Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

How to Write an Effective Radio Ad

Radio advertising can be an incredibly effective way to promote your product or service. However, with so many businesses competing for listeners’ attention, it can be challenging to create an advertisement that stands out. Here are a few of our tips on how to write an effective radio ad that will grab listeners’ attention and…

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Calculating the ROI for Community Development

Calculating the return on investment (ROI) for some business functions is challenging.  The concept is quite simple: determine how much monetary benefit the company realized (return) for each dollar spent on the effort (the investment.)  Yet, the ROI for many marketing, human resources, and community development activities is difficult to determine because it may seem…

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5 Benefits Of Choosing An Advertising Agency

Advertising is becoming an increasingly important aspect of a digital marketing strategy. Businesses that solely rely on organic marketing strategies like social media and SEO are limited to how much of their audience they can reach. As a business owner, learning how to use advertising platforms like Google Ads, Facebook Ads, Instagram, and Pinterest is…

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How Can a Small Business Get Started With A Marketing Services Company?

If done correctly, small business advertising can prove to be a marvelous tool to boost product sales, which directly translates to more revenue and success for any small business. Of course, getting started with it is not an easy task, and you may need the help of a marketing services company. Nonetheless, if used to…

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Buy Local Ramblings and Thoughts

There have been numerous amount of ‘buy local’ campaigns over the past couple years.  Many of these campaigns have been economic driven as people have seen a lot of long standing local businesses disappear due to the economy. Project 3/50 has used social media well to spread their philosophy of shopping local.  Last year over…

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The Groupon Effect

While there is plenty of debate over Groupon, this blog is not going to be dealing with “does it train consumers to only buy things at 50% off,” but rather, to talk about one particular client that we have that    just recently did a Groupon and their results. While a lot of Groupons you…

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Does Your Brand Have a Brand Book?

I’m not quite sure how I came across this hilarious post today from The Quietroom about their Santa brand book, but I’m glad I did — for several reasons. First (and most obviously) it’s hilarious! Having written some of these brand books myself, I have to say — this is the brand book I always wished…

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Blogging-Like Eating Vegetables

I really don’t like blogging.  I do find it a necessary evil today no matter what business category you fall into.  Blogging seems to lend credibility to who and what it is that you do.  It can make you an expert in the field that you work in.  It adds great material to your website,…

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5 Reasons Great Brands Aren’t Selfish

As you consider creating a strong and powerful brand, a significant philosophy to consider is creating an un-selfish brand. This was important before the advent of social media, but now that many brands find themselves online in social media (Facebook and Twitter) the stakes are much higher. Here are some principles to consider: People like…

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Are You a Pioneer or a Settler?

There are all sorts of numbers being thrown out there as far as how many companies have implemented social media plans and strategies.  Most numbers are probably a little inflated.  It’s really going to come down to region and category.  There are obviously some catagories that are more suited to social media right now, similar…

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