photo credit ncindc via flickr
Are you the owner of a new hair salon? With a ton of competition, it might be difficult to really get your business going. Your best option is to invest some of your budget in advertising and promotions. This can be done in a number of ways. Many people think that advertising only means commercials and radio ads. This could not be farther from the truth. A hair salon is a very special market, and targeting your client can be done in a number of cost-effective ways. Think outside the box, and you can promote your new business in ways you have never considered before.
The first thing you want to do to market your new hair salon business is to target your neighboring community. Many people drive miles to get their hair done at a cross-town salon. They may love the idea of walking around the block to get a great hair cut or color. Consider printing out flyers or postcards. This is a great way to introduce your business and offer a special or discount. You can get this out to your neighborhood community by doing a mass mailing, or by hiring someone to drop them off door to door.
Most people use the internet to find even local businesses. This means your hair salon should be easy to find on all the major search engines. It will help to use sites like yellowpages.com so that people can find where you are easily. The internet is great because it can provide you with a way to use platforms like social media sites at no cost to you. This gives you the ability to promote your grand opening, and reach new consumers without having to spend any money.
Look to community events, local newspaper ads, and car wraps as other options as marketing for hair salons. Community events are great because you can reach new potential clients face to face. Small local newspapers are usually pretty affordable when it comes to marketing for beauty salons. One small ad can go a long way. Car wraps are a little more detailed, but you can do something simple like window signs. Simply advertise your hair salon business on the back of your car window as you drive around town. This is cheap and strangely affective. If you are someone who is always out and about running errands, you can get many views from a car wrap.
A new hair salon needs to have an effective marketing plan for optimal success.
- Published: March 8, 2012
- Author: Eric Blair
- Blog: Ducking In Blog
- Category:
- Tags: Advertising, Beauty salon, local businesses, marketing, marketing plan, radio, salon, Social media
- Comments:
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I don’t own a hair salon but one of my friend does and she is looking for some online ads to boost her business. So I thought I did help her. This blog would be really handy for me.
This is really a great plan , specially that you own a salon. by following this I am sure that our newly shop will be successful.
Local marketing is so important, especially for a highly competitive market like hair salons. There are so many options to explore these days, both online and offline. Check out our blog for more Salon Marketing Tips and Ideas to get you more clients.
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I have to say that you are correct in your statement that hair salon business should have an online presence. Reach out to people who are lazy and would just look through the internet to find a salon. Accompany you online presence with social marketing, this will further amplify your reach to people but be careful though, Social Media is a double edge sword, things you do could back fire. It is best to consult an expert.
Very solid and fundamental advice for any salon owner. Falling behind on any of this and the business will be leaving money on the table.
Kim
i think use social network is a good way to advertise your hair salons
thanks for info. Eric me too. i like yoru web site really good site. share!
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Agree with what you believe about hair saloon going online, it will give vast and diversified information and updates about hair treatment and their nourishing medicines and tools. This will definitely going to help a lot of people. Looking forward to it
Great post!This is a great article for me,I have a hair salon,online promote is great,I love social network.