Paradux Media Group http://paraduxmedia.com We use the right combination of advertising, marketing, radio, television, print, social media, email, seo and website design to help grow your business. Mon, 21 Jul 2014 17:37:59 +0000 en-US hourly 1 Social Media Privacy and Advertising http://paraduxmedia.com/social-media-privacy-advertising/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-privacy-advertising http://paraduxmedia.com/social-media-privacy-advertising/#respond Tue, 15 Jul 2014 19:10:00 +0000 http://paraduxmedia.com/?p=26047 Social Media Privacy and Advertising
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Video Transcript
Hi there.  How are you today?
Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and ... Read More.

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Click here to view the video on YouTube.

 

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Video Transcript

Hi there.  How are you today?

Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?”  I thought it would be a really great blog post today, so I thought we would go ahead and take care of it.

Before I get into that, let me tell you a little bit about what the goals are for today.  Hopefully by the end of this talk, you’ll understand exactly what the advertising implications are in online marketing in today’s world and you’ll understand why they are important to marketers and why, actually, as a consumer they’re important to you as well.  You’re also going to understand, hopefully, some of the privacy choices you can make around social media. Specifically, around what you see when in your Facebook timeline.

Finally, we are going to understand how you can use those preferences to set them up to your advantage so that you can have a better experience online.  That’s just a little bit about what we are going to cover today, but before I get into that let me tell you a little bit about who I am and why I’m sitting here talking with you about this topic.

I’m Tisha Oehmen. I’m the Chief Operating Officer at Paradox Media Group.  Paradox Media Group, if you aren’t aware of it, is an advertising agency and we specialize in integrated advertising.  So taking a message that plays both in traditional advertising; television, radio and print, and helping it carry through online so that together you get the full force of that message.  As a business you can really take advantage of that in a very significant way.  That’s what we do and that’s why we are sitting here talking with you today about how we use social media and online marketing in order to really reach some target audiences.

Before I do that, if you haven’t seen the latest and greatest Socialnomics 2014 video about the state of social media today, you really owe it to yourself to do so.  Go ahead, if you would, and just hit pause on this video and look right below this video and you will see the link to the Socialnomics video.  Go take a look at it.  It’s three and a half minutes, but it will blow your mind.  All right, ready?  Hit pause.  See you in a second.

You’re back?  Wasn’t that cool?  It’s so amazing what social media is doing today in terms of how it’s truly affecting culture and it’s truly changing lives.  With all of that happening and with the significance that it takes in order to really understand and harness the power that comes with that, social media is a really big deal.  As an online marketer where you have the opportunity to advertise in social media, which you do in almost every social media platform today, you can really get good results because people are telling you specifically who they are, specifically what they like and specifically why they care about certain things.

That allows you to reach out and touch someone personally in a way that you simply cannot do on television or in print or in any of the other traditional media areas.  So social media is a really big place to do some very highly targeted advertising in today’s world.  This means advertising on Facebook.  You can advertise on Twitter.  You can advertise on LinkedIn. All the social media platforms have advertising avenues available, all with varying degrees of customization and it really helps as a marketer to be able to reach a very, very highly targeted, very specific individual in a very significant way.

Now there are other ways that online marketing plays in today’s world as well and you’re probably familiar with some of these and some of these maybe not so much.  Websites are a huge component of every single online marketing system because the whole goal should be to be able to get traffic from wherever you’re advertising, back to your website.  All the other mediums certainly play with website and website is, in fact, the backbone of every online marketing scheme that is out there.  If not, it should be, they’re doing it wrong.

Pay per click advertising is a lot of what we are talking about when we are talking about social media advertising and that is simply the concept where I solicit a group of individuals, a target group, and I pay per click, or per impression, depending on how you set it up, to allow my message to reach those individuals.  Budgets vary.  They depend on your industry, they depend on what kind of a target you’re looking at.  You can spend anything from 25 cents a click, up to $15, $20 or more dollars per click and you just have to determine what’s right for your business and you have to determine what’s right in your industry.  For instance, if you were trying to reach someone in the nutrition industry’s weight loss, plan to spend a lot more because that’s a very competitive world out there, than perhaps furniture sales would be. That makes sense, right?  Excellent.

Now the new thing in pay-per-click is called, “remarketing” and you’ll have seen this.  You may have not thoroughly understood what’s happening, but you will have seen it out there in today’s world.  What happens is you go to a website and on that website they put a cookie in your browser.  A cookie is just a little tracking device.  Then they go to Google and they tell Google, “Hey, I want my ad to appear in front of all of these people who’ve been to my website for the next three months.”  So you know you’ve seen this.  You go to a website and then for the next three to six months all you see in the sidelines on your Google ad and in your browser are ads for that website.  That’s called “remarketing.”

While it’s a little creepy perhaps for the user experience when it gets down to it, it’s actually a really great way from a marketing standpoint to put yourself back in front of people who showed some degree of interest in who you were in the first place.  So they have already come to your website, they maybe got distracted, had to walk away, go chase a screaming kid, who know, whatever, they left your website, but they still have that problem that they came to your website to solve.  So your ad, being injected into their browser, continues to put you at the top of mind and continues to give you the opportunity to engage in further conversation with them.  That’s a really big, big thing.  It’s brand new, but it is hot.

The other big thing that’s pretty new and pretty hot is called “directory listings” and this is really more of a tactic you would use if you’re trying to increase visibility for your website.  You go out to Google+, Bing, Yahoo, Four Square and the list is literally a mile long of all the different directories that are out there and you have to make sure as a business owner, your business is listed in them.  It’s very time-consuming.  It’s fairly tedious work, but it is important to maintain that online credibility and that online visibility.

Hand and hand with directory listings goes search engine optimization, which is really the long-term game around how to get your website to appear in front of people who are interested in what you are talking about.  Here’s the difference, pay-per-click is like renting your house.  When you stop paying per click, traffic stops coming to your website.  With search engine optimization, it’s more like owning your home.  It’s a long game in search engine optimization, like a 30 year mortgage kind of a deal, but someday if you’re engaged in search engine optimization you can stop paying to have people visit your website and they will continue to find your website because of the search engine optimization work that you’ve done. You’ll see that out there.  The whole goal in search engine optimization is to be able to get your website to do what’s called “rank” which usually means hit the first page of Google and whatever your search terms are.  You can do it either nationally and internationally, or you can do it just locally here in the Rogue Valley. Lots of options around search engine marketing.

Then, of course, the last really big online marketing system is email marketing and that really is where you have the most control over the interaction that happens with those individuals.  It’s your cheapest form of advertising once you get them on your list and really your email list should be converting money into your business on a regular and ongoing basis. That’s where you get all those direct mail marketing messages from all the different businesses you’ve shown some interest in.

Hopefully they’re all called what’s double opt in.  You sign up on a website for additional information, they send you an email that says, “Hey you signed up on our website for additional information.  Would you really like to receive that?” You say, “Yes, yes I would really like to receive that.”  That’s called a double opt in.  That’s actually the standard for email marketing and if you’re not doing it that way, you need to be.  Particularly if you are doing anything in Canada.  There are new spam laws in Canada that you simply have to comply with and double opt in is the only way to go.

In theory now, gone are the days where you go to a business meeting and you get somebody’s business card and you just add them to your newsletter list.  That’s not the right way of doing.  You have to invite them to apply to your email list, and you have to get a double confirmation that they really want to receive the information from you.  That’s how we do email marketing these days.

We’re actually here to talk about why that’s important, all that online marketing stuff, why it’s important from a marketing standpoint, from a business’ standpoint and how it impacts you from a privacy standpoint and how you can improve the odds of seeing what you want to see, right?  The reason it’s important from a business standpoint is because it’s where the people are today.  We have the ability to reach people at unprecedented levels and to really get very clear about who we are talking to in online marketing.  We’ve never had this degree of clarity before around who it is we are talking to and why it matters.

As a business owner, this translate to lower dollar costs to advertise your business and more effective results.  That’s just a really nice, sweet formula that all of us are seeking when talking about advertising.  The other piece is, since it is where the people are, you get an enhanced credibility as a business for participating there.  Trust me, even if you’re not as a business on Facebook, people are talking about your business on Facebook.  Don’t you want to know what they are saying?  Well if you’re there you have the opportunity to not only know, but to be invited into the conversation.  If you’re not there, you absolutely do not.  So get there.  That’s the bottom line with online marketing.

Specifically we also like it because it allows for massive customization everywhere.  As an individual interacting in today’s world, we expect the technology there to be able to benefit us enormously.  Honestly, in my life, and probably in yours as well, it makes a huge difference in how I experience the world.  It makes our experiences better.  Let me give you an example.

I have been a Netflix subscriber now for years and years and years.  Over the many, many years I’ve been with Netflix I’ve told Netflix what I thought of, it tells me today 1,785 movies.  Seriously, apparently I need to get a life because I watch way too many movies.  Over the course of many, many, many years I’ve told Netflix what I thought about 1,785 movies and based on my ratings Netflix is really, really good at understanding what kind of movies I want to see.  Today if Netflix tells me that the movie I’m about to rent is only two stars I actually trust it because Netflix knows better than I know whether or not I’m going to enjoy the movie.

Occasionally my partner Mike and I will get a little crazy and we will rent a two star movie on Netflix and we will instantly kick ourselves because we know better to doubt Netflix’s ability to understand what it is we like and it doesn’t matter what actor or actress is in it. It doesn’t matter what the plot line says in the previews.  The reality is if Netflix thinks we are going to hate it, we’re going to hate it so don’t even try to get around it.  That’s a really, really big thing because that enhances my experience online and it makes it so much better when I use my Netflix to be able to understand what kind of movies and entertainment I want to get out there and watch.

Now the same thing is true when I talk about online ads.  In Facebook for instance, and we’re just going to talk about Facebook because it gets too crazy if I try and talk about all the different online ad experiences.  In Facebook in particular, you have the ability to really understand who the person is and to get really tight around how you’re putting your message together in play.  For instance, if I was selling a Jeep accessory I could get online on Facebook and create an ad that went to all residence is the United States over the age of 18 who happen to have an interest in a Jeep Wrangler.  Facebook knows this because we tell Facebook exactly what it is we like to do.  We tell Facebook what we like to see.  We interact with Facebook and our friends interact with Facebook, further informing Facebook’s understanding of who and what we are.

This is just like Netflix, but it’s on steroids, right? In Netflix I was giving them voluntarily my opinion about 1,785 movies and in Facebook I’m giving them voluntarily my opinion about almost everything in my world if I’m participating in Facebook in a significant way.  Even if I’m not participating with Facebook in a significant way, my friends probably are and based on what my friend’s opinions are about things, people can extrapolate what it thinks my opinions about things would be.

Certainly when you get to that level, if you’re not putting on Facebook very often, you’re not going to have a terribly customized experience and we are going to talk about that a little bit in the future.  Really, think about it, everything that is happening in my world.  Am I interested in Jeeps?  Am I interested in fishing?  Am I interested in social media?  Whatever it is, Facebook knows and Facebook has the opportunity to sell that knowledge to willing advertisers who are trying to reach people who like Jeeps.  People who like fishing.  People who are interested in social media.  All of that really creates a very specific and very targeted opportunity for a business to reach a very specific individual and for that very specific individual to discover things that they are probably interested in, just like I do with Netflix, and to really have a great, rich experience.

That’s one option.  Of course you can get really, really fine [inaudible 16:07].  You can say, I want my Jeep lid to be shown specifically only to people who live within a ten mile radius of the city of Medford, Oregon who are between the ages of 35 and 40 who like Jeep Wranglers and, also, have liked previously the Jeep page for instance. You can get super tight around who those are or do have children present or don’t have children present in the home, or are homeowners or aren’t homeowners.  The list is a mile long of the specific customizations you can get to with Facebook because we tell Facebook so much about us.  It’s an online marketers dream.

But here’s the thing you have to know.  As a consumer and as a user of Facebook, that is that you are in control of what you see on Facebook.  Now truly the only option to make sure you never see an ad on Facebook is honestly not to participate at all on Facebook.  If you’re worried at all about online privacy or you’re very concerned about how you show up on the Internet, my best advice to you is don’t show up on the Interest.  Because we live in an online world today and information privacy, in my personal opinion, is truly just an illusion.

That being said though, you still can customize your experience on Facebook in a very significant way.  You have options.  You’re in control.  You choose what you share on Facebook with whom publicly.  Of course you’re sharing it with Facebook, that’s a whole different topic, but you also get to choose how you interact with that.  Facebook has recently relaunched their privacy rules.  You’ve probably have confronted a Facebook privacy check-up recently.  It’s a little guy who comes up and says, “Hey let’s check out your privacy and make sure you’re sharing only what you want to be sharing.”  The reason is Facebook has been sued obviously about their privacy issues and they really try very hard to be very clear with you about who you are sharing what status post with and when.

Here’s the thing from an online standpoint, first of all Facebook knows what I’m interested in.  This is an ad that shows up in my Facebook timeline.  It’s a social media strategist trying to get me to come to a free online learning event and based on my preferences and who I am on Facebook, Facebook thinks that’s something I might be interested in and they may or may not be right.  Here’s the thing you need to know and that is you get to choose what you see on Facebook.  All you have to do when you see an ad you don’t like or doesn’t resonate or that doesn’t feel right to you, is look right up in the top right corner there’s a little itty, bitty arrow and if you click that drop down arrow you are going to get an option that says, “I don’t want to see this.” or “Hide all ads from this social media strategist.” Those two options, when you click them, are going to modify your ad settings in Facebook so that you see only more of what you want to see and you see less of what’s not relevant to you.

Myself, on my Facebook stream, I am religious about clicking that little button and getting rid of all game notifications from my friends.  I can’t stand them.  They absolutely make me crazy.  In my online Facebook experience, because I’ve been very, very diligent about that over the years, I almost never see a game notification at all in my Facebook timeline.  When I see ads that don’t appeal to me or annoy me or they’ve appeared too often or I’m just not the right target demographic for them, I let Facebook know by clicking that little button and saying, “I don’t want to see it or I don’t ever want to see an ad from X, Y or Z company ever again.”  I tell Facebook why and that helps Facebook to more customize my experience online so they are showing me ads that are actually more relevant to me.  Although it’s not very often, I have found some great companies that I currently do business with because they advertised in my Facebook feed and it was a good fit for me and for my business.

Bottom line on Facebook is you are in control, you can customize your entire approach on Facebook and it is, from a marketing standpoint, one of the lowest, most effective forms of communicating with a target audience.  It allows us to reach right out and get right to the heart of who it is we are trying to reach.  At the end of the day it’s trackable, which is something I cannot say for a good portion of the advertising and marketing mediums that we have out there.

Today we covered just briefly some of the advertising implications of online marketing.  We talked about what privacy choices you can make in social media and how to better customize your experience in Facebook.  We talked about how, if you’re really concerned about that, the only way in today’s world to get around the privacy implications that are in online marketing is just not to be online which, unfortunately for a lot of us, is simply not an option.

I hope that was helpful.  As always, if you have questions, please leave them below and I’ll be happy to answer them.  In the meantime, have a wonderful day and I’ll talk to you again real soon.

Bye-bye.

 

 

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WordPress Website Design for Essentially Liz Love http://paraduxmedia.com/wordpress-website-design-essentially-liz-love/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-website-design-essentially-liz-love http://paraduxmedia.com/wordpress-website-design-essentially-liz-love/#respond Mon, 14 Jul 2014 23:36:37 +0000 http://paraduxmedia.com/?p=26045 WordPress Website Design for Essentially Liz LoveLiz Love is jump starting her business with Paradux’s Get Your Ducks in a Row Program! As part of month 3 we have built her a wordpress website based on the brand that we have been helping her to develop. Essentially Liz Love is a website that is based on education and wellness. Liz is ... Read More.

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wordpress-website-designLiz Love is jump starting her business with Paradux’s Get Your Ducks in a Row Program! As part of month 3 we have built her a wordpress website based on the brand that we have been helping her to develop. Essentially Liz Love is a website that is based on education and wellness. Liz is using this website to grow her essential oil business and to support those who would follow in her footsteps. The wonderful thing about wordpress is that it is so adaptable! When Liz Started the Get Your Ducks In a Row Program She knew the direction that she wanted to go, but she wasn’t completely sure about how to get there. Now that we have built the online foundation for her in her website the next step is easy. A wordpress website is easy to update and it is easy upgrade as well. Next month we will be adding a membership to her new website so that as she increases her content not only are her followers getting a great value but so is she.

doTerra Essential Oils - essentiallylizlove.com Events Calendar - essentiallylizlove.com Just the Essentials Newsletter - essentiallylizlove.com Learn - essentiallylizlove.com The Essential Invitation - essentiallylizlove.com Blog Archives - essentiallylizlove.com Contact - essentiallylizlove.com

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How To Use Hashtags In Each Social Media Platform http://paraduxmedia.com/hashtags-social-media-platform/?utm_source=rss&utm_medium=rss&utm_campaign=hashtags-social-media-platform http://paraduxmedia.com/hashtags-social-media-platform/#respond Mon, 14 Jul 2014 05:34:53 +0000 http://paraduxmedia.com/?p=26032 How To Use Hashtags In Each Social Media PlatformHere is how Wikipedia defines the #Hashtag:
A hashtag is a word or an unspaced phrase prefixed with the number sign (“#”). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them,[1] either as they ... Read More.

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Here is how Wikipedia defines the #Hashtag:

A hashtag is a word or an unspaced phrase prefixed with the number sign (“#”). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them,[1] either as they appear in a sentence, (e.g., “New artists announced for #SXSW2014MusicFestival”)[2] or appended to it.

We can say that Hashtags make it possible to create searchable terms or put more emphasis on a word or phrase. My take on hashtags are that they are a great tool to use in marketing and branding, and should be used differently in each social media platform and differently for each business. Not all industries and platforms are the same.

Hashtags on Different Social Media Platforms:

how-to-use-hashtags-in-social-mediaTwitter: Where it all began. Using #hashtags in your Tweets expands your message to new people as the hashtag puts your content in that searchable conversation. Tweet during ‘live’ events using the hashtag, create a hashtag for your own business #JeepLid, or from a Air conditioner company,  it’s #Hot outside is your #AC keeping you cool inside?. Another great use of the #Hashtag in twitter is to localize conversations and target the geographical area that is important to your business or brand #InBend. I would recommend using no more than two hashtags in each tweet when relevant.

Instagram: Though Instagram is an image-driven site, hashtagging is common practice and some instances you’ll find it like #Hashtagging on steroids. Because Instagram is image based using multiple hashtags won’t clutter the message because most people or engaged with the image being the message and not the post. I find if you want to overdue hashtags, this would be the platform that is much more forgiving.

Pinterest: Unlike on Instagram, captions aren’t often read on Pinterest. Text on the image is what counts for pin-ability, but adding hashtags and text in your captions is key for search-ability. Pinterest is a platform where redundant and crammed hashtags are okay and will work. Like with any social media platform engagement is most important and you’ll want engagement on your boards, so keep a coherent sentence or two before tacking on some relevant, search-friendly hashtags.

Facebook: Though you can now search hashtags on Facebook, proceed carefully as a large portion of the Facebook audience is still unaware of the use and function of the Hashtag. While you can increase reach by using hashtags; ie. trending topics,  hashtags have yet to become fully embraced on Facebook. My advice is to use only one hashtag per post and only use when relevant. I wouldn’t use them in more than 20% of my brand’s posts.

Google+: Google+ unlike Facebook is a hashtag-friendly place. When using #Hashtags on Google + use them when they serve a productive purpose. Nobody’s #wants to #wade through a #sea of #hashtags as #ThisCanJustBeAnnoying.

If you want to learn a little more about #Hashtagging you can watch this skit from SNL with Jimmy Fallon and Justin Timberlake.

Click here to view the video on YouTube.

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WordPress Tutorials: How to Delete an Image Completely [VIDEO] http://paraduxmedia.com/wordpress-tutorials-delete-images/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorials-delete-images http://paraduxmedia.com/wordpress-tutorials-delete-images/#respond Fri, 11 Jul 2014 23:26:25 +0000 http://paraduxmedia.com/?p=25966 WordPress Tutorials: How to Delete an Image Completely [VIDEO]Sometimes you want to delete an image completely off of your website. This instructional video will show you how to completely delete it off your server and make it no longer available (from your website) on the internet.

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Sometimes you want to delete an image completely off of your website. This instructional video will show you how to completely delete it off your server and make it no longer available (from your website) on the internet.

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Social Media Strategy for Law Firms http://paraduxmedia.com/social-media-strategy-for-law-firms/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-strategy-for-law-firms http://paraduxmedia.com/social-media-strategy-for-law-firms/#respond Thu, 10 Jul 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25895 Social Media Strategy for Law Firmsphoto credit Eversheds International via Flickr
Social media strategy for law firms often isn’t a priority for attorneys. Some feel it is because there is a crowd of online attorneys, advice blogs and social pages to compete with. In an industry where you have a finely-targeted audience, investing time and effort in social media networking can ... Read More.

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photo credit Eversheds International via Flickr

photo credit Eversheds International via Flickr

Social media strategy for law firms often isn’t a priority for attorneys. Some feel it is because there is a crowd of online attorneys, advice blogs and social pages to compete with. In an industry where you have a finely-targeted audience, investing time and effort in social media networking can actually give you an advantage over the competition. You already have a unique personality that helps you advertise in a local market. Take this uniqueness and start building yourself up as an online authority and resource.

Why Lawyers Don’t Use Social Media Strategy for Law Firms

On the other hand, some lawyers shy away from social media strategy because they are afraid to become an authority figure. They want to keep their focus on the clients that they do have, rather than trying to rope in new ones. Becoming an online authority takes effort and resources. This can cut into the time and money they have devoted to their local client base.

Social Media Strategy for Law Firms is Important

It is important to have an online presence. Using social media can be the quickest way to get your name out there. Simply socializing using social media allows you to network with other lawyers in the area and connect with clients on a personal level.

One Easy Social Media Strategy for Law Firms

Individual lawyers can also benefit from maintaining a blog. By writing 300 to 500 word posts a few times a week, you are able to showcase your knowledge. Even if you aren’t looking for new clients, this can be a great way to let people know that you are always researching and willing to help those in need. This may even give your current clients some reassurance.

Social media strategy shouldn’t be taboo for lawyers. It should be embraced and incorporated into their sales strategy. Even if assistance is needed or there are time restraints that make it difficult to maintain, social media can be a worthwhile investment with a lot of potential. There are plenty of resources available for law firms that want to start getting more involved. If you’d like to explore how your firm an implement a social media strategy, please contact us.

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Monte Davis WordPress Website Design http://paraduxmedia.com/monte-davis-wordpress-website-design/?utm_source=rss&utm_medium=rss&utm_campaign=monte-davis-wordpress-website-design http://paraduxmedia.com/monte-davis-wordpress-website-design/#respond Thu, 03 Jul 2014 16:35:27 +0000 http://paraduxmedia.com/?p=26079 Monte Davis WordPress Website DesignMonte Davis is an Independent Associate of Legal Shield. Monte Davis believes in the service plans that he sells and is an advocate for those that he signs up. While Legal Shield gave him some great affiliate sites with lots of resources he wanted to have a website that showcased him personally. So we created ... Read More.

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Monte-wordpress-website-designMonte Davis is an Independent Associate of Legal Shield. Monte Davis believes in the service plans that he sells and is an advocate for those that he signs up. While Legal Shield gave him some great affiliate sites with lots of resources he wanted to have a website that showcased him personally. So we created a wordpress website design that would blend the affiliate site with Monte’s presonality.  Having credibility is important in his line of work so we built him a website that gives him a platform to share the opportunities and stories that Legal Shield offers. Monte is a fun and passionate individual and we designed the site to support that. we used a compliment of serious grey tones with some bright and fun icons. The main focus of Monte’s website is to let people know more about him, and how to get in touch with him. This WordPress website design features a widgetized home page that makes all of the information easily accessible from the home page. It was fun working with Monte on this website design and I look forward to what comes from his blog :)

Blog - Monte Davis Business Opportunity - Monte Davis Contact - Monte Davis Legal Service Plans - Monte Davis Monte Davis - Independent Legal Shield Agent (1) About - Monte Davis

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Forget the Business Card Design Portfolio and Design a Great Business Card http://paraduxmedia.com/business-card-design-portfolio/?utm_source=rss&utm_medium=rss&utm_campaign=business-card-design-portfolio http://paraduxmedia.com/business-card-design-portfolio/#respond Thu, 03 Jul 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25889 Forget the Business Card Design Portfolio and Design a Great Business Cardphoto credit Brian Moore via Flickr
While today’s world is full of social media and online marketing, one long-standing marketing technique tends to be overlooked. A business card is one of the best ways to promote your business when you are interacting with customers at conferences and events. Searching through a business card design portfolio can ... Read More.

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photo credit Brian Moore via Flickr

photo credit Brian Moore via Flickr

While today’s world is full of social media and online marketing, one long-standing marketing technique tends to be overlooked. A business card is one of the best ways to promote your business when you are interacting with customers at conferences and events. Searching through a business card design portfolio can help you choose a style that is right for your business. Here are some of the reasons why a business card is a relevant marketing technique, and why you need to get started.

Use A Business Card Design Portfolio To Create a Reminder

As you review several designs for your business card, you can easily find one that helps to provide your customers with the right design appeal. A business card is a creative reminder for your clients. After you meet with people, they will be able to reconnect in the future when they pull out your business card. Creating a card with a unique design is one of the best ways to impress the clients, and help them remember you.

Thinking Outside a Business Card Design Portfolio

We often see customers who consider two or three options when they create a business card. You need to create a card that showcases your company’s personality to get attention. A creative card is more than a phone number and a name. Thanks to modern advancements, you can include a QR Code and other unique options on the business card to send your clients to your website for more information. Keep several business cards with you wherever you go as this is a great way to build connections no matter where you are.

Our designers thrive on creativity. If you are ready to think outside the business card design portfolio, contact Paradux Media Group today for more information and business card design tips!

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Tisha Oehmen Named Top 30 Brand Gurus In The World http://paraduxmedia.com/tisha-oehmen-brand-global-guru/?utm_source=rss&utm_medium=rss&utm_campaign=tisha-oehmen-brand-global-guru http://paraduxmedia.com/tisha-oehmen-brand-global-guru/#respond Mon, 30 Jun 2014 13:00:28 +0000 http://paraduxmedia.com/?p=25926 Tisha Oehmen Named Top 30 Brand Gurus In The WorldTisha Oehmen, Branding Expert with Paradux Media Group, Recently voted #15 in the “Top 30 Most Influential Brand Gurus in the World.” 

Voted on by over 22,000 industry peers and business professionals, Tisha Oehmen makes BrandGurus.net’s prestigious Top 30 Brand Gurus List along with other globally known marketing experts, such as: Martin Lindstrom, Sally Hogshead and Laura Ries.
Brand ... Read More.

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Tisha Oehmen, Branding Expert with Paradux Media Group, Recently voted #15 in the “Top 30 Most Influential Brand Gurus in the World.” 
brand

Voted on by over 22,000 industry peers and business professionals, Tisha Oehmen makes BrandGurus.net’s prestigious Top 30 Brand Gurus List along with other globally known marketing experts, such as: Martin Lindstrom, Sally Hogshead and Laura Ries.

Brand Global Guru

Brand Global Guru is an acknowledgement that the professionals ideas are unique and viable. That they are thought leaders, creating new concepts and ideas that promote the development in the areas of their expertise. Global Gurus affect others through their books, training, speaking and articles. Global Gurus are people who influence the professional world. Tisha Oehmen is a perfect fit on this list as both an inspirational and educational leader in the branding field. In order to choose the most influential brand gurus, emails were sent to 22,000 business people, consultants, academics, and MBA’s around the world for nominations and a public opinion poll. A top 30 list was compiled from this research, and a top 10 list was compiled based on the number of votes each individual received. According to Brand Gurus International, the criteria for judging focused on “originality of ideas, practicality of ideas, presentation style, international outlook, impact of ideas, quality of publications and writings, dispersion of publications, and writings, public opinion, [and] guru factor.”

“Being recognized as a Brand Global Guru was quite unexpected. I am honored to have been voted onto the list ahead of individuals I count as my idols in the field. To be further recognized as an inspirational leader in the field is quite humbling. Thank you so much to Global Gurus for this immense honor.” says Tisha Oehmen, Brand Strategist and Chief Operating Officer at Paradux Media Group.

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She is also the co-founder of Oregon-based Paradux Media Group and the author of the book, Finding Brand: The Brand Book Tutorial. Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.  Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide. his past year Tisha wrotw the popular branding book for small business owners and marketing directors, “Finding Brand.” In judging the contenders of the various Global Guru Categories, Global Gurus  focused on two groups, which excluded political, military and business people and focused on those practitioners, trainers, speakers and consultants who develop and instill competency in others. The Top 30 Gurus, are the “Cream of the Crop”, the World’s Top 30 most influential Professionals Speakers, Trainers and/or Consultants in their areas and have received more than 500 votes each. All not only apply their own principals to achieve superior results in their organizations, but develop and influence people and organizations throughout the globe. Global Gurus is a research organization. They make their revenue from their advertisers at their sites and not from a GURU or GURU candidate.  Unlike other “Top Guru” or “Best…” lists out there, they do not sell their rankings nor do they give any ranking consideration to organizations who advertise. Global Guru Sites choose remarkable leaders who makes an impact and who from people who took time to vote for them. They are NOT industry leaders, but people who support knowledge and personal / organizational development in their fields through speaking, training, books, and media.

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5 Days to Kick Start Your Consultancy Business http://paraduxmedia.com/kickstart-consultancy-business/?utm_source=rss&utm_medium=rss&utm_campaign=kickstart-consultancy-business http://paraduxmedia.com/kickstart-consultancy-business/#respond Sun, 29 Jun 2014 16:00:33 +0000 http://paraduxmedia.com/?p=25934 5 Days to Kick Start Your Consultancy BusinessDo you have a consultancy business?
Coach?
Mentor?
Counselor?
Mastermind Leader?
I know for a lot of consultants, while they are amazing at helping others identify what’s not working and fix it — it’s MUCH harder when it’s your own business. (OK – I know this from personal experience.) For some reason, when it’s our own business it suddenly gets a ... Read More.

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Do you have a consultancy business?

Coach?

Mentor?

Counselor?

Mastermind Leader?

I know for a lot of consultants, while they are amazing at helping others identify what’s not working and fix it — it’s MUCH harder when it’s your own business. (OK – I know this from personal experience.) For some reason, when it’s our own business it suddenly gets a lot harder. While we may know what we need to do, actually making it happen doesn’t actually happen.

When Tracey Hopkins originally approached me about participating in her 5 Days to Kick Start Your Consultancy Business program, I immediately knew it was something I wanted to be a part of. The concept is simple, over the course of 5 days, (July 7-11, 2014), learn from experts and entrepreneurs who have been where you are and who really understand what it takes to get your business out of the starting blocks and on the road to success.

Each expert shares with you a short strategy or idea which you can implement right away in your business and start seeing results. Each expert is also offering you access to a free gift which you can use to help to really start seeing success in your business. This program is worth thousands of dollars, but is available to you FREE — yes FREE. All you need to do is to signup right here and Tracey will send you all the expert’s tips.

>> CLICK HERE TO SIGN UP

This is a totally free, no strings attached event which will give you access to an amazing array of resources and help from people who really know what they are talking about and can show you how to kick start your Consultancy Business in 5 Days. So sign up today and give yourself and your business the best possible change of success.   kickstart-consultancy-business

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Facebook Improves Ad Columns – Facebook Business Pages http://paraduxmedia.com/facebook-june-2014/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-june-2014 http://paraduxmedia.com/facebook-june-2014/#comments Sun, 29 Jun 2014 05:54:06 +0000 http://paraduxmedia.com/?p=25916 Facebook Improves Ad Columns – Facebook Business PagesIt’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads.
In Facebook June 2014 you could have seen as many as seven ads in your sidebar, or like many of us ... Read More.

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It’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads.

In Facebook June 2014 you could have seen as many as seven ads in your sidebar, or like many of us ignored seven ads by mentally blocking out the right column of Facebook below the list of today’s birthdays.

The ads today have a small image (100×72 for link thumbnails, 120×120 for photo shares and 128×128 for video thumbnails), which once again makes them easy to mentally block out.

The new right hand column will feature ads that will be three times larger, about as large as content in your News Feed. Instead of being cluttered with ads from seven different brands, the sidebar will now focus on only one or two ad units.

In Facebook’s tests, this has resulted in far more engagement with these ads, which of course, is great for small business advertisers!

Facebook is telling advertisers that fewer available ad units will increase competition and, thus, pricing, but with increased engagement and more sales will offset any potentially higher costs for advertisers.

facebook-june-2014Following is the timetable for advertisers and marketers for the new right-hand-side ads, courtesy of Inside Facebook:

  • June 24: We will begin rolling out the new right-hand-column ad format. Ads that meet the specifications for the new RHC ad format will automatically be rendered in the large format. Ads that are not eligible will render in the original smaller format.
  • From June 24 onward: We will expect a moderate increase in CPMs (cost per thousand impressions) as ads start rendering in the larger format. CPMs will increase over time as more advertisers adopt the new, larger ad format and stop using the original, smaller format ads.
  • Aug. 1: All new RHC ads that are created on or after Aug. 1 will be subject to the 20 percent text policy.
  • Sept. 1: The 20 percent text policy will apply retroactively to existing RHC ads. We will also stop rendering the original, smaller format ads, so all of your RHC ads must be updated by this time.

So what are the specific dimensions for these new sidebar ads? Here they are…

Page Post Photo, Link, Offer, Desktop App and Domain Ads:

  • Image Dimensions: 254×133 px
  • Consistent Aspect ratio: 1.91:1

Page Post Video Ad:

  • Image Dimensions: 254×143 px
  • Consistent Aspect Ratio: 16:9

Page Like or Event Ad:

  • Image Dimensions: 254×94 px
  • Consistent Aspect Ratio: 2.7:1

Facebook is continuing to tweak the process and making Facebook ads for small businesses more and more valuable. It is an ongoing process, but we’re really beginning to see Facebook become equally valuable for people and advertisers and making the ads become part of the same enjoyable experience that we all have with Facebook.

 

 

 

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Brand Books Examples – Vote for Your Favorite! http://paraduxmedia.com/brand-books-examples/?utm_source=rss&utm_medium=rss&utm_campaign=brand-books-examples http://paraduxmedia.com/brand-books-examples/#respond Fri, 27 Jun 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25737 Brand Books Examples – Vote for Your Favorite!Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and ... Read More.

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Brand books examples aren’t the easiest to find, but if you’re trying to write your own brand book — find them you must. I’ve been a long time collector of brand books examples since well before I started writing my book, Finding Brand: The Brand Book Tutorial, which shows elements from real brand books and helps the reader understand how they fit together to create their own brand.

brand books examplesFinding Brand books was particularly difficult for me since I was interested in only finding legitimate brand books examples — not fakes, or intellectual property that had been inappropriately published to the internet. My requirement for my list was that the brand books examples had to be hosted on an official website of the company whose brand book was on display. And I was successful gathering a lot of brand books with that rule. But having spent hours and hours and hours looking for them online, I know how difficult finding them can be.

The Best Brand Books Examples List

That’s why I created the Best Brand Books Examples list over at List.ly. I started it out with 30 of my favorite brand books, and invited you to add your favorites to the list as well. As an added bonus, each person can vote on their favorite brand books examples so that the very best of the best appear at the top.

Would you take a moment or two to add your best brand books examples to the list and vote for your favorite books? Remembers, there is no right or wrong answer when it comes to which is the best brand book example, but I’m betting that there are some that are much more popular and useful than others. And I know that you can help us to find them and built the Best Brand Books Examples List ever!

Best Brand Books Examples

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How to Make Fewer Hair Salon Marketing Mistakes http://paraduxmedia.com/hair-salon-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=hair-salon-marketing http://paraduxmedia.com/hair-salon-marketing/#respond Thu, 26 Jun 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25869 How to Make Fewer Hair Salon Marketing MistakesAre you making some of the common hair salon marketing mistakes? If you are not working on marketing your salon in the right way, you can lose potential clients, and can even harm your relationship with existing clients.

photo credit Elvert Barnes via Flickr
Hair Salon Marketing Requires a Message
If you want people to come to your ... Read More.

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Are you making some of the common hair salon marketing mistakes? If you are not working on marketing your salon in the right way, you can lose potential clients, and can even harm your relationship with existing clients.

Hair Salon Marketing Requires a Message

If you want people to come to your salon, you need to take the time to create a mission statement and stand by it. Give people a reason as to why your salon is the right one to visit. Include your message on a marketing mailer to show people you care about them and it is your goal to improve their life through different beautification tips.

Hair Salon Marketing Requires Product Marketing

Too many salon owners only focus on marketing their services, but they fail to marker other things. You need to include different reasons to encourage people to visit your salon. Selling other products and promoting them during an appointment is a great way to increase your revenue. Get creative with the services you provide as you can attract a new audience by offering facials, pedicures, and other things during a hair appointment.

Test Different Approaches to Marketing

Have you created a social media account? Are you actively using Google +, Facebook, and Twitter to market your salon? A great way to gain additional interest for the company is by starting a Pinterest account. Share beauty tips and ideas to attract attention from your audience. YouTube provides a valuable way to share information with your niche market, and boost your online presence at the same time.

Hair Salon Marketing Requires Alliances

To make the right difference in your industry, you need to focus on making alliances with others. This is a great way to get your name out there as other businesses will promote your salon for you if you offer an exchange service with them. For more information about hair salon marketing, contact Paradux Media Group today!

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Promotional Calendar Template [VIDEO] http://paraduxmedia.com/promotional-calendar-template/?utm_source=rss&utm_medium=rss&utm_campaign=promotional-calendar-template http://paraduxmedia.com/promotional-calendar-template/#respond Fri, 20 Jun 2014 13:00:08 +0000 http://paraduxmedia.com/?p=25904 Promotional Calendar Template [VIDEO]
Click here to view the video on YouTube.

Promotional Calendar Template Transcription

Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar ... Read More.

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Click here to view the video on YouTube.

Promotional Calendar Template Transcription

Hi, I’m Tisha Oehmen from Paradux Media Group, and I thought it might be something fun today to mix things up, if I did a Google hangout rather than just typing into the blog post. I wanted to talk specifically about a promotional marketing calendar and why it’s something that you should consider using in your marketing adventures. The reason is simply this: if you don’t have a promotional calendar, the odds are exceptionally good that you’re not going to do a fantastic job of planning intentionally your marketing as you move forward throughout the year.

What happens is you end up on July 2nd saying, “Oh, gosh. There’s a 4th of July thing coming right up. I should do something for that.” Then you’re scrambling about like mad, trying to come up with a 4th of July promotion, trying to get it printed, trying to get it done, and you’re spending far too much money, spending far too much time, and really creating just a whole hubbub of stuff that you don’t need to be doing simply because you didn’t have a plan.

I’m going to encourage you, really, to sit down every few months and look at your promotional calendar and make some intentional decisions around what it is you want to be promoting, what those key dates are for you in your industry, and making sure you have plans so that you’re really working forward on your plan toward building your own fantastic marketing plan.

I have my favorite little marketing calendar that I use. It’s pretty easy and you can find the link for it right down below so that you can grab your own copy of it. It’s just simply a spreadsheet and it simply lays out months – July, August, September, October, November – and it lays out each of the days of the month.

Then what you have the opportunity to do is just sit with that and look at the entire year all in one sheet and say, “What are the important things that are happening for us? Are we participating in a home show? Are we participating in the county fair? What are the big holidays that are really, really critically important for my business? What do I want to do around that? What is my promotional window? Do I want to be promoting two weeks in front of whatever my event is?”

Three weeks, four weeks, whatever it is, the calendar itself really helps you to get crystal clear about what it is you’re doing and what your promotional windows are so that you can do a fantastic job and an amazing job, but really intentionally planning your marketing.

Let me see if I can flip over here and show you what my promotional calendar template looks like. Just one second here while we try this fancy technology. See the screen share, and there it is. In theory, you should be able to see it.

This is the promotional calendar template that I really, really like. Like I told you a minute ago, you can download it from the link right below here and you can get your very own. Then all you do is you just go through and you fill in the things that are important.

If Halloween is important in your industry, you come over here and you write Halloween. Then you need to think about what your promotional window is. My guess is that it’s probably at least a few days and then you just come up here like that. You can come in … I like to highlight it so that I know that’s a promotional window, and I’m really focused hard on that.

You can do the same thing for Christmas, if that’s big in your industry. You do have to spell it semi-right though, it looks like, or even not at all. Goodness. Sorry about that. There you go.

Same deal here. We’re going to be promoting Christmas, let’s say, all of December, just for the novelty of it. In fact, Black Friday might be a big deal. We have the opportunity to come down and find Black Friday and really lay it in so that we know what our different marketing and promotional windows are. Then, of course, it makes sense that you have sort of the key that says, “The green Christmas plan is X, Y, or Z,” and so on and so forth.

Let’s see if I can get you back here. I think I can, I think I can. There we are. There you go.

All you do is you just fill it out and you figure out what it is. Then you put together that really special color-coded key – it’s really fancy – and you say, “Green for Christmas. It means that I need to be doing this, this, this, this, and this.” As I do each one of those things then I’m moving forward on my promotional calendar template, and I have a plan.

Remember, when you fail the plan, you plan to fail. Do not plan to fail with your marketing plans this year, okay? So, head on down to the link right below, grab your very own copy of my promotional calendar template, get to work on it, and start using it because it really will make a profound and big difference in your business.

I think that’s really what I wanted to cover today. I hope that you’ve enjoyed this. Please leave a comment below and let me know if you like this form of technology for sharing my thoughts on marketing with you, or if you really prefer them just to be written. Either way is fine by me. Just love to do what works best for you.

In the meantime, have a marvelous day. I’ll talk to you again real soon. Bye bye.

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Top 5 Real Estate Marketing Strategies for Realtors http://paraduxmedia.com/marketing-strategies-for-realtors/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-strategies-for-realtors http://paraduxmedia.com/marketing-strategies-for-realtors/#respond Thu, 19 Jun 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25864 Top 5 Real Estate Marketing Strategies for RealtorsThe success of a realtor depends on the effectiveness of marketing strategies. Good marketing strategies will help you establish new connections and promote your business effectively. On top of that, it will help you pursue leads and get referrals of prospective customers who are seeking property. Let’s look at 5 powerful marketing strategies for realtors you ought ... Read More.

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The success of a realtor depends on the effectiveness of marketing strategies. Good marketing strategies will help you establish new connections and promote your business effectively. On top of that, it will help you pursue leads and get referrals of prospective customers who are seeking property. Let’s look at 5 powerful marketing strategies for realtors you ought to know.

Know and Focus on a Target Market

One of the surefire marketing strategies for realtors is knowing and focusing on a target market. As a realtor, you can’t afford to be a “jack of all trades” in  real estate or sell to all and sundry. If you do so, you’ll spread yourself thin and become counterproductive.  You have to focus on a niche market and service it accordingly. Look at the most profitable niches and tailor your marketing plan for your clients so that you can offer them great value and products that satisfy their needs fully.

Communicate Regularly with Clients

Maintaining communication with clients is one of the best marketing strategies for realtors.  As a realtor, you have to keep in touch regularly with present and past clients and engage with  potential clients as well.  If possible, contact your clients on a regular basis say once a month or every two months and offer them something of value.  Ideally, you should have a list of current and past clients plus prospective clients and their contact information.

Start a real estate website/blog

Owning a website is no longer an option it’s one of the revolutionary marketing strategies for realtors. More than 80% of home owners start their property search online. So, having a website will definitely give you a great head start in your marketing campaigns.  You can build a real estate website that enables you to list property for rent or purchase and create virtual tours (for property listings) to help customers locate properties quickly. On top of that, you should blog regularly on market trends and real estate issues and give specific advice to customers and prospects. Your blog will allow you to showcase your real estate knowledge and guide visitors to your website or property listing.

 Seek Referrals

As a realtor, you’ve got to have referrals to succeed.  It’s not just one of the key marketing strategies for realtors, it’s key to business growth. Referrals are very useful in nurturing and generating leads. The more referrals you have the greater the chances of closing deals successfully. So, whether you have a referral program or you’re banking on word on mouth, make sure that seek out and leverage the powerful of referrals to promote your business as a realtor.

Organize annual parties

There is more to working as a realtor than just listing property or making pitches. If you want to maintain or strengthen your relationship with clients (current and past) and prospective ones, you have to organize annual parties, dinners, or forums in the communities you serve.  Hosting annual parties and dinners will give you an opportunity to interact with clients and prospects and strengthen existing relationships. It’s also a great chance to share your reflections on the year that has ended and nurture leads for future business.

For first-rate advice and best online marketing strategies for realtorscontact Paradux Media Group today.

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WordPress Tutorial: How is Your List? http://paraduxmedia.com/wordpress-tutorial-list/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorial-list http://paraduxmedia.com/wordpress-tutorial-list/#respond Wed, 18 Jun 2014 22:36:34 +0000 http://paraduxmedia.com/?p=25903 WordPress Tutorial: How is Your List?Today, I wanted to talk briefly about the number one thing you can be doing right now to create a passive stream of income for yourself in years to come — and that is growing your list. This is the number one way to create passive income in your business in the long run.

Only WordPress ... Read More.

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Today, I wanted to talk briefly about the number one thing you can be doing right now to create a passive stream of income for yourself in years to come — and that is growing your list. This is the number one way to create passive income in your business in the long run.

Only WordPress Tutorial members can access this video.

Already a Member?

Login

Not a Member Yet?

Join Now

If you don’t have a mail list setup yet, check out MailChimp.

This is the video on how to add script to your website.

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Re-Marketing Campaigns Hit Facebook http://paraduxmedia.com/remarketing-campaigns-hit-facebook/?utm_source=rss&utm_medium=rss&utm_campaign=remarketing-campaigns-hit-facebook http://paraduxmedia.com/remarketing-campaigns-hit-facebook/#respond Sun, 15 Jun 2014 17:42:57 +0000 http://paraduxmedia.com/?p=25871 Re-Marketing Campaigns Hit FacebookRemarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion.

photo credit marcopako via Flickr
We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will ... Read More.

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Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion.

We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to you about top of mind, well remarketing is brilliant top-of-mind.

The essence of traditional remarketing is simple. At its most basic, remarketing is about listening and reacting to what your customers/potential customers are telling you through their on-line actions. How businesses and brands have utilized remarketing thus far:

• Remarketing delivers messages to past visitors of a website or lost prospects once they leave the site
• Remarketing looks to keep focus on a specific brand
• Remarketing works well with discounts, incentives, and specials
• The reassuring part to consumers: no personal information is gathered during remarketing

Businesses and brands now have the opportunity to remarket visitors to their website through Facebook Ads. Like with other remarketing campaigns you insert a code from Facebook to your website and when visitors go to your site a cookie is dropped that will follow them and when they return to their Facebook page, ad(s) that you created from the site that they had earlier visited will appear.

It’s a great way to re-engage with potential customers that visited you page. The ad could be coupon based, maybe it is laced with incentives to sign-up for you e-mail list. You also have the ability to have it directed at a page on your website. You know what page that they visited, and what they’ll be most interested in, so you can tailor the message/ad to someone that visited that particular page.

I was on Zappos browsing  for Nike shoes, I leave and as I visit my Facebook page what do I see? An coupon for Nike shoes from Zappos…Sold!

This link to Facebook does a great job of explaining how to set up a remarketing campaign between your website and Facebook page, or to explore how your business can efficiently utilize a Facebook ad campaign contact us at Paradux Media for a free strategy session. 

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What is a Brand Narrative? http://paraduxmedia.com/what-is-a-brand-narrative/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-a-brand-narrative http://paraduxmedia.com/what-is-a-brand-narrative/#respond Fri, 13 Jun 2014 13:00:56 +0000 http://paraduxmedia.com/?p=25846 What is a Brand Narrative?I often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy.
What is a brand narrative doing for my business?
Simply put, your brand narrative provides context to your team, continuity through your ... Read More.

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what-is-a-brand-narrativeI often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy.

What is a brand narrative doing for my business?

Simply put, your brand narrative provides context to your team, continuity through your business, and a future focus all at the same time.  A good brand narrative is the incomparable force multiplier. This is because people naturally want to be part of something bigger, they want to matter, and they want their lives to have meaning. Most of all, they want to become part of a gripping narrative. Allowing stakeholders, employees, and even consumers to become part of that brand narrative is the secret to success. No easy task to be sure. But it’s a really really important one for your business.

With a consistent and compelling brand narrative, employees become ambassadors for your brand and products, stakeholders promote them, earned media becomes easier to earn and, perhaps most importantly, you can create buzz within the industry and target audiences. And it’s as easy as telling a story.

What is a brand narrative going to require to get it written?

I’ve covered how to craft your brand narrative extensively on this blog (see below). But I can’t stress the importance of actually having your brand narrative written down enough. Take some time today to start crafting your brand narrative. You’ll be able to harness untold power from your team when you do.

So what is a brand narrative exactly? Take a look at these post for details on how to create your very own brand narrative. Afterall, who doesn’t like tools and resources to guide you on your way to creating your brand narrative.

PS — If you’re interested in creating your own Brand Narrative, check out my Build Your Brand Video Series — it will teach you how to create your own brand narrative, and lots more. Click here for details!

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Smarter Real Estate Marketing Strategies http://paraduxmedia.com/real-estate-marketing-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=real-estate-marketing-strategies http://paraduxmedia.com/real-estate-marketing-strategies/#respond Thu, 12 Jun 2014 13:00:00 +0000 http://paraduxmedia.com/?p=25725 Smarter Real Estate Marketing StrategiesReal estate marketing strategies are crucial for all realtors who are after success. Marketing is an essential requirement for all types of businesses and real estate is no exception. It is important to understand how to sell your expertise to potential customers. Many methods and techniques are available for the real estate marketers to use for market ... Read More.

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Real estate marketing strategies are crucial for all realtors who are after success. Marketing is an essential requirement for all types of businesses and real estate is no exception. It is important to understand how to sell your expertise to potential customers. Many methods and techniques are available for the real estate marketers to use for market their products. For example, promotional campaigns help you establish a market niche. It is imperative that all agents should have skills of establishing new relationships with home buyers as well as maintaining the exciting ones.

Real Estate Marketing Strategies to Employ

There are several real estate marketing strategies that real estate agents should employ including the following:

Develop a Slogan

Branding of a business is important for this recognition. You should ensure that you develop a unique name or slogan that will make your products stand out among those offered by the competitors.

Value Your Phone Conversations

Real estate marketing strategies can include obvious ideas, like …. buy a new smart phone or internet-enabled cell phone for the purposes of communication with your clients. Have all your emails redirected to this phone and always respond to all phone calls promptly to avoid losing clients. House buyers appreciate an agent that is quick to act and how quickly you get back to them is good indication.

Make Use of the Internet

One of the best real estate marketing strategies to use is to use the internet. Do not settle for the mere fact that you have a website. Get professional service from experts who will design an appropriate web page just for your agency. Starting a blog with a minimum of three entries every week is also a good idea. You can discuss real estate issues on trends, rates and offer general advice. Your customers will appreciate this and will always come to you.

One of the Smartest Real Estate Marketing Strategies — Build Your List

One of the best real estate marketing strategies is diligently working on building your list. The more folks you have the ability to show new properties to, via email, the more likely it is you can sell a home without actually having to spend a penny on advertising. Use an outside mail system, like MailChimp, to gather people to your list and then send them the new homes you have on the market, as well as homeowners tips, tricks, seasonal “remember to” messages, and generally useful information. It’s not only a great way to stay connected to clients, it’s a fantastic way to sell new properties!

Offer Referrals

Real estate marketing strategies like the one above needs you to compile a list of all past clients together with their contact details. You can also keep in touch with them by provide rewards for those who refer new clients to your business. Doing this increases your chance of getting more customers.

These real estate marketing strategies will have your agency performing well and positioning yourself for the future. Be sure to try one (or two) today!

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WordPress Tutorials: How to Make a Numbered List [VIDEO] http://paraduxmedia.com/wordpress-tutorials-numbered-list-video/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorials-numbered-list-video http://paraduxmedia.com/wordpress-tutorials-numbered-list-video/#respond Wed, 11 Jun 2014 17:00:00 +0000 http://paraduxmedia.com/?p=24699 WordPress Tutorials: How to Make a Numbered List [VIDEO]There are a number of occasions when using a numbered list in a WordPress post or page is not only useful, it’s critical to the overall goal of the article. In this video, I’ll show you how to convert a list of text into an automatically formatted numbered list in your post or a page.

Click ... Read More.

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There are a number of occasions when using a numbered list in a WordPress post or page is not only useful, it’s critical to the overall goal of the article. In this video, I’ll show you how to convert a list of text into an automatically formatted numbered list in your post or a page.

Click here to view the video on YouTube.

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The Beginner’s Guide to Do it Yourself PR http://paraduxmedia.com/beginners-guide-do-it-yourself-pr/?utm_source=rss&utm_medium=rss&utm_campaign=beginners-guide-do-it-yourself-pr http://paraduxmedia.com/beginners-guide-do-it-yourself-pr/#respond Thu, 05 Jun 2014 13:00:08 +0000 http://paraduxmedia.com/?p=24684 The Beginner’s Guide to Do it Yourself PRDo It Yourself PR fulfills pretty much the same goals and objectives  as conventional PR. Some use it to draw attention to a personal brand/business, others use it to change perceptions, while others to support a just cause. Whether you use a Press Release, a feature story in a magazine, or social media posts, Do ... Read More.

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do it yourself prDo It Yourself PR fulfills pretty much the same goals and objectives  as conventional PR. Some use it to draw attention to a personal brand/business, others use it to change perceptions, while others to support a just cause. Whether you use a Press Release, a feature story in a magazine, or social media posts, Do It Yourself PR is all about getting attention and influencing your audience.

Do it Yourself PR –Is it for everybody?

Given a choice, many people wouldn’t tackle PR on their own. Some are timid, others just don’t know where to start. The truth is people will give all manner of excuses why they’re not cut out for a DIY PR.  No matter which way you  look at it,  Do it yourself PR  remains a powerful tool for promoting your personal brand or business.

What Does it Take to Succeed with Do it Yourself PR ?

The key to excelling in Do It Yourself PR is understanding your target your audience, engaging them in quality dialogue, pitching thought-provoking ideas, and measuring results against your objectives periodically.  Just like mainstream PR, Do it Yourself PR requires discipline, dedication, and good insight to execute.  You have to be authentic, a good listener, and an effective communicator. That way, your will see the positive impact of a DIY PR campaign.

Do Results Matter in Do It Yourself  PR?

Absolutely. Results matters a lot in Do It Yourself PR.  Once you pinpoint your key audience and start engaging them, you need to measure the  results against your objectives continually. Measuring results will help you see whether your strategies are working or not and which ones are effective. Essentially, it’s a

Bottom line:

Do  It Yourself PR is a useful tool for marketing your brand/business and promoting your cause.  To succeed, you’ve got to know your target audience, listen to their conversation, and  engage them properly. Do it Yourself PR may seem daunting at first, but with a bit of patience and persistence, it will ultimately pay off. For first rate advice and professional PR services, contact Paradux Media Group . Our professionals are ready to help you with your PR and advertising campaigns today.

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WordPress Tutorials: How to Make a Bulleted List [VIDEO] http://paraduxmedia.com/wordpress-tutorials-bulleted-list-video/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorials-bulleted-list-video http://paraduxmedia.com/wordpress-tutorials-bulleted-list-video/#respond Wed, 04 Jun 2014 17:00:00 +0000 http://paraduxmedia.com/?p=24700 WordPress Tutorials: How to Make a Bulleted List [VIDEO]Unnumbered or bulleted lists do a great job of helping to tell a story in an orderly fashion. They can be used for short lists, long explanations, or whatever else you can imagine. In this WordPress Tutorial, I’ll show you how to convert your list of text into a bulleted list with confidence and ease.

Click ... Read More.

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Unnumbered or bulleted lists do a great job of helping to tell a story in an orderly fashion. They can be used for short lists, long explanations, or whatever else you can imagine. In this WordPress Tutorial, I’ll show you how to convert your list of text into a bulleted list with confidence and ease.

Click here to view the video on YouTube.

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3 Rivers Ammo WordPress Website Design – Eccommerce http://paraduxmedia.com/3-rivers-ammo-wordpress-website-design-eccommerce/?utm_source=rss&utm_medium=rss&utm_campaign=3-rivers-ammo-wordpress-website-design-eccommerce http://paraduxmedia.com/3-rivers-ammo-wordpress-website-design-eccommerce/#respond Sat, 31 May 2014 23:46:29 +0000 http://paraduxmedia.com/?p=24578 3 Rivers Ammo WordPress Website Design – EccommerceWorking with 3 Rivers Ammo, I found that there is a fine line between just the right amount of diamond plate and too much. Working with Don from 3 Rivers Ammo was a fun experience, we wanted to make him a website that fit his brand and also provided functionality and security! We took the ... Read More.

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3riversfirearms-wordpress-wWorking with 3 Rivers Ammo, I found that there is a fine line between just the right amount of diamond plate and too much. Working with Don from 3 Rivers Ammo was a fun experience, we wanted to make him a website that fit his brand and also provided functionality and security! We took the basic design elements of his business card, and a few other design elements that he liked and we designed an eCommerce website that looks great and also showcases his custom ammunition loading capabilities and unique array of firearms training courses. Aside from producing custom ammunition 3 Rivers Firearms also offers firearms training on hand guns, rifles and ammo loading. To showcase this we created some great graphics detailing the different classes and a calendar so that they could show the times and dates that they had available for lessons.

Contact - 3 Rivers Firearms (1) Custom Loading - 3 Rivers Firearms Firearm Training - 3 Rivers Firearms Our Team - 3 Rivers Firearms Pistol Ammo Archives - 3 Rivers Firearms Store - 3 Rivers Firearms (1) Testimonials - 3 Rivers Firearms Training Classes Archives - 3 Rivers Firearms (1) 3 Rivers Firearms (3) 3 Rivers Firearms (4) About - 3 Rivers Firearms

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Think of SEO Like You Think of a Recipe for Soup to Find Success http://paraduxmedia.com/seo-recipe-soup-find-success/?utm_source=rss&utm_medium=rss&utm_campaign=seo-recipe-soup-find-success http://paraduxmedia.com/seo-recipe-soup-find-success/#respond Thu, 29 May 2014 20:04:51 +0000 http://paraduxmedia.com/?p=25763 Think of SEO Like You Think of a Recipe for Soup to Find SuccessUnless you’ve been living in a cave for the last five years, you know that digital marketing is the name of the game in the business world. According to Gartner, the average business will increase its digital marketing budget by 10% this year, speaking to the need to increase focus on search engine optimization techniques ... Read More.

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organic seo techniquesUnless you’ve been living in a cave for the last five years, you know that digital marketing is the name of the game in the business world. According to Gartner, the average business will increase its digital marketing budget by 10% this year, speaking to the need to increase focus on search engine optimization techniques that bring businesses improved website traffic and online sales.

Unfortunately, despite understanding the importance of organic SEO techniques, too few businesses truly understand what makes for effective organic SEO strategies. Like soup, you can’t just start throwing bits and pieces of techniques that you found in your pantry into the pot and expect the final result to be savory to your potential customers. As with crafting a well balanced, delicious chicken noodle soup, businesses need to take a measured approach with all organic SEO techniques to get their campaign’s flavor just right.

How Organic SEO Techniques are Like Ingredients in a Soup

    • Content Marketing is the Broth

Content marketing is the most crucial ingredient in your SEO soup. You should think of your content marketing like you think about the whole chicken you boil down to the make the broth. Not only does it provide you with a rich, filling broth, but the meat your dinner guests, your customers, crave. As statistics from Inbound Writer show, 57% of marketers say that nailing content marketing has brought them more customers and increased revenue. Without content marketing, your broth, you have nothing.

    • Quality Web Design is the Noodles

While your broth is undoubtedly the most important component of your soup, the noodles are a close second. Quality web design, as Forbes writes, makes or breaks everything else you do online. Your content can be well written and fun to read, but if your web design is unpalatable, customers are going to walk away from the table dissatisfied. From responsive web design to optimizing the meta-data that search engines use to catalog your page, great web design brings body to your campaign, ensuring customers come back for seconds.

    • Social Media Platforms are the Stewed Vegetables

As Social Media Today details, using social media allows your company to improve customer service, increase recognition of your brand, and craft a human face for your company that other marketing methods so often lack. In other words, social media fills in the gaps that content marketing and web design, the broth and the noodles, can’t. Using social media is like adding celery, carrots, and onion to your soup. It rounds out the flavor, bolstering the other ingredients in the pot.

Implementing an organic SEO strategy with any measure of success can never be about throwing things at the wall and seeing what sticks. Think about all the organic SEO techniques you’re trying to utilize. By treating your SEO campaign like your favorite recipe for soup, you can cook up something great.

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Announcing a 12 Month Program for Small Business Success http://paraduxmedia.com/announcing-12-month-program-small-business-success/?utm_source=rss&utm_medium=rss&utm_campaign=announcing-12-month-program-small-business-success http://paraduxmedia.com/announcing-12-month-program-small-business-success/#respond Thu, 29 May 2014 13:00:42 +0000 http://paraduxmedia.com/?p=24419 Announcing a 12 Month Program for Small Business SuccessAccording to U.S. Small Business Administration (SBA), there are approximately 28 million small businesses and another 22 million self-employed individuals that are classified as non-employers. With more than 50% of American workers employed by small businesses (those with less than 500 employees), small businesses have been the driver of net job gains since 1995.
As a small business ... Read More.

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According to U.S. Small Business Administration (SBA), there are approximately 28 million small businesses and another 22 million self-employed individuals that are classified as non-employers. With more than 50% of American workers employed by small businesses (those with less than 500 employees), small businesses have been the driver of net job gains since 1995.

dreamstime_l_5274213As a small business owner you understand how important your business is not only as a source of income for yourself but as a source of support and income for your employees and revenue for your community. It is important to have access to all of the tools and help that is available to you in order to be one of the 7 businesses that survives the first 2 years, one of the 5 that make it to 5 years and one of 3 that stay in business past 10 years. One of those tools is the 12 month marketing program offered by Paradux Media Group that helps you coordinate and streamline your promotional and marketing activities in a seamless package.

Be in Business for Yourself, Not by Yourself

Running a small business requires you to pay attention to a lot of areas, often times with little to no assistance. These areas include finance, marketing, sales and other areas necessary to be successful. Being in business for yourself does not mean that you have to be in business by yourself. Taking the worry about coordinating your messaging, image and brand can be accomplished by acquiring the Get Your Ducks in a Row Marketing package.

What is the Get Your Ducks in a Row Marketing Package?

Getting your ducks in a row is a tiered approach to meeting your marketing needs, based on your businesses status and needs. Startups that may not have a present need for a website may choose the Hatchling level to start, which provides the basics such as business cards, logo and promotional letters. The Duckling level takes your business beyond your logo and website and shows you how to engage customers and bring in business online. The Duck is a fully grown, fully loaded zero to sixty marketing system designed to move your business from web marketing newbie to experienced pro.

You may be familiar with search engine optimization (SEO), social media marketing, email and blogging. You may also have a desire to integrate these tools into your business and your efforts to expand your market reach. Instead of guessing at how to implement these programs, bring in the expertise of a value added team that can help you achieve your business success.

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WordPress Tutorials: What Tags are and How to Use Them [VIDEO] http://paraduxmedia.com/wordpress-tutorials-what-tags-are-and-how-to-use-them-video/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorials-what-tags-are-and-how-to-use-them-video http://paraduxmedia.com/wordpress-tutorials-what-tags-are-and-how-to-use-them-video/#respond Wed, 28 May 2014 17:00:00 +0000 http://paraduxmedia.com/?p=24702 WordPress Tutorials: What Tags are and How to Use Them [VIDEO]WordPress Tags can seem useless when you’re writing your posts — but they aren’t. Intentionally choosing and creating appropriate WordPress tags can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what tagare, how they might be used, and how they can enhance your blog.

Click here to view the video on YouTube.

This video was shot ... Read More.

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WordPress Tags can seem useless when you’re writing your posts — but they aren’t. Intentionally choosing and creating appropriate WordPress tags can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what tagare, how they might be used, and how they can enhance your blog.

Click here to view the video on YouTube.

This video was shot on location at the Butte Creek Mill in Eagle Point, Oregon.

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Best Brand Book Examples List http://paraduxmedia.com/best-brand-book-examples/?utm_source=rss&utm_medium=rss&utm_campaign=best-brand-book-examples http://paraduxmedia.com/best-brand-book-examples/#respond Mon, 26 May 2014 15:30:45 +0000 http://paraduxmedia.com/?p=25728 Best Brand Book Examples ListOften, the best brand book examples are the ones that you can find.  Othertimes, the best brand book examples are the ones closest to your industry. And still other times, the best brand book examples are the ones that are most closely aligned with your ideology. So what are the BEST brand book examples, well, ... Read More.

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best brand book examplesOften, the best brand book examples are the ones that you can find.  Othertimes, the best brand book examples are the ones closest to your industry. And still other times, the best brand book examples are the ones that are most closely aligned with your ideology. So what are the BEST brand book examples, well, I’ll have to leave that to you to determine, but here are a list of brand books that are available on the internet that I have found useful in one way or another. (Some of these I discussed in my book, Finding Brand: the Brand Book Tutorial.)

But no list I could put together would ever be complete. And the next brand book I find — or someone else finds – might be the missing piece in someone else’s project.

So I think that the best solution to finding the best brand book examples is to create a crowdsourced list. To that end, I’ve started a list over at list.ly so that you can add your favorites to the list. If you’ve found brand books on the internet you have found useful, preferably hosted on the company’s own website, please feel free to add it to our list. Then, when it comes time to find a the best brand book example, visitors here (yourself included) will have a plentiful list to choose from, so that they can find the best brand book examples that are just what they need.

Also — take a moment to VOTE for your favorite brand book below!

P.S. If you are interested in learning how to create your own brand book — be sure to check out my brand new 15-part Create Your Brand: Brand Book Tutorial video series. This video series takes you through the entire process of creating a brand book for your company in just 66 days. 

The list of the Best Brand Book Examples.

 

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Facebook Business Page – 3 Tweaks To Make For June 2014 Rollout http://paraduxmedia.com/facebook-business-page-3-tweaks-june-2014-rollout/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-business-page-3-tweaks-june-2014-rollout http://paraduxmedia.com/facebook-business-page-3-tweaks-june-2014-rollout/#comments Fri, 23 May 2014 22:05:25 +0000 http://paraduxmedia.com/?p=24694 Facebook Business Page – 3 Tweaks To Make For June 2014 RolloutThe rollout of new Facebook Business Pages is set for June 6th, but if you signed up to be part of the early release we’re beginning to see those drop now.
The biggest change is the single column timeline much like your personal page.
With any change that Facebook does to their pages a little housekeeping is ... Read More.

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The rollout of new Facebook Business Pages is set for June 6th, but if you signed up to be part of the early release we’re beginning to see those drop now.

The biggest change is the single column timeline much like your personal page.

With any change that Facebook does to their pages a little housekeeping is on order. With this current rollout there seem to be three little tweaks that should be made to your page when your business page is updated.

Adjust Your Cover/Profile Picture:  You’ll see with the screen shot below that the profile photo while being the same size is now moved up farther into the cover photo image and the title of your page and category is now incorporated in the lower half of your cover photo.  You’ll want to adjust any text or important images that may be under the profile photo. You’ll notice that your business name is now overlayed in the cover photo, so if you have your business name on your cover photo you may want to remove it since it appears in the overlay.

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 Adjust Your Category:   Make sure the Category of your Page reflects what you do.  The Category is much more prominent in the new Facebook Timeline.  Go to Edit Page, then Update Page Info to check your Page category. While you’re in edit mode this would be a great time to take a look at your Short Description and Long Description and see if those need updates as well.

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Choose your 3 Best Apps:   The Apps section is now be found in two places, under the more button below the cover photo and on the left sidebar. The most important App to you should be first, in our case the Email Signup and then your next 2 best Apps should be listed next.  It’s pretty much the same as before just the addition of the left column.

If you have any questions or need any help with your update you can always schedule a free 15 minute consultation with Paradux Media.

 

 

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A Savvy Small Business Owner’s Guide to Advertising in 2014 http://paraduxmedia.com/small-business-guide-advertising-2014/?utm_source=rss&utm_medium=rss&utm_campaign=small-business-guide-advertising-2014 http://paraduxmedia.com/small-business-guide-advertising-2014/#respond Thu, 22 May 2014 16:00:51 +0000 http://paraduxmedia.com/?p=24674 A Savvy Small Business Owner’s Guide to Advertising in 2014We are so excited to be presenting to small business entrepreneurs this morning at the Oregon Employer Council in Medford!
This is a very special three hour event, presented in partnership with Southern Oregon University’s Small Business Development Center. We so excited to bring you an information-packed seminar showing you how to use Traditional Media, and Online Marketing, ... Read More.

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We are so excited to be presenting to small business entrepreneurs this morning at the Oregon Employer Council in Medford!

savvy-small-business-owner's-guide-to-marketing-in-2014This is a very special three hour event, presented in partnership with Southern Oregon University’s Small Business Development Center. We so excited to bring you an information-packed seminar showing you how to use Traditional Media, and Online Marketing, including Social Media TOGETHER to improve your results. Our goal is to help you decipher the formula that will help your small business stand out from the crowd.

During the course of this three hour event, small business owners will:

  •  Learn the best way to draw customers to your business.
  •  Traditional Marketing – Branding, Advertising, Radio, TV, Print, Business Cards etc.
  •  Decipher which online channel is best for your business – Social Media, Website, Google+
  •  Learn the secret to marketing that will generate more leads – today.

If you aren’t able to make it down, to the event, we’ve put the slides up on Slideshare.net (and below) for your review. If you have questions or want to see how integrated marketing could work for your business, please request a complimentary consultation today, we’d be happy to talk with you about how an integrated marketing can improve your marketing results.

P.S. Don’t forget to check out our “You Built it – But They Aren’t Coming Small Business Success Webinar: Uncovering the 3 Mistakes Small Business Owners Make that Keep Them Struggling for Cash and Customers” available right here on our website. Reserve your seat today and learn:

  • Why your customers aren’t buying your products.
  • Where to find your ideal customers.
  • The simple formula that will have you on your way to earning cash and getting customers.

A Savvy Small Business Owner’s Guide to Advertising in 2014

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WordPress Tutorials: What Categories are and How to Use Them [VIDEO] http://paraduxmedia.com/wordpress-tutorials-categories-video/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorials-categories-video http://paraduxmedia.com/wordpress-tutorials-categories-video/#respond Wed, 21 May 2014 17:00:00 +0000 http://paraduxmedia.com/?p=24701 WordPress Tutorials: What Categories are and How to Use Them [VIDEO]WordPress Categories can be a bit confusing — but they don’t have to be. Intentionally choosing and creating appropriate WordPress categories can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what categories are, how they might be used, and how they can enhance your blog.

Click here to view the ... Read More.

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WordPress Categories can be a bit confusing — but they don’t have to be. Intentionally choosing and creating appropriate WordPress categories can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what categories are, how they might be used, and how they can enhance your blog.

Click here to view the video on YouTube.

This video was shot on location at the Butte Creek Mill in Eagle Point, Oregon.

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Warning: You’re Losing Money by Not Using these Social Media Promotion Ideas!!! http://paraduxmedia.com/social-media-promotion-ideas/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-promotion-ideas http://paraduxmedia.com/social-media-promotion-ideas/#comments Tue, 20 May 2014 17:00:01 +0000 http://paraduxmedia.com/?p=24640 Warning: You’re Losing Money by Not Using these Social Media Promotion Ideas!!!Are you using social media promotion ideas to help you expand your online visibility? There are several authors claiming they know the secret to market with social media. The truth is, there isn’t a secret. Here are some social media promotion ideas you need to follow if you want to see a boost in your ... Read More.

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Are you using social media promotion ideas to help you expand your online visibility? There are several authors claiming they know the secret to market with social media. The truth is, there isn’t a secret. Here are some social media promotion ideas you need to follow if you want to see a boost in your traffic results.

Social Media Promotion Ideas: Create Custom Facebook Pages

One of the best ways to get people to like your Facebook page is by creating a custom Facebook page. This will help to brand your business and build your online reputation. A major aspect of the landing page is to have a social media page that looks different from the other companies on Facebook. You can use custom landing pages when you are running a promotion as it gives people a clear picture of what they need to do when entering a contest.

Offering Incentives

What motivates people to get talking? Free stuff! Start posting free samples of your products, or consider running a promotion for 1-5 followers to receive a free product or cash. This can help your company to get several shares for the posts, and brings in new followers as they want a chance to win.

Hooks and Graphics

To make your social media page stand out, you need to use strong graphics and great hooks. What this means is people will see what you post and have a reason to like it or share it with others. We have found a drastic increase in the number of infographics that are being shared on social media. This is a great way to brand your business and boost your social media visibility.

Social Media Promotion Ideas: Engaging With Your Audience

Another important part of social media is posting frequently and engaging with your audience.  Look at the most successful companies using social media. Some of the things they are doing is posting daily and interacting with their users. Not only do they interact, they go out and search for new ones. Commenting on their pages and interacting with other companies is a great way to expand your social media visibility and boost your ranking. Respond quickly when people comment on your social media profiles. Understand how to use the hashtags and trending information as it can help you get in touch with the people that are active on social media sites right now.

Make it Shareable

You can take multiple approaches to social media marketing, educational, funny, or informative. It all comes down to knowing your audience and what they want.

To learn more about social media promotion ideas and how to specifically target your audience contact us today!

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Introducing the ‘How to Create a Brand Book’ Video eCourse Series http://paraduxmedia.com/brand-book-video-ecourse/?utm_source=rss&utm_medium=rss&utm_campaign=brand-book-video-ecourse http://paraduxmedia.com/brand-book-video-ecourse/#respond Sun, 18 May 2014 16:12:30 +0000 http://paraduxmedia.com/?p=24614 Introducing the ‘How to Create a Brand Book’ Video eCourse SeriesI’m so excited to share with you my brand new ‘How to Create a Brand Book’ Video eCourse Series! Over the years, you’ve all shared with me how hard creating your Brand Book is. And I know that as an in house marketer getting asked to create a Brand Book is something akin to a terminal ... Read More.

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I’m so excited to share with you my brand new ‘How to Create a Brand Book’ Video eCourse Series! Over the years, you’ve all shared with me how hard creating your Brand Book is. And I know that as an in house marketer getting asked to create a Brand Book is something akin to a terminal sentence. Even though the Brand Book is a critical tool for businesses of all sizes, unfortunately, creating a Brand Book can be difficult, time consuming, and tedious.

brand book video ecourseBut here’s the thing…it doesn’t have to be! Creating your Brand Book can also be fun, rewarding, insightful, and full of ah ha moments. And that’s why I created the  ‘How to Create a Brand Book’ Video eCourse Series.

It’s a 15 part video series that takes you through each of the elements you need to incorporate in your Brand Book. In it, I take the time to really show you why each concept is important. What the reasoning behind the necessity of developing concept is. And, of course, how to use it to create your very own Brand Book.

In this Brand Book Video eCourse you’ll learn how to:

  • Inspire employees and stakeholders to be evangelists for your business (Brand Narrative)
  • Understand your unique selling point and how you can beat your competition playing your own game (Brand Perceptual Map)
  • Get really clear about the essence of your brand (Brand Keywords)
  • Provide a context for your entire team and establish a hierarchy of values that keep stakeholders engaged and energized (Brand Venn Diagram)
  • Create a competitive advantage by creating likability (Brand Personality)
  • Create a framework for decisions at all levels of your organization (Brand Values)
  • Create a consistent experience across all elements of your business (Brand Voice)
  • Capture the lightening bolt of energy and push it through all elements of your business (Brand Manifesto)
  • Boil all our work down to one public facing phrase that uniquely and completely captures YOUR business (Brand Tagline)

…and how to put it all together in your very own Brand Book in just 66 days!

“You’re so clear and give great direction and inspiration at the same time!” – Class Participant

If you’ve been tasked with the difficult job of creating your own Brand Book. This ‘How to Create a Brand Book’ Video eCourse Series will put you on the fast track and get your Brand Book created in record time. Don’t wait, get started today!

Buy Now Create Your Brand 15 Part Video Class Series: Brand Book Edition

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WordPress Tutorials: Distraction Free Writing http://paraduxmedia.com/wordpress-tutorials-distraction-free-writing/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorials-distraction-free-writing http://paraduxmedia.com/wordpress-tutorials-distraction-free-writing/#respond Wed, 14 May 2014 17:00:34 +0000 http://paraduxmedia.com/?p=24588 WordPress Tutorials: Distraction Free WritingI know that Microsoft Word has so many more tools to aid a writer, but most of the time, I have to admit that I just compose my WordPress posts in the Post Editor. It’s just easier somehow. In this post, I’ll show you how to use the default post editor in a distraction free ... Read More.

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I know that Microsoft Word has so many more tools to aid a writer, but most of the time, I have to admit that I just compose my WordPress posts in the Post Editor. It’s just easier somehow. In this post, I’ll show you how to use the default post editor in a distraction free mode. It helps keep you focused and on task. And while it’s not for everyone all the time, it is a useful tool when you’re trying to get that blog post written so you can get on to doing other things.

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WordPress Tutorials: How to Replace a Picture http://paraduxmedia.com/wordpress-tutorials-replace-picture/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorials-replace-picture http://paraduxmedia.com/wordpress-tutorials-replace-picture/#respond Wed, 07 May 2014 17:00:04 +0000 http://paraduxmedia.com/?p=24587 WordPress Tutorials: How to Replace a PictureSometimes, you just need to replace an image — and the good news is that in the new 3.9 version of WordPress, replacing that image is easier than ever. In this video, I’ll demonstrate how to quickly and easily replace an image. Of course, you can always delete the image and re-insert it — but ... Read More.

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Sometimes, you just need to replace an image — and the good news is that in the new 3.9 version of WordPress, replacing that image is easier than ever. In this video, I’ll demonstrate how to quickly and easily replace an image. Of course, you can always delete the image and re-insert it — but why not try to replace that image today?

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WordPress Tutorials: 3.9 Media Changes http://paraduxmedia.com/wordpress-tutorials-3-9-media/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorials-3-9-media http://paraduxmedia.com/wordpress-tutorials-3-9-media/#respond Fri, 02 May 2014 17:00:42 +0000 http://paraduxmedia.com/?p=24535 WordPress Tutorials: 3.9 Media ChangesYou may have noticed that WordPress 3.9 has a number of changes to the media uploader – and you haven’t noticed yet, the first time you try to load a picture, you’re bound to see them — they are significant, and they make WordPress BETTER.
In this WordPress Tutorial, you’ll learn how to use the new ... Read More.

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You may have noticed that WordPress 3.9 has a number of changes to the media uploader – and you haven’t noticed yet, the first time you try to load a picture, you’re bound to see them — they are significant, and they make WordPress BETTER.

In this WordPress Tutorial, you’ll learn how to use the new features:

  • Drag and Drop Images
  • Live Gallery Previews
  • Resize and Edit Options on the Image

 

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Instagram: Get Your Small Business In the Picture http://paraduxmedia.com/instagram-small-business-picture/?utm_source=rss&utm_medium=rss&utm_campaign=instagram-small-business-picture http://paraduxmedia.com/instagram-small-business-picture/#respond Mon, 28 Apr 2014 17:15:33 +0000 http://paraduxmedia.com/?p=24429 Instagram: Get Your Small Business In the PictureIf a picture is worth a thousand words, then how much better is it than a 140 characters?
We live in a visual society, it’s one of the reasons TV beats radio, and has helped create the success of ‘FACE’book. It’s no secret that the most shared and clicked upon items on Facebook are pictures. What’s ... Read More.

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If a picture is worth a thousand words, then how much better is it than a 140 characters?

We live in a visual society, it’s one of the reasons TV beats radio, and has helped create the success of ‘FACE’book. It’s no secret that the most shared and clicked upon items on Facebook are pictures. What’s a big difference between Twitter and Facebook…images!

Instagram

Instagram (Photo credit: Jon@th@nC)

If you have a small business that is image driven, or can find a way to drive engagement through images, then Instagram should be a social platform that should be a tools in your marketing bag.

Create your profile: Leave a good first impression.Create links to Facebook, Twitter, Business LinkedIn and your website.

Find your customers and potential customers by using hashtags: Search for people already talking about your business or your field. Find people in your city (#Medford) or people that share your interest (#FoodPorn) (Health). These are your potential customers. Find them, follow them, like their posts, and engage them.

Follow Back: You don’t have to follow ALL of your followers, but those whose ideas and interests align with your business are exactly the type of folks you should follow.  That way you can stay engaged with them and they, in turn, will engage with you and your content.

Be consistent with posts: Post consistently, but do not bombard your followers with thousands of pictures. Consistency keeps your followers engaged. Depending on the type of business you run, 1-2 posts a day would be a good rule of thumb.

Show off your products: People love to window shop. Use Instagram to show off your product and let us browse your products, much like a catalog. Think of how you can take pictures that would be a little different. Extreme close-ups, angles, think a little differently.

Introduce your employees: Humanize your brand by using Instagram to introduce your fans to the people behind your company. It’s a great way to show the personality of your brand, one of the biggest aspects of your ‘brand’ are your employees.

Encourage Instagram contests: Contests can be organizing with submissions using a custom hashtag. Come up with a unique hashtag, and encourage fans to share photos. Optimize these contests by integrating them into your other social media pages. Facebook has simplified their restrictions on contests/giveaways, so take advantage of this by running a multi-platform contest.

Take great photos: Using a cool filter cannot fix a bad photograph. Pictures should be in focus and balanced.  It won’t take you long to see Instagram is a platform to display some very good photography, don’t have this scare you off, but remember everything you do is an extension of your ‘brand’.

People love visual content, so that makes Instagram the ideal social media marketing platform for small businesses. It’s also currently a completely free way to market your business without algorithms limiting your organic reach or trying to achieve a pay-to-play model. So create your proud ‘brand’ profile, follow people, engage and you will have an impassioned following before you can say hashtag.

Want some help or have questions? You can always book a free 15 minute consultation with Paradux Media Group to make sure you’re snapping the right image for your brand.

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WordPress Tutorial: Where did the Word Clipboard Button Go? [VIDEO] http://paraduxmedia.com/wordpress-tutorial-word-clipboard-button-video/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorial-word-clipboard-button-video http://paraduxmedia.com/wordpress-tutorial-word-clipboard-button-video/#respond Fri, 25 Apr 2014 17:58:01 +0000 http://paraduxmedia.com/?p=24422 WordPress Tutorial: Where did the Word Clipboard Button Go? [VIDEO]Surprise! The Word Paste Button is MISSING in WordPress 3.9! In this video, you’ll learn how to paste content from Microsoft Word into WordPress safely and conveniently.

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Surprise! The Word Paste Button is MISSING in WordPress 3.9! In this video, you’ll learn how to paste content from Microsoft Word into WordPress safely and conveniently.

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5 Insane (but true) Things About Marketing for Small Business http://paraduxmedia.com/marketing-for-small-business/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-for-small-business http://paraduxmedia.com/marketing-for-small-business/#respond Wed, 23 Apr 2014 20:47:03 +0000 http://paraduxmedia.com/?p=24410 5 Insane (but true) Things About Marketing for Small BusinessMarketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5 ... Read More.

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Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5 things that ought to ring true — now you just have to make enough time in your schedule to plan for them.

Marketing for Small Business List

  1. 5-insane-but-true-tihings-about-marketing-for-small-businessThe very best marketing is always Word-of-Mouth. I know, I own a marketing agency, and we make our living selling advertising and marketing to small business. But here’s the thing — NOTHING — and I mean NOTHING is better at converting to sales than enthusiastic customers. That being said, the single best way to drive word-of-mouth is to advertise! Be on social media, be on radio, television, and in print. Be aggressive with your advertising and you’ll find that your word-of-mouth referrals go UP. That’s because you’re being thought about more often, and it’s easier for relevant conversations to come up in the natural course of events.
  2. Even though you have More Time than Money, you can still take significant steps to move the visibility of your business forward. One of the very best ways is to take some of your time and make sure that you list your website on all the relevant directories. An easy place to start is by heading over to Moz Local and see what profiles you have — and which you are missing. Then, make sure your business is listed on ALL of them. Remember, that you don’t have to do it all in one sitting, but your business will be better off for having done it.
  3. Make lots of friends. No seriously — remember item #1, about Word-of-Mouth being one of the best methods of marketing for small business (ok and LARGE business)? Well the same thing is true about networking. Particularly when you have more time than money, joining a networking group can be a great way to spread the word and get people talking about your business.
  4. Multi-Use tools are critical. A key to marketing for small business is to invest in tools that serve multiple purposes. So, for instance, investing in business cards and letterhead will serve you best when you’re just starting out. You can use business cards as a method for sharing contact information, reminding people about your business, and directing them to your website. Similarly, letterhead can be used for invoices, letters, proposals, and sell sheets. These pieces of your marketing are multi-use tools and are critical for small businesses.
  5. You have to be strategic! I know, sometimes we get caught up in thinking that strategy is reserved for BIG business — but it’s not. It’s something that businesses of all sizes need to employ. You have to have a strategy and work it when you’re marketing for small business. the more you work your strategy the faster you will get where you’re going. One quick method you can employ to make sure you’re focusing on your agenda, not someone else’s, plan to do two things for your business before you open your email or answer your phone.

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Blogging for Business Meetup http://paraduxmedia.com/blogging-business-meetup/?utm_source=rss&utm_medium=rss&utm_campaign=blogging-business-meetup http://paraduxmedia.com/blogging-business-meetup/#respond Wed, 23 Apr 2014 15:56:42 +0000 http://paraduxmedia.com/?p=24400 Blogging for Business Meetup[ May 21, 2014; 5:30 pm to 6:30 pm. ] Our very own Dixie Nuñez has put together a Blogging for Business Meetup in Ashland!
Get together with other business owners who are using their blog as a tool to connect with their target market! "Get a website" They say. "You have to have a blog!" they say. "Create valuable and unique content" They advise. Well ... Read More.

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May 21, 20145:30 pmto6:30 pm

logo-2xOur very own Dixie Nuñez has put together a Blogging for Business Meetup in Ashland!

Get together with other business owners who are using their blog as a tool to connect with their target market! “Get a website” They say. “You have to have a blog!” they say. “Create valuable and unique content” They advise. Well you did all of the above and now you are the very proud owner of an empty blog page. You are the voice of your business and a blog offers a way to connect with your customers and create a relationship that keeps them coming back to your website. If you struggle with your blog or you are fantastic at blogging and want to share your enthusiasm and success with others then this group is for you! Lets get together and blog! This meet up fosters accountability, creativity and support!

Click here to RSVP and Join the Group!

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Facebook Pay To Play: What To Do – Small Business Oregon http://paraduxmedia.com/facebook-pay-play/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-pay-play http://paraduxmedia.com/facebook-pay-play/#respond Mon, 21 Apr 2014 16:14:59 +0000 http://paraduxmedia.com/?p=24383 Facebook Pay To Play: What To Do – Small Business OregonFor business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So what do you do?
facebook business (Photo credit: Sean MacEntee)
On the one hand, businesses have never before had a free media platform through which to build ... Read More.

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For business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So what do you do?

facebook business

facebook business (Photo credit: Sean MacEntee)

On the one hand, businesses have never before had a free media platform through which to build our brand and communicate to current customers, so this was bound to happen. But on the other hand, though big businesses may be able to swallow the new pay-to-play rules, it’s challenging for small businesses that don’t think they can afford to advertise.

Prior to changing the algorithm Facebook had created a platform that allowed small business to close the gap with the big boxes. The cost was much less to compete with big boxes talking to consumers on Facebook  than radio, television or print.

Here are some simple takeaways for small business owners wondering what their next step should be:

Experiment with Facebook ads. While Facebook did take away our FREE reach, they did give us some new tools to target your reach. With Facebook ads you can now target them for likes, page post engagement, website hits, website conversions, event responses and more. You can target, gender, age, location and interests. Set your budget and target audience and give it a try.

Experiment with other social-media platforms. Is your business on Twitter? LinkedIn? Instagram? How about YouTube, SlideShare, Pinterest? While they don’t have the market share that Facebook has they all have their niche that attracts consumers, find the social media platform whose niche best works with your business category and give it a try.

Create Entertaining, Educating and Contest Content. Instead of paying Facebook for ads, invest in awesome original content. Create content within your brand/image that is going to make people want to ‘like,’ ‘share,’ ‘comment’. Work with contest apps and do even more to get your page even more involved with what you’re posting.

What not to do. Don’t panic. Facebook is still an incredible direct marketing tool and it is more cost effective than a lot of your alternatives.

If you’re looking for help on how to market your business page, have questions on Facebook ads, how much, and how often? What social media platform suits your business best? Contact Paradux Media for a free consultation.

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A Savvy Marketer’s Guide to Advertising by Paradux Media Group http://paraduxmedia.com/savvy-marketers-guide-advertising-paradux-media-group/?utm_source=rss&utm_medium=rss&utm_campaign=savvy-marketers-guide-advertising-paradux-media-group http://paraduxmedia.com/savvy-marketers-guide-advertising-paradux-media-group/#respond Sat, 19 Apr 2014 21:06:59 +0000 http://paraduxmedia.com/?p=24374 A Savvy Marketer’s Guide to Advertising by Paradux Media Group[ May 22, 2014; 8:30 am to 12:00 pm. ] In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from ... Read More.

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May 22, 20148:30 amto12:00 pm

In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from the crowd.

  • oec-logoLearn the best way to draw customers to your business.
  • Traditional Marketing – Branding, Advertising, Radio, TV, Print, Business Cards etc.
  • Decipher which online channel is best for your business – Social Media, Website, Google+
  • Learn the secret to marketing that will generate more leads – today.

Prior to co-founding Paradux Media Group, Mike Frey spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients. His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods.

sbdclogosouCo-founder, Tisha Oehmen is a professional brand strategist, a leader in the branding field and the author of the book, Finding Brand: The Brand Book Tutorial. Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other.

  • Cost: $20.00
  • Date: May 22, 2014
  • Time: Registration starts at 8:30am. Presentation: 9:00am – 12:00pm
  • Location: Higher Education Center (HEC)
  • 101 S Bartlett St. Medford, Oregon
  • Online Registration: http://jacksoncountyoec.eventbrite.com

Questions:

  • Andrea Burcham 541-776-6060 x314
  • Josh Morell 541-776-6060 x236

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WordPress Tutorial: Essential Blogging Checklist [VIDEO] http://paraduxmedia.com/wordpress-tutorial-blogging-checklist/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorial-blogging-checklist http://paraduxmedia.com/wordpress-tutorial-blogging-checklist/#respond Wed, 16 Apr 2014 17:00:51 +0000 http://paraduxmedia.com/?p=24361 WordPress Tutorial: Essential Blogging Checklist [VIDEO]Blogging for business is subtly different than blogging just for pleasure. And while both *should* be enjoyable, the purposes are intensely different. In blogging for business, we find it is helpful to follow this checklist to make sure you are maximizing the time you are spending on your website. Dixie Nuñez joined me today to talk ... Read More.

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Blogging for business is subtly different than blogging just for pleasure. And while both *should* be enjoyable, the purposes are intensely different. In blogging for business, we find it is helpful to follow this checklist to make sure you are maximizing the time you are spending on your website. Dixie Nuñez joined me today to talk about questions she regularly gets asked about “how to get started blogging.”

The Essential Blogging Checklist is available only to members of the Paradux Community. If you want to receive instant access – please just signup below.

 

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Graphic Design – Custom Event Posters/Flyers Vintage Faire http://paraduxmedia.com/graphic-design-custom-event-postersflyers/?utm_source=rss&utm_medium=rss&utm_campaign=graphic-design-custom-event-postersflyers http://paraduxmedia.com/graphic-design-custom-event-postersflyers/#respond Sun, 13 Apr 2014 21:56:25 +0000 http://paraduxmedia.com/?p=24208 Graphic Design – Custom Event Posters/Flyers Vintage FaireThe meat and potatoes of any community event is the grass roots marketing from posters and flyers. With the 7th Annual Vintage Faire a month out it was time to design up the posters and flyers. As with most marketing to want to highlight what is going to appeal most to people that you’re trying ... Read More.

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The meat and potatoes of any community event is the grass roots marketing from posters and flyers. With the 7th Annual Vintage Faire a month out it was time to design up the posters and flyers. As with most marketing to want to highlight what is going to appeal most to people that you’re trying to reach. Attractions, bands, vendors, kids zone etc.

Here is a look at the poster for the 7th Annual Vintage Faire.

Vinatge Faire Flyer

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The Butcher Shop Digital Billboard Sign Design http://paraduxmedia.com/butcher-shop-digital-billboard-sign-design/?utm_source=rss&utm_medium=rss&utm_campaign=butcher-shop-digital-billboard-sign-design http://paraduxmedia.com/butcher-shop-digital-billboard-sign-design/#respond Fri, 11 Apr 2014 21:56:55 +0000 http://paraduxmedia.com/?p=24213 The Butcher Shop Digital Billboard Sign DesignThe digital billboard that we purchased for the Butcher Shop catches the daily commuter traffic. While it’s past the Butcher Shop we wanted to have some fun with the turn around and U-turn to the Butcher Shop.
One of the great benefits of a digital billboard is the ability to change your message at will. Here ... Read More.

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The digital billboard that we purchased for the Butcher Shop catches the daily commuter traffic. While it’s past the Butcher Shop we wanted to have some fun with the turn around and U-turn to the Butcher Shop.

One of the great benefits of a digital billboard is the ability to change your message at will. Here we have a TOMA ad that promotes the locally sourced meats and an ad promoting Fresh Fish Friday that you can see every Friday on your commute.

TBS

 

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WordPress Tutorial: How to Manage Site Security through Updates [VIDEO] http://paraduxmedia.com/wordpress-tutorial-manage-site-security-updates-video/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorial-manage-site-security-updates-video http://paraduxmedia.com/wordpress-tutorial-manage-site-security-updates-video/#respond Fri, 11 Apr 2014 19:55:47 +0000 http://paraduxmedia.com/?p=24205 WordPress Tutorial: How to Manage Site Security through Updates [VIDEO]Did you know that in 2012 more than 117,000 WordPress installations were hacked? (the most recent year I could find data). And that today, 73.2% WordPress installations are vulnerable to being hacked? This is because these sites had software that was out of date on them. And that’s bad enough, but it’s been a bad week in ... Read More.

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Did you know that in 2012 more than 117,000 WordPress installations were hacked? (the most recent year I could find data). And that today, 73.2% WordPress installations are vulnerable to being hacked? This is because these sites had software that was out of date on them. And that’s bad enough, but it’s been a bad week in discovering major site security risks.

On the 8th of April, the world learned about the Heartbleed Bug, a massive hole in Open SSL. If that wasn’t bad enough, Jetpack, a VERY popular plugin announced a vicious security hole in it’s plugin yesterday and rolled an update to mitigate that risk.

If you haven’t updated your WordPress website recently, it’s definitely time right now. Now, if you host your website at Paradux Media Group, you don’t have to worry about this — we’ve taken care of all of this for you. But if you self host your WordPress website, this video will walk you through how to do the site updates that are necessary to ensure that yours in not one of the 73.2% of WordPress installations that are at risk of being hacked because you had out of date software on your site.

Watch the video below for step by step instructions on how to manage the updates on your WordPress website.

Only WordPress Tutorial members can access this video.

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The Most Effective SEO Services Around http://paraduxmedia.com/the-most-effective-seo-services-around/?utm_source=rss&utm_medium=rss&utm_campaign=the-most-effective-seo-services-around http://paraduxmedia.com/the-most-effective-seo-services-around/#comments Wed, 09 Apr 2014 17:52:09 +0000 http://paraduxmedia.com/?p=24191 The Most Effective SEO Services AroundThe best internet marketing strategies are those available through the most innovative internet marketing solutions. This is because such strategy always involves the most innovative organic SEO optimization. Since 90% of web users prefer organic search engine optimization over synthetic search engine optimization (such a pay per click advertising), organic SEO marketing is king!
Internet marketing ... Read More.

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the best internet marketing strategiesThe best internet marketing strategies are those available through the most innovative internet marketing solutions. This is because such strategy always involves the most innovative organic SEO optimization. Since 90% of web users prefer organic search engine optimization over synthetic search engine optimization (such a pay per click advertising), organic SEO marketing is king!

Internet marketing is the way to go at a time when everything you do just happens to be online. Of course, that’s an exaggeration, but it doesn’t take away the fact that SEO needs to be a priority for every business in the world. Well, it at least needs to be a priority for businesses that hope to achieve any kind of success in a field that is increasingly overcrowded with savvy competitors.

However, there is a way to overcome the aggressive efforts of your competitors, and actually gain an edge that you will keep. This all begins and ends with innovation. When you consider the fact that the many under-30, “overnight” millionaires who now enjoy plush offices in Silicon Valley got there not with money, but through innovation, you can probably see why innovation is so important.

While you may have an innovative product or service to offer to the public, you might not have very many innovative marketing ideas. The good news is the leading SEO firms do nothing but search engine optimization and online marketing, day-in and day-out. This means that they have all of the innovative organic SEO services that will help you get your online marketing campaign off the ground at affordable rates. And if that is not enough, they will also help you to use natural organic SEO to get a leg up on the competition and keep it.

The best internet marketing strategies are only available to the privileged few. But now that you know how important the best internet marketing strategies are to your business, you can take the necessary steps to put them to work for you and your company.

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Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice http://paraduxmedia.com/brand-brand-3-reasons-shouldnt-brand-thrice/?utm_source=rss&utm_medium=rss&utm_campaign=brand-brand-3-reasons-shouldnt-brand-thrice http://paraduxmedia.com/brand-brand-3-reasons-shouldnt-brand-thrice/#respond Tue, 08 Apr 2014 01:41:31 +0000 http://paraduxmedia.com/?p=24177 Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand ThriceBranding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and
“immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand in ... Read More.

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Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and
“immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand in their formative years.

brand-thriceThe trick though, once you brand has “grown up” is to NOT rebrand again if at all possible. Here are the 3 main reasons you should never brand thrice.

  1. Give Your Brand a Chance to Mature. Just like you need and want the time to create your own identity after you graduate from high school, your brand needs time to grow into itself. It needs time to evolve and come into its own.
  2. Resist the Urge to Tweak. I know, it’s hard to resist. But once you have your brand established — stick with it. You put a lot of time, energy, and thought into crafting your brand position. Don’t let the latest idea, product, or ad campaign derail your brand. Stay true – you’ll be glad you did in the long run.
  3. You Have to Earn Top of Mind Awareness. You simply have to give your target audience the opportunity to come to understand and appreciate the nuances in your brand over time. And the first person who is going to get tired of your brand — is YOU. You must remember that a significant portion of your audience has not heard of your brand, and an equally significant portion is only just becoming aware of your brand. Changing your brand a third time is going to eliminate this audience from those who know your brand.

It’s natural to evolve your brand once, it’s even predictable that your brand will evolve twice — but just say no to brand evolution thrice.

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Website Design Medford Oregon – Hire An Advertising Agency http://paraduxmedia.com/website-design-medford-oregon-hire-advertising-agency/?utm_source=rss&utm_medium=rss&utm_campaign=website-design-medford-oregon-hire-advertising-agency http://paraduxmedia.com/website-design-medford-oregon-hire-advertising-agency/#comments Mon, 07 Apr 2014 17:15:40 +0000 http://paraduxmedia.com/?p=24160 Website Design Medford Oregon – Hire An Advertising AgencyWhy You Hire A Marketing Company To Design Your Website:
There was a time when even as a small business you shelled out big bucks, had some code written and BOOM, there was your website.
website ideas (Photo credit: Sean MacEntee)
Stagnent and too expensive to change, but you were in the 2.0 game.
That was the early 2000’s, ... Read More.

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Why You Hire A Marketing Company To Design Your Website:

There was a time when even as a small business you shelled out big bucks, had some code written and BOOM, there was your website.

website ideas

website ideas (Photo credit: Sean MacEntee)

Stagnent and too expensive to change, but you were in the 2.0 game.

That was the early 2000’s, welcome to the new decade, the ever evolving world of the internet where yesterday is truly history and tomorrow is the present.

Most web designers, do a very good job designing your site, they may offer some hosting solutions, and then you get a good luck, thanks for playing, and tell a friend.

When the truth is, the real work begins after the website had been designed. Are consumers going to magically come to your site? Is Google going to put you on the first page because your website looks great?

We know that the answer is marketing and SEO.

Here is the difference you get by partnering with an Advertising Agency for your website design

  • An advertising agency has a team of people with independent expertise; coders, designers, content writers, strategists, social media planners, SEO etc.
  • An Advertising Agency is thinking ahead. How is the website going to be promoted and used. How will it work with social media, how will our traditional advertising be incorporated.
  • Brand Brand Brand! An Advertising Agency is going to make sure your BRAND comes across on your website.
  • An Advertising Agency wants to teach you their tricks – Your success is their success.
  • You work a creative director who manages the project. That creative director has a ‘TEAM’ of resources at their beck and call
  • There’s a team of people to help you. Like a group. Not a person or two. A bunch of people.

Just think of what a team of hand-picked experts (including designers, web programmers, copywriters strategists, social media planners) can do to enhance your website and brand.

With the ever changing web design and marketing landscape, isn’t it time to find out? Contact Paradux Media today to see if we’re a fit for your business.

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WordPress Website Design – Chad Austin Fitness http://paraduxmedia.com/wordpress-website-design-chad-austin-fitness/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-website-design-chad-austin-fitness http://paraduxmedia.com/wordpress-website-design-chad-austin-fitness/#respond Mon, 07 Apr 2014 16:49:45 +0000 http://paraduxmedia.com/?p=24146 WordPress Website Design – Chad Austin FitnessChad is a personal trainer, and it was time for him to have a new membership website! He wanted something modern and clean to use as a platform for his membership website. We did a basic theme modification and we ended up creating a really cool site for him. The front page has great movement ... Read More.

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Chad-Austin-websiteChad is a personal trainer, and it was time for him to have a new membership website! He wanted something modern and clean to use as a platform for his membership website. We did a basic theme modification and we ended up creating a really cool site for him. The front page has great movement with a scrolling feature. It is very modern and dare I say it, hip! By Installing Premise, a membership plug in on this website we gave Chad a way to interact with his members. We created an online training center where members can choose workout plans to suit their needs. Whether you are out of town on a business trip, or just wanting to get your work out from your living room, Chad’s membership website offers the benefit of personal training with the convenience of being able to work out where ever life takes you.

Chad also has a National radio Show and it was important to incorporate the show with his new site. We have his Radio show featured on the home page that leads to the shows very own page. The show is embedded into the site so that it stays current and up to date with the latest episodes.

Chad Austin Fitness (2) Be Fit For Life - Chad Austin Fitness Online Personal Trainer - Chad Austin Fitness Personal Training - Chad Austin Fitness

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Radio Production – Screen Doors – Bill’s Glass http://paraduxmedia.com/radio-production-screen-doors-bills-glass/?utm_source=rss&utm_medium=rss&utm_campaign=radio-production-screen-doors-bills-glass http://paraduxmedia.com/radio-production-screen-doors-bills-glass/#respond Sat, 05 Apr 2014 23:40:26 +0000 http://paraduxmedia.com/?p=24230 Radio Production – Screen Doors – Bill’s GlassWith spring comes spending more time outside and on the deck. Screen doors allows you to bring the good of the outdoors into your home and keep the bad out. Listen to our latest version in the Bill’s Glass series of radio commercials, “Bring The Outside In”.

Click here to view the video on YouTube.

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With spring comes spending more time outside and on the deck. Screen doors allows you to bring the good of the outdoors into your home and keep the bad out. Listen to our latest version in the Bill’s Glass series of radio commercials, “Bring The Outside In”.

Click here to view the video on YouTube.

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Radio Production – Shower Power – Bill’s Glass http://paraduxmedia.com/radio-production-shower-power-bills-glass/?utm_source=rss&utm_medium=rss&utm_campaign=radio-production-shower-power-bills-glass http://paraduxmedia.com/radio-production-shower-power-bills-glass/#respond Thu, 03 Apr 2014 23:35:55 +0000 http://paraduxmedia.com/?p=24226 Radio Production – Shower Power – Bill’s GlassTurn your shower into your oasis. You have the power too. Listen to our latest version in the Bill’s Glass series of radio commercials, “Shower Power”.

Click here to view the video on YouTube.

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Turn your shower into your oasis. You have the power too. Listen to our latest version in the Bill’s Glass series of radio commercials, “Shower Power”.

Click here to view the video on YouTube.

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WordPress Tutorial-How to Use Zemanta and Set a Featured Image http://paraduxmedia.com/wordpress-tutorialhow-zemanta-set-featured-image/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorialhow-zemanta-set-featured-image http://paraduxmedia.com/wordpress-tutorialhow-zemanta-set-featured-image/#respond Wed, 02 Apr 2014 13:00:46 +0000 http://paraduxmedia.com/?p=24155 WordPress Tutorial-How to Use Zemanta and Set a Featured ImageI was recently talking with a client about finding images to go on his blog. Obviously Zemanta is, by far and away, the easiest method for locating images that can legally be used on a website. But the downside to using the Zemanta tool is that the images aren’t eligible for use as a Featured ... Read More.

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I was recently talking with a client about finding images to go on his blog. Obviously Zemanta is, by far and away, the easiest method for locating images that can legally be used on a website. But the downside to using the Zemanta tool is that the images aren’t eligible for use as a Featured Image. And this is a problem if your theme depends on there being a featured image on the post (like at Paradux Media for example.)

Now the good news is that you can use Zemanta to find images, and with the tricks shown in this video, you’ll learn how to also be able to use those images as a featured image on the post. It’s a little tricky, but this step by step video will show you the way and you’ll be an image inserting expert in no time.

Only WordPress Tutorial members can access this video.

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Custom Designed Event Banners – Medford http://paraduxmedia.com/custom-designed-event-banners-medford/?utm_source=rss&utm_medium=rss&utm_campaign=custom-designed-event-banners-medford http://paraduxmedia.com/custom-designed-event-banners-medford/#respond Tue, 01 Apr 2014 02:30:30 +0000 http://paraduxmedia.com/?p=24103 Custom Designed Event Banners – MedfordThis pull up banner is a quick, easy and an ideal way to add pop to your booth. Not only are these pull up banners ideal for a trade show booth but they can double for great signage in your store or make for other great displays. For Kellie Hill this pull-up banner was designed and used ... Read More.

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This pull up banner is a quick, easy and an ideal way to add pop to your booth. Not only are these pull up banners ideal for a trade show booth but they can double for great signage in your store or make for other great displays. For Kellie Hill this pull-up banner was designed and used for her recent book signings.

Kellie Hill Pull up Banner

 

 

 

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New Changes: Facebook Business Pages – Medford http://paraduxmedia.com/facebook-business-pages-medford/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-business-pages-medford http://paraduxmedia.com/facebook-business-pages-medford/#comments Mon, 31 Mar 2014 16:30:06 +0000 http://paraduxmedia.com/?p=24127 New Changes: Facebook Business Pages – MedfordIt might be time that you have a marketing team handle your social media
In the next few weeks Facebook will be rolling out tweaks to the desktop version of your business page.  The streamlined look for Pages on desktop will make it easier for people to find the information they want and help page admins ... Read More.

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It might be time that you have a marketing team handle your social media

In the next few weeks Facebook will be rolling out tweaks to the desktop version of your business page.  The streamlined look for Pages onblog desktop will make it easier for people to find the information they want and help page admins find the tools they use most.

They will go back to showing posts in just one-column (which I like) rather than the two column feature that Facebook currently uses.

With the changes, there will be opportunities. Changes in timelines, changes in how Facebook has lowered the organic views but increased the advertising success, are just a couple of reasons why hiring a marketing company to manage your social media might be the right choice.

Facebook gives you a preview for what the new page will look like here.

Hiring an advertising agency to manage your social media is going to give you a ‘Team’ of branding experts.

  • Experience
  • Planning & Strategy
  • Social Media Tools & Tricks
  • Aligning Social Media Marketing Goals
  • Professional Graphic Design
  • Save You Time – Make You Money

Just think of what a team of hand-picked experts (including designers, web programmers, and copywriters) can do to enhance your Facebook and social media presence!

With the ever changing marketing and social landscape, isn’t it time to find out? Contact Paradux Media today to  see if we’re a fit for your business.

 

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Social Media Management – Eagle Point Upper Rogue Chamber http://paraduxmedia.com/social-media-management-eagle-point-upper-rogue-chamber/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-management-eagle-point-upper-rogue-chamber http://paraduxmedia.com/social-media-management-eagle-point-upper-rogue-chamber/#respond Sun, 30 Mar 2014 17:04:02 +0000 http://paraduxmedia.com/?p=24122 Social Media Management – Eagle Point Upper Rogue ChamberParadux Media has now been managing the social media platforms for the Eagle Point Upper Rogue Chamber for over 3 years. Eagle Point Chamber spans from White City to Crater Lake…Promoting events, livability, retail and living and supporting loca the page has become a favorite of people living in the Upper Rogue Community.
It started with ... Read More.

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Paradux Media has now been managing the social media platforms for the Eagle Point Upper Rogue Chamber for over 3 years. Eagle Point Chamber spans from White City to Crater Lake…Promoting events, livability, retail and living and supporting loca the page has become a favorite of people living in the Upper Rogue Community.

It started with Facebook, then twitter was added, and this month because of the scenic beauty of the area it only made sense that instagram would be part of the Eagle Point Upper Rogue social media portfolio.

We invite you to take a look at their Facebook page and please give it a ‘like’… https://www.facebook.com/EPURCommunity

EPUR Managements

 

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Graphic Design – Custom Outdoor Signage – Medford http://paraduxmedia.com/graphic-design-custom-outdoor-signage-medford/?utm_source=rss&utm_medium=rss&utm_campaign=graphic-design-custom-outdoor-signage-medford http://paraduxmedia.com/graphic-design-custom-outdoor-signage-medford/#respond Sat, 29 Mar 2014 16:03:02 +0000 http://paraduxmedia.com/?p=24076 Graphic Design – Custom Outdoor Signage – MedfordWe purchased a digital outdoor billboard for a few of our clients. The previous downfall of outdoor was that it was stagnant, that is not the case with digital outdoor.
We have the flexibility of our Digital Billboards allows you to change your message based on the day, time, weather, location, season, etc.
We will change your ... Read More.

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We purchased a digital outdoor billboard for a few of our clients. The previous downfall of outdoor was that it was stagnant, that is not the case with digital outdoor.

We have the flexibility of our Digital Billboards allows you to change your message based on the day, time, weather, location, season, etc.

We will change your message weekly, daily, hourly and in real time – We can use RSS feeds to be streamed to our Digital Billboards in real time. This includes countdowns, time, temperature, live scores, news feeds, trending items and more.

For the first week, we just started with a basic foundation for our clients. In the next couple of weeks we will be rolling out, many different daily messages for our clients.

Digital sign

 

 

 

 

 

 

 

 

 

How it looks driving by:

Digital Sign actual

 

 

 

 

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Graphic Design – Custom Print Ads – Medford Oregon http://paraduxmedia.com/graphic-design-custom-print-ads-medford-oregon/?utm_source=rss&utm_medium=rss&utm_campaign=graphic-design-custom-print-ads-medford-oregon http://paraduxmedia.com/graphic-design-custom-print-ads-medford-oregon/#respond Fri, 28 Mar 2014 23:37:16 +0000 http://paraduxmedia.com/?p=24052 Graphic Design – Custom Print Ads – Medford OregonA marketing struggle for a lot of small business owners is the many different sizes and options with print ads and keeping the consistency through changing of ad sizes. Vertical to horizontal, every publication requires a different ad size.
Here is an example of going from a horizontal square ad to a vertical ad while keeping ... Read More.

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A marketing struggle for a lot of small business owners is the many different sizes and options with print ads and keeping the consistency through changing of ad sizes. Vertical to horizontal, every publication requires a different ad size.

Here is an example of going from a horizontal square ad to a vertical ad while keeping the look, feel and message the same.

Bill'

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Online Marketing is a Romance: Here are Three Tips for Impressing Your Date http://paraduxmedia.com/online-marketing-is-a-romance-three-tips-to-impress-your-date/?utm_source=rss&utm_medium=rss&utm_campaign=online-marketing-is-a-romance-three-tips-to-impress-your-date http://paraduxmedia.com/online-marketing-is-a-romance-three-tips-to-impress-your-date/#comments Fri, 28 Mar 2014 21:04:22 +0000 http://paraduxmedia.com/?p=24026 Online Marketing is a Romance: Here are Three Tips for Impressing Your DateOkCupid, a popular free dating website, runs a blog about the statistics they encounter while analyzing their user information. In one interesting study, they found that smiling is the best way for women to receive messages online from potential suitors, but men, on the other hand, actually get more messages when they frown.
So: how does ... Read More.

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internet marketing firmsOkCupid, a popular free dating website, runs a blog about the statistics they encounter while analyzing their user information. In one interesting study, they found that smiling is the best way for women to receive messages online from potential suitors, but men, on the other hand, actually get more messages when they frown.

So: how does this relate, exactly, to the best internet marketing strategies? Well, think about it. In many ways, you are courting your clients. You are trying to connect with them — as many of them as possible — without coming off as cheesy, or over-eager, or “not their type.” Online marketing is the digital, corporate version of dating. So how, exactly, can you prevent yourself from being that guy who hasn’t gone on a date in five years? Here are three tips for having a successful online marketing romance.

1. Come to the Date Wearing Your Best, Appropriate Outfit

If you’re going on a first date with someone, is it a good idea to come dressed up in your mom’s high-waisted pants from the 90s? Probably not. Likewise, if your website design is dated, potential customers will be turned off. Great custom web designing for your website is not only going to keep people at ease, but it’s going to keep the door open for them to explore your products and services. Studies have shown that consumers make judgments about websites incredibly quickly — often navigating away after only seconds. First impressions are everything, which is why you should hire custom web designers to get the job done, and leave the teased hair and Geocities site layout at home.

2. Seal Each Date With a Kiss

Did you know that email pays back $40 for every $1 spent on it? If you’re still using a Yahoo or AOL email address, you are missing out on two levels. First, you’re making yourself look unprofessional by not having a unique business address. Second, you’re probably not using email marketing tools that could take your messages to the next level. Talk to internet marketing firms about changes you could make. Email might seem like it has the potential to be annoying, but it’s actually one of the cheapest and most effective ways to stay in touch with loyal customers, and offer them special incentives, sales, discounts or other promotions.

3. Don’t Make Them Wait by the Phone

When people are shifting their approach to online terrain, they sometimes don’t realize how customers come to websites with different expectations than they might approach storefronts. If you are a home painter and you charge $15 an hour for a minimum of three hours, don’t hide this from your customer. They’re not going to wait for you to send the information via email, or call you on the phone — they’re going to go with your competitor that was more upfront about the vital information they were searching for. Internet marketing firms can help you figure out what should and shouldn’t be listed on your site, and in ads.

Are you going to contact internet marketing firms for help in getting your marketing romance off the ground? Let us know in the comments.

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Paradux Media Group receives 2013 Oregon Excellence Award http://paraduxmedia.com/paradux-media-group-receives-2013-oregon-excellence-award/?utm_source=rss&utm_medium=rss&utm_campaign=paradux-media-group-receives-2013-oregon-excellence-award http://paraduxmedia.com/paradux-media-group-receives-2013-oregon-excellence-award/#respond Fri, 28 Mar 2014 18:45:40 +0000 http://paraduxmedia.com/?p=23987 Paradux Media Group receives 2013 Oregon Excellence AwardFOR IMMEDIATE RELEASE:
Paradux Media Group has been selected for the 2013 Oregon Excellence Award amongst all its peers and competitors by the US Institute for Excellence in Commerce (USIEC).
Each year the USIEC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They ... Read More.

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FOR IMMEDIATE RELEASE:

USIEC-Excellence in Marketing AwardParadux Media Group has been selected for the 2013 Oregon Excellence Award amongst all its peers and competitors by the US Institute for Excellence in Commerce (USIEC).

Each year the USIEC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and contribution of small businesses through service to their customers and community. Small businesses of this caliber enhance the consumer driven stature that Oregon is renowned for.

Paradux Media Group has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by USIEC marks a significant achievement as an emerging leader within various competitors and is setting benchmarks that the industry should follow.

“We are honored to have been recognized for our contributions to the small business economy in Oregon. We believe that small businesses are the backbone of industry and each small business makes our communities richer, more vibrant, and better for each person living in the community.” says Mike Frey, Chief Visionary Officer at Paradux Media Group.

As part of the industry research and business surveys, various sources of information were gathered and analyzed to choose the selected companies in each category. This research is part of an exhaustive process that encapsulates a year long immersion in the business climate of Oregon.

About Paradux Media Group

Paradux Media Group is not a regular advertising agency. They are a unique combination of strategists, planners, designers, and writers. They are the people who get called to launch a brand; to create a promotion; or to put a company on the first page of Google. Specializing in advertising, branding, website design, and social media management, Paradux Media Group gives their clients the integrated resources they need in today’s changing business environment. Learn more about Paradux Media Group at paraduxmedia.com.

About USIEC

The USIEC is a leading authority on researching, evaluating and recognizing companies across a wide spectrum of industries that meet its stringent standards of excellence. It has spearheaded the idea of independent enterprise and entrepreneurial growth allowing businesses of all sizes to be recognized locally and encouraged globally.

Particular emphasis is given to meeting and exceeding industry benchmarks for customer service, product quality and ethical practices. Industry leading standards and practices have been developed and implementation of the same has been pioneered by the dedicated efforts of the business community and commerce leadership. More information on USIEC can be found at www.USIEC.org

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Graphic Design – Annual Report – Corporate Identity http://paraduxmedia.com/peoples-bank-commerce-annual-report/?utm_source=rss&utm_medium=rss&utm_campaign=peoples-bank-commerce-annual-report http://paraduxmedia.com/peoples-bank-commerce-annual-report/#respond Fri, 28 Mar 2014 15:23:16 +0000 http://paraduxmedia.com/?p=23982 Graphic Design – Annual Report – Corporate IdentityWhen People’s Bank of Commerce approached us with doing a re-design on their 2013 Annual Report, we were up to the challenge. The immediate question was how to make this annual piece of literature fresh and engaging, and stand out in a sea of financial reports.
We simply started with the People’s Bank tagline “Grow Strong ... Read More.

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When People’s Bank of Commerce approached us with doing a re-design on their 2013 Annual Report, we were up to the challenge. The immediate question was how to make this annual piece of literature fresh and engaging, and stand out in a sea of financial reports.

We simply started with the People’s Bank tagline “Grow Strong With Us”. All of the Bank’s branches are rooted in the Rogue Valley of Southern Oregon, where pear trees grow prolifically and majestic landmarks stand out against the landscape. The famed volcanic plateaus known as the Table Rocks are the most central landmark to all five of The Bank’s branches, and we felt they belonged on the face of the Annual Report. The idea to use curved graphics came from the existing People’s Bank signage as well as the unique arched windows of their buildings; this not only adds visual interest, but gives a modern out-of-the-box appearance. We chose hues of sage, sienna, and wine, hinting at the fruitful area that is the Rogue Valley. These elements all came together to produce a clean contemporary design that can be used in years to come.
Peoples-Bank-Annual-Report

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WordPress Tutorial: Managing External Links [VIDEO] http://paraduxmedia.com/wordpress-tutorial-managing-external-links-video/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorial-managing-external-links-video http://paraduxmedia.com/wordpress-tutorial-managing-external-links-video/#respond Thu, 27 Mar 2014 22:25:14 +0000 http://paraduxmedia.com/?p=23976 WordPress Tutorial: Managing External Links [VIDEO]It seems like lately there has been a rash of request to remove links like the one below.
Hi there,
My name is ###### ####### and I am responsible for the website http://######.com/
The reason why I am contacting you is the content of the following link that points towards my site:
Link: http://paraduxmedia.com/####
Above links are violating current formal Google guidelines. So, it is not ... Read More.

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It seems like lately there has been a rash of request to remove links like the one below.

Hi there,

My name is ###### ####### and I am responsible for the website http://######.com/

The reason why I am contacting you is the content of the following link that points towards my site:

Link: http://paraduxmedia.com/####

Above links are violating current formal Google guidelines. So, it is not only bad for our website, but also affecting your website as well.  I would like to thank you very much for adding these links on your website, but at the same time, I request you to removes these links.

I would also like to clarify that you are not the only person that we are contacting but we just want to make sure that our website’s reliability will not decrease due to the new Penguin updates.

Please get in touch as soon as possible to confirm that you have received this email and removed the link.

Regards

###### #######

This video explains what’s happening that’s causing these requests and how you can protect your website from this kind of a problem. A Manual Spam Action from Google is unwelcome and something you can easily protect yourself from, 10 minutes could save your website — don’t delay, watch today.

Only WordPress Tutorial members can access this video.

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