Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

4 Small Business Marketing Trends for 2015

Marketing for your small business needs to be done as carefully and affordably as possible. Because of the increase in technology, it is much easier for small businesses to invest in a modern marketing campaign in 2015. Follow these trends in order to see success this year. Create High Quality Content According to Russell’s Group,…

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5 Trends Your Marketing Team Should Budget For In 2015

Choosing the best ways to market your product or service isn’t always easy. A company needs to stay ahead of current marketing trends if they want to see a successful campaign. That being said, there are many things your company can budget for ahead of time so that your marketing team is ready for 2015.…

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The Beginner’s Guide to Do it Yourself PR

Do It Yourself PR fulfills pretty much the same goals and objectives  as conventional PR. Some use it to draw attention to a personal brand/business, others use it to change perceptions, while others to support a just cause. Whether you use a Press Release, a feature story in a magazine, or social media posts, Do…

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How to Manage Social Media Accounts with a Multilingual Audience

Doing social media right is a challenge as it is: understanding your audience, speaking to your audience in an authentic and compelling way within the restrictions of a 140 characters or battling EdgeRank, and a host of other considerations that take time and effort to get right. Now, imagine that while some of your audience…

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The Digital Brand As A Persona

When it comes to branding, there are a variety of ways for a company to approach their internal process. For some companies, it means identifying terms and ideas that they want associated with their organization, and crafting their marketing around those concepts. For others, it involves using imagery as the nexus of their efforts. However,…

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6 Buttons to Push to Make Your Online Writing Spread like Wildfire

Successful marketer and author Mark Hughes says that for your online content get you read as much as you need it to be read in order for you to become well-known and profitable, you need to push people’s buttons. Some people recoil from that, saying that that is “manipulative”. Well, if your writing and communication…

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Ways to Make Yourself a Trusted Online Authority Through Writing and Content Production

Whether you’re writing and producing content for commercial online consumption so as to make money from it directly or so as to utilize it to become known and trusted so that more Net surfers will make their way to your online place of business, it can seem daunting to determine just how to use those…

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The Green Dragon of Twitter

For three years I carried a MacBook Air for business and travel.  I loved it, the only issue was that I needed to run Microsoft Office software for my work with several clients.  I was thrilled when I got the news a few years ago that I could run Office 2007 on a Mac with…

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Creating a Brand in a Tough Economic Environment

I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…

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Brand History: Start at the Beginning of the Brand Book

As I mentioned in the last post, we’re going to be building our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this brand over any other are varied but include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known.…

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Twitter Rules, Let’s Not and Say We Did!

Why must we attach so many rules and expectations to what we do? Every day people seem to install new rules of how we should tweet.  If we all followed the same rules and tweeted the same way how boring would that be?  Isn’t the boredom from traditional media what helped create and drive us…

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The American Dream Can be Your Brand

A bit of a rant today — I’ve seen several situations recently where an individual has overcome some pretty impressive life challenges, pulled themselves up against the odds, conceived of, and opened a business that is operating that business in the black in this economy. Any of those alone would be a significant accomplishment, but…

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Social Media for Business Workshop

Hold onto your hat, Paradux Media Group is offering a Social Media for Business Workshop in the Medford area! If you think your company might benefit from being on Facebook, Twitter, or having a Blog – then this is the class for you. This will be a hands-on workshop, so plan on bringing your own laptop…

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Baking with Brand in Mind

I’m going to let you in on a secret…I LOVE to bake from scratch-it’s really a passion. To me there is nothing more satisfying than taking a bunch of raw ingredients and mixing them together in the right proportions to create something tasty and soul satisfying. Each recipe is different, french bread just requires four ingredients,…

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When More Isn’t Better

We’re almost hard-coded to believe that more is better. Yet, with the advent of social media, this isn’t always the case. With social media, it’s about being the true – authentic – one of a kind YOU. This is so true that several social networks actively limit you to ONE (and only one) account/profile and…

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Branding Foundations

Every brand needs to be built on a strong foundation. While the materials the blocks are made of change from company to company, their purpose, form, and necessity do not vary. The first foundational block of your brand is the vision you hold for your company. Why does your company exist? Where are you going?…

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Using and Buying Media Wisely

This seems like a good time, before we get fully into planning season, to talk about the best uses of media. I touched on this briefly in my recent post the Intersection of Planning and Improvisation. But this is really a topic that deserves a full post before annual plans are laid for 2011. The first thing…

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Reputation Management: Your Brand on the Web

The Web. Twitter. Facebook.  Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your brand, your customers, and your…

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