150th Finding Brand Post and a Big Announcement!

get-the-book

Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it’s been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog has been successful in that endeavor. And throughout the years, you’ve shared with me what… Read More

Whois the Owner of Your Online Presence?

Whois Lookup

One of the most valuable assets your brand has is it’s online location, AKA domain name, URL, website address, or www. It’s the very identity of many businesses (amazon.com) and a critical cornerstone of more traditional brick and more stores. Yet, you would be stunned about the number of businesses that are not named the legal… Read More

The Right Plan 2 Week Fat Loss Program Book

2-week-fat-loss

Marketing today is more complicated than ever. As a business professional, having a book is a critical step in establishing credibility for a wider market. That’s why we’re so excited to offer our congratulations to Kellie Hill at The Right Plan on her very first book, The Right Plan 2 Week Fat Loss Program! Kellie… Read More

CreateSpace vs. Lightning Source for Self-Publishing

create-space-lightening-source

If you’re self-publishing your “dead tree” book, you know how costly it can be to print copies. When you print a number of copies in advance, you run the risk of no one actually buying them. Having a lot of books on hand with no buyers will cost you money. An alternative is to print… Read More

Online Retailer Ups the Stakes for Local Shops (sort of)

price-check-by-amazon

Last week, Amazon announced that it was introducing version 1.2.1 of their Price Check mobile app. The principle is simple, find out if you’re getting the best price while you’re out shopping. Simply scan the bar-code for the product in question, or enter the product in the search box and it will tell you what… Read More