Paradux Media Group http://paraduxmedia.com We use the right combination of advertising, marketing, radio, television, print, social media, email, seo and website design to help grow your business. Tue, 26 Aug 2014 04:26:36 +0000 en-US hourly 1 This is then #1 reason you aren’t serving enough clients! http://paraduxmedia.com/1-reason-serving-clients/?utm_source=rss&utm_medium=rss&utm_campaign=1-reason-serving-clients http://paraduxmedia.com/1-reason-serving-clients/#respond Thu, 21 Aug 2014 13:00:08 +0000 http://paraduxmedia.com/?p=26463 This is then #1 reason you aren’t serving enough clients!Let’s talk for a minute about leads. We all get them, but it’s what we do with them that matters. How well are we following up on them? How well are we creating a relationship with them?
The reality is that the first time a lead come into our orbit, they may not have the confidence ... Read More.

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Let’s talk for a minute about leads. We all get them, but it’s what we do with them that matters. How well are we following up on them? How well are we creating a relationship with them?

sales-funnelThe reality is that the first time a lead come into our orbit, they may not have the confidence in us to buy immediately. They need to feel like there is a relationship in place first. What that means is that you have to create and maintain a relationship with your leads from your first contact with them. Over time, that relationship will result in your first sale (YAY!). Your Sales Funnel doesn’t stop there though, it’s really just beginning. Your next step is to move them from the first product they bought, into another (bigger) product, and so on and so on.

Often, we see the first product sale as product that’s relatively low cost and a good starting place. It’s something that solves a very real point of pain that your prospect is experiencing (something that’s keeping them up at night).

The entire success of your sales funnel will be determined by how well you’ve constructed a system to ensure that every lead moves through the relationship building phase to need identification and ultimately purchasing.

A great first step to maximizing your sales funnel is to create that system for one customer. Make sure that you use your system with every lead you get from here on out. Refine it, add to it, and continually make it better. It can be as high tech or low as you want. Just make sure you’re creating a system. You can use something like MailChimp or Infusionsoft to automate some of the email system, but this will need to be a multi-channel approach to be most effective. You’ll need to include phone calls and in person/virtual meetings to help you move the lead to the next level of the funnel.

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Face It Mobile Device Repair and Accessory Store Logo http://paraduxmedia.com/face-mobile-device-repair-accessory-store-logo/?utm_source=rss&utm_medium=rss&utm_campaign=face-mobile-device-repair-accessory-store-logo http://paraduxmedia.com/face-mobile-device-repair-accessory-store-logo/#respond Sat, 16 Aug 2014 00:28:51 +0000 http://paraduxmedia.com/?p=26398 Face It Mobile Device Repair and Accessory Store LogoIt’s always fun to work on a logo when the client comes with a pretty good idea of what they want — and they just need some technical graphic help to make it happen. That’s exactly what happened with Face It. They came to us with strong concept — and with a few things they ... Read More.

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It’s always fun to work on a logo when the client comes with a pretty good idea of what they want — and they just need some technical graphic help to make it happen. That’s exactly what happened with Face It. They came to us with strong concept — and with a few things they wanted to make it perfect. We were happy to help and glad to be part of the project.

This logo has been completed and under wraps for quite a while, but today, with the grand opening of the new store scheduled on August 24, 2014 at 1586 Delta Waters Road in Medford, Oregon, we’re excited to unveil it. Be sure to stop by the new store and check it out!

faceit

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WordPress Tutorial: How often should I add content? http://paraduxmedia.com/wordpress-tutorial-add-content/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorial-add-content http://paraduxmedia.com/wordpress-tutorial-add-content/#respond Fri, 15 Aug 2014 20:04:32 +0000 http://paraduxmedia.com/?p=26364 WordPress Tutorial: How often should I add content?Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video to learn more!

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Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video to learn more!

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http://paraduxmedia.com/wordpress-tutorial-add-content/feed/ 0 WordPress Tutorial: How often should I add content? - Paradux Media Group Having a WordPress website makes it super-easy to add content to your site regularly. But did you know that there is a minimum frequency you need to be hitting in order to maximize your search engine results? Watch this video to learn more! Login Join Now
Let’s talk Vision and Mission for a Moment http://paraduxmedia.com/vision-mission-statement/?utm_source=rss&utm_medium=rss&utm_campaign=vision-mission-statement http://paraduxmedia.com/vision-mission-statement/#respond Thu, 14 Aug 2014 13:30:00 +0000 http://paraduxmedia.com/?p=26239 Let’s talk Vision and Mission for a Moment
“If you don’t know where you’re going, any road will take you there.”

Photo Credit: tdlucas5000 via Flickr
is a lyric in George Harrison’s song, “Any Road”. While this certainly true in many aspects of our lives, nowhere is it more true than in business.

This is why, having a compellingly written Vision and Mission Statement is so ... Read More.

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“If you don’t know where you’re going, any road will take you there.”
Photo Credit: tdlucas5000 via Flickr

Photo Credit: tdlucas5000 via Flickr

is a lyric in George Harrison’s song, “Any Road”. While this certainly true in many aspects of our lives, nowhere is it more true than in business.

This is why, having a compellingly written Vision and Mission Statement is so critical. They help you to know where you’re going, and when you know where you’re going, you know which road will get you there.
The Vision Statement should be a clear and concise statement that points you to a desirable future state — one that may never actually be attained. But the likelihood of it actually being realized pales in comparison to pull and the goal of the achievement.
The Vision Statement represents WHY your company exists.
Your Mission Statement, by comparison, should be a clear framework for HOW your company will achieve the Vision.
When you have a Mission Statement, it can give you a framework for evaluating opportunities and making decisions for your business. It certainly is a cornerstone of establishing your brand, and it helps your employees get on board and help you to achieve the Vision.
Even if you’re a solopreneur, a Mission Statement will help to provide you clarity and serve as a touchstone while you’re working hard on growing your business. It pays to remember WHY and HOW you’re doing this in the first place, so that when you get caught up in the day to day, you have something to inspire you to keep moving forward.
I would suggest some of the following guides for crafting one if you’re in need.

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Creative Social Media Promotions http://paraduxmedia.com/creative-social-media-promotions/?utm_source=rss&utm_medium=rss&utm_campaign=creative-social-media-promotions http://paraduxmedia.com/creative-social-media-promotions/#respond Thu, 14 Aug 2014 13:00:18 +0000 http://paraduxmedia.com/?p=26233 Creative Social Media PromotionsSocial media has a lot of potential for any business. In fact, nearly every successful brand has used social media marketing to their advantage at some point. When your small business is first getting established on the Internet, it needs to have creative social media promotions that help set it apart from others in the ... Read More.

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Social media has a lot of potential for any business. In fact, nearly every successful brand has used social media marketing to their advantage at some point. When your small business is first getting established on the Internet, it needs to have creative social media promotions that help set it apart from others in the industry.

Why Do You Need Creative Social Media Promotions?

Creativity allows businesses to not only stand out, but be remembered. When using social media, visitors want to be entertained. They need a purpose to visit your social media page whether it is providing readers with the latest details in your niche or offering them a unique game. This will help prompt them to like your page, visit it often and interact with it.

The Best Creative Ideas for Your Campaign

There are several creative social media promotions that have been done in the past. Some gave the business a temporary boost in popularity and others are still considered successful to this day. One thing that most social media experts recommend is to simply post frequently and be engaging. Taking this step can help you gain followers at a steady rate until you unveil your creative plan.

Build a Community

One great aspect of social media is that it allows you to build a community filled with your most dedicated fans. This could come in the form of a simple Facebook page or forum. The more you branch away from social media basics; however, the more successful you can be. Online clubs, for example, tend to hold more weight and have a more dedicated fan base than just a simple page that can be liked.

Promote Your Product the Right Way

Successful social media campaigns don’t just promote products or post links. People like to see diversity and don’t always want to engage in direct advertisements. This means that in order to be successful, your social media posts need to consist of general messages, engaging comments and useful information. Make advertising the secondary focus of your advertising campaign. For example, if you were surfing the web, which would you rather do, play a game or look at an advertisement?

Being creative can help make your social media promotions more successful, driving people to your products or services. Small business owners should invest some of their time in researching and creating social media campaigns that help them stand out from their competition.

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Custom Flyer – Graphic Design – The Lid http://paraduxmedia.com/custom-flyer-graphic-design-lid/?utm_source=rss&utm_medium=rss&utm_campaign=custom-flyer-graphic-design-lid http://paraduxmedia.com/custom-flyer-graphic-design-lid/#respond Wed, 13 Aug 2014 21:15:13 +0000 http://paraduxmedia.com/?p=26334 Custom Flyer – Graphic Design – The LidFlyers, the original grass roots marketing tool. But do you just want to be one of many flyers distributed or do you want to be the one that grabs peoples attention? Utilizing the correct font with a strong headline, good color scheme and images can turn a ho hum flyer into a piece of art ... Read More.

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Flyers, the original grass roots marketing tool. But do you just want to be one of many flyers distributed or do you want to be the one that grabs peoples attention? Utilizing the correct font with a strong headline, good color scheme and images can turn a ho hum flyer into a piece of art and can then cut through the clutter and be something you can be proud of.

He is an example of utilizing what we just talked about to create a solid flyer:

Jeep Lids flyer

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Facebook Cover Photo – Jeep Lid http://paraduxmedia.com/facebook-cover-photo-jeep-lid/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-cover-photo-jeep-lid http://paraduxmedia.com/facebook-cover-photo-jeep-lid/#respond Wed, 13 Aug 2014 19:34:43 +0000 http://paraduxmedia.com/?p=26331 Facebook Cover Photo – Jeep LidWhat does your Facebook cover photo say about you? Your product? Your page? With the Jeep Lid the product is all about the view. Creating a transparent top that allows for 360 degree views and the ability to feel like the top is always down.
Therefore the shot for the for the Facebook cover photo was ... Read More.

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What does your Facebook cover photo say about you? Your product? Your page? With the Jeep Lid the product is all about the view. Creating a transparent top that allows for 360 degree views and the ability to feel like the top is always down.

Therefore the shot for the for the Facebook cover photo was done is a fashion that you would truly want a 360 degree view..

Jeep Lids facebook cover

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Media Spec One Sheet – Custom Design – TRS http://paraduxmedia.com/media-spec-sheet-custom-design-trs/?utm_source=rss&utm_medium=rss&utm_campaign=media-spec-sheet-custom-design-trs http://paraduxmedia.com/media-spec-sheet-custom-design-trs/#respond Fri, 08 Aug 2014 16:17:35 +0000 http://paraduxmedia.com/?p=26283 Media Spec One Sheet – Custom Design – TRSEvery business is unique. Unique logos. Shapes, sizes, colors, speeds, font, so when you’re trying to create a uniform sponsor flyer, web banners, posters etc how do you make it look as good and as professional as possible? Create a media spec one sheet. The sheet can have all the specs that can keep your ... Read More.

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Every business is unique. Unique logos. Shapes, sizes, colors, speeds, font, so when you’re trying to create a uniform sponsor flyer, web banners, posters etc how do you make it look as good and as professional as possible? Create a media spec one sheet. The sheet can have all the specs that can keep your POS looking as sharp as possible. Here is an example of the media spec sheet we put together for Tablerock Sports.

Table Rock Business Media Specs

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Uses for a Competitive Landscape Map http://paraduxmedia.com/competitive-landscape-map/?utm_source=rss&utm_medium=rss&utm_campaign=competitive-landscape-map http://paraduxmedia.com/competitive-landscape-map/#respond Thu, 07 Aug 2014 13:00:45 +0000 http://paraduxmedia.com/?p=26235 Uses for a Competitive Landscape MapIt is always important to find a way to make your brand stand out among the competition. This means finding a unique niche market and appealing to it as much as possible. There are several methods available to help you find the right niche for your business, but one that has proven successful is the ... Read More.

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It is always important to find a way to make your brand stand out among the competition. This means finding a unique niche market and appealing to it as much as possible. There are several methods available to help you find the right niche for your business, but one that has proven successful is the competitive landscape map.

Creating a perceptual map allows businesses to see holes in their marketplace. At a glance, they can see where their brand is useful. Finding new and innovative ways to use the product or service will give the business a competitive marketing advantage, allowing them to dominate an area with their brand.

How to Create a Competitive Landscape Map

When you first start to create your map, you will need to identify the two attributes your brand has. These are your most appealing traits and the primary reasons people would buy your products or services. If you are a construction company, for example, these attributes could be buying a new home and repairing damage.

The idea behind the map is that you will identify common areas that are being covered by your competitors. As you branch off into subcategories, you can identify areas where there is a lack of service. For example, one aspect of repairing home damage is fixing a broken window trellis. After writing this down, you may realize that no construction companies in your area have the tools to fix a trellis. Your brand could then choose that niche and find ways to appeal to customers that need that particular repair.

Cost-Effective Niches

Not every niche is created equal, so you may need to eliminate some from your competitive landscape map. The niche you ultimately choose for your brand needs to be both cost-effective and profitable. Specializing in something too specific, such as yellow window trellises, could mean a lack of overall business.

Research every possible niche that you find using your competitive landscape map. This will help to show you different areas that relate to your products or services. Businesses can also use this strategy to create advertising campaigns and find innovative ways to market their products.

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Marketing Strategies for Women http://paraduxmedia.com/marketing-strategies-women/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-strategies-women http://paraduxmedia.com/marketing-strategies-women/#respond Thu, 31 Jul 2014 13:00:34 +0000 http://paraduxmedia.com/?p=26237 Marketing Strategies for WomenMarketing strategies for women are a little different than they are for men. Advertisers need to be aware of the differences in the way men and women think when they market their products or services. When marketing to men, most companies will provide direct statements and facts. Women, on the other hand, prefer to make ... Read More.

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Marketing strategies for women are a little different than they are for men. Advertisers need to be aware of the differences in the way men and women think when they market their products or services. When marketing to men, most companies will provide direct statements and facts. Women, on the other hand, prefer to make an emotional connection with the service being offered. The best marketing strategies for women will actually combine both emotion and facts to reach a wider audience.

Understanding Communication

A successful marketing campaign will have studied how their target audience communicates and work to mimic that as closely as possible. There are differences in the way men and women speak, and understanding these small differences could be what leads to your next sale. When marketing to women, it is best to show how the product or service can provide a positive experience first. This allows them to make the emotional connection, and then learn more about why they should make the purchase.

Give Plenty of Details

While men do make product comparisons, they tend to choose one aspect of the product to base their purchase on. Women, on the other hand, tend to compile more research in their decisions. Presenting your target audience with comparisons to the next leading brand and showing how your brand is better in multiple ways will likely lead to a sale.

Show Respect

Whether you are creating a new television advertisement or going door-to-door selling vacuum cleaners, it is important to show your target audience respect. Remember that the modern woman is typically active, cares for her family and works. Listen to your potential clients to gain insight into how they think, rather than basing your marketing campaign on old stereotypes.

Don’t Make a Separate Brand

One mistake many companies make is that they decide to produce a special brand that is designed just for women. While this can work well for some products, most brands are simply playing it safe when developing a separate brand. They are often afraid of alienating their old target audience when they start their advertising campaign for women. Marketing strategies for women can appeal to both genders when done correctly.

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WordPress Tutorial: Add a Custom Link to a Menu http://paraduxmedia.com/wordpress-tutorial-add-custom-link-menu/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorial-add-custom-link-menu http://paraduxmedia.com/wordpress-tutorial-add-custom-link-menu/#respond Fri, 25 Jul 2014 19:32:33 +0000 http://paraduxmedia.com/?p=26214 WordPress Tutorial: Add a Custom Link to a MenuThere are  lot of reasons you might want to add a Custom Link into your main WordPress menu. It’s actually a pretty simple thing to do, once you know how of course. In this video, I’ll show you how.

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There are  lot of reasons you might want to add a Custom Link into your main WordPress menu. It’s actually a pretty simple thing to do, once you know how of course. In this video, I’ll show you how.

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Choosing Your Target Audience http://paraduxmedia.com/choosing-target-audience/?utm_source=rss&utm_medium=rss&utm_campaign=choosing-target-audience http://paraduxmedia.com/choosing-target-audience/#respond Fri, 25 Jul 2014 13:00:00 +0000 http://paraduxmedia.com/?p=26039 Choosing Your Target AudienceIf you missed my presentation on the 5 Days to Kickstart Your Consultancy Business, I’ve made it available for you here below. Enjoy!

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Video Transcript:
Hi there. I understand you’re thinking about or have just started a consultancy business. How exciting for you, this is ... Read More.

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If you missed my presentation on the 5 Days to Kickstart Your Consultancy Business, I’ve made it available for you here below. Enjoy!

Click here to view the video on YouTube.

Get your free gifts by clicking here!

Video Transcript:

Hi there. I understand you’re thinking about or have just started a consultancy business. How exciting for you, this is the exact right moment for you to be taking part in something like this telesummit that you’re actually participating in, because you’re going to get so many fantastic ideas and quick tips and implementable ideas that will really move you forward and launch your business in a very significant way. Before we get to my quick tip, let me tell you just a little bit about who I am and why I’m sitting here sharing with you my ideas.

I’m Tisha Oehmen and I’m one of the co-owners of Paradux Media Group. We’re a small advertising agency in Oregon in the USA and we specialize in helping businesses really understand and marry online technologies and offline technologies so that they get the most maximum leverage results. One of the big conversations we have with all of our clients is who’s your target audience and I know that’s something that you’re probably struggling with as well. It always seems so counterintuitive because as a new business owner, you want and you need to serve everyone, both from a financial standpoint and also from a egoic standpoint.

The reality is there is a set of individuals that you will serve far better than anybody else. There is a set of individuals out there that you have a higher probability of connecting with and really creating a truly lasting relationship with. As you know in coaching in particular, it’s all about that personal intimate relationship and that’s really truly where you need to focus your consultancy. That’s that niche market that truly is exactly what’s right for your business.

The question really becomes then, “Well how I figure out what that is?”, because it seems daunting and it seems complicated. The answer is stunningly simple and it’s simply to look in the mirror and figure out who you are and what you like and who you gravitate to. This is a very personal business, this consultancy business and it’s really truly about connecting with people who are like you at the end of the day. If you’re a woman in her mid-40s who has an advanced education, who maybe likes to exercise or doesn’t, who likes to garden or doesn’t, who likes to golf or doesn’t, whatever it is, whatever your list of passions and your interests are, you’re probably going to resonate most closely with people who are exactly like you.

That’s a really good way to take a quick whack at who your target audience is and to really get crystal clear right out the gate about who it is you’re looking for. You’re looking for more people like you, and if that feels a little too close and there’s probably nobody else in the whole world exactly like you, well then take a look at who your close friends are because your close friends are also going to be the people who will most likely gravitate to you. They have pretty distinct personalities as do you, and those personalities match and your interests match, and all of the stuff about where you are at this point in your life matches.

That makes it so easy if you’re working with a coaching client to really start off in a very common place and to be able to move forward in a significant way so that you have the opportunity to truly help your coaching client move forward and to really leapfrog their business. That’s something that I would really encourage you to look at is both in the mirror, who am I and what are my interests and who are my best friends and what are their interests.

Now, I’m not saying, not even for a second that you’re not going to start working with a 50 year old man who might walk through the door and seek your services. That would be just stupid, but you’re not intentionally seeking those 50 year old men. You’re intentionally seeking and you’re putting out there that you want to work with women who are like you, if you are a woman. If you’re a 50 year old man, then the entire story is different and I hope you can make that translation, but if you really truly want to get tight and super focused around who it is you’re trying to reach, and by the way, that’s the only way you’re going to be successful in reaching them, then you have to start somewhere in an easy, easy, easy place. Quick tip is to look in the mirror and/or look at your friends.

There are so many different issues that we see other small businesses struggle with. In fact, so many so that I ended up putting together a webinar that’s free on my website. I’m going to make it available to you right here. It’s the three common mistakes that we see small business owners make over and over and over again that keep them struggling for cash and customers. It breaks my heart that so many businesses struggle for cash and customers in this world in which they really don’t need to, and so I took the time and the energy to put together this online webinar. It’s free on my website. I think the link might just be below this video so go ahead and click on over to it if it’s something that interests you, and my whole goal here is simply to help steer you away from making significant issues, making these specific problems in your business because they’re totally avoidable and they’re completely things you shouldn’t do.

As an added bonus, I’m also including just for you guys on this telesummit the opportunity to get the 10 Secret Marketing Tips that Every Small Business Owner should know, so that you are really starting from a strong, strong place and you have the opportunity to really leverage your business moving forward. I hope that you’ll take the opportunity to stop on over and check those out. Do by all means look me up on social media. We’re out and about there, but don’t miss this opportunity to really move forward on your business and to learn from these really common mistakes that so many businesses make. You don’t need to make them. This is how you get around that problem.

I hope that this has been helpful to you. Once again, I’m Tisha Oehmen. I’m over at Paradux Media Group and I hope that you have so many blessings and so much success with your business. I just can’t wait to see what you can do. Congratulations. Bye bye.

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How to Announce a New Business on Facebook http://paraduxmedia.com/announce-business-facebook/?utm_source=rss&utm_medium=rss&utm_campaign=announce-business-facebook http://paraduxmedia.com/announce-business-facebook/#respond Thu, 24 Jul 2014 13:00:23 +0000 http://paraduxmedia.com/?p=26198 How to Announce a New Business on FacebookFacebook provides one of the best ways to grow your business by spreading the word about your company quickly. Creating a Facebook page for your business is easy, getting people to like your page is the hard part. How can you announce your business on the social media giant? Use these tips to get started.
Tip ... Read More.

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Facebook provides one of the best ways to grow your business by spreading the word about your company quickly. Creating a Facebook page for your business is easy, getting people to like your page is the hard part. How can you announce your business on the social media giant? Use these tips to get started.

Tip # 1: Make Connections

How-to-Announce-a-New-Business-on-FacebookThe best way to get people to start liking your Facebook page is by finding people to connect with. Look for people in your industry that will be able to provide you with solid connections to boost the visibility of your Facebook page. People that are well-respected in your industry will have an easy time getting the right audience to start following your page.

Tip # 2: Link and Advertise

You need to link to your companies Facebook fan page on your home page of your website and on your email address. All the printed material you send out needs to include the Facebook page information. Use your other social media accounts to announce your Facebook page. Twitter is a great source if you have already established an account. Pinterest is another great site to announce new information.

Tip # 3: Like Your Page

The best way to start finding new people to like your page is by liking it and sharing it with your friends. Encourage all your friends to like your page and share it with others. This simple word-of-mouth marketing technique is a great way to start obtaining credible likes.

Tip # 4: Link with Other Sites

When you find credible articles and information to share with your audience, include a link on Facebook. Comment on the page of the original author or company that is sharing the information to let them know you are sharing it. This activity is a great way to gain some additional likes from larger media outlets. Commenting is a great way to announce a new business on Facebook as you are showing a larger audience you have a new business that pertains to them.

Tip # 5: Post Blogs and Case Studies

Any time you are doing anything big in your industry; share it with your audience. The more you interact with social media, the easier it will be for you to create the right connections you need to build your audience on Facebook. Use Facebook to announce a new business as it’s free and one of the best ways to connect with your target audience!

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Graphic Design – Every Door Direct Mail – Remodel Sale http://paraduxmedia.com/graphic-design-door-direct-mail-remodel-sale/?utm_source=rss&utm_medium=rss&utm_campaign=graphic-design-door-direct-mail-remodel-sale http://paraduxmedia.com/graphic-design-door-direct-mail-remodel-sale/#respond Sun, 20 Jul 2014 19:06:02 +0000 http://paraduxmedia.com/?p=26270 Graphic Design – Every Door Direct Mail – Remodel SaleEvery door direct mail has become a very efficient way to target specific areas in your community. Being able to send a custom designed piece of mail 8 x 11.5 or larger for a much lesser cost than typical direct mail makes this form of marketing a must have for some industries. Utilizing graphic design ... Read More.

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Every door direct mail has become a very efficient way to target specific areas in your community. Being able to send a custom designed piece of mail 8 x 11.5 or larger for a much lesser cost than typical direct mail makes this form of marketing a must have for some industries. Utilizing graphic design at it’s finest this piece is striking and eye catching and at 9 x 12′ would be very hard to miss in your mail box.

Brenner's August EDDM

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Rogue Valley events WordPress Website Design http://paraduxmedia.com/rogue-valley-events-wordpress-website-design/?utm_source=rss&utm_medium=rss&utm_campaign=rogue-valley-events-wordpress-website-design http://paraduxmedia.com/rogue-valley-events-wordpress-website-design/#respond Sat, 19 Jul 2014 20:38:02 +0000 http://paraduxmedia.com/?p=26432 Rogue Valley events WordPress Website DesignRogue Valley Events is a website that offers event listing and ad space. The owner wanted to create a place where the community could upload events and see what was happening in the area. We took the design of the logo that we did for them and then created a website to match! This website ... Read More.

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Rogue-Valley-Events-wordpreRogue Valley Events is a website that offers event listing and ad space. The owner wanted to create a place where the community could upload events and see what was happening in the area. We took the design of the logo that we did for them and then created a website to match! This website features a membership application for band and venue profiles and it also features a calendar plug in with community and paid event features. This WordPress website design features ad space in the header and the sidebar we kept the total space small so that the advertisers would still get great visibility but the page would not be cluttered up with too many ads. The Calendar allows for events to be filtered by venue and type so that users can easily find what information they are looking for.

About- Live events calendar in Ashland, Oregon Advertise with Rogue Valley Events Bands - Contact - (1) Events Calendar - (1) Join - Posters Archives - (2) Posters Archives -

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Social Media Privacy and Advertising http://paraduxmedia.com/social-media-privacy-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-privacy-advertising http://paraduxmedia.com/social-media-privacy-advertising/#respond Tue, 15 Jul 2014 19:10:00 +0000 http://paraduxmedia.com/?p=26047 Social Media Privacy and Advertising
Click here to view the video on YouTube.

 

Click here to view the video on YouTube.

Video Transcript
Hi there.  How are you today?
Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and ... Read More.

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Click here to view the video on YouTube.

 

Click here to view the video on YouTube.

Video Transcript

Hi there.  How are you today?

Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?”  I thought it would be a really great blog post today, so I thought we would go ahead and take care of it.

Before I get into that, let me tell you a little bit about what the goals are for today.  Hopefully by the end of this talk, you’ll understand exactly what the advertising implications are in online marketing in today’s world and you’ll understand why they are important to marketers and why, actually, as a consumer they’re important to you as well.  You’re also going to understand, hopefully, some of the privacy choices you can make around social media. Specifically, around what you see when in your Facebook timeline.

Finally, we are going to understand how you can use those preferences to set them up to your advantage so that you can have a better experience online.  That’s just a little bit about what we are going to cover today, but before I get into that let me tell you a little bit about who I am and why I’m sitting here talking with you about this topic.

I’m Tisha Oehmen. I’m the Chief Operating Officer at Paradox Media Group.  Paradox Media Group, if you aren’t aware of it, is an advertising agency and we specialize in integrated advertising.  So taking a message that plays both in traditional advertising; television, radio and print, and helping it carry through online so that together you get the full force of that message.  As a business you can really take advantage of that in a very significant way.  That’s what we do and that’s why we are sitting here talking with you today about how we use social media and online marketing in order to really reach some target audiences.

Before I do that, if you haven’t seen the latest and greatest Socialnomics 2014 video about the state of social media today, you really owe it to yourself to do so.  Go ahead, if you would, and just hit pause on this video and look right below this video and you will see the link to the Socialnomics video.  Go take a look at it.  It’s three and a half minutes, but it will blow your mind.  All right, ready?  Hit pause.  See you in a second.

You’re back?  Wasn’t that cool?  It’s so amazing what social media is doing today in terms of how it’s truly affecting culture and it’s truly changing lives.  With all of that happening and with the significance that it takes in order to really understand and harness the power that comes with that, social media is a really big deal.  As an online marketer where you have the opportunity to advertise in social media, which you do in almost every social media platform today, you can really get good results because people are telling you specifically who they are, specifically what they like and specifically why they care about certain things.

That allows you to reach out and touch someone personally in a way that you simply cannot do on television or in print or in any of the other traditional media areas.  So social media is a really big place to do some very highly targeted advertising in today’s world.  This means advertising on Facebook.  You can advertise on Twitter.  You can advertise on LinkedIn. All the social media platforms have advertising avenues available, all with varying degrees of customization and it really helps as a marketer to be able to reach a very, very highly targeted, very specific individual in a very significant way.

Now there are other ways that online marketing plays in today’s world as well and you’re probably familiar with some of these and some of these maybe not so much.  Websites are a huge component of every single online marketing system because the whole goal should be to be able to get traffic from wherever you’re advertising, back to your website.  All the other mediums certainly play with website and website is, in fact, the backbone of every online marketing scheme that is out there.  If not, it should be, they’re doing it wrong.

Pay per click advertising is a lot of what we are talking about when we are talking about social media advertising and that is simply the concept where I solicit a group of individuals, a target group, and I pay per click, or per impression, depending on how you set it up, to allow my message to reach those individuals.  Budgets vary.  They depend on your industry, they depend on what kind of a target you’re looking at.  You can spend anything from 25 cents a click, up to $15, $20 or more dollars per click and you just have to determine what’s right for your business and you have to determine what’s right in your industry.  For instance, if you were trying to reach someone in the nutrition industry’s weight loss, plan to spend a lot more because that’s a very competitive world out there, than perhaps furniture sales would be. That makes sense, right?  Excellent.

Now the new thing in pay-per-click is called, “remarketing” and you’ll have seen this.  You may have not thoroughly understood what’s happening, but you will have seen it out there in today’s world.  What happens is you go to a website and on that website they put a cookie in your browser.  A cookie is just a little tracking device.  Then they go to Google and they tell Google, “Hey, I want my ad to appear in front of all of these people who’ve been to my website for the next three months.”  So you know you’ve seen this.  You go to a website and then for the next three to six months all you see in the sidelines on your Google ad and in your browser are ads for that website.  That’s called “remarketing.”

While it’s a little creepy perhaps for the user experience when it gets down to it, it’s actually a really great way from a marketing standpoint to put yourself back in front of people who showed some degree of interest in who you were in the first place.  So they have already come to your website, they maybe got distracted, had to walk away, go chase a screaming kid, who know, whatever, they left your website, but they still have that problem that they came to your website to solve.  So your ad, being injected into their browser, continues to put you at the top of mind and continues to give you the opportunity to engage in further conversation with them.  That’s a really big, big thing.  It’s brand new, but it is hot.

The other big thing that’s pretty new and pretty hot is called “directory listings” and this is really more of a tactic you would use if you’re trying to increase visibility for your website.  You go out to Google+, Bing, Yahoo, Four Square and the list is literally a mile long of all the different directories that are out there and you have to make sure as a business owner, your business is listed in them.  It’s very time-consuming.  It’s fairly tedious work, but it is important to maintain that online credibility and that online visibility.

Hand and hand with directory listings goes search engine optimization, which is really the long-term game around how to get your website to appear in front of people who are interested in what you are talking about.  Here’s the difference, pay-per-click is like renting your house.  When you stop paying per click, traffic stops coming to your website.  With search engine optimization, it’s more like owning your home.  It’s a long game in search engine optimization, like a 30 year mortgage kind of a deal, but someday if you’re engaged in search engine optimization you can stop paying to have people visit your website and they will continue to find your website because of the search engine optimization work that you’ve done. You’ll see that out there.  The whole goal in search engine optimization is to be able to get your website to do what’s called “rank” which usually means hit the first page of Google and whatever your search terms are.  You can do it either nationally and internationally, or you can do it just locally here in the Rogue Valley. Lots of options around search engine marketing.

Then, of course, the last really big online marketing system is email marketing and that really is where you have the most control over the interaction that happens with those individuals.  It’s your cheapest form of advertising once you get them on your list and really your email list should be converting money into your business on a regular and ongoing basis. That’s where you get all those direct mail marketing messages from all the different businesses you’ve shown some interest in.

Hopefully they’re all called what’s double opt in.  You sign up on a website for additional information, they send you an email that says, “Hey you signed up on our website for additional information.  Would you really like to receive that?” You say, “Yes, yes I would really like to receive that.”  That’s called a double opt in.  That’s actually the standard for email marketing and if you’re not doing it that way, you need to be.  Particularly if you are doing anything in Canada.  There are new spam laws in Canada that you simply have to comply with and double opt in is the only way to go.

In theory now, gone are the days where you go to a business meeting and you get somebody’s business card and you just add them to your newsletter list.  That’s not the right way of doing.  You have to invite them to apply to your email list, and you have to get a double confirmation that they really want to receive the information from you.  That’s how we do email marketing these days.

We’re actually here to talk about why that’s important, all that online marketing stuff, why it’s important from a marketing standpoint, from a business’ standpoint and how it impacts you from a privacy standpoint and how you can improve the odds of seeing what you want to see, right?  The reason it’s important from a business standpoint is because it’s where the people are today.  We have the ability to reach people at unprecedented levels and to really get very clear about who we are talking to in online marketing.  We’ve never had this degree of clarity before around who it is we are talking to and why it matters.

As a business owner, this translate to lower dollar costs to advertise your business and more effective results.  That’s just a really nice, sweet formula that all of us are seeking when talking about advertising.  The other piece is, since it is where the people are, you get an enhanced credibility as a business for participating there.  Trust me, even if you’re not as a business on Facebook, people are talking about your business on Facebook.  Don’t you want to know what they are saying?  Well if you’re there you have the opportunity to not only know, but to be invited into the conversation.  If you’re not there, you absolutely do not.  So get there.  That’s the bottom line with online marketing.

Specifically we also like it because it allows for massive customization everywhere.  As an individual interacting in today’s world, we expect the technology there to be able to benefit us enormously.  Honestly, in my life, and probably in yours as well, it makes a huge difference in how I experience the world.  It makes our experiences better.  Let me give you an example.

I have been a Netflix subscriber now for years and years and years.  Over the many, many years I’ve been with Netflix I’ve told Netflix what I thought of, it tells me today 1,785 movies.  Seriously, apparently I need to get a life because I watch way too many movies.  Over the course of many, many, many years I’ve told Netflix what I thought about 1,785 movies and based on my ratings Netflix is really, really good at understanding what kind of movies I want to see.  Today if Netflix tells me that the movie I’m about to rent is only two stars I actually trust it because Netflix knows better than I know whether or not I’m going to enjoy the movie.

Occasionally my partner Mike and I will get a little crazy and we will rent a two star movie on Netflix and we will instantly kick ourselves because we know better to doubt Netflix’s ability to understand what it is we like and it doesn’t matter what actor or actress is in it. It doesn’t matter what the plot line says in the previews.  The reality is if Netflix thinks we are going to hate it, we’re going to hate it so don’t even try to get around it.  That’s a really, really big thing because that enhances my experience online and it makes it so much better when I use my Netflix to be able to understand what kind of movies and entertainment I want to get out there and watch.

Now the same thing is true when I talk about online ads.  In Facebook for instance, and we’re just going to talk about Facebook because it gets too crazy if I try and talk about all the different online ad experiences.  In Facebook in particular, you have the ability to really understand who the person is and to get really tight around how you’re putting your message together in play.  For instance, if I was selling a Jeep accessory I could get online on Facebook and create an ad that went to all residence is the United States over the age of 18 who happen to have an interest in a Jeep Wrangler.  Facebook knows this because we tell Facebook exactly what it is we like to do.  We tell Facebook what we like to see.  We interact with Facebook and our friends interact with Facebook, further informing Facebook’s understanding of who and what we are.

This is just like Netflix, but it’s on steroids, right? In Netflix I was giving them voluntarily my opinion about 1,785 movies and in Facebook I’m giving them voluntarily my opinion about almost everything in my world if I’m participating in Facebook in a significant way.  Even if I’m not participating with Facebook in a significant way, my friends probably are and based on what my friend’s opinions are about things, people can extrapolate what it thinks my opinions about things would be.

Certainly when you get to that level, if you’re not putting on Facebook very often, you’re not going to have a terribly customized experience and we are going to talk about that a little bit in the future.  Really, think about it, everything that is happening in my world.  Am I interested in Jeeps?  Am I interested in fishing?  Am I interested in social media?  Whatever it is, Facebook knows and Facebook has the opportunity to sell that knowledge to willing advertisers who are trying to reach people who like Jeeps.  People who like fishing.  People who are interested in social media.  All of that really creates a very specific and very targeted opportunity for a business to reach a very specific individual and for that very specific individual to discover things that they are probably interested in, just like I do with Netflix, and to really have a great, rich experience.

That’s one option.  Of course you can get really, really fine [inaudible 16:07].  You can say, I want my Jeep lid to be shown specifically only to people who live within a ten mile radius of the city of Medford, Oregon who are between the ages of 35 and 40 who like Jeep Wranglers and, also, have liked previously the Jeep page for instance. You can get super tight around who those are or do have children present or don’t have children present in the home, or are homeowners or aren’t homeowners.  The list is a mile long of the specific customizations you can get to with Facebook because we tell Facebook so much about us.  It’s an online marketers dream.

But here’s the thing you have to know.  As a consumer and as a user of Facebook, that is that you are in control of what you see on Facebook.  Now truly the only option to make sure you never see an ad on Facebook is honestly not to participate at all on Facebook.  If you’re worried at all about online privacy or you’re very concerned about how you show up on the Internet, my best advice to you is don’t show up on the Interest.  Because we live in an online world today and information privacy, in my personal opinion, is truly just an illusion.

That being said though, you still can customize your experience on Facebook in a very significant way.  You have options.  You’re in control.  You choose what you share on Facebook with whom publicly.  Of course you’re sharing it with Facebook, that’s a whole different topic, but you also get to choose how you interact with that.  Facebook has recently relaunched their privacy rules.  You’ve probably have confronted a Facebook privacy check-up recently.  It’s a little guy who comes up and says, “Hey let’s check out your privacy and make sure you’re sharing only what you want to be sharing.”  The reason is Facebook has been sued obviously about their privacy issues and they really try very hard to be very clear with you about who you are sharing what status post with and when.

Here’s the thing from an online standpoint, first of all Facebook knows what I’m interested in.  This is an ad that shows up in my Facebook timeline.  It’s a social media strategist trying to get me to come to a free online learning event and based on my preferences and who I am on Facebook, Facebook thinks that’s something I might be interested in and they may or may not be right.  Here’s the thing you need to know and that is you get to choose what you see on Facebook.  All you have to do when you see an ad you don’t like or doesn’t resonate or that doesn’t feel right to you, is look right up in the top right corner there’s a little itty, bitty arrow and if you click that drop down arrow you are going to get an option that says, “I don’t want to see this.” or “Hide all ads from this social media strategist.” Those two options, when you click them, are going to modify your ad settings in Facebook so that you see only more of what you want to see and you see less of what’s not relevant to you.

Myself, on my Facebook stream, I am religious about clicking that little button and getting rid of all game notifications from my friends.  I can’t stand them.  They absolutely make me crazy.  In my online Facebook experience, because I’ve been very, very diligent about that over the years, I almost never see a game notification at all in my Facebook timeline.  When I see ads that don’t appeal to me or annoy me or they’ve appeared too often or I’m just not the right target demographic for them, I let Facebook know by clicking that little button and saying, “I don’t want to see it or I don’t ever want to see an ad from X, Y or Z company ever again.”  I tell Facebook why and that helps Facebook to more customize my experience online so they are showing me ads that are actually more relevant to me.  Although it’s not very often, I have found some great companies that I currently do business with because they advertised in my Facebook feed and it was a good fit for me and for my business.

Bottom line on Facebook is you are in control, you can customize your entire approach on Facebook and it is, from a marketing standpoint, one of the lowest, most effective forms of communicating with a target audience.  It allows us to reach right out and get right to the heart of who it is we are trying to reach.  At the end of the day it’s trackable, which is something I cannot say for a good portion of the advertising and marketing mediums that we have out there.

Today we covered just briefly some of the advertising implications of online marketing.  We talked about what privacy choices you can make in social media and how to better customize your experience in Facebook.  We talked about how, if you’re really concerned about that, the only way in today’s world to get around the privacy implications that are in online marketing is just not to be online which, unfortunately for a lot of us, is simply not an option.

I hope that was helpful.  As always, if you have questions, please leave them below and I’ll be happy to answer them.  In the meantime, have a wonderful day and I’ll talk to you again real soon.

Bye-bye.

 

 

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WordPress Website Design for Essentially Liz Love http://paraduxmedia.com/wordpress-website-design-essentially-liz-love/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-website-design-essentially-liz-love http://paraduxmedia.com/wordpress-website-design-essentially-liz-love/#respond Mon, 14 Jul 2014 23:36:37 +0000 http://paraduxmedia.com/?p=26045 WordPress Website Design for Essentially Liz LoveLiz Love is jump starting her business with Paradux’s Get Your Ducks in a Row Program! As part of month 3 we have built her a wordpress website based on the brand that we have been helping her to develop. Essentially Liz Love is a website that is based on education and wellness. Liz is ... Read More.

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wordpress-website-designLiz Love is jump starting her business with Paradux’s Get Your Ducks in a Row Program! As part of month 3 we have built her a wordpress website based on the brand that we have been helping her to develop. Essentially Liz Love is a website that is based on education and wellness. Liz is using this website to grow her essential oil business and to support those who would follow in her footsteps. The wonderful thing about wordpress is that it is so adaptable! When Liz Started the Get Your Ducks In a Row Program She knew the direction that she wanted to go, but she wasn’t completely sure about how to get there. Now that we have built the online foundation for her in her website the next step is easy. A wordpress website is easy to update and it is easy upgrade as well. Next month we will be adding a membership to her new website so that as she increases her content not only are her followers getting a great value but so is she.

doTerra Essential Oils - essentiallylizlove.com Events Calendar - essentiallylizlove.com Just the Essentials Newsletter - essentiallylizlove.com Learn - essentiallylizlove.com The Essential Invitation - essentiallylizlove.com Blog Archives - essentiallylizlove.com Contact - essentiallylizlove.com

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How To Use Hashtags In Each Social Media Platform http://paraduxmedia.com/hashtags-social-media-platform/?utm_source=rss&utm_medium=rss&utm_campaign=hashtags-social-media-platform http://paraduxmedia.com/hashtags-social-media-platform/#respond Mon, 14 Jul 2014 05:34:53 +0000 http://paraduxmedia.com/?p=26032 How To Use Hashtags In Each Social Media PlatformHere is how Wikipedia defines the #Hashtag:
A hashtag is a word or an unspaced phrase prefixed with the number sign (“#”). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them,[1] either as they ... Read More.

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Here is how Wikipedia defines the #Hashtag:

A hashtag is a word or an unspaced phrase prefixed with the number sign (“#”). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them,[1] either as they appear in a sentence, (e.g., “New artists announced for #SXSW2014MusicFestival”)[2] or appended to it.

We can say that Hashtags make it possible to create searchable terms or put more emphasis on a word or phrase. My take on hashtags are that they are a great tool to use in marketing and branding, and should be used differently in each social media platform and differently for each business. Not all industries and platforms are the same.

Hashtags on Different Social Media Platforms:

how-to-use-hashtags-in-social-mediaTwitter: Where it all began. Using #hashtags in your Tweets expands your message to new people as the hashtag puts your content in that searchable conversation. Tweet during ‘live’ events using the hashtag, create a hashtag for your own business #JeepLid, or from a Air conditioner company,  it’s #Hot outside is your #AC keeping you cool inside?. Another great use of the #Hashtag in twitter is to localize conversations and target the geographical area that is important to your business or brand #InBend. I would recommend using no more than two hashtags in each tweet when relevant.

Instagram: Though Instagram is an image-driven site, hashtagging is common practice and some instances you’ll find it like #Hashtagging on steroids. Because Instagram is image based using multiple hashtags won’t clutter the message because most people or engaged with the image being the message and not the post. I find if you want to overdue hashtags, this would be the platform that is much more forgiving.

Pinterest: Unlike on Instagram, captions aren’t often read on Pinterest. Text on the image is what counts for pin-ability, but adding hashtags and text in your captions is key for search-ability. Pinterest is a platform where redundant and crammed hashtags are okay and will work. Like with any social media platform engagement is most important and you’ll want engagement on your boards, so keep a coherent sentence or two before tacking on some relevant, search-friendly hashtags.

Facebook: Though you can now search hashtags on Facebook, proceed carefully as a large portion of the Facebook audience is still unaware of the use and function of the Hashtag. While you can increase reach by using hashtags; ie. trending topics,  hashtags have yet to become fully embraced on Facebook. My advice is to use only one hashtag per post and only use when relevant. I wouldn’t use them in more than 20% of my brand’s posts.

Google+: Google+ unlike Facebook is a hashtag-friendly place. When using #Hashtags on Google + use them when they serve a productive purpose. Nobody’s #wants to #wade through a #sea of #hashtags as #ThisCanJustBeAnnoying.

If you want to learn a little more about #Hashtagging you can watch this skit from SNL with Jimmy Fallon and Justin Timberlake.

Click here to view the video on YouTube.

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Jet-Away Get-Way Promotion – Graphic Design Custom Pieces http://paraduxmedia.com/jetaway-getway-promotion-graphic-design-custom-pieces/?utm_source=rss&utm_medium=rss&utm_campaign=jetaway-getway-promotion-graphic-design-custom-pieces http://paraduxmedia.com/jetaway-getway-promotion-graphic-design-custom-pieces/#respond Sun, 13 Jul 2014 23:50:03 +0000 http://paraduxmedia.com/?p=26298 Jet-Away Get-Way Promotion – Graphic Design Custom PiecesMy Circle K here in Southern Oregon is doing a jet-away get-away promotion. The winner will be flown to the Oregon Coast for a great two day weekend getaway. The contest is on-line driven through e-mail sign up, facebook ‘likes’ tweets, pins etc. We created several custom designed promotional pieces and here is an example:

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My Circle K here in Southern Oregon is doing a jet-away get-away promotion. The winner will be flown to the Oregon Coast for a great two day weekend getaway. The contest is on-line driven through e-mail sign up, facebook ‘likes’ tweets, pins etc. We created several custom designed promotional pieces and here is an example:

My Circle K Jet Away

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WordPress Tutorials: How to Delete an Image Completely [VIDEO] http://paraduxmedia.com/wordpress-tutorials-delete-images/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorials-delete-images http://paraduxmedia.com/wordpress-tutorials-delete-images/#respond Fri, 11 Jul 2014 23:26:25 +0000 http://paraduxmedia.com/?p=25966 WordPress Tutorials: How to Delete an Image Completely [VIDEO]Sometimes you want to delete an image completely off of your website. This instructional video will show you how to completely delete it off your server and make it no longer available (from your website) on the internet.

Only WordPress Tutorial members can access this video.

Already a Member?

Not a Member Yet?

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Sometimes you want to delete an image completely off of your website. This instructional video will show you how to completely delete it off your server and make it no longer available (from your website) on the internet.

Only WordPress Tutorial members can access this video.

Already a Member?

Login

Not a Member Yet?

Join Now

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http://paraduxmedia.com/wordpress-tutorials-delete-images/feed/ 0 WordPress Tutorials: How to Delete an Image Completely [VIDEO] - Paradux Media Group Sometimes you want to delete an image completely off of your website. This instructional video will show you how to completely delete it off your server and make it no longer available (from your website) on the internet. Login Join Now
Custom Design Print Ad – Graphic Design PJ’s http://paraduxmedia.com/custom-design-print-ad-graphic-design-pjs/?utm_source=rss&utm_medium=rss&utm_campaign=custom-design-print-ad-graphic-design-pjs http://paraduxmedia.com/custom-design-print-ad-graphic-design-pjs/#respond Thu, 10 Jul 2014 16:46:35 +0000 http://paraduxmedia.com/?p=26289 Custom Design Print Ad – Graphic Design PJ’sThe limited time offers from Papa John’s this summer consisted of the “Greek Pizza” and the “Spicy Pulled Pork” For their local ad we always want to stay in brand with Papa John’s as well as make sure people know that they are ‘local’ owned by creating a local flavor to the ad.

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The limited time offers from Papa John’s this summer consisted of the “Greek Pizza” and the “Spicy Pulled Pork” For their local ad we always want to stay in brand with Papa John’s as well as make sure people know that they are ‘local’ owned by creating a local flavor to the ad.

Papa John's Print Ads POrk & Greek

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Social Media Strategy for Law Firms http://paraduxmedia.com/social-media-strategy-for-law-firms/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-strategy-for-law-firms http://paraduxmedia.com/social-media-strategy-for-law-firms/#respond Thu, 10 Jul 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25895 Social Media Strategy for Law Firmsphoto credit Eversheds International via Flickr
Social media strategy for law firms often isn’t a priority for attorneys. Some feel it is because there is a crowd of online attorneys, advice blogs and social pages to compete with. In an industry where you have a finely-targeted audience, investing time and effort in social media networking can ... Read More.

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photo credit Eversheds International via Flickr

photo credit Eversheds International via Flickr

Social media strategy for law firms often isn’t a priority for attorneys. Some feel it is because there is a crowd of online attorneys, advice blogs and social pages to compete with. In an industry where you have a finely-targeted audience, investing time and effort in social media networking can actually give you an advantage over the competition. You already have a unique personality that helps you advertise in a local market. Take this uniqueness and start building yourself up as an online authority and resource.

Why Lawyers Don’t Use Social Media Strategy for Law Firms

On the other hand, some lawyers shy away from social media strategy because they are afraid to become an authority figure. They want to keep their focus on the clients that they do have, rather than trying to rope in new ones. Becoming an online authority takes effort and resources. This can cut into the time and money they have devoted to their local client base.

Social Media Strategy for Law Firms is Important

It is important to have an online presence. Using social media can be the quickest way to get your name out there. Simply socializing using social media allows you to network with other lawyers in the area and connect with clients on a personal level.

One Easy Social Media Strategy for Law Firms

Individual lawyers can also benefit from maintaining a blog. By writing 300 to 500 word posts a few times a week, you are able to showcase your knowledge. Even if you aren’t looking for new clients, this can be a great way to let people know that you are always researching and willing to help those in need. This may even give your current clients some reassurance.

Social media strategy shouldn’t be taboo for lawyers. It should be embraced and incorporated into their sales strategy. Even if assistance is needed or there are time restraints that make it difficult to maintain, social media can be a worthwhile investment with a lot of potential. There are plenty of resources available for law firms that want to start getting more involved. If you’d like to explore how your firm an implement a social media strategy, please contact us.

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Auction Catelog – Graphic Design – Heart of Summer http://paraduxmedia.com/auction-catelog-graphic-design-heart-summer/?utm_source=rss&utm_medium=rss&utm_campaign=auction-catelog-graphic-design-heart-summer http://paraduxmedia.com/auction-catelog-graphic-design-heart-summer/#respond Tue, 08 Jul 2014 18:02:57 +0000 http://paraduxmedia.com/?p=26310 Auction Catelog – Graphic Design – Heart of SummerThe biggest fundraising event of the year for Lovejoy Hospice is their “Heart of Summer” dinner and auction. When a business or non-profit conducts an event and the event is an “annual” event, create a look and brand the complements the business’ brand so the look can remain consistent through out the years and throughout ... Read More.

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The biggest fundraising event of the year for Lovejoy Hospice is their “Heart of Summer” dinner and auction. When a business or non-profit conducts an event and the event is an “annual” event, create a look and brand the complements the business’ brand so the look can remain consistent through out the years and throughout the promotional pieces. From tickets, to invites, to ads. Here is an example of the auction booklet which ties into all the other pieces for the evening.

Lovejoy HOS Catalog

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Custom Designed Print – Graphic Design – Promotional http://paraduxmedia.com/custom-designed-print-graphic-design-promotional/?utm_source=rss&utm_medium=rss&utm_campaign=custom-designed-print-graphic-design-promotional http://paraduxmedia.com/custom-designed-print-graphic-design-promotional/#respond Tue, 08 Jul 2014 17:05:22 +0000 http://paraduxmedia.com/?p=26295 Custom Designed Print – Graphic Design – PromotionalThis season Papa John’s Eugene partnered with the Eugene Emeralds baseball team to bring you “5 gets you 50″. The premise of the promotion is every game that the Emeralds score 5 or more runs you are rewarded with 50% off your entire on-line order from Papa John’s. We designed several promotional pieces, this being ... Read More.

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This season Papa John’s Eugene partnered with the Eugene Emeralds baseball team to bring you “5 gets you 50″. The premise of the promotion is every game that the Emeralds score 5 or more runs you are rewarded with 50% off your entire on-line order from Papa John’s. We designed several promotional pieces, this being one:

Papa John's 5 get 50

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Business Cards – Custom Designed – TRS http://paraduxmedia.com/business-cards-custom-designed-trs/?utm_source=rss&utm_medium=rss&utm_campaign=business-cards-custom-designed-trs http://paraduxmedia.com/business-cards-custom-designed-trs/#respond Tue, 08 Jul 2014 16:10:41 +0000 http://paraduxmedia.com/?p=26280 Business Cards – Custom Designed – TRSYour business card can be your brands first impression. The design should reflect who you are. Is it busy? Clean? do you utilize all the space given to you? Here is an example of using the brands color identities, and space (using both sides) with a clean professional look. Tablerock Sports custom designed business cards.

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Your business card can be your brands first impression. The design should reflect who you are. Is it busy? Clean? do you utilize all the space given to you? Here is an example of using the brands color identities, and space (using both sides) with a clean professional look. Tablerock Sports custom designed business cards.

Table Rock Business Cards

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Custom Invitations – Event – Graphic Design HOS http://paraduxmedia.com/custom-invitations-event-graphic-design-hos/?utm_source=rss&utm_medium=rss&utm_campaign=custom-invitations-event-graphic-design-hos http://paraduxmedia.com/custom-invitations-event-graphic-design-hos/#respond Sun, 06 Jul 2014 17:59:46 +0000 http://paraduxmedia.com/?p=26304 Custom Invitations – Event – Graphic Design HOSThe biggest fundraising event of the year for Lovejoy Hospice is their “Heart of Summer” dinner and auction. When a business or non-profit conducts an event and the event is an “annual” event, create a look and brand the complements the business’ brand so the look can remain consistent through out the years and throughout ... Read More.

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The biggest fundraising event of the year for Lovejoy Hospice is their “Heart of Summer” dinner and auction. When a business or non-profit conducts an event and the event is an “annual” event, create a look and brand the complements the business’ brand so the look can remain consistent through out the years and throughout the promotional pieces. From tickets, to invites, to ads. Here is an example of the invites for the Heart of Summer.

Lovejoy HOS Invitation

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Monte Davis WordPress Website Design http://paraduxmedia.com/monte-davis-wordpress-website-design/?utm_source=rss&utm_medium=rss&utm_campaign=monte-davis-wordpress-website-design http://paraduxmedia.com/monte-davis-wordpress-website-design/#respond Thu, 03 Jul 2014 16:35:27 +0000 http://paraduxmedia.com/?p=26079 Monte Davis WordPress Website DesignMonte Davis is an Independent Associate of Legal Shield. Monte Davis believes in the service plans that he sells and is an advocate for those that he signs up. While Legal Shield gave him some great affiliate sites with lots of resources he wanted to have a website that showcased him personally. So we created ... Read More.

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Monte-wordpress-website-designMonte Davis is an Independent Associate of Legal Shield. Monte Davis believes in the service plans that he sells and is an advocate for those that he signs up. While Legal Shield gave him some great affiliate sites with lots of resources he wanted to have a website that showcased him personally. So we created a wordpress website design that would blend the affiliate site with Monte’s presonality.  Having credibility is important in his line of work so we built him a website that gives him a platform to share the opportunities and stories that Legal Shield offers. Monte is a fun and passionate individual and we designed the site to support that. we used a compliment of serious grey tones with some bright and fun icons. The main focus of Monte’s website is to let people know more about him, and how to get in touch with him. This WordPress website design features a widgetized home page that makes all of the information easily accessible from the home page. It was fun working with Monte on this website design and I look forward to what comes from his blog :)

Blog - Monte Davis Business Opportunity - Monte Davis Contact - Monte Davis Legal Service Plans - Monte Davis Monte Davis - Independent Legal Shield Agent (1) About - Monte Davis

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Forget the Business Card Design Portfolio and Design a Great Business Card http://paraduxmedia.com/business-card-design-portfolio/?utm_source=rss&utm_medium=rss&utm_campaign=business-card-design-portfolio http://paraduxmedia.com/business-card-design-portfolio/#respond Thu, 03 Jul 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25889 Forget the Business Card Design Portfolio and Design a Great Business Cardphoto credit Brian Moore via Flickr
While today’s world is full of social media and online marketing, one long-standing marketing technique tends to be overlooked. A business card is one of the best ways to promote your business when you are interacting with customers at conferences and events. Searching through a business card design portfolio can ... Read More.

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photo credit Brian Moore via Flickr

photo credit Brian Moore via Flickr

While today’s world is full of social media and online marketing, one long-standing marketing technique tends to be overlooked. A business card is one of the best ways to promote your business when you are interacting with customers at conferences and events. Searching through a business card design portfolio can help you choose a style that is right for your business. Here are some of the reasons why a business card is a relevant marketing technique, and why you need to get started.

Use A Business Card Design Portfolio To Create a Reminder

As you review several designs for your business card, you can easily find one that helps to provide your customers with the right design appeal. A business card is a creative reminder for your clients. After you meet with people, they will be able to reconnect in the future when they pull out your business card. Creating a card with a unique design is one of the best ways to impress the clients, and help them remember you.

Thinking Outside a Business Card Design Portfolio

We often see customers who consider two or three options when they create a business card. You need to create a card that showcases your company’s personality to get attention. A creative card is more than a phone number and a name. Thanks to modern advancements, you can include a QR Code and other unique options on the business card to send your clients to your website for more information. Keep several business cards with you wherever you go as this is a great way to build connections no matter where you are.

Our designers thrive on creativity. If you are ready to think outside the business card design portfolio, contact Paradux Media Group today for more information and business card design tips!

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http://paraduxmedia.com/business-card-design-portfolio/feed/ 0 business-card-design-portfolio <a href="https://www.flickr.com/photos/doctabu/254408562" title="Front of New Business Card by Brian Moore, on Flickr">photo credit Brian Moore via Flickr</a>
Social Media Management – Facebook Cover Picture http://paraduxmedia.com/social-media-management-facebook-cover-picture/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-management-facebook-cover-picture http://paraduxmedia.com/social-media-management-facebook-cover-picture/#respond Tue, 01 Jul 2014 17:42:54 +0000 http://paraduxmedia.com/?p=26319 Social Media Management – Facebook Cover PictureThe Facebook cover page is a great marketing tool when properly used. Think of changing it up frequently. At least quarterly. We’re always looking for seasonal changes, specials, product launches to create a new feel to the page with an updated facebook cover image.
We’ve been managing the Butcher Shops facebook page for years and when ... Read More.

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The Facebook cover page is a great marketing tool when properly used. Think of changing it up frequently. At least quarterly. We’re always looking for seasonal changes, specials, product launches to create a new feel to the page with an updated facebook cover image.

We’ve been managing the Butcher Shops facebook page for years and when the seasons change so do your eating and buying habits. So as we turned to summer and grilling becomes more prevalent we wanted to flavor their page with a grilling image.

Here is the summer edition of the TBS facebook cover image:

Butcher Shop Facebook BBQ

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Tisha Oehmen Named Top 30 Brand Gurus In The World http://paraduxmedia.com/tisha-oehmen-brand-global-guru/?utm_source=rss&utm_medium=rss&utm_campaign=tisha-oehmen-brand-global-guru http://paraduxmedia.com/tisha-oehmen-brand-global-guru/#respond Mon, 30 Jun 2014 13:00:28 +0000 http://paraduxmedia.com/?p=25926 Tisha Oehmen Named Top 30 Brand Gurus In The WorldTisha Oehmen, Branding Expert with Paradux Media Group, Recently voted #15 in the “Top 30 Most Influential Brand Gurus in the World.” 

Voted on by over 22,000 industry peers and business professionals, Tisha Oehmen makes BrandGurus.net’s prestigious Top 30 Brand Gurus List along with other globally known marketing experts, such as: Martin Lindstrom, Sally Hogshead and Laura Ries.
Brand ... Read More.

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Tisha Oehmen, Branding Expert with Paradux Media Group, Recently voted #15 in the “Top 30 Most Influential Brand Gurus in the World.” 
brand

Voted on by over 22,000 industry peers and business professionals, Tisha Oehmen makes BrandGurus.net’s prestigious Top 30 Brand Gurus List along with other globally known marketing experts, such as: Martin Lindstrom, Sally Hogshead and Laura Ries.

Brand Global Guru

Brand Global Guru is an acknowledgement that the professionals ideas are unique and viable. That they are thought leaders, creating new concepts and ideas that promote the development in the areas of their expertise. Global Gurus affect others through their books, training, speaking and articles. Global Gurus are people who influence the professional world. Tisha Oehmen is a perfect fit on this list as both an inspirational and educational leader in the branding field. In order to choose the most influential brand gurus, emails were sent to 22,000 business people, consultants, academics, and MBA’s around the world for nominations and a public opinion poll. A top 30 list was compiled from this research, and a top 10 list was compiled based on the number of votes each individual received. According to Brand Gurus International, the criteria for judging focused on “originality of ideas, practicality of ideas, presentation style, international outlook, impact of ideas, quality of publications and writings, dispersion of publications, and writings, public opinion, [and] guru factor.”

“Being recognized as a Brand Global Guru was quite unexpected. I am honored to have been voted onto the list ahead of individuals I count as my idols in the field. To be further recognized as an inspirational leader in the field is quite humbling. Thank you so much to Global Gurus for this immense honor.” says Tisha Oehmen, Brand Strategist and Chief Operating Officer at Paradux Media Group.

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She is also the co-founder of Oregon-based Paradux Media Group and the author of the book, Finding Brand: The Brand Book Tutorial. Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.  Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide. his past year Tisha wrotw the popular branding book for small business owners and marketing directors, “Finding Brand.” In judging the contenders of the various Global Guru Categories, Global Gurus  focused on two groups, which excluded political, military and business people and focused on those practitioners, trainers, speakers and consultants who develop and instill competency in others. The Top 30 Gurus, are the “Cream of the Crop”, the World’s Top 30 most influential Professionals Speakers, Trainers and/or Consultants in their areas and have received more than 500 votes each. All not only apply their own principals to achieve superior results in their organizations, but develop and influence people and organizations throughout the globe. Global Gurus is a research organization. They make their revenue from their advertisers at their sites and not from a GURU or GURU candidate.  Unlike other “Top Guru” or “Best…” lists out there, they do not sell their rankings nor do they give any ranking consideration to organizations who advertise. Global Guru Sites choose remarkable leaders who makes an impact and who from people who took time to vote for them. They are NOT industry leaders, but people who support knowledge and personal / organizational development in their fields through speaking, training, books, and media.

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5 Days to Kick Start Your Consultancy Business http://paraduxmedia.com/kickstart-consultancy-business/?utm_source=rss&utm_medium=rss&utm_campaign=kickstart-consultancy-business http://paraduxmedia.com/kickstart-consultancy-business/#respond Sun, 29 Jun 2014 16:00:33 +0000 http://paraduxmedia.com/?p=25934 5 Days to Kick Start Your Consultancy BusinessDo you have a consultancy business?
Coach?
Mentor?
Counselor?
Mastermind Leader?
I know for a lot of consultants, while they are amazing at helping others identify what’s not working and fix it — it’s MUCH harder when it’s your own business. (OK – I know this from personal experience.) For some reason, when it’s our own business it suddenly gets a ... Read More.

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Do you have a consultancy business?

Coach?

Mentor?

Counselor?

Mastermind Leader?

I know for a lot of consultants, while they are amazing at helping others identify what’s not working and fix it — it’s MUCH harder when it’s your own business. (OK – I know this from personal experience.) For some reason, when it’s our own business it suddenly gets a lot harder. While we may know what we need to do, actually making it happen doesn’t actually happen.

When Tracey Hopkins originally approached me about participating in her 5 Days to Kick Start Your Consultancy Business program, I immediately knew it was something I wanted to be a part of. The concept is simple, over the course of 5 days, (July 7-11, 2014), learn from experts and entrepreneurs who have been where you are and who really understand what it takes to get your business out of the starting blocks and on the road to success.

Each expert shares with you a short strategy or idea which you can implement right away in your business and start seeing results. Each expert is also offering you access to a free gift which you can use to help to really start seeing success in your business. This program is worth thousands of dollars, but is available to you FREE — yes FREE. All you need to do is to signup right here and Tracey will send you all the expert’s tips.

>> CLICK HERE TO SIGN UP

This is a totally free, no strings attached event which will give you access to an amazing array of resources and help from people who really know what they are talking about and can show you how to kick start your Consultancy Business in 5 Days. So sign up today and give yourself and your business the best possible change of success.   kickstart-consultancy-business

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Facebook Improves Ad Columns – Facebook Business Pages http://paraduxmedia.com/facebook-june-2014/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-june-2014 http://paraduxmedia.com/facebook-june-2014/#comments Sun, 29 Jun 2014 05:54:06 +0000 http://paraduxmedia.com/?p=25916 Facebook Improves Ad Columns – Facebook Business PagesIt’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads.
In Facebook June 2014 you could have seen as many as seven ads in your sidebar, or like many of us ... Read More.

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It’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads.

In Facebook June 2014 you could have seen as many as seven ads in your sidebar, or like many of us ignored seven ads by mentally blocking out the right column of Facebook below the list of today’s birthdays.

The ads today have a small image (100×72 for link thumbnails, 120×120 for photo shares and 128×128 for video thumbnails), which once again makes them easy to mentally block out.

The new right hand column will feature ads that will be three times larger, about as large as content in your News Feed. Instead of being cluttered with ads from seven different brands, the sidebar will now focus on only one or two ad units.

In Facebook’s tests, this has resulted in far more engagement with these ads, which of course, is great for small business advertisers!

Facebook is telling advertisers that fewer available ad units will increase competition and, thus, pricing, but with increased engagement and more sales will offset any potentially higher costs for advertisers.

facebook-june-2014Following is the timetable for advertisers and marketers for the new right-hand-side ads, courtesy of Inside Facebook:

  • June 24: We will begin rolling out the new right-hand-column ad format. Ads that meet the specifications for the new RHC ad format will automatically be rendered in the large format. Ads that are not eligible will render in the original smaller format.
  • From June 24 onward: We will expect a moderate increase in CPMs (cost per thousand impressions) as ads start rendering in the larger format. CPMs will increase over time as more advertisers adopt the new, larger ad format and stop using the original, smaller format ads.
  • Aug. 1: All new RHC ads that are created on or after Aug. 1 will be subject to the 20 percent text policy.
  • Sept. 1: The 20 percent text policy will apply retroactively to existing RHC ads. We will also stop rendering the original, smaller format ads, so all of your RHC ads must be updated by this time.

So what are the specific dimensions for these new sidebar ads? Here they are…

Page Post Photo, Link, Offer, Desktop App and Domain Ads:

  • Image Dimensions: 254×133 px
  • Consistent Aspect ratio: 1.91:1

Page Post Video Ad:

  • Image Dimensions: 254×143 px
  • Consistent Aspect Ratio: 16:9

Page Like or Event Ad:

  • Image Dimensions: 254×94 px
  • Consistent Aspect Ratio: 2.7:1

Facebook is continuing to tweak the process and making Facebook ads for small businesses more and more valuable. It is an ongoing process, but we’re really beginning to see Facebook become equally valuable for people and advertisers and making the ads become part of the same enjoyable experience that we all have with Facebook.

 

 

 

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Graphic Design – Custom Ad – Anniversary Ad http://paraduxmedia.com/graphic-design-custom-ad-anniversary-ad/?utm_source=rss&utm_medium=rss&utm_campaign=graphic-design-custom-ad-anniversary-ad http://paraduxmedia.com/graphic-design-custom-ad-anniversary-ad/#respond Sat, 28 Jun 2014 17:01:25 +0000 http://paraduxmedia.com/?p=26292 Graphic Design – Custom Ad – Anniversary AdPapa John’s Eugene is celebrating their 15th Anniversary!! For the occasion we designed special box tops, ads and other POS pieces to help celebrate. It’s a nice win/win as it gives loyal customers a great deal but also reinforces the local owned aspect of Eugene stores.

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Papa John’s Eugene is celebrating their 15th Anniversary!! For the occasion we designed special box tops, ads and other POS pieces to help celebrate. It’s a nice win/win as it gives loyal customers a great deal but also reinforces the local owned aspect of Eugene stores.

Papa John's Anniversary

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Brand Books Examples – Vote for Your Favorite! http://paraduxmedia.com/brand-books-examples/?utm_source=rss&utm_medium=rss&utm_campaign=brand-books-examples http://paraduxmedia.com/brand-books-examples/#respond Fri, 27 Jun 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25737 Brand Books Examples – Vote for Your Favorite!Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and ... Read More.

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Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and helps the reader understand how they fit together to create their own brand.

brand books examplesFinding Brand books was particularly difficult for me since I was interested in only finding legitimate brand books examples — not fakes, or intellectual property that had been inappropriately published to the internet. My requirement for my list was that the brand books examples had to be hosted on an official website of the company whose brand book was on display. And I was successful gathering a lot of brand books with that rule. But having spent hours and hours and hours looking for them online, I know how difficult finding them can be.

The Best Brand Books Examples List

That’s why I created the Best Brand Books Examples list over at List.ly. I started it out with 30 of my favorite brand books, and invited you to add your favorites to the list as well. As an added bonus, each person can vote on their favorite brand books examples so that the very best of the best appear at the top.

Would you take a moment or two to add your best brand books examples to the list and vote for your favorite books? Remembers, there is no right or wrong answer when it comes to which is the best brand book example, but I’m betting that there are some that are much more popular and useful than others. And I know that you can help us to find them and built the Best Brand Books Examples List ever!

Best Brand Books Examples

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How to Make Fewer Hair Salon Marketing Mistakes http://paraduxmedia.com/hair-salon-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=hair-salon-marketing http://paraduxmedia.com/hair-salon-marketing/#respond Thu, 26 Jun 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25869 How to Make Fewer Hair Salon Marketing MistakesAre you making some of the common hair salon marketing mistakes? If you are not working on marketing your salon in the right way, you can lose potential clients, and can even harm your relationship with existing clients.

photo credit Elvert Barnes via Flickr
Hair Salon Marketing Requires a Message
If you want people to come to your ... Read More.

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Are you making some of the common hair salon marketing mistakes? If you are not working on marketing your salon in the right way, you can lose potential clients, and can even harm your relationship with existing clients.

Hair Salon Marketing Requires a Message

If you want people to come to your salon, you need to take the time to create a mission statement and stand by it. Give people a reason as to why your salon is the right one to visit. Include your message on a marketing mailer to show people you care about them and it is your goal to improve their life through different beautification tips.

Hair Salon Marketing Requires Product Marketing

Too many salon owners only focus on marketing their services, but they fail to marker other things. You need to include different reasons to encourage people to visit your salon. Selling other products and promoting them during an appointment is a great way to increase your revenue. Get creative with the services you provide as you can attract a new audience by offering facials, pedicures, and other things during a hair appointment.

Test Different Approaches to Marketing

Have you created a social media account? Are you actively using Google +, Facebook, and Twitter to market your salon? A great way to gain additional interest for the company is by starting a Pinterest account. Share beauty tips and ideas to attract attention from your audience. YouTube provides a valuable way to share information with your niche market, and boost your online presence at the same time.

Hair Salon Marketing Requires Alliances

To make the right difference in your industry, you need to focus on making alliances with others. This is a great way to get your name out there as other businesses will promote your salon for you if you offer an exchange service with them. For more information about hair salon marketing, contact Paradux Media Group today!

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Custom Cooler Clings – Window Clings MYCK http://paraduxmedia.com/custom-cooler-clings-window-clings-myck/?utm_source=rss&utm_medium=rss&utm_campaign=custom-cooler-clings-window-clings-myck http://paraduxmedia.com/custom-cooler-clings-window-clings-myck/#respond Thu, 26 Jun 2014 00:01:01 +0000 http://paraduxmedia.com/?p=26392 Custom Cooler Clings – Window Clings MYCKCooler clings and window clings are a great way to promote a item for sale. They can create excitement, add vibrant color and ey candy to any internal sale.
In this example we custom design cooler clings to help promote featured monthly products.

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Cooler clings and window clings are a great way to promote a item for sale. They can create excitement, add vibrant color and ey candy to any internal sale.

In this example we custom design cooler clings to help promote featured monthly products.

My Circle K July Clings

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Graphic Design – Custom Banners – EPGC http://paraduxmedia.com/graphic-design-custom-banners-epgc/?utm_source=rss&utm_medium=rss&utm_campaign=graphic-design-custom-banners-epgc http://paraduxmedia.com/graphic-design-custom-banners-epgc/#respond Mon, 23 Jun 2014 17:59:01 +0000 http://paraduxmedia.com/?p=26322 Graphic Design – Custom Banners – EPGCIf you don’t promote and shout what great employees you have and congratulate them for accomplishments who will. We think it’s very important to recognize accomplishments within your business.
A custom designed banner is a great way to draw attention to the accomplishments and to make your customer base aware. It can also lead to questions, ... Read More.

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If you don’t promote and shout what great employees you have and congratulate them for accomplishments who will. We think it’s very important to recognize accomplishments within your business.

A custom designed banner is a great way to draw attention to the accomplishments and to make your customer base aware. It can also lead to questions, which are great as then you can point out how this is a benefit to the customer..

Here is a celebrated custom designed banner:

Eagle Point Golf Benner

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Promotional Calendar Template [VIDEO] http://paraduxmedia.com/promotional-calendar-template/?utm_source=rss&utm_medium=rss&utm_campaign=promotional-calendar-template http://paraduxmedia.com/promotional-calendar-template/#respond Fri, 20 Jun 2014 13:00:08 +0000 http://paraduxmedia.com/?p=25904 Promotional Calendar Template [VIDEO]
Click here to view the video on YouTube.

Promotional Calendar Template Transcription

Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar ... Read More.

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Click here to view the video on YouTube.

Promotional Calendar Template Transcription

Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar and why it’s something that you should consider using in your marketing adventures. The reason is simply this: if you don’t have a promotional calendar, the odds are exceptionally good that you’re not going to do a fantastic job of planning intentionally your marketing as you move forward throughout the year.

What happens is you end up on July 2nd saying, “Oh, gosh. There’s a 4th of July thing coming right up. I should do something for that.” Then you’re scrambling about like mad, trying to come up with a 4th of July promotion, trying to get it printed, trying to get it done, and you’re spending far too much money, spending far too much time, and really creating just a whole hubbub of stuff that you don’t need to be doing simply because you didn’t have a plan.

I’m going to encourage you, really, to sit down every few months and look at your promotional calendar and make some intentional decisions around what it is you want to be promoting, what those key dates are for you in your industry, and making sure you have plans so that you’re really working forward on your plan toward building your own fantastic marketing plan.

I have my favorite little marketing calendar that I use. It’s pretty easy and you can find the link for it right down below so that you can grab your own copy of it. It’s just simply a spreadsheet and it simply lays out months – July, August, September, October, November – and it lays out each of the days of the month.

Then what you have the opportunity to do is just sit with that and look at the entire year all in one sheet and say, “What are the important things that are happening for us? Are we participating in a home show? Are we participating in the county fair? What are the big holidays that are really, really critically important for my business? What do I want to do around that? What is my promotional window? Do I want to be promoting two weeks in front of whatever my event is?”

Three weeks, four weeks, whatever it is, the calendar itself really helps you to get crystal clear about what it is you’re doing and what your promotional windows are so that you can do a fantastic job and an amazing job, but really intentionally planning your marketing.

Let me see if I can flip over here and show you what my promotional calendar template looks like. Just one second here while we try this fancy technology. See the screen share, and there it is. In theory, you should be able to see it.

This is the promotional calendar template that I really, really like. Like I told you a minute ago, you can download it from the link right below here and you can get your very own. Then all you do is you just go through and you fill in the things that are important.

If Halloween is important in your industry, you come over here and you write Halloween. Then you need to think about what your promotional window is. My guess is that it’s probably at least a few days and then you just come up here like that. You can come in … I like to highlight it so that I know that’s a promotional window, and I’m really focused hard on that.

You can do the same thing for Christmas, if that’s big in your industry. You do have to spell it semi-right though, it looks like, or even not at all. Goodness. Sorry about that. There you go.

Same deal here. We’re going to be promoting Christmas, let’s say, all of December, just for the novelty of it. In fact, Black Friday might be a big deal. We have the opportunity to come down and find Black Friday and really lay it in so that we know what our different marketing and promotional windows are. Then, of course, it makes sense that you have sort of the key that says, “The green Christmas plan is X, Y, or Z,” and so on and so forth.

Let’s see if I can get you back here. I think I can, I think I can. There we are. There you go.

All you do is you just fill it out and you figure out what it is. Then you put together that really special color-coded key – it’s really fancy – and you say, “Green for Christmas. It means that I need to be doing this, this, this, this, and this.” As I do each one of those things then I’m moving forward on my promotional calendar template, and I have a plan.

Remember, when you fail the plan, you plan to fail. Do not plan to fail with your marketing plans this year, okay? So, head on down to the link right below, grab your very own copy of my promotional calendar template, get to work on it, and start using it because it really will make a profound and big difference in your business.

I think that’s really what I wanted to cover today. I hope that you’ve enjoyed this. Please leave a comment below and let me know if you like this form of technology for sharing my thoughts on marketing with you, or if you really prefer them just to be written. Either way is fine by me. Just love to do what works best for you.

In the meantime, have a marvelous day. I’ll talk to you again real soon. Bye bye.

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http://paraduxmedia.com/promotional-calendar-template/feed/ 0 Promotional Calendar Template [VIDEO] - Paradux Media Group Promotional Calendar Template Transcription Promotional Calendar Template Download Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically abo Advertising and Marketing,Black Friday,brand,calendar,Christmas,google,Google Calendar,Halloween,July,marketing,marketing plan,marketing strategy,Strategic,strategic planning,promotional calendar template
WordPress Website Design Polymath LLC http://paraduxmedia.com/wordpress-website-design-polymath-llc/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-website-design-polymath-llc http://paraduxmedia.com/wordpress-website-design-polymath-llc/#respond Thu, 19 Jun 2014 19:57:04 +0000 http://paraduxmedia.com/?p=24565 WordPress Website Design Polymath LLCPolymath LLC is bookkeeping service in Ashland Oregon. Ingrid Edstrom was ready to give her website a fresh new look and she also wanted to take her business to the next level by offering video tutorials to her clients.  We started with a basic WordPress website design built on the genesis framework.  We customized the ... Read More.

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polymath-llc-wordpress-websPolymath LLC is bookkeeping service in Ashland Oregon. Ingrid Edstrom was ready to give her website a fresh new look and she also wanted to take her business to the next level by offering video tutorials to her clients.  We started with a basic WordPress website design built on the genesis framework.  We customized the site to match her logo colors, and gave it a double menu feature so that we could include a few extra items to her navigation. We built in a membership platform so that she could create video tutorials for her quickbooks online clients. With the plug in that we used were able to create levels so that her current clients can access her tutorials for free, and people who are not her clients but would like to have access to her knowledge base would be able to do so for a monthly fee or on a per video basis.

Frequently Asked Questions - POLYMATH LLC Testimonials - POLYMATH LLC (1) About Us - POLYMATH LLC (1) Blog - POLYMATH LLC Contact Us - POLYMATH LLC

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http://paraduxmedia.com/wordpress-website-design-polymath-llc/feed/ 0 polymath-llc-wordpress-webs Frequently Asked Questions – POLYMATH LLC Testimonials – POLYMATH LLC (1) About Us – POLYMATH LLC (1) Blog – POLYMATH LLC Contact Us – POLYMATH LLC
Top 5 Real Estate Marketing Strategies for Realtors http://paraduxmedia.com/marketing-strategies-for-realtors/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-strategies-for-realtors http://paraduxmedia.com/marketing-strategies-for-realtors/#respond Thu, 19 Jun 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25864 Top 5 Real Estate Marketing Strategies for RealtorsThe success of a realtor depends on the effectiveness of marketing strategies. Good marketing strategies will help you establish new connections and promote your business effectively. On top of that, it will help you pursue leads and get referrals of prospective customers who are seeking property. Let’s look at 5 powerful marketing strategies for realtors you ought ... Read More.

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The success of a realtor depends on the effectiveness of marketing strategies. Good marketing strategies will help you establish new connections and promote your business effectively. On top of that, it will help you pursue leads and get referrals of prospective customers who are seeking property. Let’s look at 5 powerful marketing strategies for realtors you ought to know.

Know and Focus on a Target Market

One of the surefire marketing strategies for realtors is knowing and focusing on a target market. As a realtor, you can’t afford to be a “jack of all trades” in  real estate or sell to all and sundry. If you do so, you’ll spread yourself thin and become counterproductive.  You have to focus on a niche market and service it accordingly. Look at the most profitable niches and tailor your marketing plan for your clients so that you can offer them great value and products that satisfy their needs fully.

Communicate Regularly with Clients

Maintaining communication with clients is one of the best marketing strategies for realtors.  As a realtor, you have to keep in touch regularly with present and past clients and engage with  potential clients as well.  If possible, contact your clients on a regular basis say once a month or every two months and offer them something of value.  Ideally, you should have a list of current and past clients plus prospective clients and their contact information.

Start a real estate website/blog

Owning a website is no longer an option it’s one of the revolutionary marketing strategies for realtors. More than 80% of home owners start their property search online. So, having a website will definitely give you a great head start in your marketing campaigns.  You can build a real estate website that enables you to list property for rent or purchase and create virtual tours (for property listings) to help customers locate properties quickly. On top of that, you should blog regularly on market trends and real estate issues and give specific advice to customers and prospects. Your blog will allow you to showcase your real estate knowledge and guide visitors to your website or property listing.

 Seek Referrals

As a realtor, you’ve got to have referrals to succeed.  It’s not just one of the key marketing strategies for realtors, it’s key to business growth. Referrals are very useful in nurturing and generating leads. The more referrals you have the greater the chances of closing deals successfully. So, whether you have a referral program or you’re banking on word on mouth, make sure that seek out and leverage the powerful of referrals to promote your business as a realtor.

Organize annual parties

There is more to working as a realtor than just listing property or making pitches. If you want to maintain or strengthen your relationship with clients (current and past) and prospective ones, you have to organize annual parties, dinners, or forums in the communities you serve.  Hosting annual parties and dinners will give you an opportunity to interact with clients and prospects and strengthen existing relationships. It’s also a great chance to share your reflections on the year that has ended and nurture leads for future business.

For first-rate advice and best online marketing strategies for realtorscontact Paradux Media Group today.

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Rogue Valley Events Logo http://paraduxmedia.com/rogue-valley-events-logo/?utm_source=rss&utm_medium=rss&utm_campaign=rogue-valley-events-logo http://paraduxmedia.com/rogue-valley-events-logo/#respond Wed, 18 Jun 2014 23:55:57 +0000 http://paraduxmedia.com/?p=26390 Rogue Valley Events LogoRogue Valley Events is an all-inclusive, everyone welcome, let’s-get-and-stay connected site you can turn to at home or on your mobile device every time you want to rock out. They offer an all-inclusive live events calendar system is designed for locals and tourists alike. Their goal is to include everything that’s happening tonight, this weekend, ... Read More.

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Rogue Valley Events is an all-inclusive, everyone welcome, let’s-get-and-stay connected site you can turn to at home or on your mobile device every time you want to rock out. They offer an all-inclusive live events calendar system is designed for locals and tourists alike. Their goal is to include everything that’s happening tonight, this weekend, and next month in the Rogue Valley, Oregon.

They wanted a logo that created a sense of the fun and excitement of a live event. The crowds enjoying a concert, the search lights drawing you in to see what’s new and interesting.

If you have an event you want to promote in the Rogue Valley, or are just out on the hunt for something fun to do — check out Rogue Valley Events.
Rogue Valley Events_logo medium

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WordPress Tutorial: How is Your List? http://paraduxmedia.com/wordpress-tutorial-list/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorial-list http://paraduxmedia.com/wordpress-tutorial-list/#respond Wed, 18 Jun 2014 22:36:34 +0000 http://paraduxmedia.com/?p=25903 WordPress Tutorial: How is Your List?Today, I wanted to talk briefly about the number one thing you can be doing right now to create a passive stream of income for yourself in years to come — and that is growing your list. This is the number one way to create passive income in your business in the long run.

Only WordPress ... Read More.

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Today, I wanted to talk briefly about the number one thing you can be doing right now to create a passive stream of income for yourself in years to come — and that is growing your list. This is the number one way to create passive income in your business in the long run.

Only WordPress Tutorial members can access this video.

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Login

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Join Now

If you don’t have a mail list setup yet, check out MailChimp.

This is the video on how to add script to your website.

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http://paraduxmedia.com/wordpress-tutorial-list/feed/ 0 WordPress Tutorial: How is Your List? - Paradux Media Group Today, I wanted to talk briefly about the number one thing you can be doing right now to create a passive stream of income for yourself in years to come -- and that is growing your list. This is the number one way to create passive income in your business in the long run. If you don't have a mail li Ad filtering,Business,Image editing,Tutorial Login Join Now
Graphic Design Print Ad – Event – Heart of Summer http://paraduxmedia.com/graphic-design-print-ad-event-heart-summer/?utm_source=rss&utm_medium=rss&utm_campaign=graphic-design-print-ad-event-heart-summer http://paraduxmedia.com/graphic-design-print-ad-event-heart-summer/#respond Wed, 18 Jun 2014 17:52:18 +0000 http://paraduxmedia.com/?p=26301 Graphic Design Print Ad – Event – Heart of SummerThe biggest fundraising event of the year for Lovejoy Hospice is their “Heart of Summer” dinner and auction. When a business or non-profit conducts an event and the event is an “annual” event, create a look and brand the complements the business’ brand so the look can remain consistent through out the years and throughout ... Read More.

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The biggest fundraising event of the year for Lovejoy Hospice is their “Heart of Summer” dinner and auction. When a business or non-profit conducts an event and the event is an “annual” event, create a look and brand the complements the business’ brand so the look can remain consistent through out the years and throughout the promotional pieces. From tickets, to invites, to ads. Here is our ad for the 2014 Hear of Summer.

Lovejoy HOS Print Ads

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Essentially Liz Love Logo Design http://paraduxmedia.com/essentially-liz-love-logo-design/?utm_source=rss&utm_medium=rss&utm_campaign=essentially-liz-love-logo-design http://paraduxmedia.com/essentially-liz-love-logo-design/#respond Tue, 17 Jun 2014 23:14:04 +0000 http://paraduxmedia.com/?p=26372 Essentially Liz Love Logo DesignLiz Love is both vibrant and energetic. To be near her is to experience a lovely energy that is dynamic and beautiful. When it came time for her to officially launch her new business, Essentially Liz Love, we were excited to partner with her on creating the logo identity. Of course, we knew that coming ... Read More.

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Liz Love is both vibrant and energetic. To be near her is to experience a lovely energy that is dynamic and beautiful. When it came time for her to officially launch her new business, Essentially Liz Love, we were excited to partner with her on creating the logo identity. Of course, we knew that coming up with the logo was going to be easy as trying to capture the very essence of Liz. It had to be filled with LOVE and as effervescent as she is.

Liz loves strong colors, fuchsia and turquoise. And she was able to share with us a number of sample images that she really liked. That made creating the logo actually fairly simple. What we created is a bold logo, soft, not hard, and full of both energy and love. We are all beyond-pleased with the results and cant’ wait to see this logo in many different elements of her corporate identity in the future.

Liz Love logo

 

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Graphic Design – Custom Print Ads – Bear Creek Clinic http://paraduxmedia.com/graphic-design-custom-print-ads-bear-creek-clinic/?utm_source=rss&utm_medium=rss&utm_campaign=graphic-design-custom-print-ads-bear-creek-clinic http://paraduxmedia.com/graphic-design-custom-print-ads-bear-creek-clinic/#respond Mon, 16 Jun 2014 18:46:03 +0000 http://paraduxmedia.com/?p=26267 Graphic Design – Custom Print Ads – Bear Creek ClinicIt’s so important to remain in brand. It can be even more difficult if print when all of your ads can be different shapes and sizes. Here is an array of custom designed print ads that we created for Bear Creek Naturopathic Clinic this month. We had 3 sizes, color and black and white and stayed ... Read More.

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It’s so important to remain in brand. It can be even more difficult if print when all of your ads can be different shapes and sizes. Here is an array of custom designed print ads that we created for Bear Creek Naturopathic Clinic this month. We had 3 sizes, color and black and white and stayed true to their brand and look throughout. This is one of the biggest differences between having a custom ad done versus having the in-house designer create the ad.

Bear Creek print ads

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Re-Marketing Campaigns Hit Facebook http://paraduxmedia.com/remarketing-campaigns-hit-facebook/?utm_source=rss&utm_medium=rss&utm_campaign=remarketing-campaigns-hit-facebook http://paraduxmedia.com/remarketing-campaigns-hit-facebook/#respond Sun, 15 Jun 2014 17:42:57 +0000 http://paraduxmedia.com/?p=25871 Re-Marketing Campaigns Hit FacebookRemarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion.

photo credit marcopako via Flickr
We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will ... Read More.

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Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion.

We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to you about top of mind, well remarketing is brilliant top-of-mind.

The essence of traditional remarketing is simple. At its most basic, remarketing is about listening and reacting to what your customers/potential customers are telling you through their on-line actions. How businesses and brands have utilized remarketing thus far:

• Remarketing delivers messages to past visitors of a website or lost prospects once they leave the site
• Remarketing looks to keep focus on a specific brand
• Remarketing works well with discounts, incentives, and specials
• The reassuring part to consumers: no personal information is gathered during remarketing

Businesses and brands now have the opportunity to remarket visitors to their website through Facebook Ads. Like with other remarketing campaigns you insert a code from Facebook to your website and when visitors go to your site a cookie is dropped that will follow them and when they return to their Facebook page, ad(s) that you created from the site that they had earlier visited will appear.

It’s a great way to re-engage with potential customers that visited you page. The ad could be coupon based, maybe it is laced with incentives to sign-up for you e-mail list. You also have the ability to have it directed at a page on your website. You know what page that they visited, and what they’ll be most interested in, so you can tailor the message/ad to someone that visited that particular page.

I was on Zappos browsing  for Nike shoes, I leave and as I visit my Facebook page what do I see? An coupon for Nike shoes from Zappos…Sold!

This link to Facebook does a great job of explaining how to set up a remarketing campaign between your website and Facebook page, or to explore how your business can efficiently utilize a Facebook ad campaign contact us at Paradux Media for a free strategy session. 

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http://paraduxmedia.com/remarketing-campaigns-hit-facebook/feed/ 0 remarketing-campaigns-hit-facebook <a href="http://www.flickr.com/photos/33863004@N00/2391747442">photo credit marcopako via Flickr</a>
What is a Brand Narrative? http://paraduxmedia.com/what-is-a-brand-narrative/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-a-brand-narrative http://paraduxmedia.com/what-is-a-brand-narrative/#respond Fri, 13 Jun 2014 13:00:56 +0000 http://paraduxmedia.com/?p=25846 What is a Brand Narrative?I often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy.
What is a brand narrative doing for my business?
Simply put, your brand narrative provides context to your team, continuity through your ... Read More.

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what-is-a-brand-narrativeI often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy.

What is a brand narrative doing for my business?

Simply put, your brand narrative provides context to your team, continuity through your business, and a future focus all at the same time.  A good brand narrative is the incomparable force multiplier. This is because people naturally want to be part of something bigger, they want to matter, and they want their lives to have meaning. Most of all, they want to become part of a gripping narrative. Allowing stakeholders, employees, and even consumers to become part of that brand narrative is the secret to success. No easy task to be sure. But it’s a really really important one for your business.

With a consistent and compelling brand narrative, employees become ambassadors for your brand and products, stakeholders promote them, earned media becomes easier to earn and, perhaps most importantly, you can create buzz within the industry and target audiences. And it’s as easy as telling a story.

What is a brand narrative going to require to get it written?

I’ve covered how to craft your brand narrative extensively on this blog (see below). But I can’t stress the importance of actually having your brand narrative written down enough. Take some time today to start crafting your brand narrative. You’ll be able to harness untold power from your team when you do.

So what is a brand narrative exactly? Take a look at these post for details on how to create your very own brand narrative. Afterall, who doesn’t like tools and resources to guide you on your way to creating your brand narrative.

PS — If you’re interested in creating your own Brand Narrative, check out my Build Your Brand Video Series — it will teach you how to create your own brand narrative, and lots more. Click here for details!

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Smarter Real Estate Marketing Strategies http://paraduxmedia.com/real-estate-marketing-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=real-estate-marketing-strategies http://paraduxmedia.com/real-estate-marketing-strategies/#respond Thu, 12 Jun 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25725 Smarter Real Estate Marketing StrategiesReal estate marketing strategies are crucial for all realtors who are after success. Marketing is an essential requirement for all types of businesses and real estate is no exception. It is important to understand how to sell your expertise to potential customers. Many methods and techniques are available for the real estate marketers to use for market ... Read More.

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Real estate marketing strategies are crucial for all realtors who are after success. Marketing is an essential requirement for all types of businesses and real estate is no exception. It is important to understand how to sell your expertise to potential customers. Many methods and techniques are available for the real estate marketers to use for market their products. For example, promotional campaigns help you establish a market niche. It is imperative that all agents should have skills of establishing new relationships with home buyers as well as maintaining the exciting ones.

Real Estate Marketing Strategies to Employ

There are several real estate marketing strategies that real estate agents should employ including the following:

Develop a Slogan

Branding of a business is important for this recognition. You should ensure that you develop a unique name or slogan that will make your products stand out among those offered by the competitors.

Value Your Phone Conversations

Real estate marketing strategies can include obvious ideas, like …. buy a new smart phone or internet-enabled cell phone for the purposes of communication with your clients. Have all your emails redirected to this phone and always respond to all phone calls promptly to avoid losing clients. House buyers appreciate an agent that is quick to act and how quickly you get back to them is good indication.

Make Use of the Internet

One of the best real estate marketing strategies to use is to use the internet. Do not settle for the mere fact that you have a website. Get professional service from experts who will design an appropriate web page just for your agency. Starting a blog with a minimum of three entries every week is also a good idea. You can discuss real estate issues on trends, rates and offer general advice. Your customers will appreciate this and will always come to you.

One of the Smartest Real Estate Marketing Strategies — Build Your List

One of the best real estate marketing strategies is diligently working on building your list. The more folks you have the ability to show new properties to, via email, the more likely it is you can sell a home without actually having to spend a penny on advertising. Use an outside mail system, like MailChimp, to gather people to your list and then send them the new homes you have on the market, as well as homeowners tips, tricks, seasonal “remember to” messages, and generally useful information. It’s not only a great way to stay connected to clients, it’s a fantastic way to sell new properties!

Offer Referrals

Real estate marketing strategies like the one above needs you to compile a list of all past clients together with their contact details. You can also keep in touch with them by provide rewards for those who refer new clients to your business. Doing this increases your chance of getting more customers.

These real estate marketing strategies will have your agency performing well and positioning yourself for the future. Be sure to try one (or two) today!

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http://paraduxmedia.com/real-estate-marketing-strategies/feed/ 0 smarter-real-estate-marketing-strategies <a href="https://www.flickr.com/photos/9731367@N02/6988181354" > Photo Credit Philip Taylor, on Flickr</a>
WordPress Tutorials: How to Make a Numbered List [VIDEO] http://paraduxmedia.com/wordpress-tutorials-numbered-list-video/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorials-numbered-list-video http://paraduxmedia.com/wordpress-tutorials-numbered-list-video/#respond Wed, 11 Jun 2014 17:00:00 +0000 http://paraduxmedia.com/?p=24699 WordPress Tutorials: How to Make a Numbered List [VIDEO]There are a number of occasions when using a numbered list in a WordPress post or page is not only useful, it’s critical to the overall goal of the article. In this video, I’ll show you how to convert a list of text into an automatically formatted numbered list in your post or a page.

Click ... Read More.

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There are a number of occasions when using a numbered list in a WordPress post or page is not only useful, it’s critical to the overall goal of the article. In this video, I’ll show you how to convert a list of text into an automatically formatted numbered list in your post or a page.

Click here to view the video on YouTube.

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http://paraduxmedia.com/wordpress-tutorials-numbered-list-video/feed/ 0 WordPress Tutorials: How to Make a Numbered List [VIDEO] - Paradux Media Group There are a number of occasions when using a numbered list in a WordPress post or page is not only useful, it's critical to the overall goal of the article. In this video, I'll show you how to convert a list of text into an automatically formatted numbered list in your post or a page. Tutorial,WordPress,WordPress Tutorial,WordPress tutorial video
Custom Sales Sheet – Point of Sale Pieces http://paraduxmedia.com/custom-sales-sheet-point-sale-pieces/?utm_source=rss&utm_medium=rss&utm_campaign=custom-sales-sheet-point-sale-pieces http://paraduxmedia.com/custom-sales-sheet-point-sale-pieces/#respond Tue, 10 Jun 2014 18:41:15 +0000 http://paraduxmedia.com/?p=26325 Custom Sales Sheet – Point of Sale PiecesHaving the right marketing tools today can be the difference between your business succeeding and your business struggling. For outside sales reps, it’s not just about talking a good game, then need to be able to show and leave behind the proper information which will lead to more sales.
having custom made sales pieces (sheets) is ... Read More.

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Having the right marketing tools today can be the difference between your business succeeding and your business struggling. For outside sales reps, it’s not just about talking a good game, then need to be able to show and leave behind the proper information which will lead to more sales.

having custom made sales pieces (sheets) is important to your sales force, outside and internal. For a local hardware store here is an custom designed sales sheet to highlight the items and services that you can expect from them. Here is a sample:

Eagle Point Hardware Sales Sheet

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Window Clings – Graphic Design – Custom Signage http://paraduxmedia.com/window-clings-graphic-design-custom-signage/?utm_source=rss&utm_medium=rss&utm_campaign=window-clings-graphic-design-custom-signage http://paraduxmedia.com/window-clings-graphic-design-custom-signage/#respond Sun, 08 Jun 2014 18:12:24 +0000 http://paraduxmedia.com/?p=26313 Window Clings – Graphic Design – Custom SignageToday there are many affordable to beautify your windows, window clings being front and center. Easy to apply and remove. You can utilize them for special sales, or just to promote everyday features inside your business.  Here is an example of custom designed 3′ x 5′ window clings that were done for Brenner’s Furniture.

 
 

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Today there are many affordable to beautify your windows, window clings being front and center. Easy to apply and remove. You can utilize them for special sales, or just to promote everyday features inside your business.  Here is an example of custom designed 3′ x 5′ window clings that were done for Brenner’s Furniture.

Brenner's Window Clings

 

 

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Graphic Design – Custom Cards – Vendor Appreciation http://paraduxmedia.com/graphic-design-custom-cards-vendor-appreciation/?utm_source=rss&utm_medium=rss&utm_campaign=graphic-design-custom-cards-vendor-appreciation http://paraduxmedia.com/graphic-design-custom-cards-vendor-appreciation/#respond Fri, 06 Jun 2014 19:29:32 +0000 http://paraduxmedia.com/?p=26273 Graphic Design – Custom Cards – Vendor AppreciationVendor appreciation, community appreciation, chamber, local area businesses. Look around your business. Is there a large company near your business? Would you like to have them shop at your business? Why not invite them with a special perk for working in the area and being part of the close nit community.
Here is an example of ... Read More.

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Vendor appreciation, community appreciation, chamber, local area businesses. Look around your business. Is there a large company near your business? Would you like to have them shop at your business? Why not invite them with a special perk for working in the area and being part of the close nit community.

Here is an example of reaching out to a business across the street and offering them a discount. Don’t assume that they’re going to cross the street just because you’re across the street. Give them a reason.

Brenner's ISTE card

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The Beginner’s Guide to Do it Yourself PR http://paraduxmedia.com/beginners-guide-do-it-yourself-pr/?utm_source=rss&utm_medium=rss&utm_campaign=beginners-guide-do-it-yourself-pr http://paraduxmedia.com/beginners-guide-do-it-yourself-pr/#respond Thu, 05 Jun 2014 13:00:08 +0000 http://paraduxmedia.com/?p=24684 The Beginner’s Guide to Do it Yourself PRDo It Yourself PR fulfills pretty much the same goals and objectives  as conventional PR. Some use it to draw attention to a personal brand/business, others use it to change perceptions, while others to support a just cause. Whether you use a Press Release, a feature story in a magazine, or social media posts, Do ... Read More.

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do it yourself prDo It Yourself PR fulfills pretty much the same goals and objectives  as conventional PR. Some use it to draw attention to a personal brand/business, others use it to change perceptions, while others to support a just cause. Whether you use a Press Release, a feature story in a magazine, or social media posts, Do It Yourself PR is all about getting attention and influencing your audience.

Do it Yourself PR –Is it for everybody?

Given a choice, many people wouldn’t tackle PR on their own. Some are timid, others just don’t know where to start. The truth is people will give all manner of excuses why they’re not cut out for a DIY PR.  No matter which way you  look at it,  Do it yourself PR  remains a powerful tool for promoting your personal brand or business.

What Does it Take to Succeed with Do it Yourself PR ?

The key to excelling in Do It Yourself PR is understanding your target your audience, engaging them in quality dialogue, pitching thought-provoking ideas, and measuring results against your objectives periodically.  Just like mainstream PR, Do it Yourself PR requires discipline, dedication, and good insight to execute.  You have to be authentic, a good listener, and an effective communicator. That way, your will see the positive impact of a DIY PR campaign.

Do Results Matter in Do It Yourself  PR?

Absolutely. Results matters a lot in Do It Yourself PR.  Once you pinpoint your key audience and start engaging them, you need to measure the  results against your objectives continually. Measuring results will help you see whether your strategies are working or not and which ones are effective. Essentially, it’s a

Bottom line:

Do  It Yourself PR is a useful tool for marketing your brand/business and promoting your cause.  To succeed, you’ve got to know your target audience, listen to their conversation, and  engage them properly. Do it Yourself PR may seem daunting at first, but with a bit of patience and persistence, it will ultimately pay off. For first rate advice and professional PR services, contact Paradux Media Group . Our professionals are ready to help you with your PR and advertising campaigns today.

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WordPress Tutorials: How to Make a Bulleted List [VIDEO] http://paraduxmedia.com/wordpress-tutorials-bulleted-list-video/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorials-bulleted-list-video http://paraduxmedia.com/wordpress-tutorials-bulleted-list-video/#respond Wed, 04 Jun 2014 17:00:00 +0000 http://paraduxmedia.com/?p=24700 WordPress Tutorials: How to Make a Bulleted List [VIDEO]Unnumbered or bulleted lists do a great job of helping to tell a story in an orderly fashion. They can be used for short lists, long explanations, or whatever else you can imagine. In this WordPress Tutorial, I’ll show you how to convert your list of text into a bulleted list with confidence and ease.

Click ... Read More.

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Unnumbered or bulleted lists do a great job of helping to tell a story in an orderly fashion. They can be used for short lists, long explanations, or whatever else you can imagine. In this WordPress Tutorial, I’ll show you how to convert your list of text into a bulleted list with confidence and ease.

Click here to view the video on YouTube.

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http://paraduxmedia.com/wordpress-tutorials-bulleted-list-video/feed/ 0 WordPress Tutorials: How to Make a Bulleted List [VIDEO] - Paradux Media Group Unnumbered or bulleted lists do a great job of helping to tell a story in an orderly fashion. They can be used for short lists, long explanations, or whatever else you can imagine. In this WordPress Tutorial, I'll show you how to convert your list of text into a bulleted list with confidence and eas Tutorial,WordPress,WordPress Tutorial,WordPress tutorial video
Custom Designed Sales Sheets – Graphic Design http://paraduxmedia.com/custom-designed-sales-sheets-graphic-design/?utm_source=rss&utm_medium=rss&utm_campaign=custom-designed-sales-sheets-graphic-design http://paraduxmedia.com/custom-designed-sales-sheets-graphic-design/#respond Wed, 04 Jun 2014 16:30:15 +0000 http://paraduxmedia.com/?p=26286 Custom Designed Sales Sheets – Graphic DesignSales sheets are important for any business in any category. It’s an extension of the business card. Something that provides more information and is a go between the business card and website. They work as great internal pieces, as well as introductory or leave behind piece. Here is an example of a custom designed sales ... Read More.

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Sales sheets are important for any business in any category. It’s an extension of the business card. Something that provides more information and is a go between the business card and website. They work as great internal pieces, as well as introductory or leave behind piece. Here is an example of a custom designed sales sheet for TRS.

Table Rock Sales Sheet copy

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Eagle Point Chamber Destination Ad – Graphic Design http://paraduxmedia.com/eagle-point-chamber-destination-ad-graphic-design/?utm_source=rss&utm_medium=rss&utm_campaign=eagle-point-chamber-destination-ad-graphic-design http://paraduxmedia.com/eagle-point-chamber-destination-ad-graphic-design/#respond Tue, 03 Jun 2014 18:57:28 +0000 http://paraduxmedia.com/?p=26328 Eagle Point Chamber Destination Ad – Graphic DesignIn creating this ad for the Eagle Point Upper Rogue Chamber we wanted to bring in all the elements of livability and tourist destinations for this special publication in the Upper Rogue Independent. The special edition is tourist driven so we looked at the elements of the Upper Rogue much like a retail business that ... Read More.

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In creating this ad for the Eagle Point Upper Rogue Chamber we wanted to bring in all the elements of livability and tourist destinations for this special publication in the Upper Rogue Independent. The special edition is tourist driven so we looked at the elements of the Upper Rogue much like a retail business that has multiple profit centers.

We created visual and text focus to those areas and this is what we came up with for their print ad:

EPUR Destinations

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3 Rivers Ammo WordPress Website Design – Eccommerce http://paraduxmedia.com/3-rivers-ammo-wordpress-website-design-eccommerce/?utm_source=rss&utm_medium=rss&utm_campaign=3-rivers-ammo-wordpress-website-design-eccommerce http://paraduxmedia.com/3-rivers-ammo-wordpress-website-design-eccommerce/#respond Sat, 31 May 2014 23:46:29 +0000 http://paraduxmedia.com/?p=24578 3 Rivers Ammo WordPress Website Design – EccommerceWorking with 3 Rivers Ammo, I found that there is a fine line between just the right amount of diamond plate and too much. Working with Don from 3 Rivers Ammo was a fun experience, we wanted to make him a website that fit his brand and also provided functionality and security! We took the ... Read More.

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3riversfirearms-wordpress-wWorking with 3 Rivers Ammo, I found that there is a fine line between just the right amount of diamond plate and too much. Working with Don from 3 Rivers Ammo was a fun experience, we wanted to make him a website that fit his brand and also provided functionality and security! We took the basic design elements of his business card, and a few other design elements that he liked and we designed an eCommerce website that looks great and also showcases his custom ammunition loading capabilities and unique array of firearms training courses. Aside from producing custom ammunition 3 Rivers Firearms also offers firearms training on hand guns, rifles and ammo loading. To showcase this we created some great graphics detailing the different classes and a calendar so that they could show the times and dates that they had available for lessons.

Contact - 3 Rivers Firearms (1) Custom Loading - 3 Rivers Firearms Firearm Training - 3 Rivers Firearms Our Team - 3 Rivers Firearms Pistol Ammo Archives - 3 Rivers Firearms Store - 3 Rivers Firearms (1) Testimonials - 3 Rivers Firearms Training Classes Archives - 3 Rivers Firearms (1) 3 Rivers Firearms (3) 3 Rivers Firearms (4) About - 3 Rivers Firearms

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http://paraduxmedia.com/3-rivers-ammo-wordpress-website-design-eccommerce/feed/ 0 3riversfirearms-wordpress-w Contact – 3 Rivers Firearms (1) Custom Loading – 3 Rivers Firearms Firearm Training – 3 Rivers Firearms Our Team – 3 Rivers Firearms Pistol Ammo Archives – 3 Rivers Firearms Store – 3 Rivers Firearms (1) Testimonials – 3 Rivers Firearms Training Classes Archives – 3 Rivers Firearms (1) 3 Rivers Firearms (3) 3 Rivers Firearms (4) About – 3 Rivers Firearms
Think of SEO Like You Think of a Recipe for Soup to Find Success http://paraduxmedia.com/seo-recipe-soup-find-success/?utm_source=rss&utm_medium=rss&utm_campaign=seo-recipe-soup-find-success http://paraduxmedia.com/seo-recipe-soup-find-success/#respond Thu, 29 May 2014 20:04:51 +0000 http://paraduxmedia.com/?p=25763 Think of SEO Like You Think of a Recipe for Soup to Find SuccessUnless you’ve been living in a cave for the last five years, you know that digital marketing is the name of the game in the business world. According to Gartner, the average business will increase its digital marketing budget by 10% this year, speaking to the need to increase focus on search engine optimization techniques ... Read More.

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organic seo techniquesUnless you’ve been living in a cave for the last five years, you know that digital marketing is the name of the game in the business world. According to Gartner, the average business will increase its digital marketing budget by 10% this year, speaking to the need to increase focus on search engine optimization techniques that bring businesses improved website traffic and online sales.

Unfortunately, despite understanding the importance of organic SEO techniques, too few businesses truly understand what makes for effective organic SEO strategies. Like soup, you can’t just start throwing bits and pieces of techniques that you found in your pantry into the pot and expect the final result to be savory to your potential customers. As with crafting a well balanced, delicious chicken noodle soup, businesses need to take a measured approach with all organic SEO techniques to get their campaign’s flavor just right.

How Organic SEO Techniques are Like Ingredients in a Soup

    • Content Marketing is the Broth

Content marketing is the most crucial ingredient in your SEO soup. You should think of your content marketing like you think about the whole chicken you boil down to the make the broth. Not only does it provide you with a rich, filling broth, but the meat your dinner guests, your customers, crave. As statistics from Inbound Writer show, 57% of marketers say that nailing content marketing has brought them more customers and increased revenue. Without content marketing, your broth, you have nothing.

    • Quality Web Design is the Noodles

While your broth is undoubtedly the most important component of your soup, the noodles are a close second. Quality web design, as Forbes writes, makes or breaks everything else you do online. Your content can be well written and fun to read, but if your web design is unpalatable, customers are going to walk away from the table dissatisfied. From responsive web design to optimizing the meta-data that search engines use to catalog your page, great web design brings body to your campaign, ensuring customers come back for seconds.

    • Social Media Platforms are the Stewed Vegetables

As Social Media Today details, using social media allows your company to improve customer service, increase recognition of your brand, and craft a human face for your company that other marketing methods so often lack. In other words, social media fills in the gaps that content marketing and web design, the broth and the noodles, can’t. Using social media is like adding celery, carrots, and onion to your soup. It rounds out the flavor, bolstering the other ingredients in the pot.

Implementing an organic SEO strategy with any measure of success can never be about throwing things at the wall and seeing what sticks. Think about all the organic SEO techniques you’re trying to utilize. By treating your SEO campaign like your favorite recipe for soup, you can cook up something great.

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Announcing a 12 Month Program for Small Business Success http://paraduxmedia.com/announcing-12-month-program-small-business-success/?utm_source=rss&utm_medium=rss&utm_campaign=announcing-12-month-program-small-business-success http://paraduxmedia.com/announcing-12-month-program-small-business-success/#respond Thu, 29 May 2014 13:00:42 +0000 http://paraduxmedia.com/?p=24419 Announcing a 12 Month Program for Small Business SuccessAccording to U.S. Small Business Administration (SBA), there are approximately 28 million small businesses and another 22 million self-employed individuals that are classified as non-employers. With more than 50% of American workers employed by small businesses (those with less than 500 employees), small businesses have been the driver of net job gains since 1995.
As a small business ... Read More.

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According to U.S. Small Business Administration (SBA), there are approximately 28 million small businesses and another 22 million self-employed individuals that are classified as non-employers. With more than 50% of American workers employed by small businesses (those with less than 500 employees), small businesses have been the driver of net job gains since 1995.

dreamstime_l_5274213As a small business owner you understand how important your business is not only as a source of income for yourself but as a source of support and income for your employees and revenue for your community. It is important to have access to all of the tools and help that is available to you in order to be one of the 7 businesses that survives the first 2 years, one of the 5 that make it to 5 years and one of 3 that stay in business past 10 years. One of those tools is the 12 month marketing program offered by Paradux Media Group that helps you coordinate and streamline your promotional and marketing activities in a seamless package.

Be in Business for Yourself, Not by Yourself

Running a small business requires you to pay attention to a lot of areas, often times with little to no assistance. These areas include finance, marketing, sales and other areas necessary to be successful. Being in business for yourself does not mean that you have to be in business by yourself. Taking the worry about coordinating your messaging, image and brand can be accomplished by acquiring the Get Your Ducks in a Row Marketing package.

What is the Get Your Ducks in a Row Marketing Package?

Getting your ducks in a row is a tiered approach to meeting your marketing needs, based on your businesses status and needs. Startups that may not have a present need for a website may choose the Hatchling level to start, which provides the basics such as business cards, logo and promotional letters. The Duckling level takes your business beyond your logo and website and shows you how to engage customers and bring in business online. The Duck is a fully grown, fully loaded zero to sixty marketing system designed to move your business from web marketing newbie to experienced pro.

You may be familiar with search engine optimization (SEO), social media marketing, email and blogging. You may also have a desire to integrate these tools into your business and your efforts to expand your market reach. Instead of guessing at how to implement these programs, bring in the expertise of a value added team that can help you achieve your business success.

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WordPress Tutorials: What Tags are and How to Use Them [VIDEO] http://paraduxmedia.com/wordpress-tutorials-what-tags-are-and-how-to-use-them-video/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorials-what-tags-are-and-how-to-use-them-video http://paraduxmedia.com/wordpress-tutorials-what-tags-are-and-how-to-use-them-video/#respond Wed, 28 May 2014 17:00:00 +0000 http://paraduxmedia.com/?p=24702 WordPress Tutorials: What Tags are and How to Use Them [VIDEO]WordPress Tags can seem useless when you’re writing your posts — but they aren’t. Intentionally choosing and creating appropriate WordPress tags can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what tagare, how they might be used, and how they can enhance your blog.

Click here to view the video on YouTube.

This video was shot ... Read More.

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WordPress Tags can seem useless when you’re writing your posts — but they aren’t. Intentionally choosing and creating appropriate WordPress tags can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what tagare, how they might be used, and how they can enhance your blog.

Click here to view the video on YouTube.

This video was shot on location at the Butte Creek Mill in Eagle Point, Oregon.

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http://paraduxmedia.com/wordpress-tutorials-what-tags-are-and-how-to-use-them-video/feed/ 0 WordPress Tutorials: What Tags are and How to Use Them [VIDEO] - Paradux Media Group WordPress Tags can seem useless when you're writing your posts — but they aren't. Intentionally choosing and creating appropriate WordPress tags can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what tagare, how they might be used, and how th Tutorial,WordPress,WordPress Tutorial,WordPress tutorial video