Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
What is a Brand Narrative?
I often get asked, “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity…
4 Ways to Avoid Writer’s Block
When you write for a living, whether for your own blog or for someone else’s, it is expected that you are going to have writer’s block from time to time. Don’t let writer’s block get the best of you. These four tips will help you avoid writer’s block before it even strikes. Keep a Notebook…
How to Accept Guest Posts for SEO Without Losing Your Vision
The vision that you have for your company, including your website and your blog, will change over time as things develop (both internally as well as in the industry). However, it’s important that you are the one growing and modifying your business in a way that you see fit. Allowing writers to guest post on…
6 Buttons to Push to Make Your Online Writing Spread like Wildfire
Successful marketer and author Mark Hughes says that for your online content get you read as much as you need it to be read in order for you to become well-known and profitable, you need to push people’s buttons. Some people recoil from that, saying that that is “manipulative”. Well, if your writing and communication…