Why Local SEO For Medford Oregon Business Owners:
So why is Search Engine Optimization (SEO) so important to a Medford Oregon business? Well it begins with over 40% of consumers won’t shop at a business or brand if they can’t research you or find your business on-line. Search Engine Optimization (SEO) allows not only for people to find you but more importantly to research you. Instead of driving from place to place to shop we now surf the web to help with our purchasing decisions.
Need More Reasons For Local Search Engine Optimization (SEO):
- The first ranking position in the search results receives 42.25% of all click-through traffic
- The second position receives 11.94%
- Third position on the first page obtains 8.47%
- The fourth placed position on page one receives 6.05%
- The others on the first page are under 5% of click through traffic
- The first ten results (page one ) received 89.71% of all click-through traffic,
- The next 10 results (normally listed on the second page of results) received 4.37%
- Third page receives a total of 2.42 %
- The fifth page receives a total of only 1.07%
- All other pages of results received less than 1% of total search traffic clicks.
Google searches are much like the Yellow Pages of old. If I know of a particular Medford Oregon business then I would typically have looked in the White Pages and searched for that particular business. That would be no different today, people just enter your business name in the Google box.
When we didn’t know the name of a Medford or Southern Oregon business we were looking for we just looked in the Yellow Pages for that category. We would then see a laundry list of Medford and Southern Oregon businesses from that category.
36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field
70% of people have used the internet to find a local business in the last 12 months
67% of local consumers have consulted online customer reviews of local businesses
69% of local consumers trust online reviews as much as personal recommendations
Female consumers are more likely to select a local business that has positive customer reviews
Local SEO Becoming More Important:
The numbers of ‘local’ searches are only going to increase. Mobile search, on-line reviews, reputation management it becomes more important every day. The good news is that if you’re a Medford or Southern Oregon Business owner you’re far from being out of the SEO game, in most circumstances, today you would still be ahead of the Search Engine Optimization (SEO) game.
Mobile Search Trends:
More children can use a smartphone (19%) than can tie their own shoelaces (9%). (AVG as cited by TechEye, January 2011)
It is estimated that the number of mobile broadband subscribers will hit 1 billion by the end of 2011 (up from 500 million in 2010). (Ericsson as cited by ReadWriteWeb, January 2011)
1 in 3 customers surveyed said they would like to have ‘click to call’ services integrated into operators websites, to make contact simpler and easier when issues arise. (ATG as cited by Digitalstrategyconsulting.com, November 2010)
In marketing there is a saying first in usually wins, with Search Engine Optimization (SEO) which is the case more times than not!
If you’re interested in how to increase your Search Engine Optimization (SEO) and get better results and more traffic there are several ways to accomplish better SEO. Paradux Media offers custom solutions for Medford and Southern Oregon businesses on solving their SEO and on-line management problems. Contact us today for a free 30 minute SEO consultation.
Remember when it comes to SEO: The first ten results (page one ) received 89.71% of all click-through traffic!!!
Related articles:
- Search Engine Optimization Techniques (ronmedlin.com)
- Getting Listed on the Search Engines (logicpath.com)
- Published: March 21, 2012
- Author: Mike Frey
- Blog: Beyond the Pond Blog
- Category:
- Tags: brand, brand position, Google Search, local businesses, marketing, Medford, search engine optimization, SEO, Southern Oregon, Web search engine, website
- Comments:
Quacktastic Reviews:
Operating a restaurant and bar is hard enough. It demands wearing many hats. Promotions and marketing is not one of them any longer since we…
Can not recommend this team enough. What started as a one-time website re-design has evolved into Paradux handling the vast majority of our marketing. Business…
We would not be able to run as smoothing, quickly, or efficiently if it was not for Paradux Media Group. Tisha and team is hands…
Recently, I had the opportunity to work with Paradux Media on a website build, and I just couldn’t have been happier with the process and…
Mike and his team are well known within the region and marketing community as an insightful industry leader. If you are looking for a Marketing…
Paradux Media is a very professional group, and they know what they’re doing. Whether they are placing buys for clients, or producing high-quality TV spots,…
Paradux helped build my business in all capacities. Without them, I would never have had the resources and ability to get so much accomplished –…
Mike, Tisha, and the team can build you anything you want for your company or small business. Very knowledgeable and easy to work with. They…
As a long-time client of Paradux, I can confidently say that their creative team is one of the best in the business. They consistently produce…
Always on time and and priced reasonably. Full service media company.
My wife and I own a local gym in New York and I’ve been fortunate enough to have the time to teach myself a lot of basic SEO over the last couple of years. As a result our gym’s page is ranked #1 in Google for the 3 major local search terms and has gotten us a ton of traffic and business because of it. Ultimately we have been able to compete and profit in a pretty competitive market with some very established and big players largely in part due to the position we hold in the major search engines.
Fantastic work! SEO can (and does) have a profound impact on your business! Thanks for stopping by.
Yes, SEO service is very useful in any kind of online business. That’s why I continue learning about it. Your post somehow increases my knowledge.. many thanks!
Thank you for the information. Looks like your expert on SEO Field. Your advices are so professional. I’ll try to make a consultation on my free time.
Thanks for making this kind of article. It really helps to a planning to build a small business like me.
Thanks for the wonderful information. This will help a lot to a newly business woman like me. I always stop here and do some learning to develop my capability in blog trade.
I only learned SEO from reading blogs and watching videos. What you’ve said here is a little different from what I’ve learned. But somehow, I find it interesting. I want to consider your info and maybe the 30 mins free consultation.
(1) But what will you do as fewer people use search — follow the trend. Look for more reliance on apps + curated html5 experiences; avoidance of google. (2) You *assume* there is a direct correlation between statistical analysis at a global level vs. a local level. A local business environment is something different. SEO: He who is good with a hammer thinks everything is a nail. Cheers!
I am done working with some link building task but still looking for some stuff for me to learn that area 🙂
This is very informative and this a new learning to my SEO reading sessions. Aside from great testimonials of SEO experts, we need also to know the latest and effective trends on SEO. It is necessary also to know the statistics of customer reviews.
Mobile search will play an increasingly important role, the new iPhones Siri technology will become commonplace across smartphones. Siri pulls its data from Yelp so anyone interested in getting picked up for local mobile searches should make sure that they list their details there as well as google places and bing local (which will likely be the source for windows smartphones)
Seo is good indeed, but mostly people that are using seo to bring traffic to their websites are overusing the benefits of search engine. Some of them are spamming submission websites which is bad to search engine and can cause of website penalization in search engine. It is important and highly recommended that we all do the ethical technique and follow the rules of search engine in order to come up with good results. Good luck guys. ^^
I recently published a chart on similar stats for positioning. It really makes a massive difference, first page results are not that great if you are #5 or worse.