For most small business owners dealing with the media is like dealing with an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to getting the most out of your media buy. AQH, GRP’s CPM, CPP and that was before web banners, unique … Read More.
Tagged Advertising, advertising sales, alphabet soup, business owner, Buying Media, celebrity status, clutter, cpp, demographic, direct mail, economy, local news, location, media, newspaper, perspective, sales staff, small business, strengths and weaknesses, television, town radio, ways of advertising, Web, web banners Leave a Comment