Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
What Is Corporate Identity Branding?
When we talk about identity, we refer to the aspects that differentiate us from other people. Our personalities demonstrate our uniqueness that we convey through our speech, behavior, and image. Similarly, a business makes distinguishes itself from the rest through the image it portrays to the world. This could be through business culture company brochures,…
Brand Camp!
We’ve spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp is a diagonal cross-section of the staff with about 10-15 people in attendance. The Camps last about 1.5 hours, and in it, the company introduces…
Paradux Media Group Business Cards
Taking your business to the next level is what Paradux Media Group specializes in doing. And toward the end of this year, we recognized that it was time to take our brand image to the next level as well. After all — every great once in a while, the cobbler’s children do actually get new…
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the “Rules” section. This is the section of the brand book where you spell out, in excruciating detail, the dos and don’ts of portraying your brand imagery. It’s primarily used by your marketing partners, but the group that will need this section of the brand book the…
Branding Lessons from Trees
Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals – not unlike trees spreading their branches toward sunlight. Just like trees, brands need to morph, to…
3 Must-Not-Miss Components for a Non-Profit Brand
Soliciting donations is hard work for any non-profit and it’s often made all the harder because the non-profit has not laid the appropriate groundwork in creating their brand image. This oversight usually ends up costing them donations in the long run. While non-profits need to create a brand to the same degree every other business…
Consistent Branding at Different Locations
If you’ve got more than one location, it just got at least three times as hard to keep your brand consistent. “If I have two locations, shouldn’t it just be two-times as hard?” you ask. Unfortunately, it doesn’t work out that way. Having more than one location usually, means that you have to split your time…