Putting together a brand bible is a tedious job. Especially if you have sub-brands, you have a lot of things to take into account. Most companies resort to just compiling definitions and technical guidelines. But a brand bible is more than just a compilation of descriptions; it narrates the story of your brand.
Every company must … Read More.
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Three Steps in Creating an Effective Brand Bible
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How a Creative Ad Agency Can Save You Time and Money
I don’t think that there is anyone in business today that isn’t interested in saving both time and money. Yet many small business and mid-sized businesses miss one of the single best methods for saving time and money when they fail to work with a creative ad agency. There are lots of reasons that go into … Read More.
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Finding Brand Blog
Paradux Media Group Business Cards
Taking your business to the next level is what Paradux Media Group specializes in doing. And toward the end of this year, we recognized that it was time to take our brand image to the next level as well. After all — every great once in a while, the cobbler’s children do actually get new … Read More.
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Paradux Media Group News
Paradux Media Radio Spot – Put Simply
It’s very difficult to step back from your business and write a radio spot or create a television commercial; it’s why advertising agencies can be very important to your business. We found ourselves in that very conundrum this past week. It may be why you don’t see or hear advertising agencies on the air-waves.
Promoting businesses … Read More.
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Paradux Media Group News
Finding Brand on Paradux Media Group!
It may look a little different than it usually does, but I promise, it’s the same Finding Brand you’ve grown accustomed to. We decided that it was time to consolidate websites and to bring our blogs “in house.”
The factors that went into this decision included: maintenance on three sites (Paradux Media Group, Beyond the Pond, … Read More.
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Finding Brand Blog
Can We Teach an Old Media New Tricks?
photo credit: thedoctorpod
It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and advertising agency SocialCode.
The agency will offer Page management, app development, social commerce, fan monetization, message testing, and advertising through Facebook’s Ads, but … Read More.
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Beyond the Pond Blog
How Good is Your Elevator Speech?
photo credit: 陈霆
We’ve all heard it, we need to be able to describe our company and what we do in the space of time that it takes to travel from one floor to another in an elevator. And even in knowing it, it’s still difficult to conceptualize and spit out unless you’ve taken time … Read More.
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Finding Brand Blog
Choosing a Marketing Firm
I’m honored to be the guest blogger today over at the rno1 blog. Head on over to their blog to learn what six questions you should be asking any marketing or advertising agency you’re considering hiring. Knowing the answer to these questions will help you make sure you’re hiring the right firm for your business.
We’re working on having the folks at rno1 guest post here as well – so stay tuned!
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Finding Brand Blog