Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
What Is Long Tail Search And Why You Should Focus On It
The phrase “Long Tail Search” is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon is the part that’s less specific yet makes up most of the dragon’s bulk. For example, that’s the keyword jewelry or diamond, which has tons…
Social Media Privacy and Advertising
Video Transcript Hi there. How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?” I thought it would…
Re-Marketing Campaigns Hit Facebook
Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to…
Top 10 Tips On Making Effective Online Advertising Banners
Online advertisement is speedily becoming the core advertising platform for all types of businesses. There was a study conducted that the income from online advertising will grow by about 40 percent until 2015. And within the next 2 years, online advertisement could soon dominate all other kinds of promotion. But, because of this not anymore…
Simple Google AdWords Tips For Small Local Business
Like most local business marketing, the results must remain a mystery…. Most of us are aware of the famous quote by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s easy for you to feel that way about your marketing, but you can stack the…
How to Choose the Best Keywords for SEO
Everyone is using search engines to help them locate the right information. The fact that people are using search makes it critical that you implement search engine optimization (SEO) tactics into your website. One of the easiest ways to implement SEO into your website is to use keywords throughout your website content. Keywords refer to…
Facebook Ads For Marketing Your Small Business
Facebook Ads What’s The Real Story: With the Facebook IPO and GM pulling their Facebook ads there has been a lot of talk regarding the effectiveness of running ads on Facebook. We’ve run several ads for clients on Facebook, like with all advertising, the execution, the category and the set goals will have everything to…