Paradux Media Group http://paraduxmedia.com We are a full service marketing communications agency in Southern Oregon, Thu, 05 Mar 2015 14:00:00 +0000 en-US hourly 1 Daily Deal Websites: What Businesses Should Know Before They Sign the Dotted Line http://paraduxmedia.com/daily-deal-websites/ http://paraduxmedia.com/daily-deal-websites/#respond Thu, 05 Mar 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27109 You may be considering using deal websites to reach your customers, but you should know certain things before signing the dotted line with daily deal website merchants. Daily Deals Websites Need Deals You would need to create a certain deal for your customers to go in for, before signing the dotted line with the merchants... Read More

The post Daily Deal Websites: What Businesses Should Know Before They Sign the Dotted Line appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/daily-deal-websites/feed/ 0
The Dabbling Duck http://paraduxmedia.com/word-of-mouth-marketing/ http://paraduxmedia.com/word-of-mouth-marketing/#respond Mon, 02 Mar 2015 19:31:49 +0000 http://paraduxmedia.com/?p=27637 “Word of mouth marketing has always been important. Today it’s more important than ever because of the power of the internet.” – Joe Pulizzi & Newt Barrett

The post The Dabbling Duck appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/word-of-mouth-marketing/feed/ 0
3 Simple Branding Strategies that Work http://paraduxmedia.com/simple-branding-strategies/ http://paraduxmedia.com/simple-branding-strategies/#respond Fri, 27 Feb 2015 14:00:02 +0000 http://paraduxmedia.com/?p=27586 Let’s face it — branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for.  But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don’t let yourself fall into that mind trap.  Here are three simple branding strategies you can start using today that will... Read More

The post 3 Simple Branding Strategies that Work appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/simple-branding-strategies/feed/ 0
Social Media Marketing Needs More “Social” and Less “Marketing” http://paraduxmedia.com/social-media-more-social/ http://paraduxmedia.com/social-media-more-social/#respond Thu, 26 Feb 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27106 To many people, marketing is more important than the social aspect of the social media. However, the truth is that it is important not to ignore the needs and the requirements of your customers. So, why does social-media marketing need more of social and less of marketing? Social Media is not just a job description... Read More

The post Social Media Marketing Needs More “Social” and Less “Marketing” appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/social-media-more-social/feed/ 0
Is Your Marketing Strategy Skating on Thin Ice? http://paraduxmedia.com/marketing-strategy-skating-thin-ice/ http://paraduxmedia.com/marketing-strategy-skating-thin-ice/#respond Thu, 26 Feb 2015 01:15:38 +0000 http://paraduxmedia.com/?p=27597 Or are there just to many cracks in the ice to avoid? I myself am of an entrepreneurial mind, and I love the creativity, the passion and the drive that most entrepreneurs exhibit, so it isn’t too surprising that I find myself surrounded by them. I have a lot of friends who are business owners... Read More

The post Is Your Marketing Strategy Skating on Thin Ice? appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/marketing-strategy-skating-thin-ice/feed/ 0
Paradux Media Group Receives 2015 Oregon Excellence Award http://paraduxmedia.com/paradux-media-group-receives-2015-oregon-excellence-award/ http://paraduxmedia.com/paradux-media-group-receives-2015-oregon-excellence-award/#respond Thu, 26 Feb 2015 00:08:21 +0000 http://paraduxmedia.com/?p=27593 FOR IMMEDIATE RELEASE: February 25th 2015 –  Paradux Media Group has been selected for the 2015 Oregon Excellence Award amongst all its peers and competitors by the US Commerce & Trade Research Institute (USCTRI). Each year the USCTRI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business... Read More

The post Paradux Media Group Receives 2015 Oregon Excellence Award appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/paradux-media-group-receives-2015-oregon-excellence-award/feed/ 0
Branding with Pens http://paraduxmedia.com/branding-pens/ http://paraduxmedia.com/branding-pens/#respond Fri, 20 Feb 2015 14:00:46 +0000 http://paraduxmedia.com/?p=27571 Let’s talk for a minute about branded pens. You know the pens I’m talking about…your favorite pen from a local business. The one that writes just right. The one that everyone you know either covets or has one of. Probably, it even makes an appearance at every single charitable event that you’ve ever attended. And, is the... Read More

The post Branding with Pens appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/branding-pens/feed/ 0
5 Ideas to Fire Up Your Blog http://paraduxmedia.com/fire-up-blog/ http://paraduxmedia.com/fire-up-blog/#respond Thu, 19 Feb 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27103 Writing for a blog is tough today. It is a realm that is highly crowded and since many write blogs these days, it has become very common. But this does not mean that you should give up on writing blogs. Instead, you should consider ways to fire it up. Here are some ways to improve... Read More

The post 5 Ideas to Fire Up Your Blog appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/fire-up-blog/feed/ 0
The Dabbling Duck http://paraduxmedia.com/making-promises/ http://paraduxmedia.com/making-promises/#respond Sun, 15 Feb 2015 14:00:31 +0000 http://paraduxmedia.com/?p=27546 “Making promises and keeping them is a great way to build a brand.” – Seth Godin

The post The Dabbling Duck appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/making-promises/feed/ 0
Brand Camp! http://paraduxmedia.com/brand-camp/ http://paraduxmedia.com/brand-camp/#respond Fri, 13 Feb 2015 14:00:19 +0000 http://paraduxmedia.com/?p=27549 We’ve spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp is a diagonal cross-section of the staff with about 10-15 people in attendance. The Camps last about 1.5 hours, and in it, the company introduces... Read More

The post Brand Camp! appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/brand-camp/feed/ 0
Social Media Newsjacking: The Next Level of Brand Marketing? http://paraduxmedia.com/social-media-newsjacking/ http://paraduxmedia.com/social-media-newsjacking/#respond Thu, 12 Feb 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27100 The term Newsjacking may sound as if you are hijacking the news, but the truth is that it can take your search engine optimization strategy far away from confinement in isolation. Newsjacking is a way to grab a reader’s attention by using a news story in order to fuel your own advertisement or story. Here... Read More

The post Social Media Newsjacking: The Next Level of Brand Marketing? appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/social-media-newsjacking/feed/ 0
Virtual Spring Cleaning http://paraduxmedia.com/virtual-spring-cleaning/ http://paraduxmedia.com/virtual-spring-cleaning/#respond Wed, 11 Feb 2015 22:23:22 +0000 http://paraduxmedia.com/?p=27537 3 things you can do to dust of your website. Now, I know that Punxsutawney Phil has doomed us to another 6 weeks of winter, but I am looking out the window right know and I see blue skies and sunshine. I am feeling spring in the air folks and you know what that means!!... Read More

The post Virtual Spring Cleaning appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/virtual-spring-cleaning/feed/ 0
Branding Your Business in 5 Steps http://paraduxmedia.com/branding-your-business-5-steps/ http://paraduxmedia.com/branding-your-business-5-steps/#respond Mon, 09 Feb 2015 14:00:14 +0000 http://paraduxmedia.com/?p=27416 Thinking about branding your business? Are you worried it will be too hard and too difficult? There’s no reason it needs to be either difficult or hard. What are you waiting for? You can create a world-class brand in just 5 easy steps. 1. Create your branding vision The first thing to do is to decide what... Read More

The post Branding Your Business in 5 Steps appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/branding-your-business-5-steps/feed/ 0
Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest http://paraduxmedia.com/facebooks-pay-play-model/ http://paraduxmedia.com/facebooks-pay-play-model/#respond Mon, 09 Feb 2015 01:59:00 +0000 http://paraduxmedia.com/?p=27420 Anyone who has managed a Facebook business page has seen the organic reach dwindle. As a matter of fact you don’t even have to be a business page admin to have seen this happen. As a Facebook user I see less and less of businesses that I like on Facebook on my timeline. That gets us... Read More

The post Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/facebooks-pay-play-model/feed/ 0
3 Easy Ways to Dip Your Toe into Social Media Waters http://paraduxmedia.com/3-easy-ways-social-media/ http://paraduxmedia.com/3-easy-ways-social-media/#respond Thu, 05 Feb 2015 14:00:36 +0000 http://paraduxmedia.com/?p=27087 While the social media has reached a feverish pitch, many people remain fearful that its perceived risks might be for real. They however understand the need for a website that is engaging and vibrant, since they have mastered the art of email marketing over the years. This is also partly because they would have enjoyed... Read More

The post 3 Easy Ways to Dip Your Toe into Social Media Waters appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/3-easy-ways-social-media/feed/ 0
The Dabbling Duck http://paraduxmedia.com/influence-recommendation/ http://paraduxmedia.com/influence-recommendation/#respond Mon, 02 Feb 2015 14:00:47 +0000 http://paraduxmedia.com/?p=27265 Nothing influences people more than a recommendation from a trusted friend. – Mark Zuckerberg

The post The Dabbling Duck appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/influence-recommendation/feed/ 0
Super Bowl 2015 – The Year of Big Idea Marketing http://paraduxmedia.com/super-bowl-2015-big-idea-marketing/ http://paraduxmedia.com/super-bowl-2015-big-idea-marketing/#respond Mon, 02 Feb 2015 06:41:09 +0000 http://paraduxmedia.com/?p=27364 This probably won’t surprise you — but I watched the Super Bowl 2015 ONLY for the commercials. I don’t particularly care who is playing – or how they play. But the commercials? I’m all in! What I loved about Super Bowl 2015 (and Super Bowls in general) is that it seems to be the one time of year... Read More

The post Super Bowl 2015 – The Year of Big Idea Marketing appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/super-bowl-2015-big-idea-marketing/feed/ 0 Big Idea Marketing - Paradux Media Group This probably won't surprise you -- but I watch the Superbowl ONLY for the commercials. I don't particularly care who is playing - or how they play. But the commercials? I'm all in! What I love about the Superbowl is that it seems to be the one time of year when brand step out and take a stand. When American Family Insurance,Jennifer Hudson,McDonald's,Super Bowl,Super Bowl advertising,Super Bowl Sunday,Super Bowl 2015
Super Bowl Commercials – How Brands Optimize Eye Balls In 2015 http://paraduxmedia.com/super-bowl-commercials-2015/ http://paraduxmedia.com/super-bowl-commercials-2015/#respond Sun, 01 Feb 2015 19:37:25 +0000 http://paraduxmedia.com/?p=27274 When did all this Super Bowl Commercial stuff begin? Some will say it Coca-Cola’s Mean Joe Green commercial in the 1979 Super Bowl, others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and Advertising Agency’s have brought a whole new demographic and debate to the Super... Read More

The post Super Bowl Commercials – How Brands Optimize Eye Balls In 2015 appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/super-bowl-commercials-2015/feed/ 0 - Paradux Media Group When did all this Super Bowl Commercial stuff begin? Some will say it Cokes Mean Joe Green commercial in the 1979 Super Bowl, others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and Advertising Agency’s have brought a whole new demographic and Advertising Age,BMW,Bryant Gumbel,Katie Couric,Super Bowl,Super Bowl advertising,Today (U.S. TV program),Viral video,youtube
How to make your brand more ” Pinterest -ing “ http://paraduxmedia.com/brand-pinterest/ http://paraduxmedia.com/brand-pinterest/#respond Thu, 29 Jan 2015 14:00:00 +0000 http://paraduxmedia.com/?p=27096 Are you looking for tips to make your brand strategy more interesting? Then, using Pinterest is the answer. If your business is benefitting from Pinterest, you might want to consider using it for your business more effectively. So, how can you make your brand more “Pinteresting”? Build relationships with influencers Each and every platform has... Read More

The post How to make your brand more ” Pinterest -ing “ appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/brand-pinterest/feed/ 0
Avoid the Scammers and Spammers! http://paraduxmedia.com/avoid-scammers-spammers/ http://paraduxmedia.com/avoid-scammers-spammers/#respond Thu, 22 Jan 2015 20:54:34 +0000 http://paraduxmedia.com/?p=26959 Just a Quick note from your Online Marketing Ambassador: I often get emails and calls from our clients asking me about confusing emails and letters that they get.  Sometimes they are domain renewal notices other times they are directory listing services that promise better website traffic. Some of these may be genuine but the majority... Read More

The post Avoid the Scammers and Spammers! appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/avoid-scammers-spammers/feed/ 0
Creating Likeability in Your Brand http://paraduxmedia.com/likeability-brand/ http://paraduxmedia.com/likeability-brand/#respond Tue, 20 Jan 2015 14:00:14 +0000 http://paraduxmedia.com/?p=26894 If I’ve said it once, I’ve said it at least 1,000 times — people do business with brands they LIKE. And the truth is, it’s more than just something I say, it’s a fact. We seek out businesses we LIKE to do business with. Our first goal, when we take on a new client, is... Read More

The post Creating Likeability in Your Brand appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/likeability-brand/feed/ 0
The Dabbling Duck http://paraduxmedia.com/great-blog/ http://paraduxmedia.com/great-blog/#respond Fri, 16 Jan 2015 14:00:21 +0000 http://paraduxmedia.com/?p=26887 Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers. – Brian Clark, Copyblogger

The post The Dabbling Duck appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/great-blog/feed/ 0
5 Local Marketing Hacks: http://paraduxmedia.com/5-local-marketing-hacks-cheat-sheet-marketing-2015/ http://paraduxmedia.com/5-local-marketing-hacks-cheat-sheet-marketing-2015/#respond Thu, 15 Jan 2015 14:00:15 +0000 http://paraduxmedia.com/?p=26848 A Cheat Sheet for Marketing in 2015. There are plenty of solutions out there for local marketing. The following is a short list of some ways to do some easy local marketing in 2015. Social Media – Twitter Social media is the easiest way to market yourself on any level. It really helps with local... Read More

The post 5 Local Marketing Hacks: appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/5-local-marketing-hacks-cheat-sheet-marketing-2015/feed/ 0
Your Local Marketing is Missing the Mark http://paraduxmedia.com/local-marketing-missing-mark-fix/ http://paraduxmedia.com/local-marketing-missing-mark-fix/#respond Thu, 08 Jan 2015 14:00:08 +0000 http://paraduxmedia.com/?p=26850 Here is how you fix it… Local marketing is a great business strategy. You need to take care of local marketing or your business won’t be anywhere near as successful as you want it to be, and it should be. Unfortunately local marketing strategies don’t always work as well as they should. There are some... Read More

The post Your Local Marketing is Missing the Mark appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/local-marketing-missing-mark-fix/feed/ 0
Merry Christmas http://paraduxmedia.com/merry-christmas-2014/ http://paraduxmedia.com/merry-christmas-2014/#respond Wed, 24 Dec 2014 06:29:01 +0000 http://paraduxmedia.com/?p=26857 One of our favorite local charities is the Old Wood House, located here in Eagle Point. Please enjoy this video postcard from the most photographed house in the Northwest, all decked out in all it’s Christmas finery.

The post Merry Christmas appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/merry-christmas-2014/feed/ 0 Merry Christmas - Paradux Media Group One of our favorite local charities is the Old Wood House, located here in Eagle Point. Please enjoy this video postcard from the most photographed house in Oregon, decked out in all it's Christmas finery. Christmas,Christmas and holiday season,Christmas decoration,Christmas tree,Oregon
4 Small Business Marketing Trends for 2015 http://paraduxmedia.com/4-small-business-marketing-trends-2015/ http://paraduxmedia.com/4-small-business-marketing-trends-2015/#respond Thu, 04 Dec 2014 17:27:12 +0000 http://paraduxmedia.com/?p=26688 Marketing for your small business needs to be done as carefully and affordably as possible. Because of the increase in technology, it is much easier for small businesses to invest in a modern marketing campaign in 2015. Follow these trends in order to see success this year. Create High Quality Content According to Russell’s Group,... Read More

The post 4 Small Business Marketing Trends for 2015 appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/4-small-business-marketing-trends-2015/feed/ 0
[Cyber Monday] Special Savings http://paraduxmedia.com/cybermonday2014/ http://paraduxmedia.com/cybermonday2014/#respond Mon, 01 Dec 2014 13:00:45 +0000 http://paraduxmedia.com/?p=26798 At Paradux Media Group! Today Only! Just a quick reminder, today is the last day to take advantage of the LOWEST price of the year on Website Design (CLICK HERE for details). And because you are a valued member of our tribe, I am also offering you a special Cyber Monday discount of 5% OFF any new Search... Read More

The post [Cyber Monday] Special Savings appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/cybermonday2014/feed/ 0
The One Marketing Strategy For 2015 http://paraduxmedia.com/marketing-strategy-2015/ http://paraduxmedia.com/marketing-strategy-2015/#respond Thu, 27 Nov 2014 18:00:00 +0000 http://paraduxmedia.com/?p=26736 Much like the world of whatever business you own is constantly changing, so is the marketing world you use. You need to update the way you market your products and services as much as you need to update the products and services themselves. That way you can be sure of continued success in the future.... Read More

The post The One Marketing Strategy For 2015 appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/marketing-strategy-2015/feed/ 0
LOWEST Website Design Price Ever http://paraduxmedia.com/blackfriday/ http://paraduxmedia.com/blackfriday/#respond Tue, 25 Nov 2014 13:00:05 +0000 http://paraduxmedia.com/?p=26792  & FREE Gifts! [BLACK FRIDAY] For being a valued member of our tribe, we wanted to offer you a special Black Friday discount on our Basic Website Design and Directory Listing Service! This is the LOWEST price you’ll see all year! Purchase between 11/26/2014 and 12/1/2014 to get $400 off the price of your new website... Read More

The post LOWEST Website Design Price Ever appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/blackfriday/feed/ 0
10 Marketing Habits Killing Your Budget http://paraduxmedia.com/10-marketing-habits-killing-budget/ http://paraduxmedia.com/10-marketing-habits-killing-budget/#respond Thu, 20 Nov 2014 18:00:00 +0000 http://paraduxmedia.com/?p=26737 When it comes to marketing it’s pretty easy to make a mistake. There are many different marketing strategies you can use and not all of them are good. The bad ones really kill your budget and so here are 10 habits you need to avoid. 1. Spam No one likes spam and it doesn’t work.... Read More

The post 10 Marketing Habits Killing Your Budget appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/10-marketing-habits-killing-budget/feed/ 0
5 Trends Your Marketing Team Should Budget For In 2015 http://paraduxmedia.com/5-trends-marketing-budget-2015/ http://paraduxmedia.com/5-trends-marketing-budget-2015/#respond Thu, 13 Nov 2014 17:16:35 +0000 http://paraduxmedia.com/?p=26680 Choosing the best ways to market your product or service isn’t always easy. A company needs to stay ahead of current marketing trends if they want to see a successful campaign. That being said, there are many things your company can budget for ahead of time so that your marketing team is ready for 2015.... Read More

The post 5 Trends Your Marketing Team Should Budget For In 2015 appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/5-trends-marketing-budget-2015/feed/ 0
How to Get Your Finance and Marketing Executives on the Same Page http://paraduxmedia.com/finance-marketing-executives-page/ http://paraduxmedia.com/finance-marketing-executives-page/#respond Thu, 06 Nov 2014 14:00:09 +0000 http://paraduxmedia.com/?p=26612 Being on the same page is still a popular idiom used today, even though we’re turning less actual paper pages in our digital age. With all of today’s modern technology available at our fingertips, it is important that we are all still communicating effectively and performing collaboratively as a team. Finance and marketing seldom see... Read More

The post How to Get Your Finance and Marketing Executives on the Same Page appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/finance-marketing-executives-page/feed/ 0
6 Crucial Tactics for Small Business Success in 2015 http://paraduxmedia.com/6-crucial-tactics-small-business-success-2015/ http://paraduxmedia.com/6-crucial-tactics-small-business-success-2015/#respond Wed, 05 Nov 2014 17:30:57 +0000 http://paraduxmedia.com/?p=26616 Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social... Read More

The post 6 Crucial Tactics for Small Business Success in 2015 appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/6-crucial-tactics-small-business-success-2015/feed/ 0 6 Crucial Tactics for Small Business Success in 2015 | Paradux Marketing your small business has fundamentally changed now is the time to help your small business succeed in 2015 Advertising,brand,marketing,Marketing and Advertising,search engine optimization,Social media,website,small business
4 Branding Trends for 2015 http://paraduxmedia.com/4-branding-trends-2015/ http://paraduxmedia.com/4-branding-trends-2015/#respond Thu, 30 Oct 2014 16:22:31 +0000 http://paraduxmedia.com/?p=26683 Building a brand in 2015 is more complicated than ever before. With the rise of technology, more businesses have been able to increase their sales even if they are just starting out. This is partially due to increased use of social sharing, but the truth is that the Internet levels the playing field. Businesses need... Read More

The post 4 Branding Trends for 2015 appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/4-branding-trends-2015/feed/ 0
How to Master Brand Choreography in Today’s Rapidly Evolving Market Landscape http://paraduxmedia.com/brand-choreography/ http://paraduxmedia.com/brand-choreography/#respond Wed, 29 Oct 2014 16:00:43 +0000 http://paraduxmedia.com/?p=26605 Every business today should have some kind of integrated marketing communications system, but planning and executing an effective strategy can be difficult — though it’s necessary in order to gain a competitive advantage. However, with today’s multitude of media choices, marketing channels and formats, inbound marketing and shifts in buyer behavior, it’s hard to keep... Read More

The post How to Master Brand Choreography in Today’s Rapidly Evolving Market Landscape appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/brand-choreography/feed/ 0
Strategy Toolkit for 2015 http://paraduxmedia.com/strategy-toolkit-2015/ http://paraduxmedia.com/strategy-toolkit-2015/#comments Fri, 24 Oct 2014 19:22:00 +0000 http://paraduxmedia.com/?p=26598 As you might be able to guess from our affinity for ducks here at Paradux Media Group, Mike and Tisha are pretty big University of Oregon Duck Football fans. (see if you can find them in the gigapixel panoramic photo here) In fact, one of us (Mike) is on our way right now to Levi... Read More

The post Strategy Toolkit for 2015 appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/strategy-toolkit-2015/feed/ 2
Maximizing Social Media at the Rogue Valley Business Resource Fair in Medford Oregon http://paraduxmedia.com/maximizing-social-media-rogue-valley-business-resource-fair-medford-oregon/ http://paraduxmedia.com/maximizing-social-media-rogue-valley-business-resource-fair-medford-oregon/#respond Fri, 10 Oct 2014 21:30:36 +0000 http://paraduxmedia.com/?p=26584 Is social media marketing still a mystery to you? Is it right for your business? How can email and social marketing help to grow your business? If you’re still trying to figure it all out this is the session for you. Next Saturday Tisha and Mike will be featured speakers at Southern Oregon University’s 12th... Read More

The post Maximizing Social Media at the Rogue Valley Business Resource Fair in Medford Oregon appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/maximizing-social-media-rogue-valley-business-resource-fair-medford-oregon/feed/ 0
Are You PreQualifying Your Leads? http://paraduxmedia.com/prequalify-leads/ http://paraduxmedia.com/prequalify-leads/#respond Thu, 09 Oct 2014 18:51:32 +0000 http://paraduxmedia.com/?p=26472 When you spend a little bit of time up front qualifying your leads, you know which leads have more potential, and you know which leads deserve more of your time and attention. When you know that, you can make better decisions about your most precious resource, your time. 67% of lost sales are as a... Read More

The post Are You PreQualifying Your Leads? appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/prequalify-leads/feed/ 0
Strategy is SO Important! http://paraduxmedia.com/strategy-important/ http://paraduxmedia.com/strategy-important/#respond Fri, 03 Oct 2014 18:55:33 +0000 http://paraduxmedia.com/?p=26541 Remember the lyric, “If you don’t know where you’re going, any road will take you there.” from the George Harrison song “Any Road”? Well, it’s especially true in business. But the cold-hard reality is that getting out of the day-to-day and into the strategy mode can be quite difficult. It takes discipline, and it takes dedication.... Read More

The post Strategy is SO Important! appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/strategy-important/feed/ 0
Don’t Skimp on Good HR Help http://paraduxmedia.com/skimp-good-hr/ http://paraduxmedia.com/skimp-good-hr/#respond Thu, 02 Oct 2014 18:44:39 +0000 http://paraduxmedia.com/?p=26543 If you’ve got employees, there is NO substitute for great HR advice. Making sure you are following the letter of the law for your employees will keep you out of hot water down the line. Here are some things you might want to consider: If you’ve never done hiring before (or even if you have... Read More

The post Don’t Skimp on Good HR Help appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/skimp-good-hr/feed/ 0
Turning Leads into Clients http://paraduxmedia.com/turning-leads-clients/ http://paraduxmedia.com/turning-leads-clients/#respond Thu, 25 Sep 2014 20:25:36 +0000 http://paraduxmedia.com/?p=26477 If you don’t feel confident in your ability to turn Leads into Clients. That’s a tough place to be and a really tough place to run a business from.The first place I’d suggest you evaluate, is whether or not your leads are GOOD leads for your products/services, or BAD leads. If they are BAD leads,... Read More

The post Turning Leads into Clients appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/turning-leads-clients/feed/ 0
Free Business Mentoring – Limited Time! http://paraduxmedia.com/lady-biz-success-secrets-giveaway/ http://paraduxmedia.com/lady-biz-success-secrets-giveaway/#respond Mon, 22 Sep 2014 19:01:58 +0000 http://paraduxmedia.com/?p=26510 Are you trying to make a difference in the world through your business? Do you wish you had an expert person in your corner to whisper advice in your ear? Do you wish you had that strategist to call on when you need some help? What if you could get “real deal” business-building advice from... Read More

The post Free Business Mentoring – Limited Time! appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/lady-biz-success-secrets-giveaway/feed/ 0
Are You Ready to Breakthrough in 2015? http://paraduxmedia.com/breakthrough-2015/ http://paraduxmedia.com/breakthrough-2015/#respond Fri, 12 Sep 2014 23:18:18 +0000 http://paraduxmedia.com/?p=26533 What’s your goal for 2015? To breakthrough to 5 Figures? 6 Figures? 7 Figures? or more? If you want to position your business for a big breakthrough in 2015, NOW is the time to get started! There’s not a minute to lose! Do you know that a business with a solid brand can command a 9.45% PREMIUM * on all... Read More

The post Are You Ready to Breakthrough in 2015? appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/breakthrough-2015/feed/ 0
What is this Opt In Thing Everyone’s Talking About? http://paraduxmedia.com/what-is-opt-in/ http://paraduxmedia.com/what-is-opt-in/#respond Wed, 10 Sep 2014 19:18:57 +0000 http://paraduxmedia.com/?p=26468 An opt in is a gift you give someone for the “price” of them sharing  with you their email address. The goal of any opt in is to build up your email list and to increase the number of contacts you have, therefore the number of potentially qualified leads you have, and so on. Size... Read More

The post What is this Opt In Thing Everyone’s Talking About? appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/what-is-opt-in/feed/ 0
Considerations When Re-Naming Your Business http://paraduxmedia.com/considerations-re-naming-business/ http://paraduxmedia.com/considerations-re-naming-business/#respond Thu, 04 Sep 2014 19:22:29 +0000 http://paraduxmedia.com/?p=26526 Name changes always such a hard thing to manage. There are the external considerations to weigh – customers/clients perceptions, the community’s perception, and what your competition is doing. And there are internal considerations to weigh – what message will the name of the business send internally, and how it affects the staff? The piece that... Read More

The post Considerations When Re-Naming Your Business appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/considerations-re-naming-business/feed/ 0
Website Design: Art in code http://paraduxmedia.com/website-design-art-code/ http://paraduxmedia.com/website-design-art-code/#respond Wed, 03 Sep 2014 18:59:03 +0000 http://paraduxmedia.com/?p=26522 Website design shouldn’t be seen boring, or just about code, it should be seen as any art form is seen; whether it be beautiful or awe inspiring. Innovative website design is truly something that shouldn’t be looked down upon. But revered and rejoiced. As it goes, innovative website design can be one of the best... Read More

The post Website Design: Art in code appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/website-design-art-code/feed/ 0
WordPress Tutorial: How Long Should You Make Your Blog Posts? http://paraduxmedia.com/wordpress-tutorials-long-blog-posts/ http://paraduxmedia.com/wordpress-tutorials-long-blog-posts/#respond Fri, 29 Aug 2014 22:15:07 +0000 http://paraduxmedia.com/?p=26505 A frequent question for bloggers just starting out is, “How long should I make my blog posts?” Tisha and special guest, Chloe, explain…

The post WordPress Tutorial: How Long Should You Make Your Blog Posts? appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/wordpress-tutorials-long-blog-posts/feed/ 0 WordPress Tutorials: How Long Should You Make Your Blog Posts? - Paradux Media Group A frequent question for bloggers just starting out is, "How long should I make my blog posts?" Tisha and special guest, Chloe, explain...
How Content Marketing has Impacted Digital Marketing (And What It Means for Your Business) http://paraduxmedia.com/content-marketing-impacted-digital-marketing-means-business/ http://paraduxmedia.com/content-marketing-impacted-digital-marketing-means-business/#respond Thu, 28 Aug 2014 13:00:49 +0000 http://paraduxmedia.com/?p=26493 By now, we’re all pretty tired of the phrase “content is king,” no matter how true it may be. With content’s continued domination in digital marketing strategy (a Content Marketing Institute study found that 58% of businesses plan to increase their content marketing budget in 2014), businesses have realized that broad tactics such as press... Read More

The post How Content Marketing has Impacted Digital Marketing (And What It Means for Your Business) appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/content-marketing-impacted-digital-marketing-means-business/feed/ 0
Online Marketing Help Doesn’t Have to be Hard http://paraduxmedia.com/online-marketing-easy/ http://paraduxmedia.com/online-marketing-easy/#comments Wed, 27 Aug 2014 13:00:10 +0000 http://paraduxmedia.com/?p=26481 Let’s face it, online marketing technology is pervasive and ever-present. If you’re not comfortable with navigating through your website, facebook page, twitter, pay per click advertising, email list, etc, etc, etc, you’re at a significant disadvantage in today’s world. Is there any truth to any of these? You don’t use your website because you don’t remember how... Read More

The post Online Marketing Help Doesn’t Have to be Hard appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/online-marketing-easy/feed/ 2
This is then #1 reason you aren’t serving enough clients! http://paraduxmedia.com/1-reason-serving-clients/ http://paraduxmedia.com/1-reason-serving-clients/#respond Thu, 21 Aug 2014 13:00:08 +0000 http://paraduxmedia.com/?p=26463 Let’s talk for a minute about leads. We all get them, but it’s what we do with them that matters. How well are we following up on them? How well are we creating a relationship with them? The reality is that the first time a lead come into our orbit, they may not have the... Read More

The post This is then #1 reason you aren’t serving enough clients! appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/1-reason-serving-clients/feed/ 0
Face It Mobile Device Repair and Accessory Store Logo http://paraduxmedia.com/face-mobile-device-repair-accessory-store-logo/ http://paraduxmedia.com/face-mobile-device-repair-accessory-store-logo/#respond Sat, 16 Aug 2014 00:28:51 +0000 http://paraduxmedia.com/?p=26398 It’s always fun to work on a logo when the client comes with a pretty good idea of what they want — and they just need some technical graphic help to make it happen. That’s exactly what happened with Face It. They came to us with strong concept — and with a few things they... Read More

The post Face It Mobile Device Repair and Accessory Store Logo appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/face-mobile-device-repair-accessory-store-logo/feed/ 0
WordPress Tutorial: How often should I add content? http://paraduxmedia.com/wordpress-tutorial-add-content/ http://paraduxmedia.com/wordpress-tutorial-add-content/#respond Fri, 15 Aug 2014 20:04:32 +0000 http://paraduxmedia.com/?p=26364 Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video to learn more!

The post WordPress Tutorial: How often should I add content? appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/wordpress-tutorial-add-content/feed/ 0 WordPress Tutorial: How often should I add content? - Paradux Media Group Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video to learn more!
Let’s talk Vision and Mission for a Moment http://paraduxmedia.com/vision-mission-statement/ http://paraduxmedia.com/vision-mission-statement/#respond Thu, 14 Aug 2014 13:30:00 +0000 http://paraduxmedia.com/?p=26239 “If you don’t know where you’re going, any road will take you there.” is a lyric in George Harrison’s song, “Any Road”. While this certainly true in many aspects of our lives, nowhere is it more true than in business. This is why, having a compellingly written Vision and Mission Statement is so critical. They help... Read More

The post Let’s talk Vision and Mission for a Moment appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/vision-mission-statement/feed/ 0
Creative Social Media Promotions http://paraduxmedia.com/creative-social-media-promotions/ http://paraduxmedia.com/creative-social-media-promotions/#respond Thu, 14 Aug 2014 13:00:18 +0000 http://paraduxmedia.com/?p=26233 Social media has a lot of potential for any business. In fact, nearly every successful brand has used social media marketing to their advantage at some point. When your small business is first getting established on the Internet, it needs to have creative social media promotions that help set it apart from others in the... Read More

The post Creative Social Media Promotions appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/creative-social-media-promotions/feed/ 0
Custom Flyer – Graphic Design – The Lid http://paraduxmedia.com/custom-flyer-graphic-design-lid/ http://paraduxmedia.com/custom-flyer-graphic-design-lid/#respond Wed, 13 Aug 2014 21:15:13 +0000 http://paraduxmedia.com/?p=26334 Flyers, the original grass roots marketing tool. But do you just want to be one of many flyers distributed or do you want to be the one that grabs peoples attention? Utilizing the correct font with a strong headline, good color scheme and images can turn a ho hum flyer into a piece of art... Read More

The post Custom Flyer – Graphic Design – The Lid appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/custom-flyer-graphic-design-lid/feed/ 0
Facebook Cover Photo – Jeep Lid http://paraduxmedia.com/facebook-cover-photo-jeep-lid/ http://paraduxmedia.com/facebook-cover-photo-jeep-lid/#respond Wed, 13 Aug 2014 19:34:43 +0000 http://paraduxmedia.com/?p=26331 What does your Facebook cover photo say about you? Your product? Your page? With the Jeep Lid the product is all about the view. Creating a transparent top that allows for 360 degree views and the ability to feel like the top is always down. Therefore the shot for the for the Facebook cover photo... Read More

The post Facebook Cover Photo – Jeep Lid appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/facebook-cover-photo-jeep-lid/feed/ 0
Media Spec One Sheet – Custom Design – TRS http://paraduxmedia.com/media-spec-sheet-custom-design-trs/ http://paraduxmedia.com/media-spec-sheet-custom-design-trs/#respond Fri, 08 Aug 2014 16:17:35 +0000 http://paraduxmedia.com/?p=26283 Every business is unique. Unique logos. Shapes, sizes, colors, speeds, font, so when you’re trying to create a uniform sponsor flyer, web banners, posters etc how do you make it look as good and as professional as possible? Create a media spec one sheet. The sheet can have all the specs that can keep your... Read More

The post Media Spec One Sheet – Custom Design – TRS appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/media-spec-sheet-custom-design-trs/feed/ 0
Uses for a Competitive Landscape Map http://paraduxmedia.com/competitive-landscape-map/ http://paraduxmedia.com/competitive-landscape-map/#respond Thu, 07 Aug 2014 13:00:45 +0000 http://paraduxmedia.com/?p=26235 It is always important to find a way to make your brand stand out among the competition. This means finding a unique niche market and appealing to it as much as possible. There are several methods available to help you find the right niche for your business, but one that has proven successful is the... Read More

The post Uses for a Competitive Landscape Map appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/competitive-landscape-map/feed/ 0
Marketing Strategies for Women http://paraduxmedia.com/marketing-strategies-women/ http://paraduxmedia.com/marketing-strategies-women/#respond Thu, 31 Jul 2014 13:00:34 +0000 http://paraduxmedia.com/?p=26237 Marketing strategies for women are a little different than they are for men. Advertisers need to be aware of the differences in the way men and women think when they market their products or services. When marketing to men, most companies will provide direct statements and facts. Women, on the other hand, prefer to make... Read More

The post Marketing Strategies for Women appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/marketing-strategies-women/feed/ 0
WordPress Tutorial: Add a Custom Link to a Menu http://paraduxmedia.com/wordpress-tutorial-add-custom-link-menu/ http://paraduxmedia.com/wordpress-tutorial-add-custom-link-menu/#respond Fri, 25 Jul 2014 19:32:33 +0000 http://paraduxmedia.com/?p=26214 There are  lot of reasons you might want to add a Custom Link into your main WordPress menu. It’s actually a pretty simple thing to do, once you know how of course. In this video, I’ll show you how.

The post WordPress Tutorial: Add a Custom Link to a Menu appeared first on Paradux Media Group.

]]>
http://paraduxmedia.com/wordpress-tutorial-add-custom-link-menu/feed/ 0 WordPress Tutorial: Add a Custom Link to a Menu - Paradux Media Group There are  lot of reasons you might want to add a Custom Link into your main WordPress menu. It's actually a pretty simple thing to do, once you know how of course. In this video, I'll show you how.