There are a lot of things that drive the top brands towards their steady flow of success. Things like the marketing strategies they choose, the type of work ethics that they employ and the public image that they give off all directly influence their gross revenue amounts. The problem with figuring out why these companies … Read More.
Lovejoy Hospice regularly holds a “Good Grief”, children’s support group to help children deal with grief in a productive manner. This is an ad we developed to run in the Daily Courier, Rogue River Press, and Illinios Valley News to promote the launch of the group.
Let’s talk for a few minutes about brand and brand architecture. Brand, as we know, is a term which refers to all the externally and internally focused language, position, and imagery for a given company. At its core, a company’s brand is its reputation. How much leverage a company gets from their brand is largely … Read More.
This month Papa John’s rolled out a large ‘Double Pepperoni’ Pizza for just $10.
The print ad that was designed for the offer always takes into account creating a local feel while keeping the recognizable Papa John’s Brand.
Photo Credit: james.holly
What is a Brand Book?
Why do I need a Brand Book?
What goes into a Brand Book?
All of these are legitimate questions that many marketers struggle with. At it’s core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and consistent … Read More.
Volunteers are the backbone of any non-profit organization and volunteers are the backbone of Lovejoy Hospice. To get the word out about their upcoming Volunteer Training days, we created print ads to run in the local newspapers. The goal of the print ad was to create interest and an invitation to join the event. Of … Read More.
What do you get when you top one layer of pepperoni with another layer of pepperoni? You’ve entered the pepperoni zone. This Pepperoni Zone commercial was developed to leverage the Double Pepperoni campaign that Papa John’s National was running in March.
Brenner’s was looking for a tweak in their logo that would give them a more playful and updated look for employees shirts and hats. Brenner’s Furniture was originally established in 1938, so styles have come and gone.
This iteration of the logo started from a 1938 corporate seal of Brenner’s Furniture. This logo isn’t to replace … Read More.