photo credit ClaraDon via Flickr
For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for a moment, about the power narrative has played in your life today. Chances are pretty high that upon arriving at work … Read More.
Camden Hock is a certified yoga instructor, yoga life coach, personal trainer, group fitness instructor and anti-aging nutritional product distributor. She felt it was time to take her business to the next level with a personal brand. We were excited to partner with her on developing a logo and treatment for her name. Camden wanted something … Read More.
As I mentioned in the last post, we’re going to be building our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this brand over any other are varied, but include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known. … Read More.
In December, I wrote a quick blog post called “Does Your Brand have a Brand Book?“ in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog.
When I was just starting out in marketing, my boss asked me to have a brand … Read More.
photo credit: smemon87
Take a quick moment and look at the email address you hand out to your customers and clients. Does it end in any of the following?
If the answer is yes, then it’s time to think about the subtle message you’re sending every time you give out your email address. There are really to … Read More.
Think about it — you know what your competitors really offer. You know, often better than the customers do (at the outset) what kind of service and product a new customer will receive from a business. “If we’ve identified our competitors wisely, we should know how our product meets their needs better than the competition,” Critical … Read More.