Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making … Read More.
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Putting and Advertising Both Can Drive You Nuts.
There are many life comparisons that can be drawn to golf, advertising is one. I am happy with most of my golf game; my ball striking has never been better, lessons from our pro certainly helped with that. Last year I began to lose confidence with my putter. It began last fall with the club … Read More.
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Beyond the Pond Blog
Your Competition Makes You Better
Think about it — you know what your competitors really offer. You know, often better than the customers do (at the outset) what kind of service and product a new customer will receive from a business. “If we’ve identified our competitors wisely, we should know how our product meets their needs better than the competition,” Critical … Read More.
Not on Facebook? 5 Reasons You Need to Be!
I’ve spent a lot of time talking with business owners this week about why their business and brand should participate on Facebook. Everyday more businesses are creating their Facebook page and jumping into social media. But for those of you still debating whether or not to jump into the fray let me give you a … Read More.
Television vs Social Media
photo credit: Las Valley 702
In part one of my comparisons of traditional media marketing comparisons we looked at Radio vs Twitter. In Part two we’re going to compare Television and Youtube. From a business owner and marketer Television is best known to make stars and images. As a business Television is best used in your … Read More.
Radio vs Social Media
photo credit: © Photography By CalvinCropley
The title is a little misleading as it’s not really pitting one up against the other as much as trying to point out more of the similarities. A lot of small business owners invest in radio every month. These same business owners scratch their head and wonder what or … Read More.
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Beyond the Pond Blog
Talking to No One
photo credit: © Photography By CalvinCropley
I’ll always be a softy for radio. I spent too many years in the industry for it not to be in my blood. I sometimes wish it would go away, it reminds me of that old football injury that makes it hard to move in the morning but you … Read More.
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Beyond the Pond Blog
Meet Your Customers Where They Spend Their Free Time
Image the power of knowing exactly what your customers like to do in their free time. If you knew that they generally owned horses – you would have the ability think creatively about where your messages could intercept them.
Photo credit: cheryl.dudley
The regional section in the Horse Fancier’s magazine?
Sponsoring a show?
Partnering with the local grange on … Read More.
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Finding Brand Blog