Brenner’s EDDM – Direct Mail Graphic Design

Brenner's EDDM copy

Every Door Direct Mail is a very affordable and efficient means for a direct mail campaign. Done correctly EDDM can be one of your very best return on investments of your advertising dollars. For retailers holiday weekends are a great opportunity to have a EDDM campaign be the foundation for a great holiday sales weekend. Our latest EDDM offering for our client Brenner's Furniture for their Labor Day Weekend Sale. ... Read More

How To Track Direct Mail Results

License: Creative Commons image source

What's a "good" direct mail response? The one that reaches your stated objectives. As Steve Cuno writes at Deliver magazine, "I have seen companies launch costly campaigns without regard for such details, only to flounder about in an attempt to measure success afterward. That's like throwing a dart nowhere in particular and then trying to evaluate your aim." Of course, tracking your direct mail results helps you make future decisions. What lists perform best? Which offers? Which mailing formats? A "typical" response rate is somewhere between ... Read More

Brenner’s Furniture Direct Mailer

eddm-brenners-furniture

The Every Door Direct Mail (EDDM) is the most cost effective way to market your business or product through direct mail.  It gives the business owner the ability to target carrier routes, at a very cost effective rate. Carrier route are small enough that you can target specific household demographics to the message that will resonate most with that demographic. For this piece we used Tempur-Pedic on one side and Living Room/Dining Room on the other side. While the offer is always important, staying in brand is just as important.  You can see ... Read More

Direct Mail Is Not Dead

Ducking In

The hype surrounding online marketing and social media is hard to ignore. In the highly digitized world we live in, it is no surprise that many executives might believe that the days of direct mail success are over. Contrary to such assumptions, statistics show that direct mail is still one of the best ways to reach certain types of customers. According to facts published in the DMA 2011 Statistical Fact Book, sales revenues grew from $457 billion to $477 billion from 2010 to 2011. Even marketing agencies viewed as leaders in the high-tech ... Read More

Brenners EDDM

brenners-eddm

A very efficient and affordable way to tackle direct mail is with the USPS Every Door Direct Mail.  While it takes a little more organizing and labor on your end the savings are pretty significant. We have been providing the creative for Brenner's EDDM campaign. With this EDDM piece we were able to feature two products and offers. Tempurpedic on the front and the Aspen Bedroom Collection on the back.  Two mid to high end items that can also work together, as often customers buying a new mattress also make an investment in bedroom ... Read More

Brenner's Furniture EDDM

Every Door Mailer_FINAL-1

Some small and local business owners are finding better success with direct mail through the US Postal Services Every Door Direct Mail.  You can read a little more in depth about this program in this blog. During a recent Tempurpedic promotion we came up with this layout and targeted mid to high income zip codes and turned in a very efficient campaign that delivered a nice ROI.  Yes with EDDM it does take more time and effort on your end than a normal direct mail campaign, but that's part of reducing the cost of the campaign, doing a bit ... Read More

Every Door Direct Mail

every-door-direct-mail

Direct Mail Marketing, have you tried Every Door Direct Mail? You may have seen or heard the recent commercials from the US Postal Service regarding their new campaign Every Door Direct Mail.  Are you a small business owner or an agency for small businesses that is considering the US Postal Service’s Every Door Direct Mail? So Just How Does Every Door Direct Mail Work? Every Door Direct Mail™ enables you to cast a wider net for less than ever before. Plus, you can do so without the need for costly mailing lists, permits, and related fees. ... Read More

Chat Cat Holiday Postcards

Advertising Agency, Social Media, Web Design, SEO, Custom Website Design by Paradux Media Group

Holiday offers - they are the staple of a successful retail store. If you have an existing customer list, it's a great idea to consider sending them a direct mail piece to invite them back into your store. That's exactly what Chat Cat did this month with a postcard that designed to remind prior customers of the great gift ideas they have in their store and on sale. ... Read More

Graphic Design

graphic desing medford oregon

We live in a visual society, and with the heat turned during the holiday season for retail businesses they tend to want to become more visual.  Direct mail discounts is one way, having a customer appreciation day and offering special discounts to current customers is another way.         Both can be effective tools.  In Brenners Furniture's case it's a way to thank their current customer base and at the same time having some cards to be able to hand out to individuals to make them feel better and more ... Read More