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Paradux Media Group
contact@paraduxmedia.com
541-727-0627 | 855-PAR-ADUX
PO Box 81, Eagle Point, OR 97524

photo credit joiseshowaa

Branding Lessons from Trees

Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals - not unlike trees spreading their branches toward sunlight.
photo credit joiseshowaa
Just like trees, brands need to morph, … Read More.

Is Your Brand Listening?

One of the most important things a brand can and should do to improve is to listen. Admittedly, listening is also one of the most difficult things to do. We all, inevitably want to jump in, correct, and respond to criticism and constructive feedback. If you can hear the full measure of the information being … Read More.

Photo Credit: CanAssist African Relief Trust

3 Must-Not-Miss Components for a Non-Profit Brand

Soliciting donations is hard work for any non-profit and it’s often made all the harder because the non-profit has not laid the appropriate groundwork in creating their brand image. This oversight usually ends up costing them donations in the long run. While non-profits need to create a brand to the same degree every other business … Read More.

How are You Better than Your Competition?

photo credit: AdamKR
I don’t care what industry you’re in, when you look around the landscape of those businesses that do what you do, you compare your business to the work that they do. And you have opinions about their work – either you respect it or you don’t. But the thing is, you know … Read More.

Your Brand Should be an Informational Resource

photo credit: AnnieGreenSprings
One of the most powerful ways that you can (and should) use your brand is to position it as an informational resource for your customers. Think about it, each and everyone of us accumulates a significant amount of information/trivia in our given field simply because we work in that field.
Remember when you were … Read More.

Why Your Business Should be on Facebook

photo credit: jm3
I was chatting with someone the other day whose experience on Facebook was that of a meat-market/single’s scene. She was (rightfully) mystified as to why her business (or any business for that matter) should be on Facebook. With that experience on Facebook, I can see why she was confused.
The truth is, almost … Read More.