On-line advertising can play a part in most marketing campaigns. You certainly don’t want it to play the lead but it can play a supporting role very well. With Tempurpedic rolling out a big price savings promotion we wanted to add some on-line advertising with the Register Guard. (local newspaper)
We had an Every Door Direct Mail campaign as the primary for Brenner’s and the on-line ad will make a nice complement. The Register Guard gave us a large audience and the ability to hit individuals in the opposite version of a print ad than direct mail.
When utilizing on-line advertising you want to create a couple different looks that stay within your brand.
We designed one look to capitalize on Brenner’s ‘local’ position:
An ad that used the Brenner’s brand with the Tempurpedic brand:
An ad that used the Brenner’s brand with the Tempurpedic savings:
While Banner ads always give you those massive impressions, we can all debate their worth. When you’re looking at having your link on another source Google Analytics will give you a pretty good idea of the success of the ad. Google Analytics will tell you how many hits came from the source, how long they visited your site as well as how many pages they viewed.
If you’re interested in any on-line advertising give us a call we’d love to talk about the pros and cons of on-line Banner, Facebook or Google AdWords advertising