Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
How To Track Direct Mail Results
What’s a “good” direct mail response? The one that reaches your stated objectives. As Steve Cuno writes at Deliver magazine, “I have seen companies launch costly campaigns without regard for such details, only to flounder about in an attempt to measure success afterward. That’s like throwing a dart nowhere in particular and then trying to…
Direct Mail Is Not Dead
The hype surrounding online marketing and social media is hard to ignore. In the highly digitized world we live in, it is no surprise that many executives might believe that the days of direct mail success are over. Contrary to such assumptions, statistics show that direct mail is still one of the best ways to…
Direct Mail Marketing, Have You Tried Every Door Direct Mail?
You may have seen or heard the recent commercials from the US Postal Service regarding their new Every Door Direct Mail campaign. Are you a small business owner or an agency for small businesses considering the US Postal Service’s Every Door Direct Mail? So Just How Does Every Door Direct Mail Work? Every Door Direct Mail™ enables you to…
Customer Appreciation Examples
We live in a visual society, and with the heat turned during the holiday season for retail businesses they tend to want to become more visual. Direct mail discounts is one way, having a customer appreciation day and offering special discounts to current customers is another way. Both can be effective tools. In Brenners Furniture’s…