For a local business the two of the more difficult platforms to compete with ‘big’ national companies are TV and print ads. It has everything to do with production. While Papa John’s franchise owners have great access to materials there are those ads that are a local offer and targeted to an audience that thinks more local.
That’s when working with a company that has a really good graphic designer is important. We think we have one of the best. Kelly’s work always stands out and is affordable to and for our clients. Here is an ad that were created for a local offer and directed to a local audience with the Eugene Weekly and the Oregon Daily Emerald, both audiences that like to lean towards ‘buying local’