The way that companies interact with their customers is in a constant state of change. Now more than ever, the need for streamlined, efficient marketing tools that can adapt to the boom in social media, as well as viral and mobile marketing, is of the utmost importance. If your business is looking to get into the trenches (and what business isn’t?), then you’ll need the tools to survive.
Marketing automation is a fairly new concept, developed right around the the turn of the century. Marketing automation is, simply put, software that organizations use to automatically handle the repetitive tasks of their marketing efforts.
Many marketing automation companies are still small and ripe for the picking by larger firms, with Oracle, IBM and Terradata purchasing such companies in 2010, when only about 7-10% of the market had adopted marketing automation platforms in their business. That rate is expected to grow to 50% by 2015, according to Sirius Decisions.
Marketing automation impacts both large and small businesses alike, proving to impact revenue, and creating limitless growth potential. I saw a recent survey noting that businesses using marketing automation experience a 451% increase in qualified leads, who in turn make 47% larger purchases than non-qualified leads.
Media tools and audience response are constantly changing, and marketing automation companies are considered one of the great visionaries in the marketing world. You can rely on them to help your business stay on top of the shifting market conditions, and offer fully customizable software that can be tailored to your business needs. If their base product does not have a function that your company requires, many of them will have a team of technical professionals that will build it for you…giving you what you need!
Creating user-friendly technology and ongoing support are key with marketing automation. Marketers want to focus on just that, marketing. Streamline your efforts, and allow them to concentrate on meeting your marketing needs. What this does is allow them to more efficiently interact with your customers, and eliminate the time spent on the technology aspects.
A good marketing automation company will provide initial training and education for users and administrators, as well as ongoing technical support to make sure your business is getting the most return on your investment.
The last few years have been very exciting for the world of marketing automation, With the rapid change and relevance of B2B marketing, along with the acquisitions of some software vendors by some of the biggest names in technology, the future of marketing automation is looking very bright.