Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Your business isn’t too small to hire an advertising agency

A successful small business has two essential elements to it. One, the core service or the product. Two, marketing and advertising. A mediocre product or service with great advertising will always outsell a great product with mediocre advertising. Time and time, advertising has proven it’s worth. Who doesn’t like Apple’s commercials? They’re beautifully woven around…

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Connecting Your Brand With Social Media Advertising

Connecting a brand with a well-received online presence is not a task that is easily achievable overnight. Knowing how to properly and effectively connect with your brand when considering social media advertising is essential to maximize your online reach and your ability to attract new followers and prospective customers. Social Media Advertising Strategies. Research Your…

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A Picture is Worth 1,000 Visitors. The Effectiveness of Using Images in your Digital Marketing Campaigns

Including the right digital marketing images for your company can pay huge dividends. Over 65 percent of all people are visual learners. Over 90 percent of all material that your brain processes is visual and presentations that include visuals are over 43 percent more persuasive. Therefore, if you are planning a campaign, you need to…

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How to Execute a Successful #GivingTuesday Marketing Campaign

These days, many business owners are ready to launch a marketing campaign that targets donors and raises funds for a great cause. If you’re preparing to execute a Giving Tuesday campaign, now is the time to access strategies and systems that will help you obtain optimal results. Use some or all of the techniques outlined…

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Marketing Guide to Capturing Online Sales this Cyber Monday

It’s no secret that the day after Thanksgiving is expected to be one of the biggest shopping days of the year. While many business owners know this, they haven’t recognized the fact that they can utilize online marketing strategies to optimize their sales. By participating in Cyber Monday, you’ll likely find that your company can…

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How do I build brand awareness?

You might be offering the best service or product available under the sun. But unless your customers are aware of this, you might not make even a single sale. This drives home the need to build brand awareness. Creating brand awareness for your company or products will give it the visibility it needs to meet…

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What are the initial steps of brand building?

Apple, Coca-Cola, Nokia, Starbucks are examples of some brands that when mentioned can bring an image (probably the logo) into anyone’s mind. These are brands or companies that have spent time and energy brand building a strong and ‘loyal’ reputation for themselves over the years. A strong brand can make your gain a loyal “following” without putting…

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Business To Business Branding Strategy

Many of today’s top companies underestimate the importance of business to business branding. When businesses succeed at this enterprise, they can often boost their profits by up to 20 percent. There are many different strategies that can be employed in doing business to business marketing. These tips can help your growing business to succeed in…

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Branding: A Candid Conversation

Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and…

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Creative Marketing Ideas for Small and Mid Sized Businesses

Marketing costs can become a big expenditure for small and mid-sized businesses, and yet it is a critical way to securing repeat business and finding new customers. Although smaller businesses cannot compete with the big ads created by mammoth corporations, they can come up with creative marketing ideas to reach their niche with interesting messages…

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What are the best books and articles about brandtelling, brand and storytelling, branded contents?

In today’s very competitive business world, it’s harder and harder to get people’s attention and trust. One of the best ways to do so is by using a technique known as brandtelling, which has grown in popularity. Using the personal touch of storytelling to attract customers, it’s a marketing strategy that is resulting in better…

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Small Budget, No Problem: Creative Marketing Ideas for Small Business

Unlike large corporations, small businesses simply don’t have the budget to drop a few million dollars into advertising and promoting their brand. This doesn’t mean, however, that they can’t engage in marketing. Small businesses can make up for their smaller budget with creativity and efficiently grow and maintain their consumer bases. Let’s look at 12…

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Branding, Marketing, and Positioning: Understanding the Differences

Branding was the top objective of 42 percent of digital ad spending in 2015, according to eMarketer. This reflected an increase from 40.9 percent the previous year, showing the increasing emphasis marketing agencies are putting on branding. So what is branding? What role does it play in marketing, and how does it relate to positioning?…

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Brand Camp!

We’ve spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp is a diagonal cross-section of the staff with about 10-15 people in attendance. The Camps last about 1.5 hours, and in it, the company introduces…

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What is a Brand Narrative?

I often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity…

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Best Brand Book Examples List

Brand books are essential for any business looking to establish and maintain a strong brand identity. A brand book typically includes guidelines on a company’s logo, color palette, typography, voice, and messaging. It serves as a comprehensive reference that ensures consistency across all online and offline marketing materials. When it comes to finding the best…

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Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today

FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand   Eagle Point, OR. – September 4, 2013 –   Brands are defenseless.  Companies wipe their feet on them, they throw them in the trash, and they don’t have the patience to let them…

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