraduxmedia.com/virtual-spring-cleaning/#comments Wed, 11 Feb 2015 22:23:22 +0000 http://paraduxmedia.com/?p=27537 3 things you can do to dust of your website. Now, I know that Punxsutawney Phil has doomed us to another 6 weeks of winter, but I am looking out the window right know and I see blue skies and sunshine. I am feeling spring in the air folks and you know what that means!!... Read More

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Branding Your Business in 5 Steps http://paraduxmedia.com/branding-your-business-5-steps/ http://paraduxmedia.com/branding-your-business-5-steps/#respond Mon, 09 Feb 2015 14:00:14 +0000 http://paraduxmedia.com/?p=27416 Thinking about branding your business? Are you worried it will be too hard and too difficult? There’s no reason it needs to be either difficult or hard. What are you waiting for? You can create a world-class brand in just 5 easy steps. 1. Create your branding vision The first thing to do is to decide what... Read More

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Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest http://paraduxmedia.com/facebooks-pay-play-model/ http://paraduxmedia.com/facebooks-pay-play-model/#respond Mon, 09 Feb 2015 01:59:00 +0000 http://paraduxmedia.com/?p=27420 Anyone who has managed a Facebook business page has seen the organic reach dwindle. As a matter of fact you don’t even have to be a business page admin to have seen this happen. As a Facebook user I see less and less of businesses that I like on Facebook on my timeline. That gets us... Read More

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3 Easy Ways to Dip Your Toe into Social Media Waters http://paraduxmedia.com/3-easy-ways-social-media/ http://paraduxmedia.com/3-easy-ways-social-media/#respond Thu, 05 Feb 2015 14:00:36 +0000 http://paraduxmedia.com/?p=27087 While the social media has reached a feverish pitch, many people remain fearful that its perceived risks might be for real. They however understand the need for a website that is engaging and vibrant, since they have mastered the art of email marketing over the years. This is also partly because they would have enjoyed... Read More

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The Dabbling Duck http://paraduxmedia.com/influence-recommendation/ http://paraduxmedia.com/influence-recommendation/#respond Mon, 02 Feb 2015 14:00:47 +0000 http://paraduxmedia.com/?p=27265 Nothing influences people more than a recommendation from a trusted friend. – Mark Zuckerberg

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Super Bowl 2015 – The Year of Big Idea Marketing http://paraduxmedia.com/super-bowl-2015-big-idea-marketing/ http://paraduxmedia.com/super-bowl-2015-big-idea-marketing/#respond Mon, 02 Feb 2015 06:41:09 +0000 http://paraduxmedia.com/?p=27364 This probably won’t surprise you — but I watched the Super Bowl 2015 ONLY for the commercials. I don’t particularly care who is playing – or how they play. But the commercials? I’m all in! What I loved about Super Bowl 2015 (and Super Bowls in general) is that it seems to be the one time of year... Read More

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http://paraduxmedia.com/super-bowl-2015-big-idea-marketing/feed/ 0 Big Idea Marketing - Paradux Media Group This probably won't surprise you -- but I watch the Superbowl ONLY for the commercials. I don't particularly care who is playing - or how they play. But the commercials? I'm all in! What I love about the Superbowl is that it seems to be the one time of year when brand step out and take a stand. When American Family Insurance,Jennifer Hudson,McDonald's,Super Bowl,Super Bowl advertising,Super Bowl Sunday,Super Bowl 2015
Super Bowl Commercials – How Brands Optimize Eye Balls In 2015 http://paraduxmedia.com/super-bowl-commercials-2015/ http://paraduxmedia.com/super-bowl-commercials-2015/#respond Sun, 01 Feb 2015 19:37:25 +0000 http://paraduxmedia.com/?p=27274 When did all this Super Bowl Commercial stuff begin? Some will say it Coca-Cola’s Mean Joe Green commercial in the 1979 Super Bowl, others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and Advertising Agency’s have brought a whole new demographic and debate to the Super... Read More

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http://paraduxmedia.com/super-bowl-commercials-2015/feed/ 0 - Paradux Media Group When did all this Super Bowl Commercial stuff begin? Some will say it Cokes Mean Joe Green commercial in the 1979 Super Bowl, others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and Advertising Agency’s have brought a whole new demographic and Advertising Age,BMW,Bryant Gumbel,Katie Couric,Super Bowl,Super Bowl advertising,Today (U.S. TV program),Viral video,youtube