Everything your business does and sends out is a reflection of how you do business and who you are. Sales material, brochures etc. can be first and foremost. They can often be the introduction and first impression on your business.
American Energy knows that. The difficulty can be how do you create a piece that can capture the personality of the brand and all that it stands for. That’s where collaboration between the graphic designer and the company can be important.
In this case, American Energy needed new POS material to promote their STAR program. With Paradux Media Group looking at it from a brand perspective, we were able to create a theme beginning with a ‘STAR’ leading you through the night. American Energy was able to review it from the inside knowing their clients. This created a winning balance of creativeness and practical sales.
Having your POS materials represent your brand is very important, and you should look at everything that goes out your door and ask yourself, does that represent us. We’re proud to be working with a first class organization like American Energy and working with them to make sure their materials match and meet the quality of the people and the brand.