photo credit ClaraDon via Flickr
For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for a moment, about the power narrative has played in your life today. Chances are pretty high that upon arriving at work … Read More.
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Why You Need a Brand Narrative
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Finding Brand Blog
Camden Hock Logo
Camden Hock is a certified yoga instructor, yoga life coach, personal trainer, group fitness instructor and anti-aging nutritional product distributor. She felt it was time to take her business to the next level with a personal brand. We were excited to partner with her on developing a logo and treatment for her name. Camden wanted something … Read More.
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Camden Hock
Writing the Brand Manifesto and Tagline for the Brand Book
Now that you’ve had the opportunity spend some time getting acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for awhile now, you might recall me addressing manifestos before in The Secret Sauce.) The … Read More.
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Finding Brand Blog
Start at the Beginning of the Brand Book
As I mentioned in the last post, we’re going to be building our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this brand over any other are varied, but include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known. … Read More.
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Finding Brand Blog
The Heavens Parted and Delivered the Brand Book
In December, I wrote a quick blog post called “Does Your Brand have a Brand Book?“ in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog.
When I was just starting out in marketing, my boss asked me to have a brand … Read More.
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Finding Brand Blog
Do You Enjoy Working on Your Website?
Websites. Lately I’ve been talking with lots of business owners about their websites, and the stories out there about them are truly terrifying!
I’m astonished! When did it get to commonplace for service providers to hold their clients’ hostage to their services? To ignore, to intimidate, and to charge an arm and three legs for their … Read More.
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Finding Brand Blog
What’s Your Email Address Saying About Your Brand?
photo credit: smemon87
Take a quick moment and look at the email address you hand out to your customers and clients. Does it end in any of the following?
@yahoo.com
@live.com
@msn.com
@gmail.com
@hotmail.com
@aol.com
@mac.com
If the answer is yes, then it’s time to think about the subtle message you’re sending every time you give out your email address. There are really to … Read More.
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Finding Brand Blog
Your Competition Makes You Better
Think about it — you know what your competitors really offer. You know, often better than the customers do (at the outset) what kind of service and product a new customer will receive from a business. “If we’ve identified our competitors wisely, we should know how our product meets their needs better than the competition,” Critical … Read More.