Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making … Read More.
There are many life comparisons that can be drawn to golf, advertising is one. I am happy with most of my golf game; my ball striking has never been better, lessons from our pro certainly helped with that. Last year I began to lose confidence with my putter. It began last fall with the club … Read More.
Think about it — you know what your competitors really offer. You know, often better than the customers do (at the outset) what kind of service and product a new customer will receive from a business. “If we’ve identified our competitors wisely, we should know how our product meets their needs better than the competition,” Critical … Read More.
I’ve spent a lot of time talking with business owners this week about why their business and brand should participate on Facebook. Everyday more businesses are creating their Facebook page and jumping into social media. But for those of you still debating whether or not to jump into the fray let me give you a … Read More.
Tagged Advertising, audience, brand, Brand Creation, Business, business owner, customer, customers, demographic, facebook, marketing, marketing strategy, media, Phone, posts, Public Relations, relationship, Service, Social Media, Social network, target, target audience, television, top of mind, traditional media, twitter, word of mouth 1 Comment
photo credit: Las Valley 702
In part one of my comparisons of traditional media marketing comparisons we looked at Radio vs Twitter. In Part two we’re going to compare Television and Youtube. From a business owner and marketer Television is best known to make stars and images. As a business Television is best used in your … Read More.
photo credit: © Photography By CalvinCropley
I’ll always be a softy for radio. I spent too many years in the industry for it not to be in my blood. I sometimes wish it would go away, it reminds me of that old football injury that makes it hard to move in the morning but you … Read More.
Image the power of knowing exactly what your customers like to do in their free time. If you knew that they generally owned horses – you would have the ability think creatively about where your messages could intercept them.
Photo credit: cheryl.dudley
The regional section in the Horse Fancier’s magazine?
Sponsoring a show?
Partnering with the local grange on … Read More.